“C U LT U R E I S YO U R O P E R AT I N G SYST E M ”

@bensauerR O C K E TC O N F 0 5 / 1 6

TERRENCE MCKENNA

“Culture is your operating system.”

W H Y A R E W E H E R E ?

In the beginning… there was the computer.Institutions began calculating and storing with them.

And now… the real computing revolution begins.

The question is…are we ready to create services for this new reality?

The problem is…all the successful consumer services in your pocket weren’t built the industrial, top-down way.

“We are only just beginning to understand how so!ware is now the core function of every company, no ma"er what it makes or what service it actually provides.”

Venkatesh Rao

When people say ‘digital transformation’, what they really mean is changing the

culture of an institution.

KIM GOODWIN

Our true goal is: “culture that makes bad UX unthinkable.”

“Culture eats strategy for breakfast.”

Peter Drucker

W H AT CA N W E L E A R N F R O M O U R

H I STO RY ?

PETER THIEL (TO AIRBNB)

“Don’t fuck up the culture.”

“Apple has a culture of respectful challenge.”

TYLER MINCEY, IPHONE PROJECT MANAGER

Jared Spool’s 3 rules for great teams

1. Everyone can repeat the vision using almost the exact same words

2. Everyone spends 2 hours in 6 weeks watching users

3. An alternative culture, e.g. celebrating failure

“If you aren’t experiencing failure, then you are making a far worse mistake: You are being driven by the desire to avoid it.”

Ed Catmull

H OW CA N W E C H A N G E C U LT U R E ?

Reward

Cue

Routine

T i t l e Te x tT H E H A B I T CYC L E

Promotion

Idea

Project

T i t l e Te x tLO O K FA M I L I A R ?

DAV E G R AY ’ S C U LT U R E M A P

4 T Y P E S O F C U LT U R E

M I N D YO U R B R I T I S H

B R I T I S H C O M M U N I CAT I O N

What others understand

He thinks I have courage

What we mean

You are insane

What we say

That is a very brave proposal

Creating a digital delivery culture - @benholliday

1. Work in the open

2. Share, not send

3. Right people, same room

4. Less process, more progress

5. Don’t wait for permission

6. Show the thing

7. People, not resources

8. Build strong communities

9. Fail fast and learn

It takes vulnerability to talk about behaviour.

N O N -V I O L E N T C O M M U N I CAT I O N

An API for good human relations?

AKA ‘NVC’

P R OJ E C T A R I STOT L E

• Psychological safety

• Equality in distribution of turn-taking

• Informality

• Emotional stability when things are hard

The most effective teams at google have…

Thanks

I am @bensauer