culture curry! at the workplace2
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Culture curry! At the workplaceWith more and more expats working out of India, we need tosensitise our managers to diverse cultures, and the accompanyingimplications...
BRAND : MotoflipAGENCY : O&MBASELINE : Hello Moto!
DESCRIPTION: Two office seniors and asubordinate are pondering over missing moneyfrom the office accounts. The seniors are
wondering if the young recruit has flicked the money. The young man isexasperated by all this suspicion and worried about proving himselfinnocent. Suddenly, his mobile rings. One of the seniors sarcasticallycompliments him on his swanky new Motoflip phone. The other seniorasks him when he’s purchased this handset. The accused has a blanklook on his face!
4Ps TAKE: The ad focuses on the USP of Motoflip: its expensive andstylish looks despite its reasonable price — which is the clinching benefitto the brand as well. The communication is clear with the concept of theboss and the employee relationship depicted in a funny manner (after theparentsson drama in the previous Motoflip ad). Targeting collegegoersand entrylevel professionals, Motoflip manages to play the price pointfactor of the product pretty well. Remember, ‘Looks can be deceptive’?
BRAND : Punjab National BankAGENCY : LintasBASELINE : ....the name you can BANKupon!
DESCRIPTION: Alok Nath plays agrandfather vacationing with his grandson.While climbing up a hill, he suddenlyremembers he should have visited his bank,Punjab National Bank. His grandson takes him
to a PNB branch at the hillstation itself. In the next scene, they are backhome. This time the kid asks the grandfather to catch his ball when hesuddenly remembers that he has to go to the bank (again!). The kid thentells him that he doesn’t need to go all the way to the bank. Instead, hegets him a laptop for his delighted grandfather who is now able to doonline banking!
4Ps TAKE: The ad not only talks about PNB’s wide network (a branch ina hill station!), but also the fact that it’s now providing online banking.The ad plays on the emotional factor through the grandfathergrandsonrelationship: it’s also a meeting point for the older and newer generation.
PNB poses as the great leveller.
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