Culture, Ceremonies & Education

Bill Morris, Director of Culture, Ceremonies & Education

Heritage Link & Heritage Trust

Tuesday 19th June 2007

London 2012 Vision

“To stage inspirational Olympic Games and Paralympic Games that capture the imagination of young people around the world and leave a lasting legacy.”

Vision for Culture, Ceremonies & Education

“To stage inspiring ceremonies and events and to embed the Culture and Education programmes in the development and delivery of the Olympic and Paralympic Games”

Olympic Family

Stakeholders CommunityCulture & Education

Media & Commercial

UK SportingCommunity

IOC

IPC

IFs

NOCs

NPCs

DCMS

GLA

BOA

Local Government

NDPBs

Nations and Regions

Government

Major Organisations

Local & Community

National Partners

Worldwide Partners

Broadcast

Print

Sports Councils

UK Sport

BPA

NGBs

LOCOG ODA

Delivered by a strong partnership

Commercial challenges & opportunities

Revenue raising & marketing– New brand identity – LOCOG’s biggest asset– Olympic Act – to prevent unauthorised /

inappropriate associations– Education, not litigation– Use of Olympic & Paralympic Marks– Limitations on work with organisations and existing

sponsors– Greater opportunities for non-commercial

organisations - crucial to the delivery of the Games– Identify funding opportunities - (Trust, Government,

Sponsors)

The Cultural Olympiad

The IOC Charter states that we must:– “organise a programme of cultural events”

Cultural Programme should:– promote harmonious relations, mutual understanding and

friendship among the participants and others attending the Olympic Games

– highlight the shared values of sport and the arts in terms of excellence, endeavour and achievement

– promote the arts and culture of the host city and the host nation while embracing an international cultural dimension

– provide a dynamic and high profile context for promoting Olympism and the Olympic Games.

Cultural Olympiad Structure

• Mandatory Ceremonial

Extraordinary live spectacles for stadium audiences, and international television events, watched by an estimated 1 in 3 people globally. They pull the world’s focus towards London and setting the tone for the competition, in a festival of celebration.

• Bid Projects and Signature EventsForming part of the IOC contract with London, working with key partners to deliver. Also a series of world standard cultural events representing our invitation to the world to join in the celebrations.

• UK Cultural Festival

Adding value to the myriad cultural events which will take place across the UK over a four-year period

– Olympic Games Handover Ceremony

– Paralympic Games Handover Ceremony

– Olympic Games Opening and Closing Ceremonies

– Paralympic Games Opening and Closing Ceremonies

– Olympic Games Medal Ceremonies

– Paralympic Games Medal Ceremonies

– Olympic Team Welcome Ceremonies

– Paralympic Team Welcome Ceremonies

– Olympic Torch Relay

– Paralympic Torch Relay

– Olympic Youth Camp

Ceremonies – LOCOG as primary delivery partner

–International Exhibitions Programme

–Film & Video Nation

–International Music Programme

–International Shakespeare Festival

–Live Sites

–Artists Taking the Lead

–Paralympic Day

–Olympic Carnival

–World Cultural Festival

–World Festival of Youth Culture

–Signature Events

Bid Projects – delivered by LOCOG and a wide range of UK-wide partners

UK Cultural Festival

Delegated Programme:

– Developing planned activity

– Small and large scale

– Regional, local or sector focus

– Regional Creative Programmers

LOCOG role to add value by:

– Providing framework & criteria

– Information gathering

– Co-ordination

Emerging values and principles

The Cultural Olympiad, being widely accessible and inclusive will, focus on a number of core values:

• Celebrate London and the whole of the UK welcoming the world – our unique internationalism, cultural diversity, sharing and understanding

• Inspire and involve young people

• Generate a positive legacy (e.g. cultural and sports participation, audience development, cultural skills, capacity building, urban regeneration, tourism and social cohesion, international linkages)

The Cultural Olympiad will also;

• Relish the fusion of/synergy between culture and sport

• Encourage audiences towards active participation

• Animate and humanise public spaces (e.g. Street theatre, public art, circus skills, live big screen sites etc)

• Use culture and sport to raise issues of environmental sustainability, health and wellbeing

• Honour and share the values of both the Olympic and Paralympic movements

• Ignite cutting edge collaborations and innovation (between communities and cultural sectors)

• Enhance the learning, skills and personal development of young people by providing access to and from parallel education programmes.

Timetable

Manage and nurture legacy

Gamestime ceremonies & events

Climax to Cultural Olympiad and pre-Games events

Cultural Olympiad Delivery

Project design, planning, funding & preparation

Transition

Scoping, consultation, goals & stakeholders

2006 2007 2008 2009 2010 2011 2012 2020