cultural informatics in web science: a case of exploiting local cultural content kenteris michael...

Cultural Informatics in Web Cultural Informatics in Web science: science: A case of exploiting A case of exploiting local cultural contentlocal cultural content

Kenteris Michael Kenteris Michael M.Eng, M.ScM.Eng, M.Sc

Vafopoulos MichalisVafopoulos Michalis

Gavalas DamianosGavalas Damianos229/8/2009/8/20088 Department of Department of CulturalCultural Technology and Technology and

CommunicationCommunication11

OutlineOutline

Web scienceWeb science Cultural InformaticsCultural Informatics Cultural tourism Cultural tourism Case studyCase study Usability studyUsability study ConclusionsConclusions

28/8/200828/8/2008 Department of Culturul Technology and Department of Culturul Technology and CommunicationCommunication

22

WebScienceWebScience

Web Science draws on a diverse range Web Science draws on a diverse range of disciplines, from computer science of disciplines, from computer science and engineering, the physical and and engineering, the physical and mathematical sciences, to social mathematical sciences, to social sciences and policy-making approaches. sciences and policy-making approaches.

what technological and other changes what technological and other changes need to be made in order for the Web to need to be made in order for the Web to work better?work better?

28/8/200828/8/2008 Department of Department of CulturalCultural Technology and Technology and CommunicationCommunication

33

Cultural InformaticsCultural Informatics

Cultural Informatics could offer Cultural Informatics could offer insights in colliding cultural and insights in colliding cultural and technical analysis in a single technical analysis in a single approach.approach.


44

Cultural InformaticsCultural Informatics

Definition*: Definition*: the socio-technological the socio-technological approach to understand, represent, approach to understand, represent, communicate and re-invent cultures and communicate and re-invent cultures and cultural institutions. cultural institutions. – UnderstandingUnderstanding– RepresentationRepresentation– CommunicationCommunication– Re-inventionRe-invention

*derived by Michalis Vafopoulos*derived by Michalis Vafopoulos


55

Cultural tourism Cultural tourism

Cultural tourism is defined* as a flow of Cultural tourism is defined* as a flow of people mainly pursuing cultural goals, people mainly pursuing cultural goals, such as festivals, music, theatre, such as festivals, music, theatre, events, visits to old countryside farms, events, visits to old countryside farms, visits to historical and religious visits to historical and religious monuments, archaeological sites, monuments, archaeological sites, exhibitions, museums, classes, exhibitions, museums, classes, conferences, etc.conferences, etc.

*WTO*WTO


66

Cultural tourism IICultural tourism II

an independent segment of the tourist an independent segment of the tourist industry, industry,

a complement to mainstream tourisma complement to mainstream tourism Heritage and culture recognized as Heritage and culture recognized as

fundamental elements of tourism and fundamental elements of tourism and also as a major opportunity area.also as a major opportunity area.


77

Research QuestionsResearch Questions

Can the Web be used to exploit the Can the Web be used to exploit the “mobility” of tourist users?“mobility” of tourist users?– How to use the Web to offer cultural How to use the Web to offer cultural

content.content.– How to use this content to exploit How to use this content to exploit

contextual tourism activities. contextual tourism activities. – How to use the Web to exploit the How to use the Web to exploit the

“mobility” of its users?“mobility” of its users?


88

Our case studyOur case study

The e-guide systemThe e-guide system


99


1010

Technological Technological environmentenvironment

Convergence of two separate technologies, the Web and mobile computing.

– Wireless computing presents many key characteristics:

a) ubiquity and convenience

b) positioning

c) personalization


1111

Our case studyOur case study

Multi-platform tourist applicationMulti-platform tourist application uses the Web to promote cultural uses the Web to promote cultural

information to tourists. information to tourists. Allowing for tourists to tag content of Allowing for tourists to tag content of

their personal interesttheir personal interest prompted to build a personalized prompted to build a personalized

mobile application for their mobile mobile application for their mobile phone, running off and on the Web. phone, running off and on the Web.

Case study: e-guide Case study: e-guide

This case study contains three This case study contains three subsystems:subsystems:– Dynamic Web based tourist guide systemDynamic Web based tourist guide system– mobile tourist application incorporating mobile tourist application incorporating

user selected content from Web sub user selected content from Web sub system system

– PDA installation offered to tourists to roam PDA installation offered to tourists to roam around the city or to use via predefined around the city or to use via predefined tours. tours.


1212


1313

Development stageDevelopment stage

The prototype system comprises The prototype system comprises of two stages:of two stages:

STAGE 2STAGE 2STAGESTAGE 11


1414

Web Application Web Application ArchitectureArchitecture

Database

Web server

JSP pages

JDBCJar file

XML

MIDlet

JAXP

InternetInternet

myMytileneCity web site

Eguide Web applicationEguide Web application


1515

Web profiling Web profiling subsystemsubsystem

The Web application uses a Web The Web application uses a Web profiling subsystemprofiling subsystem– uses explicit profile, implicit profile uses explicit profile, implicit profile – groups users according to their overall groups users according to their overall

profileprofile– offers extra personalized contentoffers extra personalized content


1616

Post visit commentingPost visit commenting

Web application generates user profile Web application generates user profile pagespages– showing all selected content in the users’ showing all selected content in the users’

profile profile – allows users to input personal comments of allows users to input personal comments of

visited sights, to upload photos of their visited sights, to upload photos of their visit visit

– allows for external visitors to comment on allows for external visitors to comment on users’ profile page.users’ profile page.

28/8/200828/8/2008 Department of CulturDepartment of Culturaal Technology and l Technology and CommunicationCommunication

1717

Background workBackground work

EExisting commercial applicationsxisting commercial applications, , research approaches fall within two research approaches fall within two main categories : main categories : – Tourist guides with pre-installed Tourist guides with pre-installed

applications, namely rigidly defined applications, namely rigidly defined content that cannot be customizedcontent that cannot be customized

– Mobile devices used to access mobile Mobile devices used to access mobile WebWeb portals and browse tourist information of portals and browse tourist information of interest interest


1818


1919

Mobile Device ApplicationMobile Device Application : :Installation to a mobile deviceInstallation to a mobile device


2020

Mobile design Mobile design implicationsimplications

Some characteristics of mobile computing needed to be carefully evaluated:

– the physical restrictions of handheld devices

– limited bandwidth and high cost of wireless

connections.

– low processing capabilities and available

memory.


2121

The mobile novelty..The mobile novelty..

Available Web platformsAvailable Web platforms– disadvantage of i-mode/WAP-based disadvantage of i-mode/WAP-based

services services

requirement for constant connection requirement for constant connection

UUsers are charged for the wireless connectionssers are charged for the wireless connections

WWhenever a user is out of coverage of the henever a user is out of coverage of the

mobile network (i.e. ‘has no signal’) s/he cannot mobile network (i.e. ‘has no signal’) s/he cannot

access any service. access any service.


2222

Mobile Device Mobile Device ApplicationApplication

PDA InstallationPDA Installation

PDA application implemented using PDA application implemented using the NaviPocket v. 2.4 by OPHRYS the NaviPocket v. 2.4 by OPHRYS SYSTEMS SYSTEMS – (founded in 1992 is a company specializing in audio-guides and (founded in 1992 is a company specializing in audio-guides and

information systems for museums and cultural sites)information systems for museums and cultural sites)

Application designed for mobility by Application designed for mobility by providing an interface with simple providing an interface with simple menus menus


2323

PDA InstallationPDA Installation


2424

Usability study: Usability study: Findings IFindings I

even though tourists were keen to use even though tourists were keen to use the application via a static Web device the application via a static Web device they were reluctant to use the mobile they were reluctant to use the mobile system via the Web interfacesystem via the Web interface

users who wanted extra content or users who wanted extra content or wanted to receive more content which wanted to receive more content which the system would generate by using a the system would generate by using a personal profiling systempersonal profiling system


2525

Usability study: Usability study: Findings IIFindings II

by allowing the uploading of photos by allowing the uploading of photos and the writing of comments on the and the writing of comments on the user’s personal profile pageuser’s personal profile page– complimented the use of the Web by complimented the use of the Web by

allowing tourists to connect with others allowing tourists to connect with others and to keep their visit to show to family and to keep their visit to show to family and friendsand friends


2626


2727

ConclusionsConclusions

tthe Web influences human societies he Web influences human societies and cultures, and human societies and and cultures, and human societies and cultures influence the Web.cultures influence the Web.

CI could contribute in Web science CI could contribute in Web science intriguing possibilities for the new intriguing possibilities for the new digital narratives raising new issues on digital narratives raising new issues on cultural heritage representation, cultural heritage representation, awareness, space, time, awareness, space, time, interpretation, interaction, identity interpretation, interaction, identity and the real.and the real.


2828

Thank you for your attentionThank you for your attention

QuestionsQuestions??

cultural informatics in web science: a case of exploiting local cultural content kenteris michael...

Documents

cultural goals

cultural information

cultural institutions

contextual tourism activities

mobility of tourist

tourist industry

computer science

sociotechnological approach