cultural influence on consumer behavior by m.hashaam
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Cultural Influence on Consumer Behavior by M.hashaamTRANSCRIPT
Consumer Behavior
Topic:Cultural Influence on Consumer Behavior
Presented To: Khawaja ImranPresented By: M.HashaamRoll No. : AM552381Class: MBA ( B&F ) 3rdSemester
AcknowledgmentFirst of all thanks of Allah who is most
beneficent and the most merciful whose blessings are abundant and
favors are unlimited.It is my pleasure to acknowledge the
guidance and support of my subject Teacher: Mr. Khawaja Imran for his
endless guidance.I would also like to acknowledge
“Telenor Pakistan”.
An AbstractCulture is society’s personality. Value’s and Belief’s are mental
images that affect a wide range of specific attitudes that, in turn, influence the way a person is likely to respond in a specific
situation’s.Telenor Pakistan is using different
cultural things and organizing cultural events which directly
attract the Consumer Behavior.
Introduction to Culture Culture is a society’s personality
Culture is the sum total of learned
– beliefs,
– values, and
– Customs
that serve to direct the consumer
behavior of members of a particular
society.
Impact of culture is natural and
automatic
Three level’s of Subjective Culture
SupranationalNationalGroup
A Theoretical Model of Culture’s Influence on
BehaviorPersonality
traits Cognitive beliefs
Attitude
SUBJECTIVE CULTURE:
RegionalEthnic
ReligiousLinguisticNational
ProfessionalOrganizational
Group
Behavioral Intention
Social Normsvalues
practices Behavior
Culture is Learned
How culture is learned?
– Formal learning
– Informal learning
– Technical learning
Enculturation and Acculturation
Language and symbols
Ritual
Culture
Culture is shared
Culture is dynamic
Measurement of culture
– Content Analysis
– Consumer Fieldwork
– Value measurement survey
instruments
Case StudyCultural Influence on Consumer Behavior
“Telenor Pakistan”
Vision of Telenor Pakistan
Our vision is simple: We're here to help
We exist to help our customers get the full benefit of communications
services in their daily lives.
The key to achieving this vision is a mindset where every one of us works together: Making it easy to buy and use our services. Delivering on our
promises.Being respectful of differences.Inspiring people to find
new ways.
We believe in four core values Make it Easy
We're practical. We don't complicate things. Everything we produce should be easy to understand and use. Because we never forget we're trying to make customers' lives easier.
Keep PromisesEverything we set out to do should work, or if it doesn't, we're here to help. We're about delivery, not over promising, actions not words.
Be InspiringWe are creative. We strive to bring energy to the things we do. Everything we produce should look good, modern and fresh. We are passionate about our business and customers.
Be RespectfulWe acknowledge and respect local cultures. We do not impose one formula worldwide. We want to be a part of local communities wherever we operate. We believe loyalty has to be earned.
Cultural Influence in 2006In the year of 2006, Danish newspaper
and other western publishers made and published the cartoon of Holy Prophet Muhammad (PBUH). In response to this Pakistani people begun to boycott the all western products including newly established company Telenor.
Today(2012 and after) ,Telenor
Khamoshi ka BycottKaro MumkinShandoor Polo FestivalHam-QadamEasy-PaisaKya Darta HyReligious Offer’s
Cultural Influence by Telenor
SWOT Analysis
Strengths
Strengths
Achieve Set TargetMore ProfitSocial Program’sGovernment Support
WEAKNESSES
WeaknessesNon Cultural Advertisment and Package’s
Opportunities
Opportunities
Expansion in Network
Market Leader
Threat’s
Threat’soCompetitor’s Cultural Advertisment and Package’s
Conclusion
I conclude that, Telenor Pakistan acknowledge and
respect local Culture’s.They are working on social
un-justification’s and organizing different cultural
events.
Recommendation’s
After Study and analyze, I will recommend that in
Telenor Pakistan advertisment should be according to the norm’s
and customs of local culture.
Question’s
?