Cultural Awareness

Jen Walter

What is Cultural Awareness?

Developing sensitivity and understanding of other ethnic groups

Different from cultural knowledge and sensitivity

What is cultural knowledge?

Familiarization with other ethnic group’s culture

What is cultural sensitivity?

Knowing differences as well as similarities

Doing this without assigning values

How is it applied in the workforce?

Many Companies work internationally Requiring employees to know other

cultures Increasingly diverse workforce Cross-cultural training and orientation are

imperative

Training

Identify personal values

Understand differences

Be open to changes and diversity

Do

Training

Ignore culture Rely solely on

cultural norms

Do notDo not

Why is it important?

Employment International traveling International corporations Globalization

Cross-Cultural Issues

France, Middle East and Japan-12%

China-11% Germany-9% Italy-6%

Spain 5% South East Asia-4% Korea-3% Britain-2% Other-20%

How Companies Establish Cultural Awareness

Sources

http://www.culturalawareness.com/ http://www.casanet.org/program-management/diversity/cultural-

training.htm http://www.culturalawareness.com/ca.mov http://cecp.air.org/cultural/Q_howdifferent.htm http://images.google.com/imgres?imgurl=http://

www.kwintessential.co.uk/images/relofailure.JPG&imgrefurl=http://www.kwintessential.co.uk/cultural-services/articles/expat-cultural-training.html&h=283&w=415&sz=22&hl=en&start=24&tbnid=0AAZiARuR8aJIM:&tbnh=85&tbnw=125&prev=/images%3Fq%3Dcultural%2Bawareness%2Bcharts%26start%3D20%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN

http://www.kwintessential.co.uk/cultural-services/articles/cross-cultural-challenges.html