cultivating the next generation of philanthropists
DESCRIPTION
Cultivating the Next Generation of Philanthropists. Assessment. Why do you want to engage younger donors? Aging volunteer and donor base Donors to represent who your organization serves, or wants to serve Tired of asking the same donors to carry the fundraising load Transfer of wealth. - PowerPoint PPT PresentationTRANSCRIPT
Cultivating the Next Generation of Philanthropists
AssessmentWhy do you want to engage younger donors?– Aging volunteer and donor base– Donors to represent who your
organization serves, or wants to serve– Tired of asking the same donors to carry
the fundraising load– Transfer of wealth
DefineWho do you want to engage?–What skills and talents?– Sectors of the business community?–Where do you need help?–What demographics are
you missing in your board,volunteers and donors?
Points of engagement• Board• Events• Direct response• Social media• Family opportunities• Community service
organizations• Volunteer committees
Moving through the Pipeline• How to get volunteers and donors
more involved• Chief fundraisers role in board
development• Expanding the
circle of donors and volunteers
Measuring success• Recruitment of new volunteers and
donors• New gifts• Engagement of
next generation families
• New volunteers: 48• First-time donors from events: 267• New donors from Bookless: 374• Board members recruited from committees: 5
Measuring success
ContactJenni Collins– Executive Director, Madison Public Library
Foundation– [email protected]