Pennsylvania Downtown Center’s2015 Annual Statewide Conference | Lancaster, PA

CULTIVATING HEALTHY COMMUNITIES

COMMUNITIES across the Commonwealth

are continually faced with questions relating to health. From the health of our families, neighbors and colleagues to the condition of our ever-changing foot print in our downtowns. As your host for the 2015 “Cultivating Healthy Communities”

conference, Pennsylvania Downtown Center (PDC) is at the center of what it takes for you to continue the vast but essential revitalization efforts in your core

communities. Let’s continue cultivating and connecting all that makes for healthy and thriving communities. Along with this year’s generous sponsors, key exhibitors

and knowledgeable speakers, welcome and thank you for joining us!STAFF

Bill FontanaEXECUTIVE DIRECTOR

Julie FitzpatrickASSISTANT DIRECTOR & SPECIAL PROJECTS

COORDINATORMaria Wherley

NETWORK RELATIONS AND CONFERENCE COORDINATOR

Stefan KlosowskiFIELD OUTREACH SPECIALIST

Rick ViglioneFIELD OUTREACH SPECIALIST

Emily ZebelGRAPHIC DESIGNER

BOARD CHAIRChristopher J. Rockey, PNC Bank

VICE CHAIRLarry Newman, Diamond City Partnership

TREASURERDiane Sandstrom, PA Small Business Development Centers

CORPORATE SECRETARYSloan Auchincloss, Resident, City of Harrisburg

BOARD MEMBERSCharles Broad, Reading Downtown Improvement District AuthorityPam Coleman, Coordinator, Delaware and Lehigh National Heritage CorridorPaul E. Cullinane, Borough of ChambersburgPatty Kim, PA House of Representatives, HarrisburgSusan Kefover, County Commissioner, Potter CountyLisa Keck, Elm Street Manager, Project Pride, City of Bradford

2015 CONFERENCE COMMITTEESteve Gifford, Greensburg Community Development Corp.Eric Milliron, Mt. Lebanon PartnershipShelby Nauman, Lancaster City AllianceMarshall Snively, Lancaster City AllianceJane Smith, Derck & EdsonKelly Withum, Venture Lititz

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Blanda Nace, York County Economic AllianceNaomi Naylor, Quakertown Alive!James Rodriguez, PA Small Business Development, West LawnBrenda Sandberg, City of ErieAndrew Walker, City of MeadvilleJon Zimmerman, Downtown Lewistown, Inc.EX OFFICIOSenator David G. Argall, PA Senate (R), 29th DistrictRepresentative Robert L. Freeman, PA General Assembly (D), Easton

ON BEHALF OF the Pennsylvania Downtown Center board and staff, I welcome you to “Cultivating Healthy Communities” – PDC’s 2015 statewide conference. We are so pleased that you’ve chosen to join us, and we’re certain that you’ll enjoy your time in Lancaster. This historic city, which has long been a trailblazer in preservation and community development, continues to cut new paths as a culturally rich, healthy, eclectic commaimunity that’s always on the leading edge of urban revitalization.

During the next several days, you’ll have numerous opportunities to gain insight from your peers; to learn from professionals in preventative and healthcare services, education, housing, transportation, and community development; and to simply explore the Red Rose City and its Lancaster County neighbors. Our hope is that you’ll leave this year’s conference fortified with new ideas and models worthy of emulation in your own downtowns and neighborhoods.

Thank you to our hosts at the Lancaster Marriott and Convention Center, Lancaster Mayor Rick Gray, Lancaster City Alliance, and Venture Lititz for their hospitality and for helping to arrange a great visit.

We are particularly grateful to our conference sponsors and exhibitors: each one is an integral player in the success of this annual event.

Pennsylvania Downtown Center is committed to serving our members—and to ensuring that our training, technical assistance, and advocacy for the Commonwealth’s downtowns helps YOU make YOUR town a better place.

Enjoy the 2015 Conference!

Larry NewmanBoard Chair,Pennsylvania Downtown CenterExecutive Director,Diamond City Partnership

IT’S MY GREAT pleasure to welcome you to the City of Lancaster--a place where quaint meets cosmopolitan and heritage is hip.

We take pride in “showing off” our City and making our visitors feel at home. While you’re here, be sure to sample some local goods at our historic Central Market, explore our unique Downtown shops, find inspiration along Gallery Row, and experience night life at any of our fine restaurants.

Along the way, we think you will find that Lancaster is a place where the people are real and the

passion is genuine. So call on any of us if we can help make your stay in our City more enjoyable. We’re the real deal, and we want your experience here to be real and memorable. We hope you’ll stay with us as long as you like and that you will come back soon and often.

J. Richard GrayMayor, City of Lancaster

WELCOME

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SUNDAY, JUNE 711:00 a.m. - 4:00 p.m. Registration Open1:00 p.m. - 3:30 p.m. Community Revitalization 101

A Free Community Workshop

1:00 p.m. - 3:30 p.m. Walking/Biking Tour Lancaster’s Green Infrastructure

1:00 p.m. - 4:00 p.m. Experiential TourKayaking, Biking, HikingPA Rivertownes USA

5:00 p.m. - 7:00 p.m. Welcome Event at Tellus360

MONDAY, JUNE 87:30 a.m. - 4:00 p.m. Registration Open8:15 a.m. - 9:15 a.m. Welcome Breakfast and Conference

Overview9:30 a.m. - 11:30 a.m. Concurrent Sessions--

The “How To’s”11:45 a.m. - 1:00 p.m. Opening Lunch with Mayor

Gray and Keynote Speaker, Steve Ridini on “Building Healthy Communities through Collaboration”

1:15 p.m. - 2:00 p.m. Vendor Presentations2:15 p.m. - 3:30 p.m. Concurrent Sessions2:15 p.m. - 4:30 p.m. Mobile Workshop: Green

Infrastructure in Lititz5:00 p.m. - 6:00 p.m. Tutoria Tour of Lititz: Tourism,

History & Entertainment Connecting through Mobile Media

5:00 p.m. - 6:00 p.m. Reception, Derck & Edson: Celebrating 75 Years

6:00 p.m. - 9:00 p.m. Lititz Progressive Dinner9:30 p.m. - 10:30 p.m. Urban Century: America’s Return

to Main Street Screening at Penn Cinema

TUESDAY, JUNE 9

7:30 a.m. - 4:00 p.m. Registration Open8:00 a.m. - 8:45 a.m. Breakfast with Healthy Maine

Streets8:45 a.m. - 9:30 a.m. Vendor Presentations9:30 a.m. - 10:45 a.m. Concurrent Sessions10:45 a.m. - 11:00 a.m. Break Sponsored by

PA Department of Health11:00 a.m. - 12:15 p.m. Concurrent Sessions12:15 p.m. - 1:30 p.m. Lunch on Your Own: Explore

Downtown Lancaster1:30 p.m. - 2:45 p.m. Main Street/Elm Street Manager’s

Meeting and Concurrent Sessions3:00 p.m. - 4:00 p.m. Leadership Forum and Concurrent

Sessions5:00 p.m. - 6:00 p.m. Townie Awards Gala Reception6:00 p.m. - 9:00 p.m. Townie Awards Gala Dinner

WEDNESDAY, JUNE 107:30 a.m. - 12:00 p.m. Registration Open8:00 a.m. - 9:15 a.m. Breakfast with Lancaster

General Health: Active Transporation=Healthy Communities

9:30 a.m. - 10:45 a.m. Concurrent Sessions11:00 a.m. - 12:15 p.m. Concurrent Sessions12:15 p.m. - 1:45 p.m. Closing Luncheon, Downtown

Treasure Trove and Green Towers Raffle

2:00 p.m. - 4:00 p.m. PDC Board Meeting and Annual Reorganization Meeting

SCHEDULEat a glance

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MEETOUR 2015 Exhibitors

EXPO HOURS Monday, June 8 | 8:15 a.m. - 4:00 p.m.Tuesday, June 9 | 8:00 a.m. - 6:00 p.m.

VENDOR PRESENTATIONS Monday, June 8 | 1:15 p.m. - 2:00 p.m.Tuesday, June 9 | 8:45 a.m. - 9:30 a.m.

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1 Housing Alliance of Pennsylvaniawww.housingalliancepa.org

2 PA Department of Healthwww.health.pa.gov

3 Pine Hall Brick Co.www.pinehallbrick.com

4 Central Penn Business Journalwww.cpbj.com

5 PNC BANKwww.pnc.com

6 Rileighs Outdoor Décorwww.rileighsdecor.com

7 Derck & Edsonwww.derckandedson.com

8 Figwww.figlancaster.com

9 Recreation Resource USAwww.recreation-resource.com

10 Preservation PA www.preservationpa.org

11 Green Towers, LLCgreentowersusa.com

12 PA Association of Nonprofit Organizationswww.pano.org

13 St. Luke’s Health Centerwww.slhn.org

14 Tutouriawww.tutouria.info

15 Lancaster City Alliancewww.lancastercityalliance.org

16 The Common Wheelwww.thecommonwheel.com

11:00 A.M. Registration OpensPrefunction Area, Level 3

SUNDAYJune 7

1:00 P.M. - 3:30 P.M. Community Revitalitzation 101: A Free Community WorkshopJulie Fitzpatrick, Pennsylvania Downtown CenterSalon DPre-registration RequiredThis introductory session is tailored to volunteers and managers seeking to better understand how to effectively lead a revitalization organization. Topics will include vision and action strategy; approaches to revitalization; fundraising; roles of volunteers and staff; and resources available to support your efforts. Participants will be asked to share their experiences and to interact in order to better learn the possibilities for their community revitalization efforts.

1:00 P.M. - 3:30 P.M. Implementing Lancaster’s Green Infrastructure Plan Walking/Biking TourLancaster CityPre-registration RequiredVisit six sites on this Lancaster County Conservancy tour, featuring: a rain barrel system that nourishes a native plant garden while decreasing surface runoff and pollution in the Lancaster County sewer system; an example of urban greening; a residential demonstration project that incorporates multiple storm water runoff systems to capture approximately 40,000 gallons annually; an alley improved with permeable black macadam that captures approximately 250,000 gallons annually; a 10,000-square-foot green roof; and a park built with green infrastructure to capture approximately 750,000 gallons of water annually. Bike rentals will be available thanks to The Common Wheel. Learn more at www.thecommonwheel.com.

1:00 P.M. - 4:00 P.M. An Experiential Tour of the Susquehanna RivertownesMarietta/ColumbiaPre-registration RequiredExperience a historically significant and visually breathtaking river trail, facilitated by Rivertownes USA, an organization with the mission of promoting, preserving and enhancing the culture, heritage and related commerce and recreational activities in the Pennsylvania Susquehanna river towns of Columbia, Marietta and Wrightsville and surrounding areas. With a warm welcome at the close of the tour from Columbia’s Mayor, Leo Lutz, at the new visitor’s center in Columbia, the Experiential Tour will include a shuttle, provided by LCSWMA and Friendly Transportation, and a choice of hiking, biking or kayaking (kayakers will be guided by locally owned and operated Chiques Outfitter). Participants will enjoy historical landmarks along the trail (including the Vesta building in Marietta, remnants of historic bridge piers that were burned during the Civil War) along with many spectacular views of the iconic Susquehanna River.

5:00 P.M. - 7:00 P.M. PDC Welcome Event at Tellus36024 E King Street, Lancaster Pre-registration RequiredAn Irish Pub located in the heart of downtown Lancaster where we’ll gather on the second floor enjoying the view of downtown Lancaster from the green roof to kick off our conference while listening to live music by Second Hand Suits and dining on light-fare by Food for Thought Catering. Cash bar available.Second Hand Suits are a jazz, folk, and blues-rock band based in Lancaster, PA. Whether they are crooning a jazz standard or pounding out an original rock tune, Second Hand Suits bring an energetic yet classic feel to their music. This is best summarized in their band motto: vintage sounds for modern times.

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How To Prepare a DCED Single Application for Funding and a Keystone Communities Designation ApplicationBill Fontana, Pennsylvania Downtown Center Salon D During this session, you will be lead, step-by-step through the Single Application for Funding. Learn how to utilize the DCED System and then apply for: façade grants, planning grants, Anchor Building grants, Public Improvement grants, etc. Additionally, learn the ins and outs of assembling a Keystone Communities application for: Keystone Main Street, Keystone Elm Street, and Keystone Community. Find out what DCED wants to see, and what they don’t want to see.

How to Apply for NAP Enterprise Zone Tax CreditsThomas Rawlings, PA Department of Community and Economic DevelopmentSalon ELearn how to apply, who should apply, and when to apply along with steps that revitalization managers can take to facilitate the process for the property/business owner. How does the local government and/or the local revitalization organization promote this benefit and how can they best utilize it as a business recruitment incentive?

Conducting A Community Health AssessmentMicah Gursky, Rosemarie Lister and Rajika ReedSt. Luke’s Health CentersHickoryThis session will provide an overview on how to maximize your communities strengths when planning, implementing and evaluating a Community Health Assessment. Effective Community Health Assessment strategies, such as how best to plan, create a timeline for your organization, collect secondary data, create focus groups & community surveys and engage stakeholders & community partners will also be discussed. Included in discussions will be a review of current assessment tools and resources that can help you create and develop programs that meet the identified needs in your community. Current examples of how St. Luke’s University Health Network works with their communities to conduct Community Health Needs Assessments, in urban and rural communities of various sizes, will be provided.

Business Improvement Districts 2.0 PanelModerated by Goktug Morcol, Penn State HarrisburgPanelists: Charles Broad, , Reading Business Improvement District Authority; Josette M. Fitzgibbons, URA of Pittsburgh; Malcolm Johnstone, West Chester BID; and Julie Fitzpatrick, Pennsylvania Downtown CenterIndependenceBusiness Improvement Districts (BIDs) have long been used throughout Pennsylvania, across the US, and around the world to sustain community revitalization, both for business districts and neighborhoods. The session will address how to create and operate business improvement districts in Pennsylvania. This interactive panel discussion will bring together both practitioners and academics who study these districts to discuss principles, best practices, and lesson learned. They will present research findings about the districts, discuss the challenges in founding and operating them from their experiences, and answer audience members’ questions.

MONDAYJune 8

8:15 A.M. - 9:15 A.M.

WELCOME BREAKFASTHeritage Ballroom

9:30 A.M. - 11:30 A.M.

CONCURRENT SESSIONS: THE “HOW TO’S”

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11:45 A.M. - 1:00 P.M.

OPENING LUNCH with Mayor Gray and KEYNOTE ADDRESS with Steve Ridini,

of Health Resources in Action (HRiA) on “Building Healthy Communities through Collaboration”

Heritage BallroomPre-registration Required

In public health, we recognize that one’s ZIP code can be more influential than one’s genetic code in influencing health outcomes.

So what does this mean in practice? Multi-sector partnerships are key to changing the larger context in which residents live, work, and play. Community development corporations (CDCs), who are in the business of improving ZIP codes, are critical partners in promoting community health. How can community development impact health? And why is health a significant consideration for community development? Several tools are used in the assessment, planning, and implementation of strategies to improve the health of communities. One tool used in public health is a Health Impact

Assessments, which can examine connections between community development activities and health, and identify health metrics (health outcomes that result from the investment of tax credits in communities)

that can be measured and evaluated.

1:15 P.M. - 2:00 P.M.

VENDOR PRESENTATIONSHeritage Ballroom

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Greensburg’s Health Care DistrictBarbara Ciampini, City of Greensburg; Steven Gifford, Greensburg Community Development Corporation; Ron Ott, Excela Health System; Nancy Urick, Excela Health System; and Megan G. O’Hara, Urban Design AssociatesMain Street TrackSalon D The City of Greensburg designated portions of the 5th and 6th wards situated west of the downtown for more detailed planning to guide future public and private investment. This area of the city, designated as the Health Care District because of its location around Excela Westmoreland Hospital is situated at the western gateway to the downtown and includes several residential neighborhoods. This session will summarize the planning process to create the Master Plan, the role of partners in the process, and the phased implementation of the recommendations.

Working Toward Clean & Beautiful CommunitiesShannon Reiter, Keep Pennsylvania Beautiful, and Daniel Miles, Econsult Solutions, Inc.Elm Street TrackSalon E This session will review a series of research iniatives sponsored by Keep America Beautiful and Keep Pennsylvania Beautiful from 2014, including an overview of illegal dumping in Pennsylvania, cleanup costs, public opinion on waste and recycling issues, and an overview of community improvement and enforcement support programs available through Keep Pennsyvalnia Beautiful. Additionally, the session will provide the results of KAB’s National Literature Review on Economic Impacts of Blight completed by Econsult Solutions, Inc.

Implementing Complete StreetsKip Van Blarcom, Lancaster County Planning CommissionGeneral Community Healthy TrackHickory Across Lancaster County, citizens and communities are working together to promote a concept called Complete Streets – streets that are safe and convenient for all modes of transportation and users of all ages and abilities. In this session, learn what the Lancaster County Planning Commission, Lancaster General Health, and the Coalition for Smart Growth are doing to increase the bikeability and walkability of local communities.

The Governing Board: Seeing the Forest AND the TreesTish Morgan, Pennsylvania Association of Nonprofit OrganizationsSustainability TrackIndependenceSome nonprofit boards are good, some are great and all can keep improving. This session focuses on essential and crucial areas to ensure boards are as strong as they can be. Objectives include: confirming oversight of fiduciary responsibilities; understanding the overall “big picture” of the role of boards; monitoring the details of board management; and promoting engagement at board meetings. The session includes resource tools to support staff/board relationships and tools to strengthen board management.

2:15 P.M. - 3:30 P.M. CONCURRENT SESSIONS

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2:15 P.M. - 4:30 P.M.

MOBILE WORKSHOPGreen Infrastructure in LititzMark Gutshall, LandStudies Buses depart at 2:00 p.m. at hotel entrancePre-registration RequiredParticipants will observe 4-6 sites with performance metrics for water quality, water quantity, costs, community participation, green master planning and maintenance.

5:00 P.M. - 6:00 P.M. Tutoria Tour of Lititz: Tourism, History & Entertainment Connecting through Mobile MediaErik Schouten, Tutouria LLC; Trevor Roberts, Cross and Crown/Digital Services; and Kelly Withum, Venture LititzBuses depart at 4:30 p.m. at hotel entranceAttendees from Main Street and Elm Street at any level will learn how interactive mobile apps can better engage their downtown visitors and showcase their town’s uniqueness. Attendees will be transported to Lititz where they will experience an interactive audio visual GPS guided historical tour. After experiencing the tour attendees will learn the benefits of mobile web interactions and how to create their own.

5:00 P.M. - 6:00 P.M. Buses depart at 4:30 p.m. at hotel entranceReception, Derck & Edson: Celebrating 75 years

6:00 P.M. - 9:00 P.M. WELCOME EVENTLititz Progressive DinnerBuses depart at 4:30 p.m. at hotel entranceJoBoy’s Brew Pub and General Sutter Inn, Dinner Appalachian Brewing Company and Beers + Hoffman Open House, Dessert

9:30 P.M. - 10:30 P.M.

URBAN CENTURY: AMERICA’S RETURN TO MAIN STREET Screening at Penn CinemaBuses depart for Penn Cinema at 8:45 p.m. & 9:15 p.m. After decades of decline due to suburban sprawl, downtown communities all across the country are once again becoming vibrant, desirable destinations to live, work, and play. Examining this current rebirth of Main Street through the lens of several towns, including Flint, MI, and Joplin, MO, Urban Century takes a refreshingly hopeful look at how these places from our past are becoming the key to our country’s future. This isn’t a story about saving Main Street, but about how Main Street just might save us. Whether it’s economic downturn, climate change, or a glowingly unhealthy population, could the solutions to our biggest problems be as simple as returning to our urban roots?

8:00 A.M. - 8:45 A.M. Breakfast with Healthy Maine Streets

Lorain Francis, Senior Program Director, Maine Downtown Center Heritage Ballroom

From 2012-2104 Healthy Maine Streets was developed through a Community Transformation Grant from the CDC. Join us to learn what health and wellness have to do with downtowns, sense of place and economic development and how this creative work can forge new partnerships, integrate

into the Main Street Four Point Approach®, reveal new funding sources and change the culture of your downtown. By sharing two years of data from Healthy Maine Streets, session attendees will see what was implemented in 19 Main Street communities and over

200 small businesses in Maine.

8:45 A.M. - 9:30 A.M. VENDOR PRESENTATIONS

Heritage Ballroom

TUESDAYJune 9

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Good Design is Good Business: Recognizing Businesses for Reinvesting in StorefrontsRobin Kohles, Community Design Collaborative; Jonathan Snyder, City of Philadelphia; and Patricia Blakely, The Merchants FundMain Street TrackSalon DIn Philadelphia, reinvestment in commercial corridors reflects the continuing revival of neighborhood retail in Philadelphia. What role can design play in helping businesses succeed and business corridors thrive? How can well designed investments be encouraged and promoted? Learn about the Storefront Challenge, a citywide competition which highlights façade improvement projects and shows how good design is good for business.

Organizing and supporting community gardens in your hometownSophia Feller, West Ward Neighborhood PartnershipElm Street TrackSalon EWhat does a healthy community look like? The presenter will discuss organizing small community gardens in low income neighborhoods with no green space. Small neighborhood gardens with shared spaces can provide a sense of community and a way to get to know your neighbors. Partnering with the local college, community center, childcare centers, housing authority, and city government ensures diverse populations will be reached, creating a healthy and informed community.

Approaches to Creating Age-friendly CommunitiesCathy Bollinger, York County Community Foundation; Larry Guengerich, Landis Communities; and Larry Zook, Landis CommunitiesGeneral Community Health TrackHickoryBeing a healthy community includes being a community that works for people of all ages. This session will highlight the process, challenges, insights, and outcomes of two communities; one with a more structured process approach that is two years into their age-friendly work, and the other with a more grassroots approach that is six years into their age-friendly work. Following the presenters’ presentations, participants will have an opportunity to engage in dialogue through sharing and Q&A.

Planning for Healthy CommunitiesPeter Wulfhorst and John Turack, Penn State Extension; Heather Mikulas, Penn State Extension and Pittsburgh Food Policy CouncilHealthy Food Issues Track IndependenceWhere you live plays an important role in how healthy you are. Physicaldesign of your community -- including access to parks, healthy andaff ordable food, safe, complete roads/streets/crossings, and clean airand water -- can increase your life expectancy. How well we plan landuse, food systems, transportation, and natural resource protection hasdramatic eff ects on our communities far into the future. This sessionprovides a checklist and guidance for planning and implementation.

Better Videos Equal More VisitorsDerek Lau, aideM Media Solutions Inc. SustainabilityConestogaIncreasing visitors and customers to Downtown Areas using Online Video will be an interactive tutorial and instructional session on how main street areas can use video to attract new visitors, and retain visitors to come back again and again ! We will explore the proper way to setup a YouTube Channel, and learn different ways to get your videos more views by the people you want to see them. The YouTube Channel setup can be followed along with in realtime. We will also review the benefits of using video in email marketing to increase your open rates and get better responses to your e blasts. The final message will be on using video landing pages to capture information and present reasons for viewers to visit your main street district. Participants will receive a PDF of the presentation and online video resources to reference when applying this to their own efforts.

10: 45 A.M. - 11:00 A.M. BREAKSponsored by PA Dept. of Health

9:30 A.M. - 10:45 A.M. CONCURRENT SESSIONS

TUESDAY June 9

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Creative Capital to Build Healthy CommunitiesJessica King, Entrepreneur; Jonathan Coleman, ASSETS LancasterMain Street TrackSalon DEconomically depressed communities pose significant challenges for entrepreneurs and funders alike. If these communities are going to grow into healthy, vibrant areas to work and live, innovative solutions are needed. This session will provide an overview of the problems facing low income and impact-focused entrepreneurs in these communities, then highlight some proven creative financing models currently being used to address this issue.

Transforming Communities through Adaptive ReuseFrank Dittenhafer, Murphy & Dittenhafer ArchitectsElm Street TrackSalon EPreserving, renovating and re-purposing existing buildings for new uses can transform vacant or underutilized properties into dynamic urban places. Architect Frank Dittenhafer, FAIA, LEED AP will present several case studies of his firm’s award winning Adaptive Re-use transformations that have re-energized communities.

Community Health Initiatives – How to Engage your Community and your Hospitals!Micah Gursky, Rosemarie Lister, and Lauri Price, St. Luke’s Miners HospitalGeneral Community Health TrackHickoryThis session will provide an overview on how to effectively establish and maintain productive relationships and partnerships with your local hospitals to improve community goals and local health outcomes. Strategies for identifying and developing collaborative programs, including assessing, implementing and evaluating partnerships, initiatives and funding, will also be discussed. Real and specific examples of partnerships with the St. Luke’s University Health Network will be discussed as well as strategies for an effective marriage between community and hospital.

Improving Food Access in Small StoresDavid Palmer, The Food Trust; Lauralee Lightwood-Mater, The Food Trust; and Christopher Kenney, StradaLLCHealthy Food Issues Track IndependenceThe Food Trust’s Healthy Corner Store Initiative identifies corner stores as a critical point in the community to improve food access by implementing social marketing campaigns, conducting nutrition education, and building store owners’ capacities to stock and sell healthy foods. Among 300 stores to receive equipment, five stores underwent more comprehensive changes, receiving facade improvements and a “Fresh Corner” kiosk. This session will explore the process, challenges, insights, and outcomes of the Fresh Corner project.

Fundraising Through Events & ProgramsGlenn White, Downtown Carlisle AssociationSustainabilityConestogaCommunity Events and festivals are valued civic assets that hold value to the community and business. Every event or community project you do should be able to show a profit with a simple business plan, set goals, and realistic expectations. This session will layout simple events and projects, offer sample budgets, talk about sponsorship development, targeted sponsorships, and non-traditional revenue generation within events. Projects discussed will range from community festivals to downtown guides, beautification projects and web-based revenue generation.

11:00 A.M. - 12:15 P.M. CONCURRENT SESSIONS

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12:15 P.M. - 1:30 P.M.

LUNCH ON YOUR OWN Explore Downtown Lancaster

promptly at 1:30 P.M. - 2:45 P.M. DCED MAIN STREET & ELM STREET

MANAGER’S MEETING Salon D

1:30 P.M. - 2:45 P.M.

CONCURRENT SESSIONSDesign in Downtown and Traditional NeighborhoodsErin Hammerstedt, Preservation Pennsylvania, and Bryan Van Sweden, Pennsylvania Historical and Museum CommissionMain Street TrackHickoryMany of our downtowns and residential neighborhoods have maintained their traditional layout and historic character. These walkable communities lure visitors and residents alike to window shop, dine downtown, and visit theaters, galleries, and museums, all while enjoying the local “sense of place.” Yet preserving your community’s character takes planning and a good understanding of design. Learn about the tools and strategies that are being used to maintain and enhance the traditional qualities and distinctive architecture of these commercial hubs and the surrounding neighborhoods.

Keeping Suburban “Downtown” Retail RelevantPanelists: Karen P Cilurso, Delaware Valley Regional Planning Commission; Donna Ann Harris, Heritage Consulting Inc.; and Leigh Minor Nagy, Minor Bird Retail TherapySustainability TrackIndependenceA strong downtown retail district plays a large role in the overall economic development of a community. DVRPC’s recent study, Revitalizing Suburban Downtown Retail Districts: Strategies and Best Practices surveyed 71 downtown retail districts in Greater Philadelphia to learn what elements were common among successful older suburban retail districts. Speakers will provide focused strategies on downtown management as the key to local retail success, downtown aesthetics with relatively low investment, and how and why to prioritize downtown economic development goals.

TUESDAY June 9

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3:00 P.M. - 4:00 P.M. LEADERSHIP FORUM

Conestoga

3:00 P.M. - 4:00 P.M. CONCURRENT SESSIONS

Connecting the Community Health & Development Fields: A Facilitated DiscussionModerated by Micah Gursky, St. Luke’s Hospital Miners CampusPanelists: Lauri Price and Rosemarie C. Lister, St. Luke’s Hospital Miners CampusMain Street & Elm Street TrackSalon D & EThe facilitated discussion is an opportunity to interact and share best strategies for effective partnerships between communities and hospitals.

New Kids on the Block, Again!Jason Duckworth, Arcadia Land Company; Jonathan Weiss, Equinox Management and Construction; and Thomas Comitta, Thomas Comitta Associates, Inc.General Community Health TrackHickoryThe two largest generations in US history are driving the market for the authentic urban living that is vital to a thriving mixed use neighborhood. Two Philadelphia area Developers, Jason Duckworth and Jonathan Weiss, discuss the successes and challenges of meeting this demand across urban and suburban contexts, while Town Planner & Landscape Architect, Thomas Comitta, provides insights on strategies for the public sector to encourage opportunities for this new wave of residential development.

Revitalizing A Small Industrial TownPanelists: Steve Ware, Ambler Planning Commission; Liz Kunzier, Ambler Main Street; and Jason EngelhardtSustainability Track IndependenceAmbler, PA is a small borough in the first tier suburbs of Philadelphia with a traditional main street, a regional rail station, and the remains of what was at one time the largest manufacturer of asbestos products in the world. Many lessons can be drawn from the proactive measures taken by public, non-profit and private interests dedicated to sustaining and increasing the health and vibrancy of the community.

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8:00 A.M. - 9:15 A.M. BREAKFAST WITH LANCASTER GENERAL HEALTHActive Transportation=Healthy Communities

Beth Koser Schwartz, Lancaster General Health Heritage Ballroom

Research shows that connected communities, through trails and infrastructure have healthier citizens, and experience a host of other benefits.

Community Health Needs assessments are vital tools that provide direction to the Community Benefit departments of health organizations. This session will share how health systems engage partners in creating healthier communities. Through

the collaborative efforts of ‘Lighten Up Lancaster’, a community coalition, partnerships have worked to collectively impact our community as we design

communities with health in mind. Communities designed for health provide not only benefits to the physical health of our community but the mental and economic health as well. Goals, strategies, objectives and tactics from our

county-wide strategic plan will be shared how other Counties and regions can move the needle on issues of active transportation, which leads to increased use

of parks, trails and other urban recreation opportunities.

WEDNESDAYJune 10

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Funding For Business SupportDavid Buches, Federal Home Loan Bank of Pittsburgh; Shaun K. Stehr and Jeff Gatano, USDA Rural Development Main Street TrackSalon DLearn about a number of banking services available in Pennsylvania including FHLB’s Banking on Business product. Learn how Main Street organizations, in collaboration with small businesses, can use this resource to improve your downtowns. Learn about technical assistance and various loan financing programs the USDA and its vast network of partners offer.

Funding For Housing Projects Through The Affordable Housing ProgramDavid J. Corwin, Pennsylvania USDA Rural Development; David Buches, Federal Home Loan Bank of Pittsburgh and Brian Donato, Conifer RealtyElm Street TrackSalon EThe FHLB’s Affordable Housing Program is a funding opportunity for both new construction and/or rehab housing projects. Come to this session to learn more about the existing housing programs and how your Elm Street Communities can get plugged in! This session also focuses on Rural Development Single Family Housing Programs, which include the 502 Guarantee, 502 Direct, and 504 Repair loans and grants. Through these programs, Rural Development helps to build and maintain small communities in rural Pennsylvania by extending necessary credit to low-income families in underserved areas. With expanded financial access, payment subsidies, and even grants, this USDA agency ensures that rural life continues to be a viable option in our country.

Enhancing Community Development and Health Through a Downtown Riverfront ParkJennifer Cristobal, Environmental Planning & Design, LLCGeneral Community Health TrackHickoryLocated adjacent to downtown Aspinwall, PA, a first-ring suburb near Pittsburgh, Aspinwall Riverfront Park was developed to contribute to ongoing community revitalization and enhanced community health while offering residents newfound riverfront access and open-space amenities. After four years of effort and $7 million in fundraising, a large portion of the 8-acre park is open to the public with the remainder of the park expected to be open in the spring of 2015.

Understanding Your Local Food EnvironmentBill Schrecker and Donna Leuchten, The Reinvestment FundHealthy Food Issues Track IndependenceThe Reinvestment Fund will present the 2014 update to its Limited Supermarket Access (LSA) analysis, a robust analytical tool that identifies areas with disproportionately low access to supermarkets, including data indicating the problem’s scale, thus helping planners craft specific strategies for improving access. The session will also explore how the data can then be leveraged in thinking about the realities of a solution to increasing access.

Branding the IntangibleDanielle Floyd Prokopchak and Miranda Metz, Top Flight MediaSustainabilityConestogaThis session will focus on the branding process – how to begin, what tools are needed, etc. We will share our agency’s branding process and how we approach this process for relevant/similar clients. We will also share compelling case studies and positive results of appropriately branding the intangible (e.g. neighborhoods, organizations, etc.).

9:30 A.M. - 10:45 A.M. CONCURRENT SESSIONS

WED

NES

DAY

Jun

e 10

16

11:00 A.M. - 12:15 P.M. CONCURRENT SESSIONS

Downtown Revitalization & Workforce IssuesSonia Huntzinger, Downtown Inc / York BID Authority; and Kim J. Lentz, York County Economic AllianceMain Street TrackSalon DIs your downtown prepared for the major socio-economic shift that is happening around the country? The millennial generation; individuals born between 1982 and 2002 comprise the workforce of the next forty years and the success of your regional businesses will hinge on attracting and retaining them. Learn how to work with your County and Regional economic development agencies to create a “third place” attractive to the workforce of tomorrow.

Latinos are Changing Communities and Business Districts: What You Need to Know.James Rodriguez, Kutztown University Small Business Development Center; and Deb Flores, Assets LancasterElm Street TrackSalon ENot only do Latinos represent the fastest-growing population segment in the United States, but they also open businesses at a significantly higher rate. They will have a profound effect on our communities and Main Streets in the coming decades. It is essential that we better understand the cultural and business barriers that Latinos face in order to successfully include and collaborate with them in community revitalization.

Health & Homelessness: A Prevention InitiativeKristen Wenrich and Sherri L. Penchishen, City of Bethlehem General Community Health TrackHickoryThe City of Bethlehem has a large homeless population who are in need of medical and prevention services. The health bureau implemented a health screening project and is a partner in a free student run clinic to provide medical, nutrition, nursing and social services to improve quality of life among the homeless. This initiative aims to assist homeless persons reach a level of self-sufficiency within the scope of their capabilities for health and social well-being.

Sell More at Your Farmer’s MarketKelly Withum, Venture LititzHealthy Food Issues Track IndependenceLook at trends that have changed farmers markets and how the public gets their fresh locally grown foods.

Technology Tools: Assessment & ImplementationTami Bethune, BTG SolutionsSustainabilityConestogaTechnology for Dummies could be the session title, but I do not want attendees to think I am a technology elitist. I want this presentation to be the exact opposite of that. I understand that there is anxiety when moving into the next generation of technology. I want to share success stories of different organizations, private and non-profit, that have successfully implemented new systems and reaped the rewards in many areas – customer service, office productivity and efficiency, communications with the public, hands-free revenue generation, and a marketing sense of their audience with real statistics as their barometer. I will gather audience input throughout the presentation through a survey site which will be shared after the presentation.

12:15 P.M. - 1:45 P.M. CLOSING LUNCHEON AND

DOWNTOWN TREASURE TROVE Heritage Ballroom

Featured Raffle! Free concept design consultation (valued at $500) for Green Towers’ Living Interior design-build services &

other prizes! (Note: Must be present to win).

2:00 P.M. - 4:00 P.M. PDC BOARD MEETING & ANNUAL

REORGANIZATION MEETING Chestnut Board Room

WED

NESD

AY June 10

17

18

premier level

major media sponsor

THANK YOU to our 2015 conference sponsors

19

partners

welcome event sponsors

swag sponsors Raffle Sponsor

for knowing community means everything.

PNC is proud to support the Pennsylvania Downtown Center’s Annual

Statewide Conference. Because we belive in what you do every single day.

Stop by your local PNC Bank branch office or visit pnc.com.

©2014 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC

FUN!FUN!FUN!

The Herr’s name and logo are registered trademarks of Herr Holdings Inc. “Herr’s Snack Factory Tour” and logoare trademarks of Herr Holdings Inc. and are used under license. ©2015 Herr Holdings Inc. All rights reserved.

Taste freshhot chipsright offthe line!

Taste freshhot chipsright offthe line!

1-800-63-SNACKWWW.HERRS.COM

TM

Derck & Edson is proud to support Pennsylvania’s

core communities

Serving the Central Pennsylvania business communities in Dauphin, Cumberland,

York, Lancaster and Lebanon counties.

Visit us atwww.CPBJ.com.

Business Record . . . . . . . . . . . . 21

Inside Business . . . . . . . . . . . . . 15

Lists & Leads . . . . . . . . . . . . . . 19

Newsmakers . . . . . . . . . . . . . . . 20

Off The Clock . . . . . . . . . . . . . . . 31

On The Move . . . . . . . . . . . . . . . 21

Opinion . . . . . . . . . . . . . . . . . . . 10

The Whiteboard . . . . . . . . . . . . . 11

FEATURES INDEX

August 22, 2014 • Vol. 30 • No. 35 • $2 www.CPBJ.com

The franchise path — Arooga’s success is built on frequent investments, never being “satisfied.” Page 3

Inside

Inside BusinessWORKFORCE DEVELOPMENT AND

LANCASTER COUNTY

BUSINESS REPORT

Inside this issue

BY MICHAEL SADOWSKImichaels@cpbj .com

Coakley’s Irish Pub and Restaurant

isn’t through just yet.

The owner of the landmark New

Cumberland bar and restaurant that

closed suddenly this summer said he is

working with a court-appointed trust-

ee to buy back the items lost through

a Chapter 7 bankruptcy filing and re-

open the establishment.

If all goes according to plan,

owner Timothy Hogg said, he hopes

to open both the bar and restaurant

again by mid-October or mid-No-

vember.

“Fifty percent of businesses in

America fail,” Hogg said. “Learning

how to fail and recover from failure

is one of the most important things a

businessperson can do.”

After sudden closure, Coakley’s may return for another courseCUMBERLAND COUNTY

please see COAKLEY’S, page 4

BY JOHN HILTONjohnh@cpbj .com

When Carol and Al Kemery struck up a part-

nership with Country Living magazine in 2007, it

raised the entire profile of their Mechanicsburg-

based interior design/paint business.

The deal came about after Carol wrote a spon-

taneous letter to the magazine.

The letter recounted how, in 1991, while read-

ing Country Living, she saw pictures of dining

room walls that had been rag rolled — a technique

CUMBERLAND COUNTY

COLOR SUCCESS

please see COLOR, page 6

Carol and Al Kemery own Caromal Colours, an interior design and paint business headquartered in downtown Mechanicsburg. The Main Street location features a retail area and studio, where decorative arts workshops are taught. PHOTOS/AMY SPANGLER

Mechanicsburg couple’s growing business includes design, paint

Caromal Colours is an official licensee of the Country Living Artisans Collection paint.

GROWING GOALSLancaster County’s Thaddeus Stevens College filling the skills gap with expansion

Page 15 www.CPBJ.com.19

20

. . . . . . . . . . . . . . . 31

. . . . . . . . . . . . . . . 21

. . . . . . . . . . . . . . . . . . . 10

. . . . . . . . . . . . . 11

Cumberland bar and restaurant that

closed suddenly this summer said he is

working with a court-appointed trust-

ee to buy back the items lost through

a Chapter 7 bankruptcy filing and re-

If all goes according to plan,

owner Timothy Hogg said, he hopes

to open both the bar and restaurant

again by mid-October or mid-No-

vember.

“Fifty percent of businesses in

America fail,” Hogg said. “Learning

how to fail and recover from failure

is one of the most important things a

businessperson can do.”

After sudden closure, Coakley’s may return for another course

please see COAKLEY’S, page 4

BY JOHN HILTONjohnh@cpbj .com

When Carol and Al Kemery struck up a part-

nership with Country Living magazine in 2007, it

raised the entire profile of their Mechanicsburg-

based interior design/paint business.

The deal came about after Carol wrote a spon-

taneous letter to the magazine.

The letter recounted how, in 1991, while read-

ing Country Living, she saw pictures of dining

room walls that had been rag rolled — a technique

COLOR SUCCESS

please see COLOR, page 6

Mechanicsburg couple’s growing business includes design, paint

GROWING GOALSLancaster County’s Thaddeus Stevens College filling the skills gap with expansion

Page 15

Gina M. Douty, Historic Preservation Consulting, LLC Mechanicsburg, PA 17055 717-512-1032 www.gmdhistoric.com gdouty@gmdhistoric.com

Experience with historic preservation & rehabilitation projects, including:

Rehabilitation tax credit applications and submissions Historic structures reports and surveys National Register nominations Rehabilitation proposals Building research Section 106 reviews Client HARB reviews Project management and grant writing Knowledge of the Secretary of the Interior's Standards for

Historic Preservation

Presented by the Housing Alliance of Pennsylvania

Save Datethe

November 16–18, 2015

HousingAlliancePA.org

Presented by the Housing Alliance of PennsylvaniaHousingAlliancePA.org

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We are here to help you!Contact us to get our (free) help on a challenging project, host an educational workshop, list a historic property for sale, nominate a project for an award, and more!

Visit our website to learn more www.preservationpa.org

Helping people protect

and preserve the historic places

that matter to them.

Cultivating a Healthier Pennsylvania

The Department of Health is partnering with school districts, early care and education centers, worksites, corner stores, and communities across Pennsylvania to make healthy

choices easier, safer, cheaper, and more convenient.

www.pawalkworks.com

Stop

by t

he Department of Health to learn more about creating a healthier Pennsy

lvani

a.

Proud to partner with Pennsylvania Downtown Center to

revitalize Pennsylvania’s

www.blueprintcommunities.com

®

CONVENTION CENTER

GARAGESLancaster Parking Authority

PARKING LOTS

W. Chestnut StreetN. Queen StreetN. Prince StreetW. King Street

FREEDOM HALL A

FREEDOM HALL B

Prefunction

LEVEL ONE

LEVEL FOUR

LEVEL TWO

LEVEL THREE

Inde

pend

ence

Ro

om

Constituion Board Room

Business Center

Prefunction Overall Prefunction

Prefunction

FEDERAL ROOMA B

Prefunction

COMMONWEALTH BALLROOM

Salon 1

Salon 2

Salon 3

Salon 4

HIC

KORY

RO

OM

A

B

ChestnutBoard Room

WALNUT ROOM

Pref

unct

ion

Prefunction

Pref

unct

ion HERITAGE

BALLROOMSalon C

Salon A

Salon B Salon E

Salon D

Prefunction

CONESTOGA ROOM

1

2

Pref

unct

ion

Pref

unct

ion

Prefunction

SUSQUEHANNA BOARD ROOM

BREAKOUT

Visit the Conference Registration table or Welcome Table, located in the prefunction area on Level 3,

for more assistance.

DOWNTOWN PARKINGWater Street Garage220 N. Water Street

Prince Street Garage111 N. Prince Street

Duke Street Garage150 N. Duke Street

Penn Square Garage38 S. Duke Street

King Street Garage146 - 52 E. King Street

26

BALTIMORE, MD - 78 milesPHILADELPHIA, PA - 80 miles

NEW YORK, NY - 163 milesWASHINGTON, DC - 112 milesPITTSBURGH, PA - 240 miles

C E N T R A L LY L O C AT E Dto all neighboring cities!

VISITOR CENTER

PARKING GARAGE

PARKING LOT

LANCASTER PARKING AUTHORITY GARAGES

HOSPITAL

POLICE STATION

PUBLIC RESTROOMS

0 250 500 1000 Feet

5280 Feet = 1 Mile

P

V

P

P

HP

VisitLancasterCity.com

GUIDE TO DOWNTOWN LANCASTER

27

padowntown.org