cultivating food safety. nurturing sustainability.worldspicecongress.com/uploads/files/44/1.1...
TRANSCRIPT
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Cultivating Excellence.
Nurturing Sustainability.
World Spice Congress
February 2014
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Presentation Flow
Sustainability & Agriculture
Our Approach to Sustainability
Sustainability in Action
Our Vision
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Green Factories
… handles materials in a sustainable manner, recycles 100% of waste generated and consumes
significantly lower electricity, water & energy….
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Green Automobiles
… significantly higher fuel efficiency, great miles per litre of gasoline and optimizes use of
renewal & non-renewable energy sources….
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Green Buildings
… constructed out of ecologically friendly materials, uses extremely efficient lighting & HVAC
technology solutions and promotes sustainable living standards….
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Is Agriculture Green?
2/18/2014 6
Agriculture accounts for...
Source: Farming First
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What is Sustainability?
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What is Sustainability?
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What is Sustainability?
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What is Sustainability?
SUSTAINABILITY IS NOT JUST ADDRESSING A FEW SET OF ISSUES IN A SELECTIVE
MANNER!
Naturally grown produce
Lower Pollution
Managing climate change
Integrated Pest & Crop Management
Eco Friendly Materials Usage
Water Conservation
Children Education
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Farmer Profitability Equation
Productivity
(kg/Ha)Price (Rs/kg)
Cost of
Cultivation
(Rs/Ha)
Farmer
Profitability
(Net Returns
Rs/Ha)
FARMPRODUCTIVITY
PRODUCT QUALITYPRODUCT INTEGRITY
PRODUCTIONCOST
ENVIRONMENTAL SUSTAINABILITY
SOIL WATER FUEL BIODIVERSITY
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Drawing Inspiration from Israel
TOUGHEST POSSIBLE CONDITIONS FOR AGRICULTURE
per cent of soils classified as“Desert silt”.
cm average annual rainfall vsIndia’s 154 cm.
°C to -18 °C temperatures withhigh diurnal variations.
per cent water cover with highgroundwater salinity.
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Major Agricultural Crops
VEGETABLES
“Cherri” Tomato
Cucumber
Beans
CITRUS FRUITS
Grapefruit
Lemon
Orange
FIELD CROPS
Cotton
Sunflower
Wheat
LIVESTOCK
Beef
Fishing & Aquaculture
Poultry
HIGHEST YIELDS IN THE WORLD!
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Technology & Agriculture
The world’s most
developed irrigation
methods in agriculture
The world’s most reused
water rate in agriculture
The most advanced ICT
technologies in the
agricultural space
Technology has been the backbone for agricultural development!
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The World of Ag Tech
GREENHOUSES FARM MACHINERY PRECISION FARMING GEO INFORMATION
RENEWABLE ENERGYMICRO IRRIGATIONPLASTICULTUREFERTIGATION
Ag Tech provides answers to all our questions!
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Pitching Technology to Farmer
APPROPRIATE TECHNOLOGY
COST EFFECTIVELOCALLY
CONTROLLED
DRUDGERY REDUCTION
Technologies that cognize for the socio-cultural-economic
conditions of the farming community
Requires deep understanding of farmer needs
FARMER FRIENDLY
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Farm Sustainability @ ITC
Contemporary Technology Experimentation
Young & Passionate Team of Agricultural Graduates & Engineers
Focus on Farmer Profitability & Sustainability
Design to Dissemination
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Elements of Sustainability
SOIL
BIODIVERSITY COMMUNITY
LABOURWATER
WASTE
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Farm Sustainability Framework
SOIL SUSTAINABILITY
WATER SUSTAINABILITY
LABOUR SUSTAINABILITY
COMMUNITYDEVELOPMENT
BIODIVERSITY CONSERVATION
WASTEMANAGEMENT
Soil Fertility Management
Soil Moisture Conservation
Biodiversity Protection
Risk AssessmentEducation &
Health
Livestock Development
Farm Mechanization
Occupational Safety
Irrigation & Greenhouses
Groundwater Recharge
SUSTAINABLE FARMER LIVELIHOODS
Farm Waste
Toxic Waste
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Soil Health Management
Soil Fertility Management Soil Compaction Management
Farm Yard Manuring
Green Manuring
VermiComposting
Soil Compaction Diagnosis
Sub Soiling
15” Hard Pan breaking
10-15% Yield increase
Erosion & rainfall resilience
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Site Specific Nutrient Management
Variation of a Soil Fertility parameter in Kurnool
Sub Optimal Blanket Nutrient Recommendations
LIMITATIONS1. Productivity2. Soil Health
SSNM Site Specific Nutrient Management
A Nutrient Management system that tailors nutrient recommendations according to local soil fertility status.
Generation of Large scale Soil Fertility Maps by manual sampling takes
humongous effort & time
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Soil Fertility Mapping using RS & GIS
1. •Procurement of satellite images and pre-processing
2. •Interpretation of image and stratification
3.•Ground truth verification and collection of soil samples
4. •Analysis in laboratory
5. •Generation of maps from the data obtained using GIS
6. •Procurement and superimposition of cadastral maps
7. •Evolving nutrient recommendation
AP
PR
OA
CH
Remote Sensing
Geographic InformationSystems
Spatial Nutrient Variability Maps
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Seedling Production Technologies
4/23/2012
Green Tech System Float System
Higher Yield
Lower water consumption
Weather resilience
Zero disease incidence
For small farmers(< 4 Ha)
Zero seedling mortality
Least water consumption
Minimum labor dependency
Weather resilience
For commercial nurseries(> 20 Ha)
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Micro Irrigation
PAIRED ROWCONFIGURATION
30% Higher Productivity
Economical Design – Costs < $600/acre
Better Crop Quality
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Farm Mechanization
MECHANIZATION MENU
VIBRO CULTIVATOR TRANSPLANTER FERTILIZER DRILL POWER WEEDER
Field Evaluation Trials Farmer Training & Demonstrations
Implement
Vibrocultivator
Transplanter
Fertilizer Drill cum Intercultivator
Power Weeder
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Dissemination Models
Farmer Group Model – Big Farmers Custom Hiring Model – Small Farmers
Set of Implements
Farmer 1
Farmer 2
Farmer 3
Farmer 4
Farmer 5
• Farmer group purchase a set of implements & sharebetween each other
• Combined seasonal capacity of 200 acres
• Entrepreneur purchases implements and hires them out to other farmers
• Seasonal capacity of 100 acres
Fo
r B
ig F
arm
ers
(> 1
0 A
cre
s L
an
dh
old
ing
)
Manufacturer
Entrepreneur
Farmer Group
Implements Hire
Implements Purchase
Fo
r sm
all
Fa
rme
rs(<
5 A
cre
s L
an
dh
old
ing
)
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LIVESTOCK DEVELOPMENTENERGY PLANTATIONS
CATCHMENT TREATMENT
Community Development
TANK REHABILITATION
3,90,800 Cu.m. Water
Harvesting Potential
2,000 Ha.
Soil Moisture Conservation
700 Ha
Eucalyptus Plantations
41,600
Artificial Inseminations
AGRI BUSINESS CENTRESCOMPOST UNITS
130 Units
NADEP Composting Pits
1765
Farmers benefited
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Farmer Empowerment
Crop Advisory
Local News
Weather Forecast
Market News
Schemes and Subsidy
Other alerts
Sandesh for farmers
• Interface with farmers through mobile telephony
• Communication in vernacular language and English
• Voice & SMS based information delivery
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‘Village’ Centric Approach
Integrated deployment of interventions in a village, round the year!
Crop
Management
Research &
Development
Farm
Sustainability
Community
Development
Farmer Profitability &
Community Connect
Quality Conformance
Issues
Fa
rme
r
Vil
lag
e
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Our Sustainability Journey
IPM CHILLI
IPM CUMIN
ICM
CERTIFIED SUSTAINABLE SPICES
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Market Connect
Embedding sustainability as a competitive advantage!
Transforming sustainability as a key value proposition to customers
Rainforest Alliance Certified
Chilli Production
Control Union Certified
Turmeric Production
Member of SSI,
The Netherlands
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World Business and Development Award 2012 at the historic Rio+20 UnitedNations Summit
FICCI Award for Outstanding Achievement in Rural & CommunityDevelopment (2009-10)
Ranked 2nd among top companies in India and 7th in Asia in the AsianSustainability Rating released by CSR Asia (2009-10)
First Indian Company to gain membership of WWF GFTN for responsibleforestry (2009-10)
UNIDO Award at the International Conference on Sharing InnovativeAgribusiness Solutions at Cairo (2008)
First Indian Company to be awarded Development Gateway Award for itstrail blazing e-Choupal initiative (2005)
Recognition
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Walking the Talk
ITC employs more than 50 Managers, Technicians & Field Extension workers in the
implementation of sustainability
Building sustainability in Indian spices production ecosystem involves time, effort, human
resources, passion & a lot of money!
Walking the Talk Demonstrating the Walk
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Building a Sustainable Value Chain begins at the farm
And ITC has got its Head, Heart & Hands on Sustainability
ITC & Sustainability
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ITC Spices : Business Vision
35
To be a world leader in sustainable agriculture by empowering the Indian farmer to capture
greater value in global markets
Building & sustaining a strong base of
1 MILLION FARMERS
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For more information, please visit us @ Stall # 26 today!
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Indian Spices Production Landscape
Million Ha Land
Million Farmers*Provinces
Million M.T.
26 Different Spices
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‘Village’ Centric Approach
CROP MANAGEMENT RESEARCH & DEVELOPMENT
FARM SUSTAINABILITY COMMUNITY DEVELOPMENT
AGRI EXTENSION
QUALITY ASSURANCE
AGRI TECH SOLUTIONS
STANDARDS COMPLIANCE
MICRO REGION AGRONOMY
VARIETAL DEVELOPMENT
COMMUNITY DEVELOPMENT
CAPABILITY BUILDING