cultivating connection with social media
DESCRIPTION
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, as she shares ways social media can be used to: - Plant seeds of valuable information across your social channels - Water your prospects and watch them grow into lasting business relationships - Cultivate connections to broaden your network onlineTRANSCRIPT
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Cultivating Connection with
Social MediaAnsley Sudderth
Social Media Training & Communications
Coordinator
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Join the conversation!
Use #RESocialChat
for the chance to win $20!
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• Plant the Seed
• Water Your Leads
• Grow Engagement
• Tend to Your Garden
• #RESocialChat Valuable Links
• Q&A
Agenda
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Plant the Seed
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Psychology in Social Media
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Plant the Seed
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Plant the Seed
“Offer a solution, share information, provide support, THEN ask for business.”
-Gary Vaynerchuk
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Plant the Seed
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Plant the Seed. Wait. Reap the Reward
$2 million in sales all because of useful information!
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Plant the Seed
Share informative articles for the client you want!
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Plant the Seed
Share tips to keep residents informed!
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If You Build It, They Will Come
Or will they?....
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Less Tell, More Show
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Water Your Leads
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30-60-90 Day Plan
- 30 days: Reach out to prospects via email and include links to your social channels in the email signature.
- 60 days: Send new clients or residents a hand-written letter. Offer assistance should it be needed.
- 90 days: Ask new clients or residents to leave a review of you or your community on Yelp, Google+, Yahoo! Local or Bing Local.
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Connect with Your Leads
Text-a-Resident/Text-a-Prospect
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Grow Engagement
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Grow Engagement with Facebook
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Grow Engagement with Facebook
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Growing Engagement with PinterestPeople will
jump behind a
cause before they
supporta brand.
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Growing Engagement with Instagram:
Self Improvement
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Growing Engagement with Instagram
Brand Love
Social Responsibility
Popular Holidays
Milestones
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Growing Engagement with Instagram
Contact Info
Inventory Updates
Industry Humor
Industry Terms and Education
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Tend to Your Garden
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Tend to Your Garden and Grow Your Network!
• Always make room for prospects, but make the loyal resident/client base a priority.
• Become the expert in your LOCAL market; you’ll connect on a more intimate level, creating more intimate ties.
• Share, support, solve…then ASK for business!
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It’s All about the Connection
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#RESocialChat Valuable Links
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Valuable Links
• How a Fiberglass Pool Co. Made $2 Million with Useful Content
• http://heidicohen.com/blog-post-generated-2-million-sales/
• Connect by Giving Your Brand a Human Touch
• http://yoursolutions.forrent.com/property-managers-owners/giving-communitys-brand-human-touch
• Breathe. Stretch. Namaste: How to Start a Yoga Club at Your Community
• http://yoursolutions.forrent.com/property-managers-owners/breathe-stretch-namaste-start-yoga-club-community
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Sourceshttps://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQimEwjmD-EdpUMRg0OjMf4bOKKWf4U7U9i9_8FmdQwGFrgohI1http://toddhedberg.files.wordpress.com/2013/04/quote_on-emotional-connection-in-branding_k2md-brand-consulting_albuquerque-nm-1.pnghttp://whatjathinks.files.wordpress.com/2012/02/social-media-phrenology.jpghttp://media-cache-ec0.pinimg.com/236x/52/cf/51/52cf51d279dfd3fd1b5eb4dd7ecc4c82.jpghttp://www.flower-seeds.net/wp-content/uploads/2012/12/147512291.jpghttp://summit.nativeadvertising.com/nyc13/img/faces/gary_vaynerchuk_large.pnghttp://jdblogger.com/wp-content/uploads/2013/07/iStock_000021858605XSmall.jpghttp://cdn.technoratimedia.com/wp-content/uploads/2013/10/Baer_0326-1.jpghttp://www.brittanyberger.com/wp-content/uploads/2013/08/youtility-quote.jpg.jpghttp://www.onpage1.co.nz/wp-content/uploads/2013/04/RiverPoolsLogo-resized-600.pnghttp://www.the90dayactionplan.com/img/dates.pnghttp://info.tommypennington.com/Portals/203633/images/11-7-13_downsizing_home_empty_nesters_a.jpghttp://deetsblog.com/wp-content/uploads/2013/06/5_Tips_For_First_Time_Home_Buyers1.pnghttp://www.centsationalgirl.com/wp-content/uploads/2013/03/solutions-for-renters-in-the-kitchen.jpghttp://sellmoresimply.com/wp-content/uploads/2014/02/build-it-and-they-will-come.gifhttp://www.newincite.com/wp-content/uploads/2013/02/Know-Like-Trust-white1.pnghttp://3.bp.blogspot.com/-0Q6rG8GkYaE/UmrXU8lkyZI/AAAAAAAAAys/vmcVOo2F7Rs/s1600/TRUEBrandCompass.pnghttp://www.jatxt.com/wp-content/uploads/2012/10/text-message-marketing-green.jpg