cuende infometrics corporate presentation
TRANSCRIPT
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Corporate Presentation
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Who we are
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Market ResearchEspecializated
Who we are
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Focused inOoH
Who we are
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Audience Measurement
GEOMEX: Spanish OoH Audience measurement.
GEOMETRO: Measurement of OoH Underground Advertising Audience.
GEOTRANS: Measurement of OoH Bus Advertising Audience
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Audience Measurement
GEOMEX: Spanish OoH Audience measurement.
GEOMETRO: Measurement of OoH Underground Advertising Audience.
GEOTRANS: Measurement of OoH Bus Advertising Audience
MOVE: Australian OoH Audience measurement.
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GEOMEX: Spanish OoH Audience measurement.
GEOMETRO: Measurement of OoH Underground Advertising Audience.
GEOTRANS: Measurement of OoH Bus Advertising Audience
MOVE: Australian OoH Audience measurement.
Consultancy at ROUTE, United Kingdom OOH Audience Measurement (old POSTAR).
Audience Measurement
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URBATRACK: Measuring the impact of outdoor advertising in the purchase of Fast-Moving Consumer Goods (FMCG).
NEURAL-Ext: Predicting the effectiveness of OoH ads using neural networks.
MIRO: Effectiveness tracking of advertising campaigns.
Other OoH research
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OoH Tools
QUANTUM: Media planning software, buying and optimization system for Out of Home.
INVENTORY: Software for billboards management.
VISIBILITY ZONES: Patented analysis system of visibility for Billboards.
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Other fields
GEOMARKETINGINTERNET RESEACH & CONSULTANT
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Credencials
• ESOMAR Representative for Spain (World Research Association).
• AEDEMO member (Spanish Research Association).
• ACM members (Association of Computing Machinery).
• SIGKDD members (Special Interest Group on Knowledge Discovery in Data and Data Mining).
• Speakers at WAM (Worldwide Audience Measurement) with ARF (Advertising Research
Foundation) & ESOMAR WM3 (World MultiMedia Measurement).
• Professors in Masters at University and Speakers for Seminars, Summits’ and conferences of
New Technologies, Research methods, Audience measurement and efficiency analysis.
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