cuckoo and i - it tallaght advertising & marketing - 28/04/14
DESCRIPTION
I was asked to speak to a first year Advertising & Marketing class in IT Tallaght. They were interested in Cuckoo, how I got to where I am and my take on marketing and social media. I really enjoyed this one. I love advertising and my own background is in marketing so it was fun speaking on something related to events but not solely events-specific.TRANSCRIPT
Hi!I’m Mark.
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – withthank.com
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – em, it’s ours!
MD & co-founder
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – cuckoo.ie
We do a lot of different things
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – IOC and I’m sure I’d be in trouble just for using it here
Worked at London 2012
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – not sure
Fire Parade, Swords, Apr 2014
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – me
Fire Parade, Swords, Apr 2014
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – me
Fireworks, Swords, Apr 2014
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – Jules’ iPhone
Damo & Ivor live bookings exclusively
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – me
Sea Sessions, Summer 2013
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – me
UberFest, Malahide, May 2014
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – me
ECC, Clonshaugh, May 2013
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – Babytalk
Babytalk Festival, Feb 2014
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – me
Riverdance, Limerick, Feb 2014
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – Limerick Leader
Fuerza Bruta, Limerick, Mar 2014
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – Kilkenny DJs
Foam party at the Hub, Feb 2014
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – cnn.com
Santa hats. Thousands of them.
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – paintglow.co.uk
PaintGlow exclusively in Ireland
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – memegenerator.net
College, life & the universe. . .
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – yqmovement.org
Mother calls it ‘the circuitous route’
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – smilemoving.com
Time to make a move. Cuckoo happened.
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – eircomspiders.ie
The right team was the key. Still is.
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – centrikid.com
No such thing. . .
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – eventmarketerpro.com
SO much to it. That’s why I love it.
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – thinkingfutures.net
Event Management Planning
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – hoabrief.com
Statutory meetings
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – man who designed our arch
Creating new products
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – greatleadersserve.org
Site meetings. Not like this.
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – philmckinney.com
Creative brainstorming for clients
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – estheryarrington.com
Chasing payments. HEADWRECKING!!!!!
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – umass.edu
Networking. Business development.
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – eurocontrol.int
Post Event Reports
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – clipartbest.com
It never stops. That’s a good thing.
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – virginmedia.com
I do. Honestly.
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – it’s mine
Personal blog
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – continuityassured.co.uk
Think about it
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – AOIFE Year in Review 2013
Our only Cuckoo ad to date
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – dogoodwell.org
So what works then?
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – clubpenguinsaraapril.com
Conversations. Conversations work.
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – virginmedia.com
SM allows for better & easier conversations
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – workwithchristy.com
BUT it’s only 1 part of a conversational jigsaw
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – dexmedia.com
Here’s what we’re doing
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – designweblouisville.com
Email marketing is still big
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – designweblouisville.com
Website is key
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – eircomspiders.ie
eircom Spiders Award for cuckoo.ie
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – my phone
Web Award for cuckoo.ie
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – eircomspiders.ie
Why we won the eircom Spider
‘The recipient of the 2013 eircom Spider for Professional Services award has presented a very modern and useful site.
Users enjoy seamless browsing and it just oozes their business personality.’
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – giocovision.ro
The dark arts of SEO. . .
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
That’s what SEO does
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – adjuice.co.uk
Blogging helps a lot
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
It’s about positioning
MarkBreen.ie has 154 blog posts
Cuckoo.ie has 89 blog posts
MOST aren’t shite, either
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – wordpress.com
Advertising & marketing. Why do we do it?
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – Twitter
#CuckooClaus
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – cuckoo.ie
Competitions work
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – virginmedia.com
Spot the problems
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – cuckoo.ie
Social media interaction
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – virginmedia.com
Content marketing. Give good stuff away for free.
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – me
Some people have a Twitter problem. . .
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – halfelf.org
Does it actually work?
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – empowernetwork.com
Works for us
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Image credit – dexmedia.com
You don’t ask, you don’t get
Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie
Mark BreenP: 01 6401575M: 086 823 3377E: [email protected]