who are we?in a sentence...

We are a brand based on durability, modularity and flexibility. Our brand is of high quality with good value created by a no frills, classic and form follows function design approach.

in a couple of words...

fresh, simple and clean.

This is a guide to the basic elements that make up Cube. Have a read, it will help you to get to know us a little better.

how we look.

our coloursThe colours of Cube are a very important part of the brand. It not only helps deliver recognition but a vibe.

The brands corporate colours are Crisp Emerald, Sharp White and Bold Black.

These colours are always used at their full opacity. This allows the brand to remain fresh, simple and clean.

Avoid using bold black as a main colour or back-ground colour. Alternatively use crisp emerald or sharp white.

Spot colourBlackProcess colourC0 : M0 : Y0 : K100RGB colourR0 : G0 : B0Hexadecimal#000000 (websafe)

Spot colourPantone 7473 CProcess colourC80 : M10 : Y45 : K0RGB colourR0 : G167 : B157Hexadecimal# #00A79D (websafe)

Spot colourWhiteProcess colourC0 : M0 : Y0 : K0RGB colourR255 : G255 : B255Hexadecimal#FFFFFF (websafe)

Crisp Emerald

Bold Black

Sharp White

our logoLogo ConstructionCube logo is made up of personalised text and a 2D square. The text is always central when placed on the square.

The placing of the text on the square is measured by the x height and width of the letter ‘c’. Refer to the diagram on the right.

Text

+

Shape

=2 C’s

2/3 C

our logo01 Graphic Logo (Standard logo)This logo is specifically used on solid colour back-grounds. But may be used on a graphic element background.

Any forms or letterheads must use this logo.

02 Text LogoThis logo can be used on solid colours but is specifi-cally for a graphic element background. This logo is placed on opposing colours.

Both of these are available in a negative version.

Note: these are the only colours that can be used for the logo. (Unless monotone)

01

02

our logo01 / 02 MonotoneWhenever either of the logo variations are mono-tone the entire brand application must be monotone aswell.

The logo is never monotone by itself.

01

02

Logo Clearance ZoneThe logo clearance is measured by the x height and width of the letter ‘c’. You are to use this measure to determine the clearance zone around the logo.

This diagram demonstrates how to work it all out.

our logo01 02

Minimum Logo SizeThe minimum logo size is demonstrated on the right. The logo must never be used any smaller than speci-fied.

our logo

16mm

01

02

6mm

our sloganSimply cubing with convenience.The slogan is only ever used for promotion. It can be used on posters, apparel, signage and websites. But is never used on corporate stationery.

It can be any of the brands corporate colours, although the opposing colour of the background has to be Crisp Emerald, Sharp White or a graphic background.

This is demonstrated on the following applications.

In all stores now til 15/01/14 - Southport - Loganholme - Redland Bay - Carindale

Cube Copyright © December 2013

Simply cubing with

convenience.

saleON NOWUPTO 30% OFF

Bus Shelter Poster Website

our typefaceCorporate Typeface: Myriad ProMost commonly used throughout Cube material. Used for legibility purposes. Good for anything from head-lines to text. Use everywhere possible.

Also, keeping the identity fresh, simple and clean.

Used in three different ways. Regular is used for the moderation of text. Bold can be used for headings and italic can be used for subheadings.

Note: These ways dont have to be used and can be used if necessary.

Aa

Aa

AaMinion Pro Regular

Minion Pro Italic

Minion Pro Bold

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our typefaceSupport Typeface: Minion ProUsed only for fine point text.

Used in three different ways. Regular is used for the moderation of text. Bold can be used for headings and italic can be used for subheadings.

Note: These ways dont have to be used and can be used if necessary.

Aa

Aa

AaMinion Pro Regular

Minion Pro Italic

Minion Pro Bold

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our typefaceSubstitute Typeface: CorbelCorbel can be used as a replacement of Myriad Pro. Although, it is highly reccomended that Myriad Pro is used.

Substitute Typeface: arialArial can also be used as a replacement, again, Myriad Pro is much preferred.

Substitute Typeface: Times new RomanTimes New Roman can be used as a replacement for Minion Pro. It must only be used for fine point text.

Aa

Aa

AaCorbel

Times new Roman

arial

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our brand elementsGraphic ElementOnly ever used as a background. Not used in any other context.

Can only ever be used on the back of corporate statio-nery.

The cubes are always in groups never one single cube. The cubes can be all different sizes and can only be a gradient of the corporate colours Crisp Emerald and Sharp White.

The graphic is constructed from 2D squares with an additional 3D effect and linear gradient. They are then rotated, multiplied and placed randomly making sure there is no white background within.

This is demonstrated to the right.

Note: Always used a full opacity.

Step 1

Step 2

Step 3

Step 4

our brand elementsSecondary ElementsNo other elements are to be used. The brand identity is fresh, simple and clean. Therefore, any additional elements may change this.

No realistic images are to be used. Only images of the products are to be applied.

The application of the background graphic has been demonstrated to the right. The example shows the back of a cube letterhead, with compliments slip and business card.

Back of Cube letterhead Back of Cube business card

Back of Cube with compliments slip

our brand applicationsThe corporate branding of our brand is very import-ant, as we want to portray a very specific brand identi-ty. Our brand is fresh, simple and clean.

To do this, our branding is to be very strong but at the same time very simple and minimal.

All of our branding consists of our three corporate co-lours, logo, graphic element and corporate typefaces.

Stationery: Brand appliedThe corporate colours Crisp Emerald, Sharp White and Bold Black are all dominant through the branding of stationery. Although, black is to be used solely for text.

All of the stationery applications incorporate the stan-dard logo configuration.. Which illustrates the sharp white text ‘cube’ on the 2D crisp emerald square. (Business card is the only acception, refer to section below)

our brand applicationsBasic Stationery: Brand applied (Continued)

LetterheadThe letterhead must use black text for the recievers details and body text. The body text is to be placed on the right-hand side of the page.

Cube’s details are always crisp emerald on all statio-nery.

To keep the letterhead formal it incorporates alot of white space to keep it fresh, simple and clean.

To incorporate the brand further the graphic element is generally incorporated on the back of the page.

Invoice/quote formsOur forms are very similarly designed. Incorporating a lot of white space and being very simplistic.

Cube Furniture Pty Ltd. ABN:15 009 156 003

Shop 315 Esplanade, Redland Bay, Queensland, 4165.

telephone 13 28 23 faxsimile 07 3829 1395

enquiries@cubefurniture.com.au cubefurniture.com.au

Date: 24/01/13Invoice #2545Inspiration Date: 15/01/14

To:

Sales Person Job Payment Terms Due Date

Qty Description Unit Price Line Total

Subtotal:Sales Tax:Total:

Quote prepared by: ___________________________________________________________________

This is a quotationo on the goods named, subject to the conditions noted below: (Describe any conditions pertaining to these prices and any additional terms of the agreement. You may want to include contingencies that will a�ect the question.)

To accept this quotation, sign here and return: _____________________________________________

Thankyou for your business!

our brand applicationsadvertising : Brand appliedPosterOur advertisements are to be very typographic. They must incorporate the logo and slogan.

They are not to incorporate images and are solely just text and the brand graphic element.

This is to keep the brand identity very fresh, clean and simple. To do this all advertisements will explore pur-pose through the exaggeration and use of text.

Here is an example of a advertisement/postervery simple does not incorporate images,uses clean text, graphic element and slogan.

This is a guide to the basic elements that make up Cube. We ask that you use this as a guide to allow our brand to be strongly represented.

a final thought.