cub scouts
TRANSCRIPT
CUB SCOUTSS A V EB O Y H O O D
Sruti Dhulipala, Jillian Dresser, Latasha Ewell, Dave TrestonDecember 4, 2007
PACK 1313
AGENDA
SituationGoalsInsights and ObservationsTargetingCommunication StrategyCreativeConclusion
SITUATION
Enrollment is down
Recruitment efforts blocked
GOALS
Increase Cub Scout enrollment by 4% (2,758 recruits)
Develop a long-term recruitment plan including:
‣ New touchpoints
‣ Relevant message to boys and parents
‣ Repositioning of the Cub Scouts brand
INSIGHTS AND OBSERVATIONS
THE DECLINE OF BOYHOOD?
Over-protective parents
Strict school curriculum
TV/computers/videogames
Pressure to succeed earlier in life
THE RETURN OF BOYHOOD
Scouts can solve the crisis in 21st century manhood.Hal Iggulden, co-author of The Dangerous Book for Boys
Before about 1915, boyhood was seen by most grown-ups as a state of natural savagery. [A boy was] resourceful, adventurous, not much interested in school, very interested in wild places.Foreword to the American Boy’s Handy Book
TARGET AUDIENCE
HOW SCOUTS IS VIEWED...
Traditional
Clean-cut boys who tie knots
The dorks
Arts and crafts
SCOUTS REALLY IS...
Appeal to boys’desire for mischief
STRATEGY
Cub Scouts is theSchool of Mischief
POSITION
THE TAKEAWAY
For Parents
For Boys
Lessons buried in mischief
Forbidden fun
What does it mean to be in the School of Mischief?
CREATIVE
KNOT TYINGEssential knowledge for building a raft from logs, making a tripwire, or getting a handle on pesky siblings.
FIRST AIDCuts and bruises are common occurrences while practicing mischief.Learn how to take care of yourself so Mom doesn’t have to.
MARKSMANSHIPThis means shooting B.B. guns and archery. Yes, we’re letting you touch guns and bows and arrows. And we’ll teach you how to handle them safely.
MODEL ROCKETRYLearn how to shoot off a rocket and return to Earth safely. Or glue the cap shut to witness an incredible crash landing.
WRITING WITH CODES AND SECRET INKSNever get busted for passing notes in your other school again.
CAMPINGWho says you have to return from your adventures into the wilderness when the sun goes down?
BADGES:Keep track of the amount
of mischief you have gotten into
HAT:Keeps moms from licking their fingers and fixing your hairNECKERCHIEF:
Turn around and put over your mouth to avoid cooties
from nearby girls
PANTS:The dark blue color hides
the dirt and grass stains from your adventures
SHIRT POCKET:A storage space for bugsleaves and arrowheads
MISSION: Collect all the items and bring them to your first den meeting.
1. Your finished catapult
2. Find a stick that can be used for a walking stick
3. Capture a bug
4. Find three rocks that could be used as arrowheads
5. Write a recipe for a mischief sandwich and make it
6. Get a girl’s phone number
1. Using craft glue, attach the clothespin to the board2. Glue the small wood block to the back of the clothespin. This will push down on the clothespin to launch the ball 3. Let glue dry4. Glue the popsicle stick to the small wood block allowing for a long arm for launching.5. Let Glue dry6. Glue the bottle cap to the end of the popsicle stick. Make sure you leave a finger’s length on the end.7. Let glue dry.8. Launch the ping-pong ball across the room by pressing down on the end of the stick and letting go!
COMPASS:Navigate your way through your backyard, or annoy your parents by repeatedly telling them which direction they are facing.
DUCT TAPE:You never know when a roll of duct tape will come in handy. You might need to tape your leg back on.
ROPE:How else are you going to make that tire swing?
MAGNIFYING GLASS:Examine bugs up close. Find their burning point.
FLASHLIGHT:If you ever stumble upon a mysterious cave, you’re probably going to want to take a look inside.
FIRST AID KIT:It might get dangerous out there, so be prepared for cuts and scrapes.
BINOCULARS:Spot cootie carriers approaching your tree fort from thousands of feet away.
HIKING BOOTS:When you stomp through mud puddles you don’t want to wear your church shoes.
Discover more about scouting at www.scoutingvirginia.org
SECRET MIRROR MESSAGE
SUPPLIESLiquid Hand or Dishwashing Soap Cotton Swab Mirror
DIRECTIONSPut a couple drops of liquid hand soap or dish washing soap into a cup. Use a cotton swab or your finger to write a message on the mirror in the bathroom. Make sure it is thin enough to be invisible.
Next have a loved one take a hot shower with the door closed. As they step out of the shower, they will be greeted by your message. Don’t take hot showers? Then just breathe hard on the message and presto it appears. What's Going On?The soap breaks up the surface tension of water and keeps the mirror from becoming fogged up with steam.
Think you can beat a cub scout? Prove it. Pick up a Pinewood derby carkit and build your dream car. Come to the race and test your car making
skills. Oh, and don’t for get to wear your neckerchief disguise. They’ll never know you’re not a scout.
PINEWOOD DERBY SATURDAY APRIL 6th, 2008 17TH ST FARMER’S MARKET
LEARN MORE ABOUT SCOUTING AT WWW.SCOUTINGVIRGINIA.ORG
CONCLUSION
Low-cost
Local
Sponsorships
Year-round cycle
THANK YOU