- 02 Cover Story -

CU iBUSSeptember 2014

Published by the Undergraduate O

ffice, CU

HK Business School

Click to view the full issue

- 07 A Day at Work -

Global Markets Analyst- 06 Faculty Spotlight -

Dr. Andy Wong- 10 Lovely Planet -

Germany

AbbreviAtion inDeX

UGO Undergraduate Office

IBBA Integrated BBA

ABS Asian Business Studies

GBS Global Business Studies

IBCE International Business and Chinese Enterprise

PACC Professional Accountancy Program

HTMG Hotel and Tourism Management Program

IFAA Insurance, Financial and Actuarial Analysis Program

QFIN Quantitative Finance Program

QFRM Quantitative Finance and Risk Management Science Program

GLEF Global Economics and Finance Program

MessAGe froM the eDitor

Dear CU iBUS readers,

The one day a year I look forward to the most is always the first day of a new academic year. On this day I get to greet many new faces, all excitedly anticipating a new chapter to life. So to all the new members of the CUHK Business School, a warm welcome to each and every one of you. I hope you will have many memorable and fruitful moments with us in the next few years.

University life is very different from life in secondary school. Beginning with the obvious, there is no more uniform, no more morning assembly and seemingly more freedom. These are all true, except that true freedom comes not from what to wear and where to gather, but from your mind. University education aims to liberate your mind by unleashing your creativity and potential. We encourage you to try out different possibilities and make use of all the resources available at the University to achieve your goals. So once you cross the threshold of the CUHK Business School, the first thing you should find out is how and where to seek academic and career support and assistance.

In this issue of CU iBUS, let us introduce the resources and opportunities we offer to enrich and complement your study. Find out where to apply for scholarships, overseas exchange, internship and soft skills workshops. Also included are walking routes and shortcuts to help you weave your way around our enormous campus, saving you time and energy.

We wish you a wonderful start to the new term and a rewarding academic year.

Prof. Dennis FanEditor-in-chief, CU iBUS

eDitoriAL

Editor-in-chiefProf. Dennis Fan

MembersCarol HoIsadora HoElaine Leung

stUDent eDitoriAL teAM

Grace Chee (BBA-JD, Year 3)Lolitta Ho (IBBA, Year 3)Myra Zhang (IBBA, Year 2)Shafee Mohammed (IBBA, Year 1)Brian Kim (IBBA, Year 3)Eunice Jung (IBBA, Year 4)Jeanette Lai (IBBA, Year 2)Jimmy Tsong (IFAA, Year 2)Josie Lau (IBBA,Year 2)Kama Wong (IBBA, Year 2)Mandy Chiang (IBBA, Year 2)Morven Mo (GBS, Year 2)Tiffany Lam (IBBA, Year 2)Victor Tai (IBBA, Year 2)

ContribUtors

Alan Yip (GBS, Class of 2013)Lettie Sin (IBBA, Year 4)

ContACt Us

AddressRoom 616, Cheng Yu Tung Building, 12 Chak Cheung Street, Shatin, N.T.

Telephone3943 7746

Emailbba@cuhk.edu.hk

Facebookwww.facebook.com/CUHKBusinessUG

from the editor

01

Editorial Pick

Laduma Ngxokolo, a designer originated from South Africa, recently made an entry into international business by creating a colorful range of knitwear named MaXhosa by Laduma.

Ever thought of using HK heritage to start a business?

http://www.bbc.com/news/business-28742372

How did a food crisis became a major PR crisis for McDonald’s? Prof Leo Sin, Director of MSc Program in Marketing pointed out that McDonald’s poor crisis management led to a major integrity crisis by making the customers feel that they have been cheated. The crisis could have been avoided if they had dealt with the problem by admitting to selling potentially tainted food supplied by Husi and stop importing food from the meat supplier in the first place.

Ikea is placing life-sized cardboard cutouts of homeless cats and dogs on the couches, rugs and bunk beds of its showrooms in Tempe, Arizona and Singapore to help shelter animals find homes. When will this meaningful campaign be carried out in Hong Kong, where about 2000 stray animals are killed per month?

http://www.businessinsider.com/ikea-pet-adoption-2014-7

The World Cup 2014 is officially over with Germany crowned the Champion. Yet, while the social and economic aftermaths of the World Cup still linger in Brazil, the tragic 7-1 defeat to Germany added political woes to the Brazilian government. Want to know how the World Cup potentially affects the result of the presidential election in October?

http://www.washingtonpost.com/blogs/monkey-cage/wp/2014/07/09/could-brazils-world-cup-loss-really-affect-the-coming-presidential-election/

Aug 1

Jul 25

from CUHK Business School - Undergraduates Facebook

Aug 22

Jul 18

By Myra Zhang, Student Reporter

As the new academic year begins, CUHK and the Business School welcome another new batch of students into our big family. Yet, as you all know the CUHK campus is so large and resources so plentiful, finding exactly what you need may not be as easy as it seems. To help you through this overwhelming abundance of resources, we have compiled this guide to ensure you a smooth start to the term.

Before the term begins ExchangeApart from University-level exchange programs, the Business School has set up its own exchange partnerships with over thirty institutions from all over the world to provide you exclusive opportunities for overseas exchange.

Career SupportThe Undergraduate Office provides career support and advice to you through career events, recruitment talks and company networking events. You can also apply through us for internships to gain access to on-the-job training at companies where we have developed such relationships.

Student DatabaseBuild up your personal information and resume at the student database and update regularly at http://www3.baf.cuhk.edu.hk/bbaDB/. You can also enroll for workshops, scholarships and events through the Student Database. The Business School frequently holds workshops and events for soft skills enhancement and personal development such as Mock Interview Workshop, Wine Tasting Workshop, and CV Workshop. If you miss a workshop, don’t worry, you can always catch up on the e-learning platform, also known as “Soft Skills Mentor”.http://serverfarm.elearningpro.com/cuhk/softskillmentor/login/index.html

Course Selection and Add/DropAt the beginning of a new term, the add/drop procedure is very important if you want to register for the classes you want. Click here for more details regarding the add/drop procedure.

ScholarshipStudents can apply for scholarships through different departments including us (Undergraduate Office), the Office of Admissions and Financial Aid and respective colleges.

To learn more about the different scholarships, go to: http://www5.cuhk.edu.hk/oafa/

Undergraduate Student HandbookFor our 2014/15 entrants, this is the complete reference guide explaining all aspects of your study throughout your four years at CUHK. Download the e-version here: http://rgsntl.rgs.cuhk.edu.hk/aqs_prd_applx/

0303Cover story

E-mail

Remember to check your University mailbox (not your personal one!) regularly to receive important notices and announcements.

Stay Connected

Student Service CounterOur counter is located at Room 616, CYT Building. From time to time we distribute free publications for you to pick up.

Address: Room 616, 6/F, Cheng Yu Tung Building, No. 12, Chak Cheung Street Shatin, N.T., Hong Kong

Office hours:Monday – Thursday: 8:45 am – 1:00 pm; 2:00 pm – 5:30 pmFriday: 8:45 am – 1:00 pm; 2:00 pm – 5:45 pm

(Closed on Saturdays, Sundays and Public Holidays)

WebsiteOur home in the virtual world – always open! Don’t miss the important news on the notice board!

http://www.bschool.cuhk.edu.hk/index.php/undergraduate

Undergraduate Facebook PageMeet your friends and professors here, whether for casual chats or in-depth discussions.

http://facebook.com/CUHKBusinessUG

Notice BoardVisit us on 6/F and check out all the latest news on our notice board.

CU iBUSYour one stop report on the latest events and issues in the School.

Click here to view back issues.

Now that you know where to get information and support for your studies, the next most urgent task is to get yourself familiarized with the most efficient way to get around the CUHK campus.

CU iBUS

Ten shortcuts that help you walk the huge CUHK campus ever faster

1University Gym (Sir Philip Haddon-Cave Sports Field) Ming Hua Tang 明華堂 Hua Lien Tang 華連堂 CC Can (Chung Chi Tang)

University Station University Gym

Wong Foo Yuen Building 王福元樓 / Sino Building 信和樓 / Chen Kou Bun Building 陳國本樓 Lee Wai Chun Coffee Corner / Hui Yeung Shing Building 許讓成樓Lee Wai Chun Building Coffee Corner

Pentecostal Mission Hall Complex Low Block 五旬節會樓低座 University Health Center University Main Campus (Mong Man Wai Building)

United College New Asia College

Craving a nice lunch at Chung Chi Canteen after a draining P.E. class at University Gym? Instead of walking down the main road to Chung Chi Canteen, go all the way down along the narrow stairs on the right of Lee Shu Pui Hall. Walk past the Ming Hua Tang and Hua Lien Tang, and in no time you will reach Chung Chi Canteen.

Take the escalator at Yasumoto International Academic Park (YIA) to Madam S.H. Ho Hall and cross the road from there to the University Gym. This short cut saves you at least five minutes and lots of energy compared to walking up the main road.

If you have classes at Wong Foo Yuen Building (FYB), Sino Building, or Chen Kou Bun Building (CKB) and want to go to Lee Wai Chun Coffee Corner for lunch, just take the elevator in any of these buildings (they are interconnected) to the third floor. Walk down the corridor and turn left when you see a big lecture hall. Go through the passage and you will see the Lee Wai Chun Coffee Corner.

On the other hand, if your classes are at Hui Yeung Shing Building, the shortest way to Lee Wai Chun Coffee Corner is to walk along the main road to the Chung Chi Chapel until you see a long staircase on your left hand side. Go up and you will reach Lee Wai Chun Building directly.

Take the Pentecostal Mission Hall Complex Low Block elevator to 4/F and walk on the platform towards the University Health Center on the right. Then you will see a steep, narrow staircase in front of you (Mong Man Wai Staircase). Climb up the steps and you will arrive at Mong Man Wai Building as well as the main campus. Caution: Better not choose this route on rainy days or at night.

From United College, you can either go along Lover Road 情人路 adjacent to United College Canteen to New Asia College, or walk along the main road.

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3

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From University Station, take the escalator at Yasumoto International Academic Park to Lee Shu Pui Hall 利樹培堂. Go on the Nursery Path on the left until you reach the William M.W. Mong Engineering Building 蒙民偉工程學大樓. Take the elevator in this building to 9/F and walk along the air passage to Lady Shaw Building, from where you can easily get to the main campus. This shortcut is only a twelve minute walk from University Station to the main campus.

Another similar shortcut that enables you to go down from main campus to Chung Chi College is to go past the Benjamin Franklin Center, entering the William M. W. Mong Engineering Building (4/F) through a short passage on your right. Take the elevator to the ground floor, walk along the Nursery Path and you will reach Chung Chi College without having to walk down the hill.

0505Cover story

Ten shortcuts that help you walk the huge CUHK campus ever faster

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9

New Asia College University Main Campus

United College University Main Campus

United College Shaw College

University Station Chung Chi Canteen (Chung Chi Tang) / Chung Chi Library

University Station University Main Campus

Adjacent to New Asia College Tennis Court look for Mong Man Wai Building. Enter this building, go straight, then turn right to take the elevator from 7/F to ground floor. Once outside you will find yourself at the main campus.

There are two shortcuts from United College to the main campus. The first is to walk down the staircase adjacent to United College bus stop. This staircase will lead you directly to the University Library within three minutes, but please walk carefully on rainy days. The other shortcut is to walk along the main road to reach Lee Shau Kee Building on your left. Enter the building and take the lift from 3/F to ground floor, and then you will find yourself standing behind the University Library.

To walk to Shaw College from United College, take the lift in Chan Chun Ha Hostel from 9/F to ground floor. After exiting the hostel, walk for about eight to ten minutes along the main road on your right and you will reach Shaw College.

To avoid climbing the steep main road that leads from University Station to Chung Chi Canteen/ Chung Chi Library, you can walk along Ling Nam Stadium and go across the famous Lion Pavilion.

10

About yourself

Why do you enjoy running so much?Because I am curious about myself. I want to know my limits and whether I can push it. Maybe because I was very slow when I started two years ago, I have since improved a lot. Making constant progress feels wonderful!

Who is your greatest inspiration?Michael Chang (does anyone remember him?). His “never say die” attitude is admirable. I wish I had half of his mental strength.

Do you have any phobia?The noise of scratching polystyrene foam (發泡膠). Yuck!

Dr. Andy WongAssistant Dean, Undergraduate studies

Joined CUHK in 1986 as an undergraduate IBBA student

“Rejoined” CUHK in 2003 as a MPhil in Marketing student

Joined the Undergraduate Office in 2013

Affiliated to Chung Chi College throughout

Birthday: February 28

About your professionYou previously worked at a media agency. Is there one project that inspired and transformed you?One of the most memorable advertising campaigns for which I was responsible was the 2002 Harbour City campaign. Five major ad agencies including mine pitched ad proposals competing for this top account. As the creative director and pitch leader, I started by using a word-only approach: simply write down random thoughts and ideas related to shopping and living. I came up with the slogan “一個海港，只有一個海港城” almost by accident. When I presented it, the clients fell in love with it at first sight. Later, I was told that this slogan won us the account. My faith in the power of words and emotions has never been stronger.

What advice do you have for students who want to work at a media agency?Think twice first, it’s too tough. Super long hours. Difficult clients. Low pay. But if you really love reaching out to people, touching their hearts, then do whatever you can to keep your passion burning especially when things don’t work out. Those who have the most heart will win in the long run.

After so long in the commercial field, what made you switch to education? I don’t have the words to describe the sheer satisfaction in reaching and moving an audience of millions. It feels powerful when everyone in Hong Kong hears my words. However, I only had thirty seconds to do it. In comparison, I can spend time generously with forty students in a classroom, sharing with them possible paths to a happy life. Although my audience is smaller, hopefully the impact is much deeper.

Faculty Spotlight

About CUHKPeople say wearing flip-flops is the “icon” of CUHK students. What was CUHK’s “icon” when you were a student here?During my time there were only two universities. Those of us from the New Territories University (i.e., CUHK) were like “kids from the country(side)”. I am not sure if these characterizations still hold today, but I am proud to be known as simple, down to earth, friendly and idealistic.

Any advice for the freshman?The biggest life lesson is respect. Everyone is entitled to his or her opinions. Try to be open-minded when others’ views do not agree with yours. Learn how to prioritize. Don’t spend all your time studying and trying to get GPA 4.0. Making lifelong friends can be more meaningful than getting on the Dean’s List.

Alan Yip (GBS, Class of 2013)

joined Barclays as a Global

Markets Analyst upon

graduation. He is currently

working as an Equity Trader.

Global Markets Analyst

Alan Yip

12:00pmMorning session of Hong Kong market closes, will resume in an hour. (Other markets remain open.) Traders take turns to buy back lunch while salespeople go out to meet clients over lunch. 11am – 1pm is the least busy time because markets are normally quiet around lunchtime.

2:00pmAustralia, Japan and Korea markets close. Time to get back to clients for order booking and trade performance. Need to act quickly because markets close at the same time but clients do not expect to wait long for their updates. Same routine applies when other markets close.

3:30pmSalespeople call clients to discuss trade performance, when asked I need to provide details about the rationale behind my execution strategies. Therefore, I need to be clear about every single order I have handled during the day.

4:00pmHong Kong market closes – time to meet with other teams such as Operations, Technology and Compliance to enhance cross-team coordination. Internal team meetings usually take place at the desk during the day because the set up of the trading floor is very open.

5:30pmAt this hour only Thailand, India and Pakistan markets remain open. If there is no late trade order for these markets, we are free to go! However as a junior trader, I normally stay a bit longer to catch up on research reports and run my own analysis.

7:00pmTime to go home. Only a quarter of the people on the trading floor are still here. Office will usually be empty by 8:30pm. Salespeople would have left for dinners with clients. And, traders normally… go home!

6:15amDepart home for work – I always catch one of the earliest MTR trains. On my way, I read news on mobile and catch up on important emails on Blackberry. Sometimes I catch a bit more shut eye on my way in.

6:45amArrive at office and find the sales team already reading the news – Equities is the earliest division to arrive. I read through the instructions of overnight orders from European and American clients and plan my trading strategies. There are some orders from Asian clients who got to their offices early too.

7:00amMorning meeting – the sales team discuss with the research analysts the overnight market developments and latest stock ratings and findings. After that, the sales team prepares highlight notes, communicating with clients via different channels such as instant chat on Bloomberg while I continue to handle client orders. The number of orders varies each day, thus sometimes I can finish the preparation very quickly while other times have to rush. On busy days I work on orders for those markets which open first. Time management and task prioritization are very important.

8:00amAustralia, Japan and Korea markets open! Have to be extremely responsive once markets open. Some clients watch their orders very closely and can call to change instructions or look for updates. I need to provide immediate market updates to the sales team upon request.

9:00amTaiwan, Singapore and Malaysia markets open.

9:30amHong Kong market opens – Hong Kong is one of the major markets I trade in.

10:00am – 12:00pmIndonesia, Thailand, and India markets open individually. Meanwhile, other Asia based clients are active during this period and we need to respond quickly to their orders. Of course, washroom or quick coffee breaks are allowed.

07

A Day at Work

Being a trader is a challenging yet rewarding job. My duties include executing trades and managing risks for institutional clients including governments, corporations and asset managers. My division, Program Trading, consists of traders like me and salespeople who focus on building client relationships. We specialize in trading portfolios of stocks, exchange-traded funds and index products across Asia Pacific from New Zealand to India. This requires a very broad knowledge of the markets and constant updates on the latest macro developments. The strong sense of responsibility and dynamic nature of the business drive me to keep learning and delivering at the highest standard every day.

CUHK LandmarksBy Shafee Mohammed, Student Reporter; Photo source: CUHK Photo Library

Lake Ad excellentiam 未圓湖

Also known as Weiyuan Lake, it is one of the first landmarks seen after getting off train at the University Station. Weiyuan directly translates into “not complete” referring to the never ending pursuit of improvement. The name of the landmark also relates to Chung Chi College’s motto, "In Search of Excellence".

University Main entrance Pillars 四條柱

These pillars, erected at the university’s entrance, symbolizes the open and liberal spirit that is observed at CUHK. Accompanying the pillars is a stone tablet with the words “The Chinese University of Hong Kong", written by the first Vice Chancellor of the University, Dr. Li Choh-ming.

herbal Garden

Situated along the “Alumni Trail”, the herbal garden was established to preserve and cultivate Chinese medical herbs in Hong Kong. The garden houses over 500 species of herbs that educate the public as well as serve as subjects for academic research.

Cultural square 文化廣場

The Cultural Square is situated in front of the student center, Benjamin Franklin Centre. It is a popular venue for student activities including open-air concerts, dramas, flea markets, as well as cultural festivals.

09

Lightbox

the Gate of Wisdom 烽火台仲門

A landmark found outside CUHK’s Main Library made in 1986 by Taiwanese sculptor Ju Ming. Inspired by Tai-Chi, the oddly shaped sculpture symbolizes two persons interacting through academic exchanges. A legend says if one walks through the gate he will not be able to graduate from his study.

new Asia Concourse, new Asia Water tower 圓形廣場, 新亞水塔

The New Asia Concourse is a popular venue for students to rest and to hold activities. Major activities that have been held in the concourse include the thousand-people banquet and movie screenings. At the back of the upper wall is a board for students to express their opinions. Near the concourse is the 120 foot high New Asia Water Tower. It includes tanks storing both potable and flushing water to serve various units and departments of the College.

August 14, 2014

To give new undergraduate students a clearer idea on how to structure their studies, the Registry organized an Information Session on Academic Curriculum for freshmen, followed by an Academic Counselling Session by different programs. We are thrilled to finally get to greet the new members of the CUHK Business School and are glad to find that they feel the same way.“I really like the CUHK campus. It makes me feel I’m finally at a University. The studying atmosphere and the freedom in choosing courses are also the major elements that attract me to the CUHK Business School,” reflected Zecent Li (Integrated BBA). “I also like the enormous campus a lot. And the choices of programs offered by the CUHK Business School are very comprehensive. I am able to focus on the area of my choice,” said Chole Sin and Nicole Chi (QFIN).

Academic Counselling Session

Must-do things: Watch a football game with the Germans: You can never imagine how crazy the Germans are over football until you experience their fervor.Drive on the Autobahn: If you are fond of speed. There is no speed limit for cars on many German highways.try all the food that Germans are crazy about: Currywurst (sausages with ketchup and curry powder), Turkish döners (grilled chicken/beef wrapped in onion sauce), fries (with ten plus sauces to go with them).

Must-visit places:hofbräuhaus, Munich: The top German icon has to be the traditional, full-flavored beers, especially those produced in the Bavaria region. With more than 450 years of history, Hofbräuhaus is the place to go. Watch the waiters hustling around the beer hall in their Bavarian costumes and indulge yourself in the famous ‘HB’ 1L (litre) beer!the old town, University & Castle, heidelberg: Heidelberg is popular for its romantic and picturesque cityscape. Hike up (or take the tram) to Heidelberg Castle and take a good look at the city center, picturesque with its red rooftops and historic church towers. the berlin Wall & Checkpoint Charlie, berlin: Berlin is a German historical landmark with the world-known Berlin Wall and border-crossing point. Visit the history museum, Berlin Wall Memorial and Checkpoint Charlie – these will give you a thorough overview of what took place there.the rhein, running through Cologne, Dusseldorf and Koblenz: Starting in Switzerland and running all the way to the Netherlands, the river gracefully flows through the German valleys, forming breathtaking scenery with countless middle age fortresses and lovely country villages. It earns its name ‘the Romany Rhein’ from UNESCO and is also the origin of many quality green grapes, from which come white wines!

GermanyBy Lettie Sin (IBBA, Year 4)

Exchange student at WHU – Otto Beisheim School of Management

Love l y

P l a n e t

July 5 and 12, 2014

Young Economist Scheme - Day Camp 2014 (青年經濟學人計劃 - 大學體驗日營) was held by the Programme for Economic Education, Hong Kong Institute of Asia-Pacific Studies to help secondary school students prepare for their 2015/2016 HKDSE in Economics. The camp combines economics knowledge with diversified activities to help students better understand the subject through interactive means. Students reflected that after one day of university life, they are more motivated to do well in the public exams so they can join the university for real.

Young Economist Scheme - Day Camp 2014

Zecent Li (IBBA)

Chole Sin and Nicole Chi (QFIN)

Academic Counselling Session

July 2 - 5, 2014

To provide an opportunity for secondary school

students to discover their interest in different

business topics and experience the fun of university

life, the CUHK Business School organized Business

Elite Camp 2014. One hundred S4-S6 students from

different leading secondary schools joined this

four day residential camp, sharing a lot of fun and

laughter in the summer heat.

Serving to introduce the essence of various business

programs and spark the students’ interest in learning

more about them, a range of lectures and seminars

were delivered by our own lecturers and professors.

Speaking interactively, the students saw how

theories learnt in class can be applied to daily life

and conversely how everyday happenings can be

explained by business theories. The lectures inspired

students to think from a business perspective.

One of the most significant events of the camp was

Interview Clinic and Practice. To prepare students

for their upcoming admission interviews, this Clinic

allows students to understand the interviewers’

perspective, hence what they need to focus on

during interviews. Students also received individual

feedback in mock interviews conducted by professors from the Business School, letting them

know their strengths and areas for improvement so

they can do better in an actual interview.

Business Elite Camp 2014

Highlights of the camp are the two synergy workshops

conducted by current Business School students. The

CU Hunt took place on the first day, allowing the

students to mingle and warm up, literally on a sunny

day, as they completed teamwork tasks scattered

around the enormous CUHK campus. “It’s the first

time I get to visit the entire CUHK campus. It makes

me realize how big it really is,” reflected Angel Cheung

from Group 4, the winners in this activity. The other

synergy workshop called The Merchant of Venice

was a highly interactive game that required teams to

maximize the value of their assets through trading.

This workshop also helped explain game theory. “The

game requires us to make decisions in an instant. We

had to negotiate the terms of trade with other groups

while anticipating the strategy of other teams and

making corresponding countermoves,” explained

Thomas Chan from Group 3, the winning group.

On the final day the last activity was a case competition

requiring each group to present an advertising

proposal for an international sport accessories

company. The best four groups competed for the

championship; Group 3B won the Overall Team

Champion. Following the case competition was the

closing ceremony. A video compilation of all the happy

memories in form of photos marks the end of the four-

day camp and the beginning of lifelong friendships.

N e w s ro

om

11

Thomas Chan (Group 3)

Angel Cheung (Group 4)