Content

Message from the Dean01About CUHK Business School02Why Study with Us?03Undergraduate Business Programs04Curriculum06Global Citizens08

Professional Skills Enhancement

Overseas Experience

1210

Exposure to Real Business14Vibrant Student Life16Career Prospect17Alumni Network18Admissions, Scholarships & Financial Aid

20

from the DeanMessage 2013 is a special year; we are celebrating the 50th anniversary of The Chinese University of Hong Kong. For half a century, CUHK Business School has been committed to providing a world-class education and we pride ourselves in nurturing the next generation of global business leaders. CUHK pioneered Hong Kong’s first undergraduate business program and with this deep and rich history, the school’s alumni network, which comprises of more than 26,000 alumni is the most extensive in Hong Kong and the region.

CUHK Business School offers many opportunities to help our students to become global citizens, graduates who can succeed in a range of multicultural environments. The experience of living and learning in a foreign country is invaluable and CUHK offers a rewarding overseas exchange experience with over 200 exchange partners around the globe. One out of two business school students go on overseas exchange during their time at CUHK and we encourage our students to experience a new culture while studying overseas. Within the campus, students can further develop their multi-cultural skills and awareness by learning with our international cohort of students who come from over 29 different countries.

As well as developing the professional skills that can help our graduates to succeed in life after university, CUHK focuses on the holistic development of mind, body, soul and spirit. CUHK excels in whole person education believing that deep intellectual learning, strong people skills and a well-rounded personality is essential for achieving success in today’s challenging economic world. This holistic philosophy serves as one of the defining characteristics of the CUHK learning experience.

We welcome you to the Business School’s global family, to join an international cohort and to learn with our faculty staff and students from all over the world!

T.J. WongDeanCUHK Business School

The University reserves the right to amend its rules, regulations, and procedures at any time without prior notice.

The information presented in this brochure was accurate as of September 2, 2013.

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CUHK Business SchoolAbout

YOU

Our visionDeveloping global business leaders for the Asian Century.

Our missionOur mission is to continue to pioneer the development of global leaders equipped to meet the challenges and opportunities of the Asian Century, by providing a rich learning environment affording opportunities for self-discovery, character-building, knowledge creation, knowledge sharing and knowledge application.

Finance Trading Laboratory Experimental restaurant Café 12Demonstration Kitchen Student Lounge

Year of establishment 1963

Proudly the Business School in Hong Kong to offer

We have 2 schools School of Accountancy School of Hotel and

Tourism Management

And 4 departments Department of Decision Sciences and

Managerial Economics Department of Finance Department of Management Department of Marketing

No. of students3,800+

Largest Business School Alumni Network in Hong Kong26,000+

World-class accreditation

university in Hong Kong which is an invited member of the Worldwide Universities Network

Only

Home of our schoolJoin us in our Cheng Yu Tung Building, a 15-story architectural icon conveniently located next to the MTR University Station.

WE An undergraduate business

administration program MBA (Part-time / Full-time) Executive MBA program

(Part-time / Full-time)

1st

Study with Us?Why

WE provide world-class business education with a f lexible and well-rounded curriculum to equip

WE are well-positioned within China to help

WE offer comprehensive training and student support to prepare

WE have the largest business alumni networks in Hong Kong,

W E are a d i ver s i f i e d an d v ib r ant institution that gathers and exchanges high- cal iber s tudents and facult y members from every corner of the world, which helps

WE have a unique University collegiate system, offering a wide range of student activities, ensuring

WE forge close partnerships with the business community to provide

YOU with ex tensive business knowledge and ignite a spirit of innovation in you.

YOU prepare for the Asian Century.

YOU with a reper toire of professional skills necessary for success in work and in life.

YOU want to be one of us?

YOU foster your global vision.

YOU a fruitful learning experience and a colorful campus life.

YOU with the opportunity to learn the most current business practices.

1st One of the first two business

schools in Asia accredited by AACSB International

Business school outside North America to establish a Chapter of Beta Gamma Sigma

Asian university with a business program awarded the designation of “Center of Actuarial Excellence” by the Society of Actuaries in the U.S. for a period of 5 years

Accounting school in Asia accredited by both AACSB International and the Federation of Schools of Accountancy

02 | 03

Business ProgramsUndergraduate

We offer 10 quality programs or streams to accommodate your interests.

Choices!Integrated BBA Program (IBBA) JUPAS code: JS4202

To equip students with broad-based knowledge of and expertise in specific professions, the Integrated BBA (IBBA) Program allows students to take a string of business foundation courses, which enables them to decide which concentration(s) they will specialize in. Twelve such concentrations are offered, of which students may select up to two according to their interest. Double majors and minors are also available. Students can choose to pursue double degree options which help foster interdisciplinary talents in business and other professions.

Asian Business Studies (ABS)*The program is conducted in partnership with Fudan University in Shanghai and Waseda University in Tokyo to groom young international business leaders with a regional focus in Asia, in particular China, Japan and Hong Kong. One of the highlights is the exchange of students between the partner universities during the penultimate year. The program has been well-received by the students from the three schools. Application is open to all business students who have finished their first year of study (except those who hold Chinese passports+), though priority is given to Integrated BBA students.

Global Business Studies (GBS) JUPAS code: JS4214

We of fer the GBS in co l lab orat ion with the Copenhagen Business School and the University

of North Carolina at Chapel Hill. GBS empowers students with the global mindset and living and learning experiences in Asia, Europe and America. GBS of fers an innovative curriculum that includes the best and most challenging business courses from the

three top international business schools. The courses combined with meaningful student activities make GBS graduates, over the years, eagerly sought after

by the most prestigious global companies.

Quantitative Finance Program (QFIN)^

JUPAS code: JS4236

The program gives students a solid foundation in quantitative and analytical skills through advanced courses in finance, mathematics, statistics, and information technology. Practical courses, a game plan that emphasizes experiential learning and a guest-speaker series on current financial issues supplement classroom learning and expose students to the real business world. Graduates will be well equipped to pursue careers in various disciplines in banking and finance as well as mainstream business.

Interdisciplinary Major Program in Quantitative Finance and Risk Management Science (QFRM) JUPAS code: JS4276

Jointly offered by the CUHK Business School and the Faculty of Science, this state-of-the-art program in finance, risk management science, statistics and business combines the strengths of two well-established programs. Strong networks, close partnerships with the financial industry, and a proven track record of success in internships reinforce companies’ confidence in hiring our students upon their graduation. The program also provides students with a solid foundation for further studies, at Master or PhD level, in economics, finance, actuarial science and insurance, mathematics, statistics, or risk management science.

Interdisciplinary Major Program in Global Economics and Finance JUPAS code: JS4254

The program aims at producing finance professionals with knowledge of global economic and f inancial af fairs and competence in preparing financial analyzes and operations. It covers international monetary systems and economic integration, the emergence of China and its economic and financial impact, asset bubbles, financial crises, and contagion. Students examine the interrelationships among the world’s economies and the functions / operations of financial markets and institutions in a global context. This program emphasizes practical work experience through internships.

International Business and Chinese Enterprise (IBCE) JUPAS code: JS4288

We offer the IBCE in collaboration with the Darla Moore School of Business at the University of South Carolina (USC). IBCE offers comprehensive, in-depth and advanced courses in international business with a focus on U.S. and China business relationship and the growth strategies of Chinese enterprises. Students attend courses at both universities and participate in study trips and summer internships in Hong Kong, Mainland China and the U.S.. IBCE graduates may continue their studies at USC for the 1-year Master of International Business.

Professional Accountancy Program (PACC) JUPAS code: JS4240

PACC aims to provide students with professional knowledge, skills and values related to accounting and business. This 4-year program focuses on developing students’ leadership, analytical, interpersonal and communication skills. Professionalism, ethics and information technology are integrated throughout the curriculum. A new Global Accounting stream within the PACC is offered. Our students have ample opportunities to join exchange, internship and scholarship programs. The PACC is accredited by the HKICPA and other professional bodies.

Hotel and Tourism Management Program (HTMG) JUPAS code: JS4226

Global in perspective, blending theory into practice, HTMG offers students broad-based business courses followed by specialized courses in General Hospitality, Real Estate Finance, Management or Marketing. Apart from exchange programs at leading business and hotel schools at overseas institutions, including University of Pennsylvania and Cornell University, summer internships with leading hospitality organizations in Hong Kong and overseas are also offered to our second and third year students. Our learning facilities include the Hyatt Regency Hong Kong, Sha Tin’s Teaching Hotel and the teaching facilities at our own Demonstration Kitchen, Wine Laboratory and Experimental Restaurant.

Insurance, Financial and Actuarial Analysis Program (IFAA)^ JUPAS code: JS4236

This program provides students with a conceptual understanding of, and analytical skills for, insurance, financial, and actuarial analysis, plus a sound knowledge of the structure, practices, and business functions of the insurance industry. Graduates are equipped to function effectively as managers in insurance and related fields, which offers excellent career opportunities in Hong Kong. They also specialize in the quantitative techniques of insurance and receive preparatory training for possible careers in actuarial-related disciplines.

2nd, 3rd and final-year students from each program whose cumulative GPA falls within the top 10% or the top 20% in the case of graduate students are invited to join the

CUHK Chapter of Beta Gamma Sigma. Membership is for life.

* ABS accepts transfer-in applications only+ As requested by Fudan University

^ Broad-based admission for IFAA and QFIN

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In this ever-changing world, specialized but narrow education is no longer enough. Employers now seek candidates with interdisciplinary skills and knowledge that can be applied flexibly in any given situation. Our f lexible curriculum addresses this requirement by enabling you to extend your scope of study.

Curriculum

undergraduate business courses offered

200+

Faculty Packages

In your f i rs t year of s tudy, we p rov i d e a b ro a d ove r v i e w o f business fundamentals, covering topics on Economics, Management and Accounting.

Major Required / Elective Courses

The major courses provide specialized and in-depth knowledge of the chosen discipline. You will either be assigned or of fered course choices related to your chosen major that best fit your personal and career interest.

Minor (Optional)

You may declare up to two minors, each of which requires students to take at least 18 to 30 units.

University Core Courses

Reflecting our holistic and whole-person approach to education, these courses include

Chinese English General Education Information Technology Physical Education

Free Elective Courses

You wi l l b e f re e to cho os e your remaining units from an extensive list of courses. This enables you to develop interests outside your Business major and so to broaden and balance your world-view.

OverallCurriculumStructure

Double degree optionsYou can arrange to take a designed list of courses in preparation for pursuing a second degree afterwards. The second degree will typically require an additional year’s study on a self-financed basis.

Double majorsYou can pursue double majors by fulfilling respective requirements such as cumulative grade point average (GPA) of each of the two majors within the normal period of study. A single degree with two majors will then be awarded. For example, you may be awarded a BBA (Integrated BBA and Professional Accountancy).

Possible Double Majors Combinations

First Major Possible Second Major

Integrated BBA PACC / IFAA* / QFIN* / GLEF*

PACC Integrated BBA / IFAA / QFIN / GLEF

QFIN / IFAA / GLEF Integrated BBA* / PACC

* not applicable for student specializing in General Finance / Financial Engineering / Insurance and Risk Management

Academic advisory systemIf you experience doubts or difficulties, help and advice are always to hand. You will be assigned an advisor who will offer you academic guidance and help you adapt to university life. In line with CUHK’s holistic and balanced approach to education, we attach the highest importance to both academic and personal support, and to pastoral care.

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Australia

New Zealand

ChinaItaly

Austria

UKIreland

Norway

Switzerland

Belgium

France

Spain

Malaysia

Thailand

Macau

Hong Kong

Philippines

Peru

Chile

DenmarkThe NetherlandsCanada

GermanyCzech Republic

South Africa

Finland

Sweden

Armenia

Brazil

Venezuela

Mexico India

USA Korea

Singapore

Indonesia

Taiwan

Japan

Russia

Local Students (JUPAS)71%

Local Students (non-JUPAS)8%

International /Mainland Students

21%

CitizensGlobalCUHK Business School is a global community where you will have the opportunity to embrace cultural diversity, expand your own global network and develop a truly international world-view.

Our campus gathers students from no less than 29 countries and regions and from every inhabited continent on Earth.

3,000+Undergraduate

Global partnershipIn partnership with top-ranking institutions around the globe, we provide world-class programs and an internationally focused curriculum that of fers courses in collaboration with other international institutions. The curriculum is designed to foster the development of a global business mindset through study tours, overseas studies with students from other institutions as well as internship. Such programs include Global Business Studies, International Business and Chinese Enterprise, Asian Business Studies and Hotel and Tourism Management Program.

China connectionsCUHK has historical root in Mainland China and, since its inception in 1963, has established strong and mutually beneficial relationships with key universities, academic staff, research institutions and other prominent Mainland bodies. These relationships provide invaluable opportunities for staff and students to remain abreast of developments in the Chinese business world, to conduct research, and to form links that will be of value in their future careers.

Development in ShenzhenThe University’s commitment to the Pearl River Delta region is evidenced by the establishment in 2011 of the CUHK Shenzhen Research Institute, the Business School’s Center for Business Innovation and Globalization and the Executive Education Center, all located in Shenzhen.

China Business KnowledgeThrough its long experience of the Mainland business world, CUHK has gained extensive insights into and knowledge of what doing business in China entails and is committed to leveraging it to the community. The recently-established Chinese Business Knowledge @ CUHK web portal provides:

a bridge between academic and the business world an easily accessible China business “go-to” source a knowledge exchange platform for our students, alumni and

the business community

Chinese Legal Environment for Business China Banking and Financial System China Finance China Business Marketing in China

And more.

Undergraduate courses covering business in China include

Students

08 | 09

ExperienceOverseasImmerse yourselves in different cultures and develop your global mindset by participating in one of our exchange programs! Overseas exchange study will broaden your perspective and boost your independence and self-confidence.

Exchange programCUHK offers over 230 student exchange programs in 29 countries/regions around the world and every year during regular term time over 800 CUHK students go overseas for exactly that purpose. Conversely, our own campus is an international and diversified hub which welcomes over 800 incoming exchange students every year from all over the world.

Business studentsenjoy the extraprivilege of more than 100 additional exchange places at our partner institutions around the world. We have exclusive exchange agreements with 30 top business schools worldwide to ensure the best overseas study opportunities for you.

Our exchange partnersAsia

China Beijing Normal University

China Foreign Aff airs University

Fudan University

Nanjing University

Peking University*

Shanghai Jiaotong University

Tsinghua University

Wuhan University

Xi’an Jiaotong University

Zhejiang University

JapanAsia University

Doshisha University

Hitotsubashi University

Hokkaido University

International Christian University

Kansai University

Keio University

Kyoto Sangyo University

Kyoto University

Kyushu University

Meiji University

Nagoya University

Nagoya University of Commerce and Business

Nanzan University

Osaka University

Ritsumeikan Asia Pacifi c University

Ritsumeikan University

Soka University

Sophia University

Waseda University

KoreaEwha Womans University

Korea University*

Pusan National University

Sungkyunkwan University

Seoul National University

University of Seoul

Yonsei University*

SingaporeNanyang Technological University

National University of Singapore

Singapore Management University*

TaiwanCentral University

Chengchi University*

Sun Yat-Sen University*

Taiwan University

ThailandMahidol University International College

Oceania Australia

The University of Adelaide

The Australian National University

La Trobe University

Macquarie University

Monash University

The University of Queensland

RMIT University

The University of Sydney

The University of New South Wales

The University of Melbourne

University of Western Australia

New Zealand The University of Auckland

University of Otago*

University of Waikato

North America

Canada McGill University

Queen’s University*

Simon Fraser University

The University of British Columbia*

The University of Western Ontario*

University of Alberta

University of Calgary

University of Ottawa

University of Toronto*

University of Victoria

York University*

MexicoTecnológico de Monterrey

Universidad de Monterrey

USAAmerican University

Bellarmine University

Brown University

Cornell University* (Hotel & Tourism Management)

Claremont McKenna College

Lehigh University

Loyola Marymount University

Miami University*

Occidental College

The Ohio State University

Rensselaer Polytechnic Institute

Rice University

San Diego State University

St. Edward’s University

Stony Brook University

The Pennsylvania State University* (Hotel & Tourism

Management)

The University of Texas at Austin*

University of California, Education Abroad Program

University of Hawaii at Manoa

University of Illinois at Urbana-Champaign

University of Massachusetts Amherst

University of Miami

University of North Carolina at Chapel Hill*

University of North Carolina at Greensboro

University of Notre Dame

University of Pennsylvania*

University of Pittsburgh

University of Redlands

University of San Francisco

University of South Carolina*

University of Southern California*

University of Washington

University of Wisconsin-Madison

Virginia Polytechnic Institute & State University

Washington and Lee University

Washington University in St. Louis*

South America

Chile Pontifi cal Catholic University of Chile

Europe

Austria University of Graz

Graz University of Technology

University of Vienna

Vienna University of Economics and Business

Belgium Katholieke Universiteit Leuven

Czech Republic University of Economics, Prague

DenmarkAarhus University

Copenhagen Business School*

Technical University of Denmark

University of Copenhagen

Finland University of Helsinki

University of Oulu

University of Tampere

France Ecole des Hautes Etudes Commerciales (HEC)

Sciences Po

TELECOM Ecole de Management*

Universite Catholique de Lille*

Universite Jean Moulin (Lyon 3)

Universite Paris 1 Pantheon-Sorbonne

Universite Paris-Sorbonne (Paris IV)

Germany Albert-Ludwigs-Universitat Freiburg

Freie Universitat Berlin

Leibniz Universitat Hannover

Humboldt-Universität zu Berlin

Karlsruher Institute of Technology

Rheinische Friedrich-Wilhelms-Universitat Bonn

Ruprecht-Karls-Universität Heidelberg

Universitat Mannheim

WHU-Otto Beisheim School of Management*

Ireland

The University of Dublin*

University College Dublin*

Italy

Universita Commerciale L. Bocconi

Universita Carlo Cattaneo (LIUC)

Norway

University of Bergen

Spain

Universitat Pompeu Fabra

University of Navarra

Sweden

Karlstad University

Lund University*

Malmo University

Orebro University

Stockholm University*

University of Gothenburg

Uppsala University

Switzerland University of Bern

University of Fribourg

University of Geneva

University of Lausanne

University of St. Gallen

University of Zurich

The Netherlands Erasmus University Rotterdam*

Maastricht University

Tilburg University

University of Groningen

Utrecht University

Zuyd University Applied Sciences* (Hotel & Tourism

Management)

United Kingdom Aston University*

Cardiff University*

City University London*

University of Aberdeen

University of Cambridge

University of Dundee

University of Essex

University of Glasgow

University of Leeds

The University of Manchester*

University of Sheffi eld

University of Southampton

University of Sussex

University of York

Africa

South AfricaStellenbosch University

*Business School Exchange Programs

Study toursCan’t afford to be out of town for a term? Our undergraduate programs also offer overseas study tours that afford insights into the management styles and business operations of successful companies. For instance, our Global Business Studies students have the chance to go to the U.S., and to countries in Europe and Asia to further complement classroom learning.

Global Internship ProgramThe Global Internship Program is offered by the University's Career Planning and Development Centre. It provides overseas internship opportunities in countries such as the U.S., Canada, India, Singapore, Japan and Mainland China. Sectors covered include accounting, advertising, airlines, banking, conglomerate, f inance, hotel management, insurance, management consulting, media, telecommunications, trading, tourism, and many more.

For latest updates, please visit: www.oal.cuhk.edu.hk/10 | 11

EnhancementProfessional SkillsAlong with in-depth business knowledge, we also equip you with a repertoire of professional skills like leadership, analytical thinking as well as presentation and communication skills. All these skills are essential for personal development and workplace success.

were held in academic year 2012/13147hours of experiential learning activities

Case CompetitionsCase competitions are traditionally one of the most significant events in the academic life of a business student. Each year our students actively participate in local and international case competitions, in which they have to formulate a strategy to a given real-life business situation and present it before a panel of judges comprising top business professionals.

In case competitions, you have to use everything in your arsenal from professional business knowledge to general analytical and presentation skills. Participating in these competitions gives you the opportunity to interact with and learn from business professionals and to expand your networks beyond campus.

Every year, to prepare you for case competitions, we organize the Academic Cup to help train your ability to apply theories to real business cases. It provides a chance for you to test your abilities with guidance from the faculty. Participation also helps you and your teammates to develop a better understanding of each other’s strengths and to practice effective cooperation strategies. The winning teams will have a chance to represent CUHK in local or international case competitions.

Global Case Competitions Achievements

WorkshopsTo equip you with soft skills essential to personal growth, we provide workshops covering a full range of topics. Some of the trainers or speakers are our outstanding alumni who are well-placed to share the inside secrets of their respective industries.

Career-related Workshops Writing Effective CVs From University Student to World Class Brand Builder Grooming for Smart Job-hunters Case Interview Job Hunting Skills Career Mapping

Personal Development Workshops Dining Etiquette Presentation Skills Case Analysis Skills NLP Workshop

2013 CIMA Global Business Challenge (Hong Kong Finals), Champion L’Oreal Brandstorm (Hong Kong National Finals), Champion Peak Time (International Final at Latvia), Champion TiE International Business Challenge (Regional Finals - Asia), 1st Runner-up CQA Investment Challenge at Chicago, 2nd Runner-up HSBC Asia Pacific Business Case Competition, 2nd Runner-up

2011 ACCA Job Hunting Competition, National Grand Champion & 1st Runner-up Deloitte Club uShine Case Challenge, Champion KPMG Corporate Culture Case Analysis Competition, Champion CIMA Global Business Challenge (Hong Kong Finals), 2nd Runner-up L’Oreal Brandstorm (Hong Kong National Finals), 1st Runner-up & 2nd Runner-up

2012 ACCA Job Hunting Competition, National Grand Champion & 1st Runner-up 8th China Challenge Cup, Gold Award and Silver Awards HSBC Young Entrepreneur Awards, Hong Kong Champion Joint-University Business Management Challenge (Hong Kong), Champion CIMA Global Business Challenge (Hong Kong Finals), 1st Runner-up L’Oreal Brandstorm (Hong Kong National Finals), 1st Runner-up

E-Learning PlatformSoft Skills Mentor is an e-Learning platform that promotes experiential learning of social-affective skills in a business context. Through reviewing the materials on this platform, you will learn the basics of effective communication and interpersonal skills, and the soft skills required to function in global business environments.

Modules Business Ethics Social Etiquette Team Communication And more

Cross Boundary Leadership ProgramThe Cross Boundary Leadership Program aims to extend your network with peers across cultural boundaries and provide you with a chance to develop leadership skills in respect of personal confidence, assertiveness, problem-solving techniques and so on while having fun. Through outward-bound training, team-work training and overseas study tours, we prepare you for success in Hong Kong’s multi-cultural environment.

12 | 13

CUHK pioneered business education in Hong Kong, with access to an extensive and well-connected network in Hong Kong, Mainland China and around the globe built up by our faculty and alumni. Our network extends through commerce, finance and other related business professions. You are thus ensured ample opportunities to experience the real business world and to become highly competitive in the employment market.

to Real BusinessExposure What do our students say?

Sam Zheng (Integrated BBA Program, Year 4)Q Why is internship so important to you despite having already learnt

everything in class?

A “I regard internship as an extension of study. Though I learned Enterprise Resource Planning (ERP) in university, only during my internship at IBM that I understood how powerful it is. For example, it can reduce working time for rebating calculation process from two days to half a day. It’s easy to learn the theories in class but only by putting learning to use can one truly grasp the magic.”

Issac Chan (Professional Accountancy Program, Class of 2013)Q Has your internship experience changed your work attitude?

A "I was a summer analyst at Morgan Stanley and was greatly inspired by their multinational culture. With several Europeans in my team, the team culture was different from HK's tradition. HK employees usually follow seniors' instructions and simply get the job done. But my French manager encouraged me to ask questions and even challenge my seniors. I was not only expected to complete the tasks, but also to think of ways to work more efficiently. This experience taught me that working hard is not enough. Working smart is equally essential."

Christoffer Clement (Quantitative Finance Program, Year 3)Q Can you describe one unforgettable lesson that you learned during your

internship?

A "One incident I will definitely remember occurred in a morning meeting during my internship at Nomura in equities trading. I was suddenly asked to share a trading idea which I wasn't prepared for. Hence, my idea was quite weak. I was very disappointed in myself knowing that I didn't perform as well as I should have. However, I later came back with a new pitch which was actually sent out to clients. It taught me to always be ready and prepared because you never know when the opportunity to shine arises."

Tiffany Chiang (Hotel and Tourism Management Program, Year 3)Q Can you describe one incident that discouraged you during your

internship at Disneyland and what you learned from it?

A “I’ll never forget how a guest came up to me, looked me in the eye, and shook his raincoat to wet my costume. I asked why he did that and he answered, “I don’t know.” I was very discouraged but this incident taught me to adjust my feelings by recalling the happy moments. By remembering how my smile can brighten a guest’s day in the park I managed to stay positive. I believe this is very important in the hospitality industry.”

Company visitsCompany visits provide direct insights into how real businesses operate and opportunities to receive direct, practical advice from real-world management teams. Visits of this nature are core elements of, for example, programs such as the IBCE, which organizes orientation trips to leading enterprises in China.

Industry collaborationThrough close connection with industry partners, we are able to line up experts from different fields to conduct seminars for our programs, which would offer you a real picture of the nature of business. The “IBM Global Business Services – Business Consulting Course”, a four-month program taught by members of IBM’s top management is a case in point.

The Business School students also had the privilege to join the New World Navigator Business Mentorship Program, in which senior executives from the New World Development Company Limited were invited to provide advice and guidance to students and enhance their knowledge on business operation.

InternshipNothing compares to the experience of applying knowledge and learning the corporate culture of major companies. The internship programs lined up by the Business School provide opportunities for you to gain valuable on-the-job training and in-depth understanding of your targeted professions. Internship experience tends to facilitate a smooth transition from university studies to the workplace. Graduates who have completed internships often become formal and permanent employees of the companies where they have served their “apprenticeships”.

Among many others, our students have served internships with numerous internationally recognized organizations, such as:

Internship formats may be: Full-time

Single semester internship Full-year internship Summer internship

Part-time

Disney Hong Kong Monetary Authority Hyatt J.P. Morgan KPMG L’Oreal PwC Securities and Futures Commission Swire UBS

internship and graduate placement openings were posted to the Business School Student Database in the academic year 2012/13.

500+

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Student LifeVibrant

University life is not just about studying. Throughout your time at CUHK, we encourage you to engage in student activities in order to stretch your limits and realize your potential. Participation puts you in touch with faculty members and students from different departments and helps you build a university-wide network.

Each full-time undergraduatestudent can apply for affiliation with one of our 9 Colleges.

College life CUHK is the only university in Hong Kong with a collegiate system. These small communities offer opportunities for interdisciplinary interaction and student-organized social events. The colleges provide a sense of allegiance and warm support that complement professional classroom learning in the development of future leaders.

Each full-time undergraduate student can apply for affiliation with one of our nine Colleges and enjoy the facilities such as hostels, dining halls, library, etc.

Our graduates leave with good degrees and with friendships and allegiances that last a lifetime.

ProspectsCareerOur graduates are notably well prepared for their chosen professions. Some choose careers in accounting and auditing. Others enter life-long careers in banking and finance. And some enter the fields of sales and marketing. But no matter what path CUHK Business School graduates choose, they are all competitive!

Career support The Undergraduate Office provides extensive career support through career events, recruitment talks and company networking events. It also provides individualized career advice and will help you line up graduate placement opportunities in your final year of study.

Student activitiesCUHK has numerous student organizations. Their focuses vary but all seek to foster closer relationships amongst students, and to improve the welfare of their members. Participation will enhance your educational experience and help you to enjoy a fruitful and inspiring university life.

Business Student AssociationsThere are 15 student organizations in CUHK Business School. They are student-led and provide ample opportunities to participate in activities ranging from business-related competitions to social and cultural pursuits. You can also join the executive committee to test your ability to run a society and to organize activities for your fellows.

Student Editorial TeamTeam members can participate in the production of the Business School Undergraduate newsletter and report on events and happenings around the campus. It offers you a great opportunity to interview your professors and get to know a different side of them.

Corporate Social Responsibility and EntrepreneurshipClass attendance and participation in student activities are, of course, important aspects of university life. However, at CUHK Business School, we attach equal importance to serving the community. Accordingly, our School encourages students to apply their professional knowledge and to repay the community by giving them full support to make their CSR business ideas a reality. With advice from our faculty members, some of our students have successfully launched their own social care projects.

8% Sales / Marketing

7% Administration / Management

5% Human Resources Management / Training

4% Statistical / Acturial Work

4% Business Consultancy

4% Hotel Management / Tourism / Catering Services

Graduates of 2012 mainly specialize

30%Accounting / Auditing

22%Banking / Finance

Accounting

Deloitte Ernst & Young KPMGPricewaterhouseCoopers

Advertising & Marketing Communication

Leo BurnettOgilvy

FMCG

Dairy FarmL’OrealP&GUnilever

Media

Bloomberg Yahoo!

Conglomerate

New World GroupSwire

Banking and Finance

Bank of America Merrill LynchBank of ChinaCitigroup Deutsche Bank Goldman SachsHSBCJ.P. MorganUBS

Consultancy

Bain & CompanyBoston Consulting GroupMcKinsey & Company

Government Service

HKSAR Government

Leading multinational or local companies seeking our high-caliber graduates include:

And many more

16 | 17

NetworkAlumni

We have the largest business school alumni network in Hong Kong with 26,000 graduates worldwide. The alumni network is unparalleled anywhere in Hong Kong in terms of size, diversity and strength.

Undergraduate Mentorship ProgramAlumni are a vital link between the academic and professional communities and many of them actively participate as mentors in the Undergraduate Mentorship Program. This is co-organized with the BBA Alumni Association, whose members generously donate time and expertise to helping you develop into an enlightened global business leader for this remarkable Asian Century.

Stay connectedThe School’s Alumni and Corporate Affairs Office strengthens and supports relationships and interaction between the School, alumni, alumni chapters in Beijing, Shanghai, Hong Kong, Taiwan and alumni ambassadors in Canada, India, Korea, Singapore, Switzerland, Japan and Shenzhen.

Mrs. Bethy TamHead of Governance & Strategic Initiatives of Standard Chartered Bank (Hong Kong) Ltd

"Many young people think their career development begins after they graduate from school. I, however, believe that my time of study at the CUHK was an important first step in my own career development. Apart from gaining academic knowledge from the classes, I learned a lot about communication, collaboration, leadership skills and how to exert influence during my days at CUHK. All these equipped me well for the business world."

Mr. Raymond LoChairman of BBA Alumni Association of CUHK

"I feel privilege to be a student and alumnus of CUHK. This partly reflects the pride that we all take in CUHK’s outstanding academic achievements, and also its noble vision for the sustainable development of our society. Now you have the chance to study at CUHK Business School and enjoy the great benefit of being inspired on your road to success. Just value this experience of a lifetime!"

Ms. Liza Wang co-founder and Account Director

of Guru Online“Differentiate yourself. Do something that has not been done before.” This lesson that I took away from the Entrepreneur class at CUHK Business School became my driving force when I started Guru Online in the era when the market for online advertising was completely nonexistent. When it comes to the latest trend in market, youngsters always have a competitive edge. Be confident to choose the path that fits yourself while immersing in the greater environment.”

Prof. Andrew Chan Director of the EMBA program, Head of Shaw College

"Many students enter the university in the hope of gaining professional knowledge and training. But mere knowledge is not adequate for developing a competitive position in the real-world marketplace. To perform effectively and efficiently at work, networking is essential.

As you strive for excellence in your studies, do not forget to reach out and connect with the people around you: fellow students, teachers, the school administrators, and, of course, our alumni. Treasure the friendships you develop here because you will soon realize that the bonds you forge here and the candid advice offered cannot be easily obtained in society nowadays."

Ms. Norris LamManaging Partner and President of

Forbes Private Capital Group Asia

"My first business was the tuck shop we ran as student associations in college. We opened when all other stores were closed and sold items that were not available anywhere else, making the shop popular and affording us the opportunity to practice the business skills developed in class.

The opportunities for overseas study offered by the Business School, such as conferences and exchange studies, also strengthened my international insight. Equally important was the School’s emphasis on Chinese culture and business, which gave me an advantage over foreign business students."

What do our alumni say?

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& Financial AidAdmissions, ScholarshipsEach year, CUHK Business School admits more than 800 high-caliber candidates through four admission channels:

Joint University Programs Admissions System (JUPAS)If you are seeking admission on the strength of your Hong Kong Diploma of Secondary Education (HKDSE) Examination, you should apply through JUPAS. Applicants are required to fulfill the following program-specific minimum requirements:

You can also apply through the JUPAS Sub-Schemes, namely: School Principal’s Nominations Scheme Other Experiences and Achievements in Competitions / Activities Sports Scholarship Scheme

JUPASCode Program / Stream

Specific RequirementsAdditional RequirementsChinese

LanguageEnglish

Language Mathematics Liberal Studies

Best Elective Subject #

JS4202 Integrated BBA Level 3 Level 3 Level 2 Level 2 Level 3 Nil

JS4214 Global Business Studies Level 5 Level 5 Level 3 Level 3 Level 3 TOEFL or IELTS score is required.

JS4226Hotel and TourismManagement

Level 3 Level 3 Level 2 Level 2 Level 3 Nil

JS4236Insurance, Financial and Actuarial Analysis / Quantitative Finance

Level 3 Level 3 Level 3 Level 2 Level 3Mathematics (Module 1 or 2) with Level 3 is required.

JS4240ProfessionalAccountancy

Level 3 Level 3 Level 3 Level 2 Level 3 Nil

JS4254Interdisciplinary Major Program in Global Economics and Finance

Level 5 Level 5 Level 3 Level 2 Level 3 Nil

JS4276

Interdisciplinary Major Program in Quantitative Finance and Risk Management Science

Level 3 Level 3 Level 3 Level 2 Level 3Mathematics (Module 1 or 2) with Level 3 is required.

JS4288International Business and Chinese Enterprise

Level 5 Level 5 Level 3 Level 3 Level 3 TOEFL or IELTS score is required.

# Candidates' performance in extra elective subjects will be considered in the selection process, and bonus points will be awarded to up to two such subjects.

ApplyOffice of Admissions and Financial Aid: http://www.cuhk.edu.hk/adm

Scholarships and financial aidStudents who have demonstrated academic excellence and outstanding performance in other fields such as creativity, community services and leadership may be awarded scholarships from the Business School. Scholarships and financial aid are also available from the University and the Colleges.

CUHK offers 5,152Scholarships forundergraduates, in a total amount of HK$105,522,227*

Mainland Admissions Scheme

Starting from 2005/06, Mainland applicants are admitted on the basis of their results i n t h e n at i o n - w i d e J o i nt Ent r a n ce Examination.

Non-JUPAS (Local) Admissions Scheme

This channel is for local students holding qualif ications other than the HKDSE. Qual i f icat ions may include, but are not l imited to, GCE Advanced Level, International Baccalaureate Diploma, and Sub-degree.

International Admissions Scheme

International and Mainland applicants not covered by the National Colleges and Universities Enrolment System should apply through the International Admissions Scheme.

*Figure as at June 30, 2012

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