CTE Social Media Outreach 2010

Nice to meet you.• Introduction: Winona Dimeo-Ediger

• My experience with social media:

-Blogging/podcasts/media interviews

-Twitter/Tumblr/Facebook

• My experience with

PAVTEC:

-Blog: Do It. Learn It. Live It.

-School visits/interviews

-POS prep work

The Mission:• Use social media and the latest technology

to expose new audiences to our regional CTE programs.

Project Goals• Recruit nontrad

populations to CTE• Recruit more students to

CTE• Rebrand CTE: not “second

class”• Increase exposure for

existing programs• Build bridges between CTE

and general education• Provide a hands-on lesson

in media production for students

The Holy Triumvirate

CTE INSTRUCTOR

STUDENTS

NON-CTE ADULT:

•HS GEN ED TEACHER

•ADMINISTRATOR

•COUNSELOR(One SMO group in each district; two in Beaverton and Hillsboro)

Our Tech Toys!

HP 425 14.1” Laptop

M109S Mini Projector

Flip Ultra HD Camera

Project Ideas

• Promotional videos

• Podcasts

• Press releases

• Websites/Twitter feeds/Facebook pages

• Brochures/pamphlets/posters

• Powerpoint presentations

• Blog posts: – www.dolearnlive.blogspot.com

Project presentations• Media projects will be presented to an

audience outside of the CTE community.

Ideas:– Schoolboard meetings– Parent/teacher conferences– Faculty meetings– School assemblies– Lunch periods

•Final showcase at PCC Rock Creek

My Role

• Understand tech tools

• Facilitate student groups

• Provide guidance and social media expertise

• Coordinate teachers, students, and counselors

• Serve as a CTE cheerleader

Your Role

• Help choose responsible and

enthusiastic student participants

• Attend planning meetings

• Attend final presentation at PCC Rock Creek in mid-May 2011

• Maintain communication channels and enthusiasm for the project

• Install and maintain antivirus software

Next Steps…

• Fill out interest forms

• Choose teams

• Schedule meetings

• Get started!

• Questions? Comments?

winona.ediger@pcc.edu