1. Canal and Tipi Experience TutorialObjectives and Scope: if you can create andenter a post and categorise it correctly . The Overview to Site majority of content that changes or needs to beWeb SitemapStructureadded to can be maintained. Site Menus Main PagesCanal Boat Planning your Trip Booking / Pricing / Availability Overview Canal ExperienceMain Page Maps FAQ is a simple Main Page tostart with, and the other Main Page Maps showwhere Posts and different types of panels andleafs are used. Subsequent WP Tutorials will Canal Experience FAQContact Usshow by example how other leafs can beupdated and level of knowledge required.Site MapTips CTE FAQ Concept CTE Tutorial WordPress Basics CTE FAQ Spcifics

2. Site Menus Overview 3. Menu System Overview3 Tipis Logo Hotspot: user1 Two Menu Bars: Canal Experience and Tipi Experienceclicks on logo will got toTipis Menu 2 2 Canal Logo Hotspot: user clicks on logo will got to Canal Experience 1235644 2nd Menu Tipi Experience6 Menu options: user clicks : runs from keyword onto load specific menu menu or hotspot on logooptions. These are standard5 Search site : you canwordpress menus. See CTE search site at any time fromCapability for how tosearch box displayed onupdate menus.both menus 4. Menus CTE Canal Experience 19 Searchsite: you cansearch site atany timefrom searchboxdisplayed onboth menus1 92 3 4 5 67 85 Why 8 Menu: TipiChoose CTE: Experience :3 Planningsupportingruns from1 Canal your trip:information keyword onExperience: isDownloadmenu orthe home page.planner and hotspot onmapping and logoguide pages 2 Canal Boats: Boats overview 7 Contact and detailed 6 FAQs:Form: pages4 Booking:frequently frequentlyrecap onaskedaskedhow to book questionsquestions 5. CTE FAQ Specifics 6. Tutorial > FAQ Concept Overview - CTE.com Site DocsUse this FAQ main page concept overviewin parallel with WP Basics and CTE FAQSpecifics 7. FAQs are not trivial, they are importantFAQ Concept Overview points of clarification and resolution inCreate new and edit existing FAQsconverting your users to your sales click path. They will need careful crafting.Main MenuConsider tagging titles and snippets withFAQ Browse Page word FAQ as it clearly signposts what theRecords in Rows item is about.Click title or more afterexcerpt loads Full Post forFAQ menu option Each post is categorisedparticular FAQ as an FAQ.Category=FAQ This uses Wordpress Category (Taxonomy)FAQMain Page Click on row on FAQ Pagevia question title or more FAQ Postsexcerpt link opens relatedFAQs in row postsummaries Each post should have a Construction of the page conversion goal or two uses a filtered search on with useful and related Wordpress posts. links to keep the user moving towards your goal Only those tagged and selling boat hire. published as an FAQ are displayed on the page 8. FAQ SchematicFAQ Browse Summary 1 column single pageFAQ link below all orange buttons 9. FAQ browseClick from More on FAQ BrowseClick on row loadssingle post system pagelayout templateA) FAQ Specific call to action B) FAQ Related postsDeduced automaticallyCC) FAQ Links to relatedcategory postsD) Category Menu toconsider 10. FAQ Overview1. Select FAQ Menu from Main Menu(built via Menus in WP_Dashboard)2. Each row is apost in WPFAQS 4. Except text along side question should prompt user to want to get more info3. Click on title toload full post,aim is to giveuser definitiveanswer and goalget them to clickto next relatedpoint in yoursales process. 4. Except text along sideSet specific goals for question should prompt user toeach FAQ and want to get more infowhere you wantthem to go 11. 6 WP Basics: Anatomy of Excerpt Panels (FAQ Example) The list of FAQ posts is generated Using the Excerpts+ panel/leaf/block tool to filter postsThe filter selection and excerptsettings should not be changedWithout reference to the MainPages and related WP HeadwayBasics Tutorials. 12. 3. Wordpress ToolbarFAQ Example Single Post Layout and access to dashboard 2. Site Menus1. Post title 4. Omni-present Convert buttons5. FAQ Links 13. WP Basics: Input Edit and Categorise a Post 14. WP Basics OverviewFAQs and Word Press PostsHighlighted references meanithere is an explanatory slide3 Hover on post title and1 submenu displayedrequiredautomatic Login to Wordpress3choose edit etc...4 optionalDisplays Posts List From Dashboard Post Browse Select Posts 2 4bListSave Choose whether to draft,Add New Post Linkor publish live Filter CategoryDraft/Publish=category name 4a4c Choose relevant2 Filter on category before adding Post FormCategorise category from list, thisanything new, or to list and chooseInput/EditPostdetermines which pageswhat to edit.5 posts displayed on Media Loader 4dAlternatively you can search on Featured Post Editor Bar Set image to display on excerptspecific text...From icon above Imageeditor bar loads 4eRevisionsAutomatic, two interim savesMedia Images. (max stored, but periodically cleaned2mb size)Control and deleted.64fFrom icon above editor bar loads RelatedGravity forms plugin for adding formsForms LoaderAutomatic doesnt need editingPoststhe post. 4gMappingMapping panel: if you want to 4iPanel map and geo-code the post NOTES: This slide gives an overview to the elements of creating,SEO Panel 4h editing and categorizing a post. DO NOT DELETE ANY POSTS Misc Choose whether to hide UNLESS YOU ARE CERTAIN. TO REMOVE ANY POST FROM LIVEcategories in breadcrumbs, Search engine best if more than two POST: JUST CHANGE TO DRAFT. optimisation, docategories on the item. you want this BEWARE GOOGLE MAY ALREADY HAVE INDEXED. found in search engines or not... 15. 1 WP Login1 Login toDashboard1 Bookmark the url : http://www.canalandtipiexperience.com/wp-login.php11. Enter user name NAME3. Tick if on your password2. Enter temp passwordown machineONLY securityissue as cookie 4. Click on Log In Button 16. 1) Go to Posts Browse List and Media , do not delete anyWP Basics posts for the moment or media files as they may impactelsewhere on your site.2b CTE Editor Notes12) Pages, view but do not edit you 2) Pages, view but do not edit youwill need Headway knowledge and will need Headway knowledge and2to have mastered WP Basicsbefore editing any pages Basics to have mastered WP before editing any pages 3) Your profile: dont edit 3 4) Tools : dont use74 5) Settings: dont use5 6) Syndication dont use67) Access Browse lists of existing Posts, Pages, Categories: do not changeunless certain do not delete any categories, posts or pages. If using Tagsmake sure you understand relevance and impact before use. Tags shouldnot be needed at the moment. 17. Editor - Somebody who can publish and manage posts and pages as well as manage2a WP Basics other users posts, etc.Editor Dashboard 1 18. 2 WP Basics 1. Click All Posts to get Posts Browse list, These areDashboardalternatives routes to same screen11 2. DONT DO NOT USE 2 FOR THE MOMENT USE 19. 4 Click on Add New Link toc reate new blank post form3 WP BasicsPosts Browse List 1 Select FAQ2 Press filter Browse List of PostsWARNING: Do not make Posts3 Hover over post title and published from live such as Thamessubmenu appears you can thenRoute Data unless you are certain youclick edit to change or modify. want it live, and do not batch editposts. 20. 1 Post Title4a WP BasicsPosts edit/Add New2 AddNew, All,Cats andTags 4 Publish /Drafts dialog 5 Category EditorVisual editor toolbar has a set of comprehensive editing tools for wysiwyg editing use3 Post BodyHTML Version of editing barthis in preference to the HTML version shown belowToolbar 21. 4b WP BasicsSave Publish/Drafts Dialog BoxPublish/Draft box from Posts Editor:Access via POSTS Input/Edit form in wordpressdashboard:1. Save Draft Button :use to save interim drafts, two versions of each post will be stored, but use current version preferably. Save draft saves current post entry to server over the internet.2. Preview Button : provides a preview of the post before it is published live on the internet.3. Status: leave as is but can be used to change back from published t o draft4. Visibility: leave as is but can be changed to make1 2 private and password protected not required3normally.5. Publish Immediately: YES it will go live When4PUBLISH is selected and then update with the time and date that it went live, you can then revert5back to draft if required.6. Move to Trash : THIS WILL TAKE THE POST TO6 7WASTE BIN, DO NOT DO THIS UNLESS YOU ARE SURE YOU WISH TO DELETE.7. Publish Button: this will take the full post and publish it live on the internet, be certain you are ready to go live! It will then update field (5) with the date and time it went live, if it does not update field 5 then it has not published successfully. 22. 4c WP BasicPost Category Selector 1 Category Selection One or more categories can Using Category Selector: be selected for each post.FAQ is the specific selection needed for the 1FAQ Module:1. Posts need to be categorised to appear on the correct excerpt leaf on web pages.2. New Categories can be added but dont add them unless they are necessary and linked to content pages using excerpt leafs.3. Content can be added to more than one category and page, but make sure you known where it will appear on the site and that the exact content will make sense in the multiple locations. 2 Adding to Category Selector: USE WITH GREAT CARE DONT ADD UNLESS YOU ARE CERTAINTags:DONT USE TAGS, unless expressly required 1. Make sure Categories are notduplicated scan the list before creating1. Generally just dont use tagsnew ones. 2. You can allocate a new category to anexisting parent, see hierarchy show onselector. Avoid if at all possible morethan two levels. 23. 4d and 5 WP BasicsPost Media LoaderNeeds a sub dialog and screen shots (from Posts Button Visual editortoolbar Select File to Upload file must be max 2mb 121 Uses normal select file from folder dialog 24. 4d ii WP Basics Media Loading inserting image Loaded image details1Image textpropertiesImportant forSEO 1And Google 2ResultsLink and URLUsed wheninsert in pagesand external 3links. Thumbnail size4 Appears on excerpts page75 5 6Will not Beware DO NOT DELETE IMAGESRememberappear onPlaces image on ATTACHED TO POSTS AND PAGESSAVEexcerpt list excerpts and post canCHANGESbe enough on its own 25. 4e WP Basics Posts Input Form Part 2 Excerpt: optional summary which should be carefully crafted to entice users to click on content1 Ignore the 6 Tags and2 Slug:a Feed boxused on urlfor nowauto 2entered3 PostRevisions3Automatedretention of 25incrementalsaves /draftsof the currentpost. 45 Featured Image: where aYou can picture on excerptrestore a To the post is set and loadedpreviousversion fromSee also Media Loaderthese buttons, 4 Related Posts This box is automatic via theAnd in line images uploadedbe careful YARRP, Related Posts it will only have potential using visual editing bar.how you useentries if the post form has been entered andit...saved either as a draft or a published post. 26. 4g WP BasicONLY USE IF: the Post has a locationMapping Editor for Geo-coding Postsassociated with it and that you wish to appear on a map...1A Location: Enter1B MAP PIN DISPLAYED: If locationtext name of location found pin appears on map inwith spaces but no1azoomed out form you can zoom inpunctuation, then using controls in red circle.press return key or 1select from savedpreviously usedlocations.4 Pan/Zoom4Control 2 2 Map Type1b Control Switch between Map views by click on 3 Save for repeat type of views use below the resolved location and this records the geo-code being text name and lat, long co- ordinates for the3 location. 27. 4i WP Basics SEO Documents Useful onlineSEO Editor after Part 2 of Postresource if you have a full license for theForm product. 1If what you want to displayinside the site on the face of the 2post, isnt quite what you want 2 Preview of Google Snippetto optimise the entry for searchengines, you can craft andoptimise the entry here. 3 3 Title can be different to Post on page title, searchYou must not distort here what only recognises 60 charactersthe post is about but you cankeyword construct the bestsnippet for what you havewritten.Think of it as the entries thesearch engine can see but you4 4 Description do not duplicate post descriptions,wont see on the page.make them packed with words to entice user to click and use keywords where you can. MAX 150Read the Google SEO Primer Characters are recognised by the search engine.we are supplying tounderstand why bother to withthis.Stick to the character limits,ignore keywords it is not that 5 5 Keywords has no impact so sont waste timerelevant but make sure the title enteringand snippet are optimised andwritten to encourage the userto click on your search results. 6 6 noindex and nofollow DO NOT SET THESE unless you do not want this post found in search engines.THINK OF SEARCH RESULTS AS Youc an set nofollow if you dont want links to it toYOUR REAL HOME PAGE!!! be accepted/tracked. 28. 4h WP BasicPosts: Hide breadcrumbs1 Hide Breadcrumbs: Final Misc box, determineswhether breadcrumbs path displays, categories post islisted under often best to not confuse path and tickbox so it is excluded.12 Resources for How to write posts...Writing Posts http://codex.wordpress.org/Writing_Posts 29. Main Pages Overview 30. Menus CTE Canal Experience 19 Searchsite: you cansearch site atany timefrom searchboxdisplayed onboth menus1 92 3 4 5 67 85 Why 8 Menu: TipiChoose CTE: Experience :3 Planningsupportingruns from1 Canal your trip:information keyword onExperience: isDownloadmenu orthe home page.planner and hotspot onmapping and logoguide pages 2 Canal Boats: Boats overview 7 Contact and detailed 6 FAQs:Form: pages4 Booking:frequently frequentlyrecap onaskedaskedhow to book questionsquestions 31. Main Page 1 Overview Canal ExperienceStatic 2 HTML Standard 1 Convert ButtonsStatic 1 HTMLFilters Applied:Role 1Role2Static 3 HTMLConvertButtons Static Posts Excerpts A Static 4Text Slider Posts Excerpts BSlider PostsExcerpts C 32. CTE Mpage: Canal Boats 33. Home2 Tipi Experience 34. assets 10