ctas'HAmerican Graduate School of International Management

Vol. 8 No. 20 July 6, 1979

by Kathy JonesMs. Sharon Naylor. Time

Deposit Product Manager at Valley National Bank, spoke to the Marketing Club on Wednesday. June 27. Her of­ ficial topic. "Women in Marketing", was relevant to both men and women entering the marketing field and par­ ticularly applicable to those interested in bank marketing.

Ms. Naylor began by briefly describing her position and advancement at VNB. Her most recent project was research and implementation of the VNB's new "S1000 in savings" plan which offers no service charge on a checking account with a minimum sav­ ings balance of J1000, She supervised over 500 people on this research project including personal and telephone interviews, and mail surveys , computer pro­ gram documentation and analysis, and implementation of die program throughout VNB's 180 branches. She em­ phasized the importance of advertising and continually keeping abreast of competi­ tion. VNB's competition is na­ tionwide and there is a cons­ tant fear of erosion of their market share if one is not developing new services and programs In addition, vocal consumer advocate groups are always insisting on new services and conveniences.

Women in Marketing

Marketing Oub Speaker. Ms. Show Nayfor

Ms. Naylor began at VNB as a statistical analyst at $500-month and for the next five years was given various new titles and bosses but the content of her job never changed. A position was then created for her as a research analyst in the Marketing Department and from there she rQ6£i&~b ~ooe ol lour pro­ duct managers in her division. She credits her success to

China's Tourism

learning and being able to play the corporate game, knowing the organization and working from the inside fin­ ding out who's who and learn­ ing the formal and informal paths of communication. Knowing the right question, who to ask. and what to do with the answer is the key to being effective.

Did being a woman affect her opportunities? Yes and no.

Her biggest barrier was her own self image and convincing herself she could make it "in a man's world" She has found that secretaries are probably the worst discriminators. This is probably because women have never learned to develop informal support systems as have men. and unfortunately can't count on this type of comraderie on their long climb to the top. On the other hand, she felt that those who make it in marketing have to be capable and creative, be able to coordinate, and most of ail. work with people If you have good ideas and these qualities, it doesn't matter who you are.

Women are offering men greater competition, she said, both in the market and on the job. "Today's woman is hungry" she observed, and is going to great lengths to prove she will succeed now and in the future.

She sees part of a career- woman's role as one of educating, especially older men in high levels of manage­ ment. These men usually cir­ culate in an environment of non-working women and still have a hard time understan­ ding women who want to be anywhere other than in the home. Part of the education is looking the role, and Ms Nayior stressed the Dres» for Success book - suits, skirts (not slacks) and most impor­

tantly always dressing in a feminine way.

In the question and answer period, Ms N'aylor was asked if she felt marketing was a good field in which to advance to the top She replied that somewhere along the way you have to get "line experience" (production or actual hands- on experience) to qualify for top managerial positions She also included finance as a "line" position. She emphasiz­ ed that marketing is a staff or support function, extremely tenuous, and usually the first. to experience cutbacks both in budget and human resources during hard times.

In closing. Ms. Nayior of­ fered her impression of qualities recruiters in banks and elsewhere look for in hir­ ing for marketing pofitionS- Tbese are: (1) a business- related background - any em­ phasis is viable: (2) past work experience; <3> evidence of ability to work with people; (^something that makes you unique among others; and <5) a portfolio - she suggested br­ inging along samples of writing, research you've done, anything that will show the in­ terviewer that you can write and give him-her an idea of what you'veNdooe in the past

Ms. Naylor is a graduate of ASU with a BS in quantitative systems and has worked for the Valley National Bank for nine years

by Dawn CorkyFor many people, the

"normalization" of relations between China and the United States has meant a chance to visit a country closed to Westerners for more than 30 years.

And visit, they will. In 1979, more than 15,000 Americans will visit China. By I960, that figure is expected to double.

Though tourism in China is flourishing, the possibility of foreign exchange revenues for the PRC seems endless.

The China Business Review has indicated that China could enlarge its current tourism m- take by twentyf old and hence, earn an additional IS m'Hk" a year in exchange, if the PRC were as efficient as Hong Kong in hotel management

Currently, there is one hotel for tourists in China's major cities of Peking, Canton, Shanghai, Hangchow, Soocbow, Nanking and Sam- Fow.

Making a trip to China is no simple chore, but those for­ tunate to visit report that it is getting easier all the time.

The China International Travel Service (CITS) bandies all travel within the country. Tours of China are always done on a group basis, with a guide win usually speaks Mandarin, the national dialect

Visitors to China must ex­ change their money at the government bank, for Ren- minbi, or People's money.

Most often, tours of China originate in Tokyo or Hong Kong, where visitors groups of about 20 are organized.

When the groups are form­ ed, tourists are briefed as to

the do's and don'ts for visitors. They are advised to take as many photos as they want, but, to ask people's permis­ sion when taking their pic­ tures. Also, it is suggested that they don't wear very elaborate clothing or jewelry as Chinese men and women usually dress in conservative grays and blues, and do ask any questions of the guides, in­ cluding those about politics, and so on.

Once the briefing is com­ plete, passports checked and currency exchanged, tourists enter China by way of Shanghai or Lo Wu, the gateway between Hong Kong and Kwang-tung.

SightseeingTourists travel from pro­

vince to province by train and room in China's most populous cities. They find that the cuisine varies greatly between provinces and that nowhere in China does anyone drink water, including the tourists.

One tourist recalled in Travel - Holiday magazine that hot tea is always served on the trains and in restaurants.

For Americans, China is rich with bargains in the shopkeepers districts called "hueys".

Tourists are treated to such memorable sights as the Great Wall, a 2,000 year ok] wall designed to protect China from intruders, which spans about 3,400 miles.

Other points of interest in­ clude the Imperial City, behind the "Gate of Heavenly Peace" and the Tien-An-Mein square in Peking, the streets across the Pearl River bridge

Continued on Page 4

by Ra jeev MerchantSymbiotic marketing,

another name for an old con­ cept, is a framework within which two or more enterprises can collaborate, not in the sense of financial or technical collaboration, but in the style of joint marketing, utilising their existing resources and services towards their objec­ tives of effectively serving the changing needs of the con­ sumer.

When the top level of management in any organiza­ tion chalks out their corporate plans, they are invariably con­ strained by the extent of the facilities available to them and their financial position. Symbiotic marketing can be

•Symbiotic Marketingan alternative means of im­ proving overall profitability rather than resort to diver­ sification, mergers, or ac­ quisitions. This concept is par­ ticularly significant in Less Developed Countries where two or more companies may be eager to form alliances in order to exploit an emerging opportunity in the field of marketing. In this context either firm uay be unable to

amass the required capital, know how, or marketing faculties to venture alone; or they may prefer not to because of high risks; or it en­ visages substantial synergy effects.

Two possible modes of Sym­ biotic Marketing are represented below:

In the biological sense sym­ biosis refers to the har-

Continued on Page 2

Mode 1: simple sharing of facilities

i company

distribution facilitiesService agents /

Mode 2: sharing^ {acuities for joint objectives

[company A] ^company BJ

[engineering package services)

^ "Rallied marketing

i_____ \tied-inAdsj

Our Sun Rose and Set Over Fujiby John Swift

SunsetAD eyes turned east this

June to catch the transna­ tional hoopla erupting in Tokyo.

Last week. President Jim­ my Carter and French Presi­ dent Valery Giscard d'Estaing set the stage anfi casts for World War III at the Japan summit conference.

D'Estaing lit fire to Carter's red-clay wrath on conference eve when he said the United States hadn't begun to con­ serve energy.

Carter was furious.The next day France, Bri­

tain, West Germany, and Italy aligned themselves in a clash with the United States, Canada, and Japan over ways to save energy.

The four European powers wanted to freeze oil imports at

1978 levels for six years. Carter, joined by Prime Ministers Joe Clark of Canada and Masayoshi Ohira of Japan, insisted that each country only commit itself to specific reductions of crude oil imports for the rest of 1979 and I960.

Granted, minor differences, and they have been com­ promised, but dissension over oU among traditional allies is frightening. For each one of these countries oil is lifeblood, and a commodity worth fighting for.

The triumph at Normandy means little to the simmering gas lines this summer. OPEC's enormous price in­ crease, which was also an­ nounced last week, stokes the tension even further.

Now it's every country for itself. We are animals. What's

more, we have even slain our own countrymen in the drive to push the needle past "F".

So, if the world's richest powers see fit to squabble over petty oil issues, what is to stop them from <Tgarn£ missies, mortars, and MG-Ts when it comes down to a final ditch scramble for that last drop of precious Mack gold?

Frankly, I'd rather switch to solar or nuclear than fight over oil. Alas, however, the divisions were clearly established last week in Tokyo: the U.S., Canada, and Japan vs. western Europe.

Ever since the Egyptian- Israeli peace efforts last fall and throughout the assorted energy crises. Carter's speech writers have played typewriter tag with demagoguery, appealing to

Continued on Page 2

2 DAS TOR July 6. 1979

do/"The Gaff"

at The AflMricon Gratot« Sdioal of Inttrnational Monogment Gttndate, Arizona 85306

Utw-MMrf

D«T*r$MffMane F Ray T. Sf^vft Brown Don Homnwft Scott Remer HdMeeks

OenrasO'Oria tothy Jones PM Foster

Moses Sahokion MosaAoshmo

Aiwoso Rosoli* Johnson

Down Cortey John Bor&fl Phil PMash John Vrftegos-Grubbs BJ. Hommond John Swift

DAS TOR is on independent campus newspaper at the American Graduate School of Intemotionol Monojeuienf. Opinions expressed ore not necessarily Those of the DAS TOR staff.

Letters to the Editor

ALSC DESKThe Fortune Directory is in

the process of printing and is expected to be back within one week There is a valid com­ plaint about the delay in get­ ting the directory out with half of the term over. However, those who helped understand the amount of work involved.

Once published, students should voice their opinion to their ASLC representatives whether they think the For­ tune is worth spending 22* of the ASLC budget for it's pro­ duction. In the June 26th ASLC meeting the 'Fortune' spen­ ding was discussed at length. The total cost to toe students is $1590.48 (2.27 per student).

A breakdown of these costs is available on request at the ASLC office, as are the minutes of the meetings.

On other fronts, we voted to raise future summers' ASLC fees from $10 to $13 due to in­ flationary pressures and pro­ jected expenditures. Carl Sjo- quist, the Chairman of the Food Committee gave an ac­ count of things that they are doing in cooperation with An­ na Vickroy, the Food Service Director.

Thanks to Carl Sjoquist and his enthusiastic group. Do not hesitate to contact him should you have any suggestions in this matter.

I.S. Study Center |Prof Presents Papei]ANNOUNCING: INTERNA­ TIONAL STUDIES RESEARCH CENTER'S SUMMER HOURS

Moo-Fri: 8:00 a.m. -4:00 p.m.

LOCATION: INTERNA­ TIONAL STUDIES DEPART­ MENT

QUALIFICATIONS: Current information on almost all countries available. Make use of this valuable resource for your course term papers, group discussions, etc.

Dr. Taeho Kim recently at­ tended the Western Economic Association annual conference held in Las Vegas, where be presented a paper.

The title of the paper was "The Rational Distributed Lag Structure of the Velocity of Money." which deals with the problem of explaining the volatility in the velocity movements, using a rational distributed lag model.

Dr. Kim also served as the discussant for the session on Monetary Theory: Interest Rates and Money Demand.

• more Our Sun RoseContinued from Page 1

listener's emotions rather than engendering strength, foresight, and leadership.

What does it mean when our leaders must appeal to our emotions? Are we really a society on the verge of tears? If so, we are likewise a society on the verge of extinction.

SunriseAfter 25 years of neglect in

the field of trade, small businessmen and farmers.

and bread and butter economists, rejoiced over Special Trade Ambassador Robert Strauss's ac­ complishments on the trade end of the Japan summit.

The U.S. emasculated its tariffs by 30 percent and Japan reciprocated by bring­ ing its tariffs into approx­ imate parity with the U.S.

Strauss did not win a resolve on wheat, but the U:S. and Japan did make agreements

Continued on Page 4

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In RetrospectAs a 3rd semester student

graduating this semester 1 must admit that I have had one helluva year at AGS1M. I remember the day I first came to AGSLM and almost did not register when I learned of the living arrangements in the barracks! But really, despite the beat this place really grays OB you. I mean where else can a person go swimming one day and skiing at Flagstaff the next, or tubing one weekend and camping at the Canyon the next?

Looking back, a little prematurely perhaps, a few things come to mind. I do not believe I would be wrong in generalizing that one of the many reasons we have chosen AGSIM over many graduate schools was because of the diverse cultural experiences we hoped to find and wanted to experience.

To enhance this dimension one of the steps taken (by some students) resulted in the emergence of the Interna­ tional Arts and Literature club last semester; it barely got off the ground. Part of this was due to a lack of interest on the part of the student body and in part due to the lack of funds. Many students scoffed at the idea, perhaps because AGSIM is supposed to be a business school.

The club has not been seen this semester since many of the members who had the en­ thusiasm are not here for the summer. Their return next Fall will hopefully see a revival of the chib.

Talking to Dennis D'Oria, editor of the Das Tor. I learn­ ed that the response to the stu­ dent newspaper for articles has not been encouraging. I mean the newspaper is sup­ posed to be the student mouthpiece, meant for our opinions.

I know of many students who are English majors, yet their voice is not beard. Why this absence on the student's part for self expression? It's a poor excuse to hear that there is just too much work to be done, term papers, exams, etc. I've been there myself and I've always found time for Pub night, or the pool when I so wanted.

Looking at AGSIM from the perspective of a foreign na­ tional it is interesting to note that despite the international flavour of the school with students from all over the world, the pragmatic ap­ proach to problem-solving via case-studies is emphasized for ail students

In many countries, life is just not viewed as a series of problems to be solved. Ap­ plication of some of the con­

cepts may not be feasible in the foreign national's home country.

Again, the Placement Cen­ tre stresses an aggressive ap­ proach to be adopted by students to aid them in their job interviews. In many coun­ tries such aggressive social behavior is inappropriate. To cope, the foreign nationals have to unlearn certain behavior patterns while others have to be assimilated.

Don't get me wrong -1 am not knocking down the system at AGSIM. of all the schools in the country I chose AGSIM because of its excellent and diverse programme. I have learned a great deal from the pragmatic approach to problem-solving via case studies and the placement centre deserves praise for its facilities. As they have repeatedly said: they can help us in our job search but the result depends on our efforts.

And so, I've found that one can learn a great deal from one's experience as an AGSIM student; it just depends on bow much each one of us par­ ticipates in the activities around us. It won't be long then before the new students gather the T-Bird mystique, play tennis, and work on their tans.

Rajeev Merchant

Regarding Ugly AmericanDear Editor.

It is unfortunate that we Americans continue to berate ourselves in the manner of your article "The Ugly American". It is even more unfortunate that someone here at AGSIM. a college graduate by definition. chooses to write an article whose tone is clearly "Look at those ugly Americans over there". (We're enlightened, they're ugly).

Arrogance and insensitivity to national custom are not peculiarly American phenomena; nor are rudeness and bad manners. I consider it extremely rude to laugh at so­ meone because he does not speak your language, as ap­ parently "happens all the time" in Acapulco. Remind me not to go there.

If Mr. Sirtioglo thinks that Americans are often disliked because of their government's foreign policies he should talk to the American on the street about the price of Arab oil. And if Americans have a "sledgehammer effect" on the Swiss, imagine the "sledgehammer effect" on the average American by visiting Japanese or Pakistanis. One need only ask a tour guide at Disneyland bow difficult it is to work with foreign visitors who do not speak English nor understand American1

This term "Ugly American"

Dear Editor: 'The Americans are not ugly .

They are beautiful, indeed!Happy Days, EricHerkens

slips off the tongue all too easi­ ly. I have never heard anyone use-the term "Ugly Arab" because they often eat with their fingers instead of a fork. Of course not! We recognize tnat it is part of their culture and a method of eating just as efficient, if not more so, than ours. (Less dishes to wash). Why can you not be as understanding of American idiosyncrasies?

It shows a genuine lack of understanding and compas­ sion to bdittle'our country with condescending diatribes about bad taste and noisy tourists. Europeans do not bold any monopolies on refine- ment. although modern American mythology tends to point in that direction. Any visiting Chinese who does not speak English, and I am sure all of them cannot possibly, will look conspicuous trying to order a Big Mac or a Breakfast Jack. He might even raise his voice, (Tsk.tsk, uncouth and childish).

I can think of f e*-things less logical than printing American street signs in more than one language, as your ar­ ticle suggested. It would be difficult indeed to convince the taxpayers of Youngstown, Ohio, that all of their street signs should be duplicated in Maltese or Egyptian, Does it not seem, if we .expect Americans visiting Rome to team some Italian, tnat it

v would follow- that ^Italians visiting New York should learn some English, ,or whatever language that is they speak in New York.

And as to shopkeepers who

speak several languages to uneducated tourists from the U.S.. I am sure that American shopkeepers, living in the heartland of free enterprise, would learn fifteen languages if it helped to sell their pro­ ducts to tourists. In fact it should not be too difficult to locate a number of bilingual store owners here in Phoenix, where, as in Europe, there is a need to be conversant in more than one's own language.

Your quote is indeed correct Continued on Page 4

• more SymbioticContinued from Page 1

monious living together of two or more dissimilar organisms in a mutually beneficial rela­ tionship. In the business world a pooling of resources can pro­ vide benefits to both partners which may not be available to either individually. Symbiotic marketing can then be defined as a combination of resources or programmes between two or more independant organizations designed to im­ prove the marketing potential of each, and attain synergy - achieving more jointly than they could separately with the same resources. %

In the first mode, one enter prise can deal with another on either a one-shot orlong-tenn basis of simple sharing sof facilities, without major'in­ novations in the organizations, Fo» example, there could be* sharing of dfetribution yfc works and selling agents, insome LDCs distribution is an

| , i- Continued on Page 4

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by BJ. Hamznond This week we talk with Dr.

Jorge Valdevieso, professor atSpanish and Chairman of the Modem Languages Depart­ ment

Dr! Valdevieso is from Ecuador. He has been con­ tributing his talents to AGSIM for 16 years, during which time he has seen the school grow from a student body of 350 to its present size of ap­ proximately 950. Dr. Valdevieso holds two master's degrees one in education and one in Spanish, and a doc­ torate in romance languages. In addition to his duties as Department Chairman and professor of Spanish, be is honorary Consul of Ecuador, in charge of Ecuadorian business matters in Arizona. Nevada and New Mexico.

Dr. VaJdevieso views Latin America as a prime area of opportunity for AGSIM graduates. Latin America of­ fers an ever-expanding market for all types of con­ sumer and capital goods. Many American business techniques have gradually been assimilated there, with the result that few differences in business procedures are discernable. Dr. Valdevieso cautions, however, that dif-

Meet Your Professors...

Or. Jorge Valdfvttto, Choir man o^

ferences based on social custom do remain, and it behooves the success-oriented businessperson to become familiar with these, so as not to trangress them. As an il­ lustration, he cites the American practice of discuss­ ing serious business matters over breakfast or lunch. This practice lies outside Latin American social custom, and would not be weU received.

Opportunities for women in business do exist in Latin

fh« Modsrn Longuagn Dvporfnwnf

America, but the parameters of those opportunities are more restricted. In the arenas of banking and finance, oppor­ tunities are many including on the management level. In marketing, however, oppor­ tunities are sharply "curtailed by the lack of precedent. Un­ fortunately, many companies view this lack of precedent as a cultural barrier to the par­ ticipation of women in marketing and restrict their assignments accordingly.

•AGSiM Students Attend SeminarFrom June 10 through June

15 three students from AGSIM participated in a seminar on "U.S. Government and Inter­ national Business" held in Washington, D.C. This seminar was organized and sponsored by the Foreign Stu­ dent Service Council in col­ laboration with the Interna-

* * tronal Communication Agency which works under the authority of the Fulbright- Hays Act of 1961. Nineteen foreign students were selected from eight different business graduate schools throughout the United States. AGSIM was represented by All Mohamm­ ed Bahaj from South Yemen. Wilton Pinto Carvalho from Brazil, and Mariano Gonzalez Segura from Spain.

This seminar focused on the relationship between the inter­ national business community and the various US Govern­ ment agencies which deal with international bade. Included in the program were meetings on the role of US govern­ ment policies on international trade, discussions on the Multilateral Trade Negotia­ tions presently being con­ sidered by Congress, the role of business lobbies in the determination of regulations concerning trade and in­ vestments, and labor's at­ titude towards international trade. The seminar consisted of discussions with officials from Congress, Labor Unions, In­ ternational Trade Commis­ sion, the World Bank, the Department of Commerce, the Department of Treasury, the

i European Community Delega- ' tion, the Council of Jewish

Federation, the Special US 1 Representative for Trade 'Negotiations, and the

Emergency Committee on American Trade. Abo, the seminar participants met with private businessmen and members of the Washington staff of some multinational corporations.

The seminar speakers presented different points of view regarding international trade and the process through which government and private sectors negotiate to achieve an agreement representative of the Nation's will. The bulk of the seminar discussions concentrated on the Multilateral Trade Negotiations. The business community strongly favors in­ ternational trade free of tariffs and other barriers. Government seems to comply with this argument. However, Congress is reluctant to adopt a new international trade bill since it will affect competition among small industries which may be injured by low prices of foreign goods. The signifi­ cant benefit to the US resulting from these trade negotiations would be the elimination of foreign govern­ ment subsidies on their ex­ ports to the United States, thereby allowing US exporters to become more competitive in international markets.

From the discussions held in this seminar, it seems that the Less Developed Countries had little or no participation in the multilateral trade negotia­ tions. US government officials maintain that all nations were invited to participate in the negotiations, but only a few- accepted the invitation. Presently, the US business community and the delega­ tions of the European Com­ munity are very actively lob­ bying in order to ensure sup­ port from Congress for the Multilateral Trade Negotia­ tions held in Tokyo and Geneva.

"THE FOREIGN STU­ DENT SERVICE COUNCIL - is a private, non-profit organization founded in 1956 to provide 'open doors" for the thousands of .international students visiting or living in the nation's capital. Its board of directors and roster volunteers represent many segments of the Washington Community. The overall ob­ jective of the Foreign Student Service Council is to promote international education, understanding and friendship. The Foreign Student Service Council is located at 103 Bel- mont Street, NW - Washington, D. C. 20009."

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The main problem bttstnesspersoDS and

ia Latin America wffi face is competition. As a rapidly growing market, the region has attracted the com­ mercial interest of many suc­ cessful business firms throughout the world Season­ ed European and Japanese businessmen have become particularly active. AGSIM graduates will, therefore, have to be exceptionally well prepared if they can hope to successfully compete

Central to this preparation. of course, is Spanish language proficiency Dr. Valdevieso emphasizes that those students planning a business career in Latin America will have to have a working fluen­ cy in those terms and idioms which relate directly to their profession. Without this abili­ ty, the American businessman will lose any competitive ad­ vantage be may have.

Europeans historically have a much better track record than Americans for working in the language of a country and also assimilating themselves into its culture. Americans have the demonstrated tendency, when placed in a foreign environment, to isolate themselves from the local culture by living among

July §, MM DAS TOt 3

Americans and associating only marginally with the local population Dr. Vaidevieso also warn of the loss of com­ petitive advantage which will occur should any AGSIM graduates unconsciously slip into such a pattern of cultural isolation.

Once again putting due em­ phasis on language. Dr. Valdevieso commented that language is the most impor­ tant manifestation of a na­ tion's culture. Use of a foreign language is therefore an ex­ pression of respect for that na­ tion's culture, as well as for that nation's sense of na­ tionalism an increasingly important factor in business affairs. Thus, as students at AGSM receive their language training, they should be a ware of the dual benefits of that in­ struction. They are receiving tram their Latin American professors not only a founda­ tion in the mechanics and vocabulary of the Spanish language, they are also receiving direct cross-cultural

Or. Valdevieso's comments bespeak SB underlying con- can for the success of his Department's students and for

at US-Latin American rela­ tions. We thank him.

Alumni NewsJames C. Wills has joined

Cracker Bank as a vice presi­ dent in the international divi­ sion, according to Will C. Wood, senior vice president and head of the division's Latin American area ad­ ministration.

Wills. 32. supervises the bank's Mr*ic«»-CVfttralAmerica group in San Fran­ cisco. Before joining Crocker, be was associated with the Fidelity Bank, where he serv­ ed as an assistant vice presi­ dent and Mexico City representative.

A native of Oskosh, Wis., Wills served in the U.S. Army for two years. He holds a bachelor's degree from Beioit College. Wis. and a master's degree from the American Graduate School of Interna­ tional Management, (ilendale, Ariz. He is a member of the Mexican institute of FinancialExecutives and is a former vice chairman of the American Chamber of Com- mwce in M«ic«.

Wills lives in Claylon. Calif, with his wife, Elizabeth, and their two children.

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Farmer's Cornerby Brian Fanner

Dear Dad,Happy belated Father's

Day! I am sorry this letter did not get to you on time, but I got caught in a time warp recently after seeing the Rocky Horror Picture Show,

Actually, I was about to write to you, when I was kid­ napped and taken to an orgy. By the time 1 was released. I was quite hungry. So I spent two and a half hours eating at the dining hall.

I would have written after that, but 1 suddenly con­ tracted diarrhea. By the time I recovered, I could not remember who 1 was, who you were, or why.

In my delirium, I Joined a weird religious cult. As luck would have it. there was a religious holiday and I was deprived of all writing utensils (or a period of eleven days.

As you can see. my life has been a bowlful of cherries, but not without the pits, so I hope you will forgive the late ar­ rival of this letter.

I really have been thinking of you. Dad. And when 1 think of you, I feel ambidextrous. I mean, without you. I would not be here, in more ways than one. So I just want you to know thai I value yosr checkbook

Otherwise, bow are you? I am feeling terminal. I guess I have been running too much. Last Saturday Werner Brockmaer, WillieCone, Tom Hobson and ! went up to Flagstaff to run in a

10,000-meter race One of the guys, obviously disappointed over his performance, said he was going to give up sex so that he could run better Ob­ viously, he has not yet discovered the true running secret: runners make better lovers. It's true! Runners have more endurance, in other words, they can keep it up longer.

There are a lot of foreign students here at AGSIM In fact, my roommate, Moham­ med Alireza. is from Saudi Arabia He never ate American food before. We went to a cookout on campus and some guy offered him a hot dog Mohammed looked at it and said, "Could I have another part of the dog''" What a character!

Speaking of characters, there is this guy in my finance class named Ray Clements. He is definitely out of control. 1 think he has rabies. One day he yelled out in class. "Everybody read your chapter 5 in the nude!" So that night I went over to his place and sure enough, he was reading his finance in the raw. And guess what; it wasn't chapter 5! That guy really cuts me up.

The weather is hot. Today it was 105 degrees It might get up to 110 degrees tomorrow, depending on the weather. By the way, please send some credit cards.

Your turn. Brian

Travels with Roxanneby Steve Brown

In case you hadn't noticed, tint Arizona sky is often blue. b fad, trivia has it that 300out of 365 days of the year are guaranteed cloud free. This explains the many airforce bases scattered around the state. If you've ever bad the urge to 'do it in the air', then Arizona is the place to begin.

Glendale Airport at 7742 West (Hive Avenue has small planes and pilots available for rent and instruction. The AGSIM Flying Club is offering a ground school class, starting this tall semester. .Contact Friedrich Bilger (942-140*) if interested.

If you just want to be a passenger and take photos from 3000 feet, you can rent various sized planes with stan­ dard sized pilots. Remember, when renting a 4 seater, that only 3 seats are available for passengers. We rented a Cessna 172 for. one hour, and toe cost including pilot was $42 divided by the three passengers. You can cover a lot of ground in one hour. We made it out to Weaver's Nee­ dle in the Superstition Moun­ tains and badL AGSIM itself looks very interesting from the air. Deckle for yourself if it really does resemble Jonestown.

Gtendale Aviation (979-3102)

£<*&.,

and Precisionair (979-3111) also offer private flight tours to the Grand Canyon, Las ve£fts, 8nd &uywnei'e else you want to go. The cost, including pilot, to the Grand Canyon, is something like (50 each for five passengers.

Glendale Aviation also of­ fers a $10 discovery flight dur­ ing which you actually fly an airplane under the supervision of a Certified Flight Instruc­ tor. This is a bargain, if I've ever sea one. Phone them up and arrange a time. Early mornings are less turbulent and cooler.

For soaring (gliding) there is EstreDa Skyport, and for skydiving the Arizona Parachute Ranch in Coohdge (267-7815).

Come November, AGSIM plays host to the annual Thunderbird Balloon Race. Apparently, if you come early enough, you can get on a crew, which may lead to the ultimate ride.

If none of the above excite yon, then perhaps a high fly­ ing kite is the answer. Try Jutenhoops on 3rd Avenue and McDowell for a selection.

Next week Travels with Roxanne makes love to a sagnaro cactus.

Classified"WANT TO SHARE my new 3 bedroom home with non- smoker. Walking distance from campus. Call 978-2487 for details."

The extraordinary death of Tommy Fingerfaster was most unusually related to the appearance on the scene of a young math professor. Dunk Dean. Dunk was only S'9" but through an ambitious weight program had been able to slam dunk in high school. The likeable professor was still very much behind the idea of sports participation, as Tom­ my learned at a soflball game, faculty vs. inhabitants Our man had been overlooked until late in the game, despite being a marvelous batsman

Actually Tommy swung at strike three, but was given an extra strike for having recent­ ly killed a garter snake on Dr and Mrs Atkins' front lawn. Dr. Atkins was president of the outpost and the squeamish Mrs. Atkins, happy to display her gratitude, was on the mound at the moment and made the decree.

Tears came to Tommy's eyes at this elegant gesture, and he felt a Starwars-like force welling up inside his body. In came a pitch resembling one of the memorable ones from his

•Tommy's Hanging GardenThe Fl| BaH That Deified

by Phil Phlatb boyhood years on the playgrounds of the Detroit suburbs, and suddenly he was powering the ball so far over the center fielder s head that there were incredible gasps escaping from the mouths of onlookers on all sides

A radiant joy rose to Tom­ my's scalp as he took off in­ stinctively for first But Tom­ my swung so wide to cut down his arc that he tripped over a bat someone had left on the sidelines during the previous inning There was a disgusting crunch; the bat, scissored by his legs, had shattered, and in going down. Tommy managed to impale himself in the most extraordinary fashion on one of the bat shards.

As he lay there, immobilized by pain, young Dunk Dean trotted over from his sbortstop position. Despite a lifetime C average in math courses. Tommy had invariably taken a shine to math teachers. They were like father figures to him because they always seemed to have answers.

By this time the ball had finally come down, having frightened a family of crows

more Symbiotic MarketingContinued from Page 2

important element of the marketing mix, and hence companies may follow a policy of intensive distribution with outlets covering most of the markets through a wide network. Any non-competing organization which does not have good facilities could try to utilize the already existing networks to the mutual benefit of the two organizations. Such an arrangement could work especially well if the parent company has under-utilized distribution capacity. Similar­ ly smaller manufacturing companies could tie up with larger industrial marketing powers.

The second mode is an ex­ tension of the first. The joint marketing objectives of two organizations are considered when such an alliance is made, while the first mode is merely a way of hiring out of facilities. Here again coopera­ tion among various small en­ trepreneurs engaged in allied fields of manufacture could be essential in pooling their resources, skills and ingenuity for an aggressive market pro­ motion drive. They could bind themselves into a well-knit

more China's TourismContinued from Page 1

in Canton, the Buddhist Temples in the region of Hangchow and Shanghai's Jade Factory.

It is sol] difficult to obtain a booking to China because the PRC limits the number of passports available. But, if one is lucky enough to be among the selected few, Harper's Bazaar has in­ dicated that they can expect to pay upwards of $2,500 for a trip to China.

consortium to include tie-ups in advertising and R & D especially for complementary products, and effectively tackle the problems from pre- production through the con­ sumer stage.

Some typical areas where Symbiotic Marketing can be effective are: sales organiza­ tions, physical distribution facilities, product develop­ ment aad advertising, and market research program mes. It is not that this concept is new, but perhaps that more attention needs to be paid to the specific aspects of Sym­ biotic Marketing and to its potential in less developed countries.

* more Ugly AmericanContinued from Page 2

in its implication. "We have met the enemy and he is us". But instead of the middle class American who forgets to bring something to cover her bead when she visits the Vatican, it refers more easily to the sopbomoric graduate student who thinks he is cultured because be knows the dif­ ference between gazpacho and vegetable soup.

in essence, Americans are no more or less 'ugly" than anyone else in the world. Crudeness has no national boundaries. It might be more appropriate to refer to the "Ugly Earthling", but then we have not met anyone from Alpha Centaura yet, we do not yet know bow they act

Sincerely, Robert Hunt

from then- nests and landing like the f st of God upon the barracks roof It was Tom­ my's unutterable comment to a world, stretching a parameter of mortal ex­ perience on its path towards carrying out its true and smarting revenge.

The landing was still visible from home plate and an old- timer scratched his beard and speculated that the ball just might have come dose to reaching the center field bleachers at New York's old Polo Grounds

"Aw no. somebody call for an ambulance," spoke Dunk Dean, delicately trying to remove the fallen slugger's shirt. For a split second. Dunk considered tagging Tommy for the third out. but as he removed the shirt and everybody had to turn away, be saw there was no need. Tommy was faintly relying on Dunk. The tears were drying on his face. He'd always bleed math professors.

In Tommy's honor the game was resumed. As they were loading the black bag onto the ambulance, Hal Moover step­ ped up to the plate. As the am­ bulance carryisg the deceased moved along the outfield perimeter, Hal did not watch it, but waited, concentrating on the next delivery._____

• more Oir Son loseContinued from Page 2

on other major grains, tobac­ co, and coffee.

The most dramatic progress unfolded with the Procure­ ment Code. This a

to the U.S. and Japan, allows each nation to bid on government contracts with a six to twelve percent penalty.

U.S. companies are crippled from effectively competing with foreign exporting con­ cerns, which are heavily sub­ sidized by their governments. However, other countries are more dependent on export in­ come. It comprises 17 percent of Japan's GNP, 27 percent of Germany's, and only 8 percent of the U^. GNP.

There was some talk of a Department of Trade at con­ gressional hearings following Strauss's Japan summit. Some congressmen fear such a department might weaken the Commerce Department, but they did agree that some kind of trading broker is need­ ed to represent agriculture, in- dustry, and labor in their trade activities.

the U.S. made at this summit conference are great consider- ing the parties involved, but as Strauss said, "We've written the first two or three chapters of a ten to twelve chapter book."

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