ct signature pp
TRANSCRIPT
![Page 1: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/1.jpg)
![Page 2: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/2.jpg)
![Page 3: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/3.jpg)
![Page 4: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/4.jpg)
The key to understanding how social media applies to your company, is to understand my job ::
Yes, I take pictures. Write stuff.
Answer questions. Occasionally, tweet.
![Page 5: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/5.jpg)
The key to understanding how social media applies to your company, is to understand my job ::
Yes, I take pictures. Write stuff.
Answer questions. Occasionally, tweet.
Tell stories!!
![Page 6: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/6.jpg)
![Page 7: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/7.jpg)
Casey Trees – Social Media
We are currently on:
• Flickr• YouTube• Wordpress
(website/ blog)• Twitter• Facebook• LinkedIn?
Exploring the potential of:
• Instagram• Google+• Pinterest• Foursquare
![Page 8: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/8.jpg)
![Page 9: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/9.jpg)
![Page 10: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/10.jpg)
![Page 11: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/11.jpg)
![Page 12: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/12.jpg)
![Page 13: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/13.jpg)
![Page 14: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/14.jpg)
![Page 15: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/15.jpg)
![Page 16: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/16.jpg)
![Page 17: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/17.jpg)
Now that you understand the what to social media, it’s important you
understand the why.
– Marketing– Engagement/ Information sharing– Customer service– Resource development
![Page 18: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/18.jpg)
Now that you understand the what to social media, it’s important you
understand the why.
– Marketing– Engagement/ Information sharing– Customer service– Resource development
But at the core of all of these are..
![Page 19: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/19.jpg)
Now that you understand the what to social media, it’s important you
understand the why.
– Marketing– Engagement/ Information sharing– Customer service– Resource development
But at the core of all of these are.. Demographic collection.
![Page 20: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/20.jpg)
..which leads us to analytics.• Twitter
– Metrics: @mentions, retweets (RT), etc.– Provides no capacity for analysis..yet. Only those who purchase
“promoted tweets” have Twitter-based analytics available to them• https://dev.twitter.com/blog/introducing-twitter-web-analytics• https://business.twitter.com/advertise/analytics/
– Must be done through third party software (or a really, really big team of data analysts)• Hootsuite (only one not free – and only one that archives for you)• Twenty Feet• The Archivist• Twitonomy• Twitter Counter• Tweetstats
![Page 21: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/21.jpg)
..which leads us to analytics.• Facebook– Metrics: Likes, Page likes, comments,
shares..reach, engaged users, virality rate..• Provide a rich analytics capacity to their Pages (non-
individual profiles)• Stores information for roughly 12 months
– Demographics & location:• Gender and age ranges• Location by country, city, and language• Like/ Unlike sources (page, timeline, mobile, search
results)
![Page 22: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/22.jpg)
![Page 23: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/23.jpg)
![Page 24: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/24.jpg)
Analytics across other platforms:
• Foursquare– Simple design, basic (but valuable) metrics
• Check-ins, unique customers, likes, long-term engagement, top/ recent visitors/ mayors, check-ins shared via other platforms..
• Youtube & Flickr – Picture/ video views, comments, shares, etc.
• Wordpress is fully integratable with Google Analytics – Provides you with rich capacity to record, store, and
breakdown everything from pageviews to bounce rate to time-on-page…etc.
![Page 25: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/25.jpg)
Last but not least.. Policy.• You have employees or coworkers on it already.
Guaranteed.• Soo.. I guess we need a policy.
• “A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.”
•How do we ensure no mistakes?• Policy should be more about what employees can do and best practices
for social media use versus all the things employees can't or shouldn't do on social media.
• Clear guidelines will ensure that your company brand is enhanced and that your reputation is not sullied by an errant remark.
• http://www.inc.com/guides/2010/05/writing-a-social-media-policy.html
![Page 26: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/26.jpg)
Casey Trees’ social media culture
• The same way it’s our shared mission to help plant trees throughout DC, it’s an opportunity that we all share to help tell the stories and cultivate those relationships as well.
• Some coworkers are already doing it…
![Page 27: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/27.jpg)
![Page 28: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/28.jpg)
But..• One of two red flags are immediately being raised
in your heads right now:– For directors/ executives: “I don’t want staff just
playing around on their personal accounts all day.”– For all: “I don’t want to mix my work and personal
worlds – especially on the computer.”• It’s important that you understand – this is not
mandatory. But it can provide you, your department and your company with some pretty high returns.
![Page 29: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/29.jpg)
Start the process of putting together a social media policy.
• “compliant and consistent standards for our organization’s social media presence.”
• Basically, you should try to provide:– Tactics for important situations– Procedures to inform decisions of all staff– Definitions for a variety of actions
• But until then, here are some general guidelines to go by..
![Page 30: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/30.jpg)
Tim’s Short List of Do’s and Do Not’s• Do Not:• Vent. “I hate my job.”
• Complain about the constituency.
• Don’t share personal info about coworkers.
• Do:
— Take a picture!
— Jot down some quick notes.
― Have a conversation..
• ..and record that name!
![Page 31: CT Signature PP](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f03bf51a28ab52498b45b9/html5/thumbnails/31.jpg)
If you don’t feel comfortable sharing these things yourselves, or if you don’t have a personal account
on a social platform.. Email them to me.
I’ll post them as “Casey Trees.”