CSTA WEBINAR SERIES - May 7, 2020

Impacts and lessons learned from the cancellation and postponement of

Major Sporting Events

A conversation with Benoit Girardin, LBB Strategies and 3 Canadian sport leaders :

Debra Amrstrong, Skate Canada, Ahmed El-Awadi, Swimming Canada, Eugène Lapierre, Tennis

Canada/Rogers Cup

Debra Amrstrong

Chief Executive Officier

Skate Canada

www.skatecanada.com

Ahmed El Awadi

Chief Executive Officer

Swimming Natation Canada

www.swimming.ca

Eugène Lapierre

Vice-Président de Tennis Canada

Directeur de la Coupe Rogers

www.couperogers.com

Benoit Girardin

Président

LBB Stratégies - LBB Sport

www.lbbsport.com

Prof. Sports Law, McGill, HEC, UOttawa

General Manager (now former)

ISU World Figure Skating Championships

Sport Consultancy Agency Montréal-Ottawa-Annecy

WHAT WE DO

Sporting events (bid and host)

Sports business and management

Sport and event facilities

Sports Law & risk enterprise

Revenue generation

WHO WE WORK WITH

Sports Organizations

Professional sports

Event organizers & promotors

Public partners & Sponsors

Destinations & cities

www.lbbsport.com

LBB’s Event experience

8 Olympic, Paralympic & PanAm Games

ISU World Figure Skating Championships

FIFA 2026 World Cup

Tennis Canada Rogers Cup

CFL Grey Cup

World Artístic Gymnastics

FINA Worlds aquatics

5 Jeux du Québec Finals, Canada Games

World Equestrian Games and World Cups

Panam Championships in combat sports

Swimming Canada Events

FIS Events (Alpine and Snowboard)

USports Vanier Cup

Sport tourism and hosting strategy for

multiple NSOs, IFs, sport cities and Events

companies

“TOGETHER FACING

THE STORM”

“WE ARE ALL IN THE

SAME BOAT”

“Something never

before seen in history:

a complete shutdown of

the sporting industry” JetLaw, Abigal Wood, March 21, 2020

Play Ball during the Spanish Flu

Sport has always

resisted and stayed

alive in times of crisis

EVENTS CANCELLED or POSTPONED IN CANADA

World women's hockey championship in Halifax

World figure skating championships in Montréal

World Cup cross-country skiing in Canmore + Quebec

World women’s curling championship in Prince George

Long-track speedskating events in Calgary

Arctic Winter Games March in Whitehorse

North American Indigenous Games

2020 Finales des Jeux du Québec in Laval (to 2021)

Alpine ski NorAm finals at Panorama Mountain

Tennis Canada Rogers Cup in Montreal, Toronto TBC

ITU World Series Triathlon in Montreal (fall 2020)

Montreal FI race (fall 2020

IBA men’s Olympic qualification tournament in Victoria

Olympic and Paralympic trials postponed to 2021

The RBC Canadian Open, St. George’s in Toronto

Volleyball Canada Men’s Nations League

UCI Mountain Bike World Cup in Quebec City

And many more…

EVENTS CANCELLED or POSTPONED IN CANADA

NHL suspends 2019-20 season

Major League Soccer, CONCACAF

Champions League suspended

NBA suspends season

MLB cancels the spring training and

suspends the regular season

NLL suspends 2020 season

CFL activities suspended

Toronto Defiant esports team

Overwatch League event cancelled

Spruce Meadows (Calgary) cancelled

And around the World (as of May 7)

Tokyo OPG 2020 rescheduled to 2021 Tour de France rescheduled to August 29th

Badminton Worlds rescheduled to November 2020çEuro 2020Rolland Garros pushed to September 20th

Wimbledon cancelled (1st time since WWII)World Athletics and Para Athletics rescheduled to 2022Tennis Laver Cup 2020 (Boston) postponed to 2021FINA Worlds Aquatics postponed to May 2021World Beach Games postponed to 2023IIHF Men's Worlds Ice Hockey cancelled F1 races cancelled And many more to come...

Morning Consult, found that only 48% of sports fans feel

comfortable returning to live sporting events in 2020

Seton Hall found that 72% of Americans will not return to

a sporting event until there is a coronavirus vaccine

When will they be back?

Sport Business Journal (April) asked When will fans feel

comfortable attending live events?

3% Not until 2022

46% Spring of 2021

51% In 2020 as restrictions lift

According to a report by Journal of Science, social

distancing may be required until 2022.

“FACING THE

STORM”

THE BUSINESS OF SPORT NEEDS TO RESTART

The Impacts

Financial PeopleSportLegal

1. Event expenses incurred

and nonrefundable deposits

2. Lost of event net revenues

(ticketing, merchandizing,

concessions, TV revenues,

VIK, charity, sponsorships, ancillary activities)

Financial impacts

3. Loss of Jobs-contractors4. Revenue loss for suppliers, hotels5. Loss of financial legacies and revenues for the sports federations (provincial, national, international)6. Loss of economic ROI for the destination/public partners/sponsors7. Loss of revenues for media partners and TV

Financial impacts

Human impacts

PEOPLE

Athletes + teamFans + PublicStaff +VolunteersSuppliers SponsorsMediaPublic partnersAmbassadors

Legal dimensions

Cancellation, reduction of contractual obligations because of Force Majeure (a civil law concept) or contract frustration (common law)

Force Majeure derives from civil law and refers to an unforeseeable and irresistible event which prevents or makes impossible for a party from performing or fulfilling his or her contract obligations.

Frustration implies that you need to establish that an event (COVID-19) was unforeseen by the parties, that it makes them incapable of fulfilling their obligations they agreed to, and that that event is not their fault.

Other few legal considerations

SO will require FM insurance coverage

Which insurance applies? the IF, NSF, event organizer, suppliers (hotels)

Are governments going to require enhanced health protection measures

moving forward? Events/facilities

Termination of sponsorship or funding contracts partially executed

Termination of employment respecting employment laws even if FM

Oganization/host city contracts with the IF

Need to mitigate liability exposure through renegotiated contracts and risks

transfer

Development of an event risk management strategy moving forward

WHAT’ NEXT

RESTARTING THE EVENT INDUSTRY

SCENARIO PLOTTING

1st GO FOR DOMESTIC & REGIONAL

EVENTS WITH COVID-19

2nd INTERNATIONAL EVENTS

WITH COVID-19 (travel ban lifted)

3rd COVID-19 ACCEPTED + VACCINE

REGULAR NATIONAL & INTERNATIONAL EVENTS (IN NEW NORMALITY)

KEY CONDITIONS TO RESTART

PUBLIC CONFIDENCE & ACCEPTABILITY OF COVID-19

INTERNATIONAL TRAVEL & MOBILITY

FINANCIAL VIABILITY – REDUCED REVENUES VS EXPENSES (COVID-19)

ADAPTED FACILITIES

WHO AND IOC/IF GUIDELINES ON MASS GATHERINGS

WHO AND IOC/IF GUIDELINES ON MASS GATHERINGS

Decision making factors

1. Is your sport a lower or higher risk?

2. What is the size of event?

3. Indoor vs outdoor locations

4. What is the level of risk associated with your demographics?

5. Have you or will you be ready to deploy a Risk communication strategy?

Source WHO. Considerations for sports federations/sports event organizers when

planning mass gatherings in the context of COVID-19-April 14, 2020

Hygiene/cleaning measures

Physical distancing, venue adaption

In and out rule for competitors

On site testing

New formats or competitions

No or limited fans, crowd flow

No cash payments, Touchless self serve

Virtual queuing and text messaging

Enhanced virtual experience

Masks available

Medical team on site

Isolation room, evacuation procedure

Austrian ski teamreturns to the slopes

Testing at arrival & departureSmall groupsPhysical distancing Hygiene measuresEvacuation protocolMedical team on site

“no spectators, no line judges, no ball kids and no post-match handshake at the net”

“a rare instance of live, televised sports with unmanned TV cameras stand in fixed positions”

Return to Competitions

Play Ball ! Korean Baseball

Let’s be optimistic but realisticLet’s get back to work together and restart, step by

step our event industry

How can we help you?

Comment pouvons-nous vous aidez?

Benoit Girardin

LBB Stratégies - LBB Sport

Mobile (514) 795-9536

Office (514) 389-8282

www.lbbsport.com

Webinar #5: Official Launch: Sport Tourism Event Evaluation Report (STEER)

Presenter: Iain Edmondson, Director, Legacy Delivery Ltd.

Thursday, May 14, 2020 @ 1:00 pm Eastern

As public authorities start to consider how events can be part of the COVID-19

recovery plan, it has never been more important to articulate the wider impacts of

sport events. This webinar launches the latest CSTA tool to assess the wider

tourism, social and environmental impacts of events

STEER (Sport Tourism Event Evaluation Report). STEER and STEER Pro will

enable CSTA members to report on, plan for, and quantify wider impacts,

complementing the direct economic data available from steam2.0 and steam pro2.0.

Key considerations Comments Risk factors and mitigation

Are there sports that

could be considered a

lower or higher risk?

Lower risk sports where physical

distancing is possible, e.g.

archery, shooting and some

athletics events. These will be

less of a risk if physical

distancing advice for athletes,

coaches and spectators is

followed.

Higher risk sports include contact

sports. Physical and close

contacts among players increases

risk of transmission of COVID-19.

Consider:• daily health check of

competitors• Physical (at least 1 meter)

separating of competitors,

officials, spectators and

support staff

• thorough disinfection

and cleaning

after/between

bouts/competitions

• sharing of equipment should

be prohibited, in particular

ensuring that water bottles

and cups are not shared

• consider safe utilization of

the closed containers for all

disposable and reusable

hygiene materials (e.g.

tissue, towels, etc.).

Source WHO. Considerations for sports federations/sports event organizers when planning mass gatherings in the context of COVID-19-April 14, 2020

Size of event The size of the sporting event

affects the risk.

Physical distancing of

spectators must be

maintained if spectators and

support staff are to be

present during the event.

Other factors must also be

considered across the

different target groups:

• participants (includes

officials)

• Spectators

• host country (international

events)

• other participating countries

(international events).

Conducting sporting events

with designated seats in

arenas with widely spaced

spectators for at least 1-metre

physical distancing, numbered

seats for contact tracing,

temperature monitoring at

entrances and provision of

visual reminders such as

stickers or wrist stamps may

reduce the possibility of

incidental contact.

Source WHO. Considerations for sports federations/sports event organizers when planning mass gatherings in the context of COVID-19-April 14, 2020

Indoor or outdoor locations Outdoor events will be better

ventilated than indoor events.Venue facilities Requires liaison with the venue

owners to ensure the facilities do or

can comply with WHO and national

recommendations during the COVID-

19 pandemic.

Source WHO. Considerations for sports federations/sports event organizers when planning mass gatherings in the context of COVID-19-April 14, 2020

Demographics (age and health)

Competitors of sporting events tend to

be younger and healthier than

spectators. However, some

competitors, coaches and support

staff may have underlying health

conditions.

The age and health of spectators and

other staff will vary.

Pre-travel and pre-event health

checks are highly

encouraged/mandatory to ensure

exclusion of those with potential

additional risks (co- morbidities,

medications, allergies)

Riskcommunication

Ensure public health advice is

available before and during the

event to all participants, staff, and

personnel of all relevant stakeholders

Display signs to inform spectators

and support staff about ways in

which they can prevent themselves

from getting infected with COVID-19

and passing the virus to others.

Source WHO. Considerations for sports federations/sports event organizers when planning mass gatherings in the context of COVID-19-April 14, 2020