CSR Part II

BBI2O

Ethical Dilemmas

Corporate Social Responsibility can be threatened when a company must choose between something that is morally right, but bad for the company’s bottom line, and something that is morally wrong, but will help the company be more profitable

What if your company is unethical?

There are laws that govern corporate conduct Business Practices Act Consumer Protection Art Environmental regulations and other laws

Penalties Companies who violate laws or regulations

may have to pay fines The individuals responsible may face prison

time Companies can be sued by individuals or other

companies

What if your company is unethical?

Bad publicity may hurt sales People may boycott your company Can take years to rebuild your image Your competitors may overtake you

Public opinionLaws may change that your

competitors already meet but you do not, causing you to fall further behind

The Decision-Making Process

1. Define the decision to be made

2. Identify the alternatives

3. Evaluate the advantages and disadvantages of each alternative

4. Choose the best alternative and implement it

5. Evaluate the solution

Ethical Dilemmas

Case Study