CORPORATE SOCIAL RESPONSIBILITY

Person going from one side of the canyon to the other a lot of clouds like fog. The point is going from one way of doing business to another is very tough. Theres a lot uncertainty. It takes a lot of skill, but we have to lift ourselves beyond that, above the fog, and thats not going to be a simple exercise.

CSR is about seeing the forest, the fog, and seeing how we can get on the other side, and how we can be well-equipped for doing that. So probably we need to develop additional skills, knowledge, and understanding.

MessageThe message is that whatever we do today will have an impact on future generations. Its not just my kids or your kids or somebody elses. Its future generations. We should not hope that the walls we build to protect ourselves will be tall enough to protect our children. Only with very conscious effort we can make the world for them a better place to liveeven if we address our most selfish needs we have to address the needs of the next generation. Thats what CSR is about.

Definition of Corporate SocialResponsibility CSR is about how companies manage the business processes to produce an overall positive impact on society.

Definition Achieving commercial success in ways that honor ethical values respect people, communities, and the natural environment

Definitions: Practice

WBCSD (World Business Council for Sustainable Development)The continuing commitment by business to behave ethically and contribute tosustainable economic development whileimproving the quality of life of the workforceand their families as well as of the localcommunity and society.

Definitions: Concept

Philip Kotler & Nancy Lee (2005)

a commitment to improve communitywell-being through discretionary businesspractices and contributions of corporateresources.

The Organization Business for Social responsibility DefinitionOperating business in a manner that meet or exceeds the ethical, legal, Commercial, and public expectations that society has of business.

Definition of CSRThe duty a corporation has to create wealth by using means that avoid harm to, protect, or enhance societal assets

Corporate Social InitiativesCorporate Social Initiatives are major activities undertaken by a corporation to support social causes and to fulfill Commitments to corporate social responsibility.

Corporate Social Responsibility (CSR) is a phenomenon that evolves from charity and stewardship principle reflects about business and society relationship over time.

Corporate Social Responsibility PrinciplesThe charity principle is the idea that the wealthiest members of society should be charitable toward those less fortunate

Corporate Social Responsibility PrinciplesThe stewardship principle is the idea that business leaders have an obligation to see that everyone, particularly those in need or at risk, benefits from their firms actionsAccording to this view, corporate managers have been placed in a position of public trust

The concept of CSR entails unilaterally and voluntarily adoption of socio-environmental policies of good governance that accommodate socio-moral and ethical concerns.

The underlying rational behind the concept of CSR is that, since the business rely on the society to operate and could not exist or prosper in isolation, Therefore in recognition of dependence, the business is obliged for rendering mutual benefits to the community as well.

CSR is a value added decision making process of identifying and meeting the needs and welfare based obligations of the internal and external (direct& indirect) stake holders.

CSR is industrys response to reassure society, community, population, customers, consumers, investors, and public administration that thebusiness firms are sensitive to the socio- environment concerns, their managerial practices are transparent and meeting all criterion of good governance, they comply with government rules and their business practices are ethically and morally governed.

Therefore, the concept today encompasses a wide range of CSR initiatives including: moral and ethical concerns, good governance, socially responsible investments and inventions, ensuring well being of the society including environment, care and respect for human rights and affirmative action to law so as to legitimize their work processes.

Corporate Social Responsibility (CSR)CSR in Equation Form Is the Sum of:Economic Responsibilities (Make a profit)Legal Responsibilities (Obey the law)Ethical Responsibilities (Be ethical)Philanthropic Responsibilities (Good corporate citizen)CSR

Historical Perspective

From the 1950s to the present the concept of CSR has gained considerable acceptance and the meaning has been broadened to include additional components

Corporate Social Responsibility (CSR)Evolving ViewpointsCSR considers the impact of the companys actions on society (Bauer)

CSR requires decision makers to take actions that protect and improve the welfare of society as a whole along with their own interests (Davis and Blomstrom

Drivers of CSR

The shrinking role of government

Demands for greater disclosure

Growing investor pressure

Competitive markets

Benefits of CSR Strengthened brand positioning. Enhanced corporate image. Increased ability to attract, motivate, and retain employees. Increased sales and market share. Increased appeal to investors and financial analysts.

CSR also known asSustainable DevelopmentCorporate CitizenshipTriple Bottom LineBusiness EthicsSustainable Business Practices

Private Sector PerspectiveCorporate Social Responsibility is not a cosmetic; it must be rooted in our values. It must make a difference to the way we do our business.

CSR EXAMPLESKal Ke Liye Aaj Badlo is an inspiration to make a change, bring a meaningful difference in our everyday lives, and rise above challenges however large they may seem. While many of us find an uncertain road ahead, Mobilink sees thecatalystfor change in Pakistan's greatest asset its people. Mobilink plays an active role in supporting community and social development in Pakistan. Bringing a positive change in the communities we move in is upheld by a belief that a company can only truly be successful when its values ensure a responsible and progressivepopulation...\CSR Vedios\Kal Ke Liye Aaj Badlo - YouTube.FLV For details on the initiative, log on to www.mobilinkgsm.com/aajbadlo

CSR EXAMPLESIBM UK - Reinventing Education Partnership programme Interactions and sharing of knowledge through a web-based technology - the Learning Village software. Culture of openness and sharing of good practice

CSR EXAMPLESAVON - a partnership with Breakthrough Breast Cancer, and its Breast Cancer Crusade has raised over 10 million pounds since its launch 12 years ago..\CSR Vedios\Avon Walk Around the World for Breast Cancer - YouTube.MP4

CSR EXAMPLESTOIs Lead India campaign, campaign for contribution towards educating the poor...\Downloads\Video\TOI Lead India - YouTube.FLV

CSR EXAMPLESUnilever Pakistan

..\CSR Vedios\UNILEVER Pakistan - CSR Film - YouTube.FLV

United Bank Limited (UBL) & the spirit of good corporate citizenshipAs a bank that has always upheld the spirit of giving to its stakeholders, the customers & the society, UBL is now taking a step further and asking its valued customers to join hands with it & help strengthen its role as a corporate citizen.The corporate social responsibility that UBL has can only be wholeheartedly served when its valued customers come together with the bank in its contribution towards the betterment of society.

Companies in troubleDasani mineral water (part of Coca-Cola).Cokes sale was banned as the result of tests, including those by the Indian government, which found high concentrations of pesticides. Communities in India , around Coca-Cola's bottling operations are facing severe shortages of water as a result of the cola major sucking huge amounts of water from the common groundwater source.

Issues at NIKENike Inc producer of footwear, clothing, equipment and accessory products for the sports and athletic market. Selling to approximately 19,000 retail accounts in the US, and approximately 140 countries around the world.Manufactures in China, Taiwan, Korea, Indonesia , Mexico as well as in the US and in Italy. People working - 58% young adults between 20 and 24 years old, 83% - women. Few have work-related skills when they arrive at the factory.

Issues at NIKEIssue- unhealthy work environmentdebates heated arguments, verbal abuse , 7.8% of workers reported receiving unwelcome sexual comments, and 3.3% reported being physically abused. In addition, sexual trade practices in recruitment and promotion were reported

CSR A New Paradigm

To think comprehensively and systematically aboutThe role of business in developmentThe manner in which the business is conductedCorporate GovernancePoverty alleviationCorporate contribution to peace and war against terrorBusiness, government and civil society partnership- common ground and collective action

Thank You!