CSR In Multinational Companies

ScopeDefinition For CSR

Corporate Social Responsibility In EU

CSR In Hemas Hospitals

CSR In John Keells

Main Concerns Of CSR

Four Components OF CSR

Advantages Of CSR

Disadvantages OF CSR

Conclusion

Definition for CSR

Corporate social responsibility is basically a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment.

•Corporate social responsibility is represented by the contributions undertaken by companies to society through its business activities and its social investment.• companies worldwide started promoting their Corporate Social Responsibility strategies because the customers, the public and the investors expect them to act sustainable as well as responsible.

the EU Corporate Social Responsibility In

Corporate social responsibility refers to companies voluntarily going beyond what the law requires to achieve social and environmental objectives during the course of their daily business activities. It covers a range of areas:

•Europe 2020 (especially new skills and jobs, youth, local development)

•Business and human rights

•CSR reporting

•Socially responsible public procurement

CSR In Hemas Hospitals

Community project at the Randiya Uyana Housing scheme in Collaboration with the Ministry of Finance.Hemas Hospital Wattala organized a medical camp for the residents of Madampitiya area on 30th January 2016. Hemas Hospital  provided free random blood sugar testing, vision testing , measuring of BMI and  free medicine with the support of a panel of medical officers to examine the patients who had various health issues.Over 300 residents participated the health camp.

Hemas Hospital Wattala conducted a comprehensive Joint pains clinic at Kiribathgod.

Hemas Hospital Wattala conducted a comprehensive Joint pains clinic on 21st March 2015 in Kribathgoda YMBA  Hall premises.Hemas Hospital Wattala provided physiotherapy services, Medicine and the support of a panel of medical officers to examine the patients.  Over 300 people attended the clinic and participants were also given discount vouchers on selected services from Wattala Hospital

Almsgiving

An Alms giving ceremony was held on the 05th of March 2013 in celebration of the 4th Year anniversary of Hemas Southern Hospital.

More than fifty monks humbled us with their presence at our hospital on this momentous day. The religious leaders of all temples were offered a special free ambulance service in the event of a medical emergency.

Health camp

Hemas Hospital joined hands with Lions Club Mahabage to conduct a health camp in Ja Ela Niwasipura on 2nd March 2013. Hemas Hospital provided medical assistance with medical officers and random blood sugar test for participants.

CSR In John Keells

Youth Development ProjectIn 2015, Cinnamon Resorts in partnership with CARE international Sri Lanka and John Keells Foundation awarded 100 youth aged 18-26 the opportunity to participate in the Skills for Youth Programme.The programme was designed to develop transferable skills in a practical environment including rigorous training and skill development in three disciplines of hospitality: kitchen, housekeeping and food and beverages.

Cinnamon Elephant Project at Cinnamon Lodge

Individual elephants are identified based on their morphological characters and their life stories contributing towards the long term conservation of the Asian elephants and enabling tourists to obtain a unique, enriching and more personal experience.Individual elephants are identified and followed by naturalists at the Cinnamon Hotels using GPS and Satellite technology.

Sirasa Shakthi John Keells Sahana Yathra

December 2014, the North Central and Eastern provinces of Sri Lanka experienced severe floods. The John Keells Foundation partnered with the Capital Maharaja Organization's Sirasa Shakthi Sahana Yathra Programme to provide flood relief items to the victims of the floods.

The main concerns of corporate social responsibility

Community InvolvementHuman RightLabour SecurityEnvironmental ProtectionBusiness StandardEducations and Leadership Development

Four Components Of CSRCSR Encompasses the

EconomicLegalEthicalPhilanthropic

Expectations that society has of organization at a given point in time.

Advantages of CSR

•It can help companies to overcome potential risky situations like corporate scandals that might malign their reputation.

•It can also help to create a loyal customer base for the company which in turn can set it apart from other companies. This might help in brand differentiation.

•The company can avoid unnecessary government intervention and punitive taxations if it can convince the public that it is indeed socially responsible.

Disadvantages of CSR

• According to Milton Friedman (a leading economist) making corporate socially responsible is useless and even potentially dangerous since it goes against the very basic aim of doing business: making profit.

Conclusion CSR is a concept where companies voluntarily contribute to a better society. Nowadays CSR has become an important part of a business organisation, Because business interested parties have given a more concern towards CSR.

Economic, Legal, Ethical and Philanthropic are four components of CSR.

Multinational Companies like Hemas ,John Keells have contributed towards the wellbeing of the society and their stakeholders as their Social Responsibility.

And they have organized Health camps, Community service programmes, Youth development programmes etc. as their Corporate Social Responsibility.

Business organisation gain not only advantages but also disadvantages from CSR.

References

http://ec.europa.eu/social/main.jsp?catId=331

https://www.hemashospitals.com/csr/

http://www.keells.com/csr-corporate-responsibility.html

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