csr economics & impact - the ghana chamber of...

© 2017 CSR Training Institute

CSR Economics & Impact

Presented by

Wayne DunnPresident & Founder, CSR Training Institute

Former Prof. of Practice in CSR (McGill University)[email protected]

Ghana Mining & Energy SummitJune 1, 2017

Accra, Ghana

Are you managing it?

mailto:[email protected]


Credentials

CSR Training Institute

• Canadian based with global delivery capacity (focus on Ghana and Gulf region)

• National/Regional partnerships in Ghana, Greece, UAE, Bahrain, Zambia, East Africa, Jamaica, etc

• Four-years of CSR training experience in Ghana

• Trained over 150 business, NGO, government and other leaders in Ghana

Wayne Dunn• Founder & President of CSR Training

Institute

• Former Professor of Practice in CSR,

McGill University

• Advisor on development of Ghana’s

CSR Policy

• 20 years business, development and

training experience in Ghana

• Advisory Board for EU Africa Chamber

of Commerce

• Tech. Committee – Ghana CSR Policy

• Chaired and led numerous CSR events

throughout Africa and globally

• Globally recognized thought leader,

lecturer and writer on CSR

• 25+ years of practical CSR experience

(40+ countries, every continent, public

and private sector, etc.)

• 10+ years of CSR training

• Extensive writings on CSR

• Frequent speaker at events worldwide

• Numerous awards (1st private sector

winner of World Bank Development

Innovation Award, Stanford Case

Study, etc.)

• 5+ years professional relationship with

GRA

• M.Sc. in Management, Stanford

Graduate Business School

• Stanford University Sloan Fellow

The CSR Training Institute has advised, trained and supported organizations, executives and leaders worldwide, including an extensive focus on mining and on Africa and Ghana.


Agenda & Objectives

Agenda• Start with why

• Some thoughts and frameworks for thinking about your CSR Economics

Objectives• Alternative frameworks

• Smarter questions

• Motivate action

CSR Economics & Impact


Caution: CSR Language is ‘under development’

Want results? Focus on value, not language

• Corporate Social Responsibility (CSR)

• Sustainability

• Corporate Citizenship

• Corporate Responsibility

• Social Responsibility

• Environment, Social and Governance (ESG)

• Shared Value

• Social License

• Social Impact

• ???? And more….

It’s all about value• Social• Environmental• Business


What is the Why?

Why Mine Gold?

• Create value for shareholders


What is the Why?

Why do CSR?

Create value for shareholders

By

• Creating value for society and communities

• Being effective stewards of environment and ecosystems


What is the Why?

Why Mine Gold? Why do CSR?Create value for shareholders

By

• Creating value for society and communities

• Being effective stewards of environment and ecosystems

Create value for shareholders


What are mining economics?• All about metrics and

efficiency

• Cost per ounce


What are CSR Economics

• Cost per ounce for social license?

• Cost per ounce for key CSR areas• Education

• Health

• Livelihoods & poverty

• Environmental stewardship

• Gender equality

• Etc.

I’m supposed to think of that stuff?


CSR is all about value and impact

Value & Impact

Society

Environment

Business

Value creation,

Value alignment,

Value optimization


CSR is about value and impact

How efficient is your CSR at creating value and impact?

How efficient are you at managing your CSR for value and impact?

Do your management systems capture and track value and impact?


Managing CSR economics?

Can you be more disciplined,

systematic and strategic

Can you learn from your colleagues?


Improving CSR Economics

• Value, impact and efficiency should integrated into CSR strategy and implementation.

• High level reviews and objective and systematic value/efficiency analyses (fresh eyes?)

• Impact metrics (strategic?)

• Consistent frameworks (SDGs?)

• Value propositions (internal?)

• And more…



Aim for projects along the continuum, from value distribution

to value creation

CSR Value Continuum Value CreationValue Distribution

Value, impact and efficiency should integrated into CSR strategy and implementation.

• Use frameworks to facilitate consistency and ease of communication and understanding.

• Keep It Simple

Understand your value



High level reviews and objective systematic value/efficiency analyses (fresh eyes?)

• Be systematic and strategic. Ad-hoc approaches to CSR and Sustainability are risky and seldom optimize value.

• A systematic CSR & Sustainability SWOT Analysis can identify issues and opportunities and chart a strategic path forward.

• It can help to align business, society and environmental issues and interests, finding synergies and optimizing value.

• A SWOT will often identify potential partners and stakeholders with shared interests, adding strength, resources and impact to programs and projects.

• A well done SWOT will identify internal and external value propositions, helping to build consensus and facilitate implementation



Impact metrics (strategic?)

•Way beyond ‘can’t manage what you can’t measure’

• Impact targets must drive from strategy

• Impact metrics can facilitate stakeholder engagement & buy-in

• Impact management connects and aligns social and business value

• Impact metrics should guide management and strategy

Understand global trends, but create customized local solutions.



Consistent frameworks (SDGs?)

• The 17 SDGs provide a great framework for analyzing SDG economics

• They are broad enough to capture the full range of business’ social and environmental priorities

• They are the de-facto development framework for governments, NGOs and other development partners

•Used strategically the SDGs can facilitate alignment of social and business interests; optimizing value and impact for all..



Value propositions (internal?)

• Develop a systematic approach to value proposition analysis

•What value is created?

•Who gets the value?

•How can you create more value for less cost?

•How can you increase beneficiaries?

•What is the internal business case? • Can you be more specific on that?


CSR & Business are aboutvalue and impact

Improving CSR Economics can create more value and more impact

For SocietyFor EnvironmentFor Business

It won’t happen

accidentally


Managing CSR economics?

Must be more disciplined,

systematic and strategic

Learn from your colleagues


Summary

Agenda• Start with why

• Some thoughts and frameworks for thinking about your CSR Economics

Objectives• Alternative frameworks

• Smarter questions

• Motivate action


Wayne DunnPresident & Founder, CSR Training InstituteFormer Professor of Practice in CSR, McGill Universitywayne@csrtraininginstitute.comwww.csrtraininginstitute.comWhatsApp +1.250.701.6088

Thank you for listeningQuestions & Follow-up

• LinkedIn Profile http://bit.ly/Wayne-Profile

• LinkedIn Author Page http://bit.ly/Wayne-LinkedIn

• YouTube Channel http://bit.ly/CSR-YouTube

• Strategic CSR Video Playlist: http://bit.ly/Strategic-CSR

• SlideShare http://bit.ly/Wayne-SlideShare

• CSR Training Institute on LinkedIn http://bit.ly/CSR-LinkedIn

• Twitter @Zingmore / https://twitter.com/ZINGmore

• Website http://www.csrtraininginstitute.com/

• Newsletter Archive http://eepurl.com/XWCy5

Online resources and information include

mailto:[email protected]

http://www.csrtraininginstitute.com/

http://bit.ly/Wayne-Profile

http://bit.ly/Wayne-LinkedIn

http://bit.ly/CSR-YouTube

http://bit.ly/Strategic-CSR

http://bit.ly/Wayne-SlideShare

http://bit.ly/CSR-LinkedIn

https://twitter.com/ZINGmore

https://twitter.com/ZINGmore

http://www.csrtraininginstitute.com/

http://eepurl.com/XWCy5

csr economics & impact - the ghana chamber of...

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