csr and cr 2016
TRANSCRIPT
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All you need to know about… CORPORATE
SOCIAL RESPONSIBILITY (CSR)
London HR and Training
2016
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Introduction
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Intro - London HR and Training
• London HR and Training is a specialist human resources and training consultancy headed by Timothy Holden
• 10 years in banking• 20 years in training and human resources• Business owner since 2007• The core services provided by London HR and
Training are:- Reducing costs and saving time through bespoke HR initiatives and projects- Training course design and delivery- Services for job seekers
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Contents5-6 Definitions7-8 Stages of CSR9-10 Types of CSR initiative11-12 Dimensions of CSR13-14 Theatres of CSR15-16 Forms of CSR behaviour17-18 Supporting causes is good for business19-20 Developing a unified practice platform21-22 CSR and the impact of certain variables23-24 Nine kinds of opportunities25-26 Creating shared value27-28 An initial assessment for mining companies29-30 The arts and CSR 31-32 CSR as a poverty reduction strategy33-35 Mitigating employees’ adverse behaviour around CSR36-37 Challenges facing CSR in Egypt38-40 Reactions of organisations to sustainability41-42 Sustainability and brand strategies43-44 Corporate responsibility45-46 Factors shaping CSR’s future47-48 Exercise49-50 To sum up…
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Definitions
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Definitions• Corporate social responsibility• Corporate responsibility
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Stages of CSR
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Stages of CSR• 1950s-1960s• 1960s-1970s• 1980s-1990s• 1990s-2000s
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Types of CSR initiative
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Types of CSR initiative• Environment-related CSR• Workplace-related CSR• Community-related CSR• Marketplace-related CSR
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Dimensions of CSR
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Dimensions of CSR• Green• HR• Customer and supplier
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Theatres of CSR
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Theatres of CSR• Focusing on philanthropy• Improving operational
effectiveness• Transforming the business model
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Forms of CSR behaviour
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Forms of CSR behaviour• Philanthropic contributions• Employee benefits• Environment management• Political activity• Product or service related
characteristics, innovations or processes
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Supporting causes is good for business
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Supporting causes is good for business
• It attracts top talent• It attracts customers• It boosts the “brand”• It elevates the culture• It’s the right thing to do• Opportunities for giving back • How to choose the right charity
cause Page 18
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Developing a unified practice platform
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Developing a unified practice platform
• Pruning and aligning programmes within theatres
• Putting together metrics• Co-ordinating programmes
across theatres• Developing an interdisciplinary
CSR strategy
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CSR and the impact of certain variables
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CSR and the impact of certain variables
• Size• Holding• Market uncertainty• Market conditions• Export• R&D• Advertising intensity• Business sectorPage 22
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Nine kinds of opportunities
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Nine kinds of opportunities
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New product development
New business model development
New market creation
Product redesign
New channel creation
Greenfield market expansion
Targeted marketing
Distribution extension
Conquest of competitors’ market
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Creating shared value
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Creating shared value• Definition• Differences between CSR and
CSV
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An initial assessment for mining companies
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An initial assessment for mining companies
• Socio-economic setting• Legal and regulatory obligations• Organisation reputation and
objectives• Footprints and social impact• Geography and societies• Land access• Site visits Page 28
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The arts and CSR
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The arts and CSR• Drivers of CSR in the arts• Reasons businesses partner with
the arts• Tips when seeking CSR for an
arts organisation
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CSR as a poverty reduction strategy
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CSR as a poverty reduction strategy
• Workplace• Communities• Marketplace• Society
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Mitigating employees’ adverse behaviour
around CSR
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Mitigating employees’ adverse behaviour around
CSR 1 of 2 Levers to pull• Alignment of incentives between
employees and the firms• The attractiveness of outside
jobs• Information assymetry
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Mitigating employees’ adverse behaviour around
CSR 2 of 2 Mechanisms underlying the relationship • Labour intensity• Product market competition• Stakeholder dissatisfaction• Internal versus external
stakeholders
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Challenges facing CSR in Egypt
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Challenges facing CSR in Egypt
• CSR as a PR and marketing tool• Lack of a CSR partnership tool• Lack of a CSR vision• CSR focuses on humanitarian CSR
projects
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Reactions of organisations to
sustainability
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Reactions of organisations to sustainability 1 of 2
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Dreamers Winners
Losers Defenders
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Reactions of organisations to sustainability 2 of 2
• Areas of challenge• Elevate leadership• Systematise methods and
models• Align strategy and deployment• Integrate management• Systematise reporting and
communicationPage 40
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Sustainability and brand strategies
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Sustainability and brand strategies
• Vision• Endorsement• Strategy• Accountability• Measurement
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Corporate responsibility (CR)
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Corporate responsibility (CR)
• Areas of CR• Embedding CR in practice• The role of HR• Areas to consider when
introducing a CR strategy
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Factors shaping CSR’s future
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Factors shaping CSR’s future• Firm size
• Politico-governmental system• Economic development stage• Geopolitical events and
transitions• Diverse societal value systems• Environmental and natural forces
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Exercise
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Exercise
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To sum up…
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To sum up…• Conclusion• Summary• Videos• Useful links
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