csr 2.0 shared value creation
TRANSCRIPT
CSR 2.0
Shared Value Creation
3 May 2013
Usha Menon
Situation Analysis
• How would you define Corporate Social Responsibility (CSR)?
• In you opinion, what are the features of good CSR programs?
• Given a specific example of such a CSR program?
Sustainable Development
Corporate Philanthropy
Social Identity
Responsible Business
Right to Operate
Bridging the gap
Empowering the beneficiaries
Definition
CSR as a complete business strategy that
aims to ensure the long-term viability of the business, by assuming an active
role in the development of the community, the economy, and the environment, through good business practices
Nine Principles and Related Benefits of CSR
The National Voluntary Guidelines on
Socio-Economic and Environmental Responsibilities of Business
~ by the Ministry of Corporate Affair
The CSR Journey
Compliance - Law, Principles, Conduct
Corporate Philanthropy- Wealth redistribution
Sustainability – Protect the future
Shared value creation – Collective impact
SHARED-VALUE CREATION
CSR 2.0 – Made in India New Companies Bill
• 2% CSR policy focuses on Companies with revenue greater than Rs.1000 Crore or profits of Rs.5 Crore
• must spend 2% of the average of the last 3 years profits, towards CSR activity
• employee welfare expenses cannot be classified as CSR spending and must focus on poverty alleviation, healthcare, education and social business ventures.
CSR 2.0 – Made in India
This means approximately
US$5 billion worth of funds will
become annually available that could be absorbed by the nonprofit sector
CSR 2.0 – Made in India
Example:
Nearly 79 Pharmaceutical companies have to invest anywhere
between Rs.300-325 crore in the
coming years under CSR scheme
CSR 2.0
From Corporate Social Responsibility
to
Creating Shared Value
15
William Bissell
• “CSR can be your company’s most profitable division”.
Dr. Verghese Kurien
Source: Making Collective Impact Work - Stanford Social Innovations Review , 2012
Shared- value creation
What are other examples of such CSR 2.0 in India?
What were the reasons
for its success?
Shared- value creation
Are your engagements CSR 2.0?
What is working ?
What are the challenges ?
NGOs and the Corporate sector
can co-create a future
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What are the conditions needed for this collective impact?
Source: Making Collective Impact Work - Stanford Social Innovations Review , 2012
Usha Menon
(+65) 9752 2774
www.ushamenonasia.com www Than
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