cspi presentation.trade show executive final
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Presentation on Trade Show Trends by Danica Tormohlen, contributing editor of Trade Show Executive. Presented at the Convention Sales Professionals International (CSPI) Annual Conference on Feb. 27, 2012 in Washington DC.TRANSCRIPT
Trade Show TrendsThat Impact Convention Sales Professionals
BY DANICA TORMOHLEN, contributing editor
[email protected] | (816) 803-8103 | Twitter: @DanicaTormohlen
Section I: Your Industry
Section II: Your Customers
Section III: Your Competition
Trade Show TrendsThat Impact Convention Sales Professionals
TSE Dashboard:Monthly Trade Show Metrics
Source: Trade Show Executive, February 2012
Source: Trade Show Executive, February 2012
TSE Trending & Spending Forecast:
Source: Trade Show Executive, February 2012
The year-on-year growth of attendees accelerated to 3.7% in Q3 2011
from 1.0% in Q2 2011 followed closely by an increase in exhibitors
of 3.6% in Q3 2011, compared to 0.5% in Q2 2011. The growth of
inflation adjusted revenues also accelerated to 1.4% to total $2.56
billion from a year-on-year decline of 0.1%. The only metric to
report a slight deceleration in growth was net square feet,
which gained 1.9% in Q3 2011, compared to 2.8%
at the mid-year mark.
Source: CEIR, December 2011
Overall, the exhibition industry
outperformed the economy in
the first three quarters of
2011. U.S. GDP grew 1.5%,
compared with 2.6% growth for
the exhibition industry in the
first three quarters of 2011.
Source: CEIR, December 2011
Four out of 10 executives indicate they are participating in the same
number of exhibitions today as they did several years ago. Looking out
to the next several years, 85% of executives say the number of
exhibitions will hold to current levels (60%) or will increase (25%).
Source: CEIR, November 2011
Source: The Economic Significance of Meetings to the U.S. Economy, Convention Industry Council (CIC), 2011
Conventions and trade shows
accounted for nearly half of the
$263 billion in direct spending
on business meetings in the
U.S. during 2009. The trade
show sector alone generated
more than $33.7 billion in
direct spending.
Section I: Your Industry
Section II: Your Customers
Section III: Your Competition
Trade Show TrendsThat Impact Convention Sales Professionals
Top 10 Gold 100 ShowsBy Independent Organizer
1. SEMA Show by ConvExx
2. MAGIC - August by Advanstar Communications Inc.
3. MAGIC - February by Advanstar Communications Inc.
4. GIE+EXPO by Sellers Expositions
5. Mid-America Trucking Show by Exhibit Management Associates, Inc.
6. SHOT Show by Reed Exhibitions
7. ASD Las Vegas - August by Nielsen
8. ASD Las Vegas - February by Nielsen
9. World of Concrete by Hanley Wood Exhibitions
10. National Hardware Show and Lawn & Garden World by Reed Exhibitions
Source: Trade Show Executive’s Gold 100 directory, 2011
Top 10 Gold 100 ShowsManaged by Associations
1. 2010 International CES by Consumer Electronics Association
2. International Manufacturing Technology Show by AMT
3. PACK EXPO International by Packaging Machinery Manufacturers Institute
4. RECon, The Global Retail Real Estate Convention by Int’l Council of Shopping Centers
5. Annual National RV Trade Show by Recreation Vehicle Industry Association
6. NAB Show by National Association of Broadcasters
7. Florida RV SuperShow by Florida RV Trade Association
8. International Home + Housewares Show by International Housewares Association
9. Offshore Technology Conference by Society of Petroleum Engineers
10. International Builders’ Show by National Association of Home Builders
Source: Trade Show Executive’s Gold 100 directory, 2011
*Represents a tie for fourth placeSource: Trade Show Executive’s Gold 100 directory, 2011
Leading MonthsFor the Gold 100
Month No. of Shows Share of
Market
January 16 16%
February 14 14%
October 13 13%
March* 11 11%
November* 11 11%
Leading MonthsFor the Fastest 50
Month No. of Shows Share of
Market
August 9 18%
November 8 16%
February 7 14%
October 6 12%
July 5 10%
Source: Trade Show Executive’s Fastest 50 directory, 2011
Top 10 Fastest 50 ShowsBy Percentage of Growth
Ranking/Show Name/Show Organizer % of Growth
1. MRket (Business Journals Inc.) 147.0%
2. Las Vegas Market – Winter (World Market Center Las Vegas) 123.2%
3. ITEXPO West (Technology Marketing Corporation) 90.0%
4. Moda Las Vegas (Business Journals Inc.) 88.0%
5. Texworld USA – Summer Edition (Messe Frankfurt Inc.) 87.4%
6. Conference for the Advancement of Math Teaching (CAMT) 77.8%
7. ATA Annual Int’l Meeting & Exposition (American Telemedicine Assn.) 68.1%
8. All Baby & Child Educational Conference & Trade Show (Schur Mgmt.) 63.2%
9. ASD: Gift & Toy – March (Nielsen Expositions) 58.5%
10. The NBM Show – Charlotte (National Business Media Inc.) 55.6%
Source: Trade Show Executive’s Fastest 50 directory, 2011
of show managers were
actively or passively
seeking new venues.
Source: Simmons Market Research Bureau, New York, March 2007
Outlook for ShowsBy Industry 2011-2013
Industry 2011 2012 2013
Business Services
Consumer Goods/Retail Trade
Discretionary Consumer Services
Education
Food
Financial, Legal & Real Estate
Government
Source: CEIR Predict
Industry 2011 2012 2013
Building, Construction, Home & Repair
Industrial, Heavy Machinery, & Finished Outputs
Communications & IT
Medical & Healthcare
Raw Materials & Science
Sporting Goods, Travel & Amusement
Transportation
Outlook for ShowsBy Industry 2011-2013
Source: CEIR Predict
Section I: Your Industry
Section II: Your Customers
Section III: Your Competition
Trade Show TrendsThat Impact Convention Sales Professionals
Convention centers in
the U.S. and Canada
feature 63.5 million SF
of prime exhibit space
and 17.4 million SF
of meeting space.
Source: Trade Show Executive’s 2011 Directory of the World’s Top Convention Centers
TSE’s 2011 directory of the World’s Top Convention Centers (WTCC)
ranks 297 convention centers in North America.
12 (or 4%) are in the Millionaires Club (1,000,000+ sf of prime exhibit space)
41 (or 14%) are Mega Facilities (350,000-999,999 sf)
120 (or 40%) are Mid-sized Facilities (100,000-349,999 sf)
124 (or 42%) are Small Centers (Less than 100,000 sf)
4%
14%
42%
40%
Source: Trade Show Executive’s Gold 100 directory, 2011
Leading Host CitiesFor the Gold 100
City No. of Shows Share of
Market
Las Vegas, NV 25 25%
Orlando, FL 16 16%
Chicago, IL 12 12%
Atlanta, GA 10 10%
New York, NY 7 7%
*Represents a tie for second place‡Represents a tie for third placeSource: Trade Show Executive’s Directory of the 50 Fastest-Growing Trade Shows of 2010
Leading Host CitiesFor the Fastest 50
City No. of Shows Share of
Market
Las Vegas, NV 12 24%
New York, NY* 5 10%
Orlando, FL* 5 10%
Los Angeles, CA‡ 3 6%
San Antonio, TX‡ 3 6%
Top Ten U.S. Convention CentersBy Amount of Prime Exhibit Space
Ranking/Facility Prime Exhibit Space
1. McCormick Place (Chicago, IL) 2,600,000 sf
2. Orange County Convention Center (Orlando, FL) 2,100,000 sf
3. Las Vegas Convention Center (Las Vegas, NV) 1,984,755 sf
4. Georgia World Congress Center (Atlanta, GA) 1,400,000 sf
5.* Kentucky Exposition Center (Louisville, KY) 1,100,000 sf
6.* New Orleans Ernest N. Morial Convention Center (New Orleans, LA) 1,100,000 sf
7. Reliant Park (Houston, TX) 1,056,213 sf
8. International Exposition Center (I-X Center) (Cleveland, OH) 1,050,000 sf
9. Sands Expo & Convention Center/ 1,040,600 sf
Venetian Resort Hotel Casino (Las Vegas, NV)
10. Dallas Convention Center (Dallas, TX) 1,018,942 sf
Source: Trade Show Executive’s Directory of the World’s Top Convention Centers, 2011
Top 20 CitiesIn North America: United States, Canada and Mexico
Ranking/City No. of Events
1. Las Vegas, NV 702
2. Toronto, ON 678
3. Orlando, FL 428
4. Chicago, IL 414
5. New York, NY 370
6. Atlanta, GA 353
7. San Diego, CA 332
8. Mexico City, DF 319
9. Washington, DC 274
10. Boston, MA 271
Source: CEIR Census, 2011
Ranking/City No. of Events
11. Dallas, TX 271
12. Montreal, QC 253
13. Houston, TX 246
14. San Francisco, CA 244
15. San Antonio, TX 226
16. Denver, CO 220
17. New Orleans, LA 214
18. Ottawa, ON 212
19. Vancouver, BC 200
20. Nashville, TN 171