TYRE SEGMENT SURVEY REPORT

PIAGGIO

INTRODUCTION

Sample survey carried as a part of captive research was implemented in pune city focusing on various tyre distributors/dealers.

The sample survey was carried out in order to understand the transportation mode exercised in market and also to understand the distribution model as well as to measure the cost benefit analysis.

Primary as well as secondary research process were implied for the same.

Questionnaire model was prepared and was tested over the sample

SUPPLY CHAIN NETWORK

INDUSTRY

CO’S WARE HOUS

E

C/F

Central WH

CO’S DEALER

TYRE DEALERS

RETAIL

END CUSTOMERS

LTV/407,709

LTV/407,709

LTV

HTVHTV

WAREHOUSE&C/F’S

HTV

Regional warehouse

Counter selling

UNDERSTANDING SUPPLY CHAIN

Tyres after manufactured are stored in the warehouse owned by the company.

Hence dispatched to various regional ware house and C&F agents

The mode of transportation adopted at this stage is through HTV

From the ware house use of htv is processed in order to supply to local godowns and distributors.

Approach towards dealers and distributors are built using ltv

Direct supply from local godowns for retail business is also witnessed ,medium being ltv

Direct purchase by the end customer ,use of ltv are very less at this stage.

FIELD ANALYSIS

SEGEMENT TYRE AREA COVERED PUNE

CITY,FURSANGI,CHAKHAN,WAGOLI,SASWAD ,BHOSARI ,LONI, HADAPSAR ,KHADKI .

PRODUCTS STUDIED GOOD YEAR,BRIDGESTONE,MRF,JKTYRE,APOLLO ,MICHELLIN ,TVS, GT.

MET DEALERS, DISTRIBUTORS, RETAIL STORES,COMPANY WAREHOUSE

VEHICLES OBSERVED APE3W,APETRUK,TATA ACE,BAJAJ,MINIDOR,407.

TYRE SIZE STUDY & LOADING PATTERNTYRE SIZE APE3W TATA ACE

1000*200(trucks) 13 26

900*20(bus) 13 26825*16(709TATA) 30 74750*20(407TATA) 40 80600*16(Jeep)) 52 100700*15( Minidor) 60 1255.90*15(minibus) 48 120450*10(omni,6seater) 90 2200185/R16,R15(sumo) 50 100215/R15,R14(tempo) 50 ---------165/R13 (Indica) 66 100145/70(Passenger cars) 60 110TRACTOR&JCB(12*4*28,13*6-28,13*24)

3 8

Tyre pattern

Radial : 1000*200(trucks) 900*20(bus) 825*16(709TATA) 750*20(407TATA) 600*16(Jeep)) 700*15( Minidor) 5.90*15(minibus) 450*10(omni,6seater) 185/R16,R15(sumo) 215/R15,R14(tempo) 165/R13(Indica) 145/70(Passenger cars) TRACTOR&JCB(12*4*28,13*6-28,13*24)

825*16750*20

Tata 407,709

165/r13Indica

900*20Bus tyres

145/70(passenger car)

Higher Sales ratio:

Stacking pattern Since the orders vary the supply had to be in random

order the vehicles have to carry tyres of different pattern all together.

Tyres are placed vertically as well as horizontally to occupy minimum space.

Depending upon the area and order vehicles are used. For small orders three wheelers are used.

For tyre size :5.90*15(minibus)450*10(omni,6seater)185/R16,R15(sumo)215/R15,R14(tempo)165/R13(Indica)145/70(Passenger cars) for tyre of above size

3wheeler vehicles are used very often.

VEHICLE OBSERVATION

LOADING PATTERN

Dealer profile: Goodyear Tyres

Number of stores

Sales/order per day

Mode of transportation

Delivery cost

Number of vehicles

Vehicle status Area coverage

Vehicle brand

Max sales

Max Min Owned Hired Retail Distributor/WH

4 14 3 3w,4w 8rs/km 5 5 60kms Tata (407,709),ace,ape3wheeler,minidor,mahindra,

8/day 280/day

CEAT TYRES

Number of stores

Sales/order per day

Mode of transportation

Delivery cost

Number of vehicles

Vehicle status Area coverage

Vehicle brand

Max sales

Max Min Owned Hired Retail Distributor

4 12 3 3w,4w,truck

8rs/km 8 - 8 70km Tata 407,709,ace,ape3wheeler,minidor,truck

6 170

MRF TYRES

Number of stores

Sales/order per day

Mode of transportation

Delivery cost

Number of vehicles

Vehicle status Area coverage

Vehicle brand

Max sales

Max Min Owned Hired Retail Distributor

7 16 2 4w 10rs/km 14 14 80kms Tata 407,709,trucks

10 300

APOLLO TYRESNumber of stores

Sales/order per day

Mode of transportation

Delivery cost

Number of vehicles

Vehicle status

Area coverage

Vehicle brand

Max sales

Max Min Owned Hired Retail Distributor

4 14 2 3w,4w 8rs/km 8 - 8 70kms Tata ace,407,709,ape3w,minidor

14 400

MICHELLIN TYRES

Number of stores

Sales/order per day

Mode of transportation

Delivery cost

Number of vehicles

Vehicle status

Area coverage

Vehicle brand

Max sales

max Min Owned Hired Retail Distributor

3 12 0 3w,4w 6rs/km 6 - 6 50kms Tata 407 709,ape,mahindra

6 150

General Tyre Stores

Number of stores

Sales/order per day

Mode of transportation

Delivery cost

Number of vehicles

Vehicle status

Area coverage

Vehicle brand

Max sales

Max Min Owned Hired Retail Distributor

8 7 2 3w,4w 5rs/km 4 - 4 40kms Minidor,ape,mahindra

23 ---

COST BENEFIT ANALYSIS APE3W

DRIVERS PAY 4500

EMI 3000

INSURANCE 300

TYRE COST 300

MAINTENANCE COST 400

FIXED COST 8500

MILEAGE 28

KMS/DAY 90

DIESEL RATE 34

FUEL COST 2800

VARIABLE COST 2800

TOTAL OPERATING COST 11300

DRIVERS PAY 6000

EMI 5000

INSURANCE 500

TYRE COST 400

MAINTENANCE COST 800

FIXED COST 12700

MILEAGE 20

KMS/DAY 120

DIESEL RATE 34

FUEL COST

VARIABLE COST 5300

TOTAL OPERATING COST 18000

APETRUK

DRIVERS PAY 7000

EMI 6000

INSURANCE 700

TYRE COST 600

MAINTENANCE COST 1200

FIXED COST 15500

MILEAGE 17

KMS/DAY 120

DIESEL RATE 34

FUEL COST 6000

VARIABLE COST 6000

TOTAL OPERATING COST 21500

TATA ACE

OPERATING COST PER KMS

APE3W

4.8 RS/KM

APETRUK

5.7RS/KM

TATA ACE

6.8RS/KM

ADVANTAGE

APE3W• OPERATING

COST IS 30 % LESS THAN TATA ACE

APETRUK • OPERATING

COST IS 17 % LESS THAN TATA ACE

TATA ACE• OPERATING

COST IS 6.8RS/KM

NOTE:

Operating cost has been calculated through summing up total fixed cost and variable cost.

Operating cost per km has been obtained by calculating the total operating cost and working days in month and number of kms run per day.

Toatal number of working days has been taken as 26 in a month.

OBSERVATIONS It was observed that the mode of transportation by ltv

was mostly practiced in secondary stage. Among three wheelers ape3wheeler had large share

compare d to other three wheeler s like Bajaj ,Mahindra ,Atul shakti

Use of HTV &TATA 407,709 was more compared to other vehicles as orders used to be in bulk and in order to meet the need of dealers /distributors.

STANDING IN TYRE MARKET

APE3W

APETRUK

TATAACE

BAJAJ

MAHINDRA

CONCLUSION

Through the sample survey it was observed that the ape 3w was leading among three wheelers in providing service for supply of tyre .

Among 4wheelers Tata ace was the preferred one Minidor and407 as well as 709 were also used very often

and providing a good competition to ape and Tata. In case of 407 the vehicle was not being fully utilized as

the trucks where not fully loaded, they were carrying the load same as of Tata ace .

Hence was observed that the operating cost per km of ape 3 wheeler and ape truk was lesser than the Tata ace

 

THANKYOU