csp monthly report march 2014. market update csp report march 2014
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CSP MONTHLY REPORTMarch 2014
MARKET UPDATE
CSP Report MARCH 2014
MARKET UPDATE
Market Update for March
• i-Qlick organised and supported activities to promote Pro Printer seriesincluding a Pro-Printer Seminar by Teoh Peng Kee and print sponsorship of CIA lecturer, Michale Klinkhamer’s exhibition at FCC
• Canon’s printer cartridges are very expensive compared to HP and Epson. The difference ranges from minimum $3 onwards per cartridge, and Epson uses external ink tanks for L-Series
• Customers still prefer HP and Epson due to cheaper inkjet cartridges and higher page yield, plus easy to refill and have Continuous Ink Supply System (Popular models are HP DJ1510, DJ1050 and Epson L110, L210, L350)
• HP Deskjet 1510 (replacing Deskjet 1050) is now available at dealers stops
MARKET UPDATE
Top Selling Single Function Inkjet Printers in March
No. Brand Model Dealer Price
Dealer’sRSP Cheapest Dealer i-Qlick’s RSP
1 CANON IX6560 $ 208.00 $ 230.00 I-QLICK $ 230.00
2 EPSON T60 $ 215.00 BEST ELECTRONIC
3 EPSON R1390 $ 450.00 BEST ELECTRONIC
4 EPSON L110 $ 135.00 BEST ELECTRONIC
5 HP DJ1000 $ 39.00 $ 50.00 KIMHENG CENTER
6 EPSON R230X $ 205.00 BEST ELECTRONIC
7 CANON IP2772 $ 41.00 $ 47.00 AHHOO $ 47.00
8 HP DJ2000 $ 55.00 KIMHENG CENTER
9 EPSON L300 $ 180.00 BEST ELECTRONIC
10 CANON IP100 BATTERY $ 260.00 $ 290.00 I-QLICK $ 290.00
MARKET UPDATE
Top Selling Multi Functions Inkjet Printers in March
No. Brand Model Dealer Price
Dealer’sRSP Cheapest Dealer i-Qlick’s RSP
1 HP DJ1510 $ 40.00 $ 44.00 KIMHENG CENTER
2 HP DJ1050 $ 38.00 $ 50.00 KIMHENG CENTER
3 EPSON L210 $ 170.00 Best Electronic
4 EPSON L350 $ 210.00 Best Electronic
5 EPSON ME101 $ 78.00 Best Electronic
6 HP DJ2050 $ 40.00 $ 55.00 KHUN HENG
7 CANON MP237 $ 65.00 $ 69.00 KHUN HENG $ 79.00
8 CANON E510 $ 90.00 $ 99.00 i-Qlick $ 109.00
9 CANON MG3570 $ 99.00 $ 115.00 Yotta Byte $ 120.00
10 CANON MG7170 $224.00 $ 249.00 i-Qlick $ 256.00
i-Qlick’S ACTIVITIES
CSP Report March 2014
Photo Exhibition – Printed by Canon PIXMA Pro 1• We supported CIA Lecturer, Michael Klinkhamer for his exhibition showcasing
the people of Phnom Penh in FCC Phnom Penh• 50 Color and monochrome pictures were printed on Canon Photo Paper A3+
size using PIXMA Pro 1 • It is stated, under each picture, that the picture is printed by PIXMA Pro 1 and
that it is available at i-Qlick
FCC PHNOM PENH 28th Feb 2014 i-Qlick Activities
Michael Klinkhamer is a professional photographer and image maker photography teacher for over 25 years. His photography and articles have been featured in magazines such as Southeast Asia Globe and Asia Life.
i-Qlick’s Activities
• Date: 07 – March – 2014• Topic: Street Photography• No of pre-registered attendees: 340• Total participants: 200 participants• Guest Speaker: Teoh Peng Kee,
International Photographer• Time: 5:00pm to 8:30pm• Venue: i-Qlick Showroom, Level 2• Translator: Jerry Thai, CIA lecturer
CCPC Gathering 7 Mar 2014
CCPC Gathering – Event Announcements Posters displayed at universities
CCPC Member Gathering
i-Qlick’s Activities
CCPC Gathering – Event Announcements Posters displayed in cafes and restaurants
CCPC Member Gathering
i-Qlick’s Activities
Event Schedule
• 5:00pm Registration• 5:15pm Early Bird Lucky Draw• 5:25pm CIA Upcoming Classes Announcement• 5:35pm Pro-printer Seminar Announcement• 5:40pm CCPC Members Promotion Announcement• 5:50pm Canon Photo Clinic at Bangkok Presentation• 6:00pm Prize Giving for Perfecting Timing Photo Contest• 6:20pm Teoh Peng Kee Presentation on Street Photography• 7:20pm Teoh Peng Kee Presentation on Pro Printers• 7:40pm Lucky Draw• 7:50pm Dinner
i-Qlick’s Activities
i-Qlick’s Activities
CCPC Gathering Registration
i-Qlick’s Activities
CCPC Gathering Early bird lucky draw
i-Qlick’s Activities
CCPC Gathering – Opening SpeechesCIA outdoor photo-shoot and promotion announcement
i-Qlick’s Activities
CCPC Gathering – Prize Giving Winners of Perfect Timing Photo Competition:
CCPC Member Gathering
CCPC Gathering – Teoh Peng Kee’s Presentation
i-Qlick’s Activities
i-Qlick’s Activities
CCPC Gathering – Buffet Dinner
i-Qlick’s Activities
CCPC Gathering – Product Display
• Display of Pro Printers Pro 1, 10, 100
• Display of pictures taken with EOS 700D by CIA Lecturer, Miller
• Display of demo sets for: - EOS 5D Mark III Lens 16-35mm - EOS 70D Lens 10-22mm - Speedlite 430 EX II - Speedlite 600 EX II
i-Qlick’s Activities
CCPC Gathering – Promotion for CCPC Members
Pro Printer Seminar by Teoh Peng Kee
• Event: Pro Printer Seminar• Date: 8 March 2014• Day: Saturday• Time: 10am to 12pm• Location: i-Qlick Canon Showroom• Speaker: Teoh Peng Kee• Topic: The Art of Printing• Number of attendees: 24• Number of staff: 10
i-Qlick Activities
Pro Printer Seminar - The Art of Printing
Staff Training
i-Qlick Activities
Staff Training
CCPC Gathering Report Mar-14
Pro-printer Seminar Survey
A. ObjectivesInsufficient/Not
SatisfiedWeak/ Not Quite
SatisfiedGood/
SatisfiedExcellent/ Very
Satisfied1.1 Was the training aligned to your personal or professional aspirations 0% 20% 47% 33%1.2 Did the training improve your awareness/understanding of the subjects? 0% 13% 53% 33%
1.3 How well did the training correspond to your expectations? 0% 27% 40% 33%
D. Future Events
4.1 From Shoot To Print: Bringing Street Photography to Life in Print 8%
4.2 From Shoot To Print: Bringing Wedding Photography to Life in Print 8%
4.3 From Shoot To Print: Exploring Professional Photo Paper Media to Enhance Your Prints 13%
4.4 From Shoot To Print: Professional Monochrome Photography and Printing 22%
4.5 The Aspiring Professional: Building a Professional Portfolio and Selling Your Prints 22%
4.6 Creative Environment: Make Your Prints Look Better with Lighting and Framing Techniques 22%
4.7 Other suggestion 4%
Staff Training
CCPC Gathering Report Mar-14
B. Highlights and Other Comments1. Correct the colour 20%1. The details, samples, study case and problem solving, experienced and non-boring trainer 10%1. Present about the new technology 10%1. Type of papers, quality of photo's paper etc. 10%1. How to select paper 10%1. Types of ink to use for print 10%1. How to print on photo paper 10%1. The amount of ink flow to machine when printing 10%1. File save after photo editing10%
C. Your Preferences1. How do you normally view or enjoy the photos you have captured?a. In Print 46%b. PC Monitor 31%c. Smart Phone/Tablet 23%2. Your Printer Brand:a. Canon 69%b. Brother 7%c. Epson 15%d. HP 7%e. Others3. Your printer is used to print:a. Document 40%b. Photo 0%c. Both 60%
Pro-printer Seminar Survey
Staff Training
CCPC Gathering Report Mar-14
4. Concerns towards owning and using a professional photo printer:a. Cost of ink cartridges 36%b. Lack of understanding or instrution 36%c. Insufficient print frequency 29%d. Others
5. Would you like i-Qlick, Canon to invite the speakers back again for the series of trainings? Which are the areas you find most interest?> Yes, because he has full knowlegde and exprt 25%> Yes, showing the software Photoshop 25%> Yes, Photography and Photo Editing 12%> Yes, to know about new technology 12%> Yes, set up print and check before print 12%> Yes, for his presentation 12%
6. What other genres of photography are your preference? Please state your top three(3) choices> Portrait, Landscape, Street 88%> Animals, Wild Life, Trip 12%
Pro-printer Seminar Survey
Promotions and Roadshows
ICP March Report 2014
i-Qlick’s Activities
Women’s Day Promotion • Promotion Period: 1 to 12 March• At i-Qlick Canon Showroom
i-Qlick’s Activities
Women’s Day Promotion
Flyer display at Chainstores
i-Qlick’s Activities
Products On Promotion No Products Usual
RSPPromo
RSPDiscount
%Free Gift Total Sold
1 IXUS 135 $199 $119 40% Sandisk SD Card 16GBCL10 + Pixma16GB Thumbdrive + i-dance Headphone +
Tripod Sumurai Pro2000W
24
2 EOS 600D kit 18-135mm
$899 $790 12% Sandisk SD Card 16GBCL10 + Pixma16GB Thumbdrive + i-dance headphone + Aria AA-
722ST Tripod
20
3 EOS M kit 18-55mm STM,22mm,EX90
$820 $750 8.5% Sandisk SD Card 16GBCL10 + EOS M Casing + Pixma16GB Thumbdrive + i-dance
headphone + Aria AA-722ST Tripod
1
4 PowerShot G15 $399 $359 10% Sandisk SD Card 16GBCL10 + Pixma16GB Thumbdrive + i-dance headphone + Tripod
Sumurai Pro2000W
3
5 PIXMA MP237 $79 $79 _ AHA Netbook Bag10.2 24
i-Qlick’s Activities
i-Qlick’s Activities
i-Qlick Chainstore Promotion• Promotion Period: 18 to 23 March• At Ahhoo, Sunsimexco and KTH PowerMall
i-Qlick’s Activities
No Products Usual RSP
PromoRSP
Discount%
Free Gift Total Sold
1 IXUS 140 $132 $119 10% Sandisk SD Card 8GB CL10 + Bushnell bino 8 X 21 + I-dance + PIXMA USB light/fan
22
2 IXUS 255 $239 $199 17% Sandisk SD Card 8GB CL10 + Bushnell bino 8 X 21 + I-dance + PIXMA USB light/fan + Tripod Samurai
10
3 PowerShot N $299 $279 7% Sandisk SD Card 8GB CL10 + Bushnell bino 8 X 21 + I-dance + PIXMA USB light/fan + Tripod Samurai
1
4 PowerShot G15
$359 $339 5.5% Sandisk SD Card 8GB CL10 + Bushnell bino 8 X 21 + I-dance + PIXMA USB light/fan + Tripod Samurai
3
5 PowerShot G1X
$519 $489 6% Sandisk SD Card 8GB CL10 + Bushnell bino 8 X 21 + I-dance + PIXMA USB light/fan + Tripod Samurai
2
Products on Promotion
i-Qlick’s Activities
Products On Promotion No Products Usual
RSPPromo
RSPDiscount
%Free Gift Total
Sold
6 EOS 1100D kit 18-55mm $440 $390 11% SD Card 16GB CL10 + Tripod +PIXMA 16 GB Thumbdrive + Legria Tokidoki Bag + PIXMA USB
light /fan + CIA 25$ + CMOS cleaning 20$
8
7 EOS 600 kit 18-135mm $820 $740 10% SD Card 16GB CL10 + Tripod +PIXMA 16 GB Thumbdrive + Legria Tokidoki Bag + PIXMA USB
light /fan + CIA 25$ + CMOS cleaning 20$
6
8 EOS 650 D kit 18-135mm $1,060 $890 16% SD Card 16GB CL10 + Tripod +PIXMA 16 GB Thumbdrive + Legria Tokidoki Bag + PIXMA USB
light /fan + CIA 25$ + CMOS cleaning 20$
3
9 EOS 60D Body $860 $690 20% SD Card 16GB CL10 + Tripod +PIXMA 16 GB Thumbdrive + Legria Tokidoki Bag + PIXMA USB
light /fan + CIA 25$ + CMOS cleaning 20$
1
10 EOS 60D kit 18-135mm $1,180 $999 15% SD Card 16GB CL10 + Tripod +PIXMA 16 GB Thumbdrive + Legria Tokidoki Bag + PIXMA USB
light /fan + CIA 25$ + CMOS cleaning 20$
4
Products On Promotion
No Products Usual RSP PromoRSP
Discount%
Free Gift Total Sold
11 PIXMA MP237 $79 $69 13% Canon Calculator + PIXMA USB light/fan
21
12 PIXMA MG 3170 $104 $99 5% Canon Calculator + PIXMA Wireless
Mouse
14
13 PIXMA iP7270 $139 $123 11% AHA Netbook bag 4
i-Qlick’s Activities
i-Qlick’s Activities
Flyers Distributed At Chainstores
i-Qlick’s Activities
Flyers Distributed At Busy Road Junctions
i-Qlick’s Activities
Roadshow at Sunsimexco
i-Qlick’s Activities
Roadshow at KTH
i-Qlick’s Activities
Roadshow at Ahhoo
i-Qlick’s Activities
Lucky Draw
Lucky draw for customers visiting the chain stores Total coupon collected: 1639 pcs -A2200 = 737pcs-A3400 = 642pcs-MP237 = 260pcs
PAID ADVERTISEMENTS
ICP March Report 2014
Paid Advertisements
Women’s Day Promotion
• Koh Santepheap daily
• Raksmei Kampuchea daily • The Commercial daily
• Kampuchea Thmei • Jian Hwa Daily
Paid Advertisements
Chainstore Promotion
• Koh Santepheap daily
Paid Advertisements
Khmer New Year Promotion
• Kampuchea Thmei Daily • Koh Santepheap Daily• Jian Hua Daily • Cambodia Daily
• Phnom Penh Post Khmer • Phnom Penh Post English
Media March Report 2014
CSP Advertisements
• Jian Hua Daily
• Cambodia Daily
• Koh Santepheap Daily
• Raksmei Kampuchea daily
Paid Advertisements
Magazine Advertisements
• CSP
Paid Advertisements
Website Advertisements
Paid Advertisements
Cinema Advertisements • PIXMA TVC at Legend, Cineplex and TK
Paid Advertisements
TVC Advertisements at Restaurants • T&C coffee, Pizza World• Mar 2014• TVCs: EOS 70D, EOS 100D, PIXMA MG 7170
PRODUCT REVIEWS
CSP Report March 2014
• March 2014• Electronic Magazine• Khmer version • PIXMA Pro- Series
PRODUCT REVIEWS
Review of Photos Print by PIXMA PRO 1 (JERRY THAI)
Jerry Thai is a Canon Imaging Academy Lecturer who has abundant of photography experiences. He leads At Home photography club, a professional event photography service provider in Cambodia:
https://www.facebook.com/groups/ahomephotography/685487234831043/?notif_t=group_activity
• March 2014• Electronic Magazine• Khmer version • PIXMA Pro-100
PIXMA PRO 100 Review
PRODUCT REVIEWS
• March 2014• Electronic Magazine• Khmer version • PIXMA E560
New E Series E560
PRODUCT REVIEWS
MEDIA COVERGE
CSP Report March 2014
Media Coverge
CP+ Exhibition at Japan • Electronic World Magazine, March 2014• Special edition on Interview with Canon’s
top executives
CSP Report March 2014
• i-Qlick’s facebook page has 5,3360 likes and a total reach of 423,696 people.• This month i-Qlick’s facebook page gained 3327 likes.
i-Qlick’s Facebook Page
The most popular posting
1,061Likes, 15 Comments and 13 SharesTotal 38,896 People Reached
225Likes, 2 Comments and 27 Shares
PowerShot S200 Video post “With Canon Wifi, you can shoot, share and print with ease.”
Promotion Postings• For the chainstore promotion, we posted 6 times on i-Qlick’s
facebook page and other facebook groups. Each post reached more than 5000 people.
• For this promotion, we reached 4,192 people. They comment and asked about the price of some products like EOS 70D, EOS 100D and IXUS 135.
Promotion Postings
Product Specific Postings
Video Postings
i-Qlick’s Activities
CCPC Members Gathering Announcement
Pro Printer Seminar Announcement
Creative Park
We post creative park every two weeks to raise customers’ awareness on how much fun PIXMA brings to life
Postings on other facebook groupsPhotography groupCambodia Canon Photography Club (CCPC) 3,053 members(CCPC Siem Reap) 65 members@homePhotography Talk Session 1,976 membersCanon Imaging Academy ( CIA ) 161 membersPhnom Penh Photographer (P3) Club 266 membersCAMBODIA CAMERA CONSULTANT 578 membersCambodia Photographer Association ( CPA ) 10,686 membersCambodia International Photography ( CIP ) 6,083 membersBasic Photography 380 membersEveryday Shooting ( Photo Community ) 95 membersLove Photo Shooting 184 membersAmateur Photographer (AP) 969 membersShare Portraits 493 membersFRIENDLY PHOTO GRAPHY 156 membersPhotography Tips and Knowledges 285 membersNEW GENERATION PHOTOGRAPHY ( nGP ) 191 membersBF ( Best fotos ) 458 membersStudio Image 2012 206 membersSIEM REAP PHOTOGRAPHER CLUB 471 membersAsian Photographer 2,238 membersShare your Photography Page Here 278 membersPhotography Xtremist - Be XtraOrdinary 1,685 members
Other Joy 9 195 membersPromotion ពាណិ� ជ្ជ�កម្ម� 1,843 membersI Want A Couple (Find Your Love Here) 78,263 membersSmart Phone Training 53,456 membersConsulting Group 23,151 membersចែករំ�ចែ ក�ណេះណិ�ដឹ�ង IT 37,414 membersផ្ស�ព្វ�ផ្ស�យពាណិ� ជ្ជ�កម្ម�ណេះ�យណេះ�រំ�/Free Advertisement 234,004 members♫♫Photos Champion/ណេះជ្ជ�ងឯករំ �បថត♫♫ 174,660 membersអ្ន$កក%បណេះ&' �អា�ន្ន$ ន្ន�ង អ្ន$កមាន្នគំ�ន្ន�តណេះ,គំជ្ជ-យ 7,342 membersANGKORWAT Cambodia 98,137 memberseZeDiscount 1,606 members
COMPETITOR ACTIVITIES
CSP Report March 2014
ANANA Computer Promotion (March 15)
Competitor’s Activitieswww.anana.com/promotionsCanon iP100 pre order /HP OJ7110 @ $285
Khmer New Year Promotion at PSC COMPUTER
Competitor’s Activities
www.psccomputer.com.kh (Last till 13 April 2014)
HP new model Deskjet 1510
Competitor’s Activitieswww.psccomputer.com.kh (This above promotion ends after Khmer New Year, 16 April 2014
HP DJ1510 in Electronic Magazine • March 2014• Electronic Magazine• Khmer version • HP printer 1510 review• PTC COMPUTER
Competitor’s Activities
EPSON L550 External Inktank Multi with ADF• March 2014• Electronic Magazine• Khmer version • EPSON L550 review• PTC COMPUTER
Competitor’s Activities
EPSON L300 Single Function (External Inktank)
Competitor’s Activities
• March 2014• Electronic Magazine• Khmer version • EPSON L300 review• CHHAY HOK COMPUTER
SERVICE REPORT
CSP March Report 2014
Service Report
CSP Service Report for March Local Service Monthly for March – 2014
Received items Product Total by Product Repaired Not
Repaired Outstanding
CSP ALL 51 100.0% 45 88% 3 5.9% 3 5.9%51
Why Not Repaired 51
A Description CSP1 Repair costs consideration 1 2.0%2 EOL model, no parts available 2 3.9%3 Repair time not acceptable 0 0.0%4 Upgrade to new models 0 0.0%5 Badly tempered 0 0.0%
6 Bad condition items 0 0.0%
3 5.9%
Why Outstanding 51
B Description CSP1 Still within repair turnaround time 0 0.0%2 Waiting customer’s confirmation 0 0.0%3 Sending to repair at CSPL 4 Waiting return shipment from CSPL 5 Waiting repair parts from CSPL 3 5.9%
6 Waiting to repair (technicians busy) 0 0.0%
3 5.9%
Suggested Action Plan Rate of possibility Comments / Answers
Description Reference CSP CSP Dept
1 Spare parts issue? A1, B5 8% Yes maybe (need to improve shipment time)
2 Start DSLR full repair services? A1, A3, B3, B4 N/A
3 Need more technicians? A3, B6 0% Not required
4 CSPL to reduce spare parts cost? A1, A4 2% Not required 5. etc.
UPCOMING ACTIVITIES
CSP March Report 2014
Upcoming Activities
Upcoming Activities for April
• Khmer New Year Promotion (29 March to 11 April 2014) • Angkor Sangkran (14 to 16 April 2014) (Khmer New Year Celebration at Siem Reap, Angkor Wat)