Case LinkedIn API

Gloria PerezDeloitte

Reconnecting with our alumni

CSN conference, 10 February 2011

2

Usage of LinkedIn API at Deloitte

© 2010 Deloitte The Netherlands3 CSN Conference, 10 February 2010

Background

• Refresh alumni program Deloitte• Old website with no interaction possibilities• Old database that was not kept up to date anymore by users• Too much information that alumni had to fill in when registering for

the program• Many alumni already have a LinkedIn account -> how to get in touch

with these alumni? By setting up a LinkedIn group? Or is there another way?

© 2010 Deloitte The Netherlands4 CSN Conference, 10 February 2010

LinkedIn API demo

© 2010 Deloitte The Netherlands5 CSN Conference, 10 February 2010

LinkedIn API demo (2)

© 2010 Deloitte The Netherlands6 CSN Conference, 10 February 2010

LinkedIn API demo (3)

All these fields are automatically filled out with information from your LinkedIn profile

© 2010 Deloitte The Netherlands7 CSN Conference, 10 February 2010

LinkedIn API demo (4)

Only fields alumni have to fill in themselves. Concerns specific Deloitte information that cannot be retrieved from their LinkedIn profile

All these fields are automatically filled out with information from your LinkedIn profile

© 2010 Deloitte The Netherlands8 CSN Conference, 10 February 2010

Benefits for alumni and Deloitte

Benefits for alumni• Not necessary to fill out a complete form anymore when registering

for the program• No new user name or password necessary• Only one place where alumni have to keep their profile up to date

(LinkedIn)• Easy to revoke permission when one wants to give up his/ her

membership

Benefits for Deloitte• Data concerning alumnus is always up to date (data is automatically

synchronised with LinkedIn profile when changes are made)• Easy to build a database in which segmentations can be made• Current Deloitte employees can easily find out through which people

they are linked to alumni by checking their LinkedIn profile

© 2010 Deloitte The Netherlands9 CSN Conference, 10 February 2010

Some facts around the Deloitte alumni program

• Started on 1 October 2010, now 800 members of which 90% alumni• 75% of alumni use the LinkedIn API• 35% of alumni are working on management level and up• Average time spent on site is around 6 minutes• Average bounce rate is 33%

© 2010 Deloitte The Netherlands10 CSN Conference, 10 February 2010

Questions?

Gloria Pérez RamosSenior consultant online marketingDeloitte

http://nl.linkedin.com/in/gloriaperezramos http://twitter.com/gloperez

© 2010 Deloitte The Netherlands

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Vragen?

Gloria PerezDeloitte

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