Christian Müller, DAAD Rio de Janeiro

The role of internationalization agencies: Competition, collaboration, strategies?- The case of DAAD and Germany -San Juan, 30/11/2012

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1. DAAD: about us2. The agency and the HEIs3. Fields of activities4. Cooperation with partners

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DAAD: facts and figures

229 Member universities 475 DAAD “lecturers”

15 Regional offices abroad 55,000 study and research and the Berlin office scholarships p.a.

51 Information centers 600 professors in 90 selection

committees

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DAADs programs

Educational cooperation with

developing countries

Internationalisationof German universities

German Studies and German

language abroad

Scholarshipsfor foreigners

Scholarships for Germans

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DAADs worldwide network

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Role of DAAD

To interact between the HEIs, identifying their needs and

concepts in internationalization strategies, and (public) donors

…. others

Universities

Government, private donors,

EU

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Examples, Fields of Action

DAAD discusses with HEIs and government and executes projects related to:

Scholarship programs

Public policies on higher education (and

internationalization)

Research on mobility and cooperation

International marketing of higher education and

research

Institutional development, capacity building in

international relations

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Examples, Fields of Action

Relating with partners:

Scholarship programs:

foreign agencies (Fulbright, JSPS, CSC, CAPES),

multilateral agencies (EU), private sector

(Siemens, Dt. Telekom), agencies on state level Public policies:

Rectors conference (HRK), ministries, parliament Research on internationalization:

private and public “think tanks” (univ., HIS, CHE)

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www.csf-alemanha.de

Scholarship programs: Cooperation with partners

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Public Policy on higher education

DAAD leads discussion processes on issues related to international

mobility in higher education

e.g.:

“National Code of

Conduct”,

in cooperation with

HRK and agencies

from other countries

(NL, F, AUS, UK, US)

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Research on mobility and cooperation

“Wissenschaft weltoffen”

annual publication on

“Facts and Figures on the International

Nature of Studies and Research in Germany”

(bilingual)

Intl. partnership: “The Project Atlas ”, IIE

www. wissenschaftweltoffen.de

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International marketing of higher education and research Consortia GATE-Germany:

DAAD, HRK, universities

“Study in Germany – Land of Ideas”

“Research in Germany – Land of Ideas”

The question of brands,

branding, and cooperation

HEIstate

regionCons.Eur. Unionmultilateralcountry

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International marketing of higher education and research European Cooperation:

Education fairs for students,

graduates and academics

Example: EuroPosgrados

in Mexico, Colombia,

Argentina, Chile

Example:

EHEFs in Asia,

India,

Indonesia,

Vietnam, ...

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International marketing of higher education and research

Questions and challenges: cooperation vs. competition in international

marketing and transnational education

Markets, mobility patterns, images of destination countries

Funding and financing international marketing

Branding issues, values, key messages, USPs

The question of off-shore representations and campi

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International marketing of higher education and researchMaking the most of us:

DAAD network meeting

Conferences, panel discussions

Speed-dating session

Country desks, individual counselling

Invited speakers from other agencies

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Christian Müller

Director DAAD Brazil

www.daad.org.br

info@daad.org.br

Serviço Alemão de Intercâmbio Acadêmico DAAD

Rua Presidente Carlos de Campos, 417

22231-080 Rio de Janeiro RJ

Tel (21) 2553 3296

Fax (21) 2553 9261

Centro de Informação em São Paulono Centro Alemão de Ciência e Inovação:

Rua Verbo Divino, 1488

São Paulo SP

Tel (11) 3061 5331

Email daad_sao_paulo@daad.org.br

Obrigado pela atenção! - Thank you for your attention!