cs folio winter 2010

1CreativeSolutions Folio | Winter 2010 All rights reserved. © 2010 World Vision, Inc.

in this issue

Human Wrong InitiativeExposing wrongs done to innocent children worldwide.

Client: Advocacy team

2010 30 Hour Famine CampaignMotivating youth leaders and students to get involved and raise funds to fight hunger.

Client: 30 Hour Famine Team

Gift Planning Legacy CampaignEncouraging planned gifts through first-person stories from donors.

Client: Jim Bakke/Vicki Brummond

World AIDS DayRaising awareness of mother-to-child transmission of AIDS.

Client: Kristie Urich

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you’re trying to change your students.

Now that I’ve been in youth ministry for a while, people ask me for ideas for their youth groups. The first thing I suggest is 30 Hour Famine. I haven’t found anything else that does so much. Youth learn about compassion, how they can change things one child at a time, and how to be more like Jesus.

– Danielle, youth leader

we want to help.

2010 Famine theme: (as selected by youth leaders like you!)

“on an empty stomach”

learn what Famine can

1. Watch this DVD.

2. Read the brochure.

3. See how your group will never be the same again.

4. Sign up to do the Famine and get everything you need—FREE

www.30hourfamine.org 1.800.7.FAMINE (1.800.732.6463)

do for your group

World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.

How to make a difference that lasts beyond your lifetime

We’re doing something that will last beyond ourselves.We want to be sure that when we leave this earth, the things we’ve accumulated and accomplished have an ongoing impact. World Vision is helping us to leave a legacy.

— Pat and Donald Erickson, Washington, part of the World Vision family since 2000

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End Malaria Spurring action against the deadliest predator in Africa.

Client: Mike Yoder/Kelli Day

view full project »

World Vision Micro Website (alpha)Connecting individual donors to hardworking entrepreneurs in developing countries.

Client: Tim Sawer/Karen Larsen






to a child this is a lethal injection.

Every day, malaria kills more than 2,000 children.

No one should die from a mosquito bite.

endmalaria.orgSOURCE CODE: 1138132

End Malaria Client: Mike Yoder/Kelli Day | Release date: Summer 2009


Creative Solutions TeamAccount Management: Lisa Myers Traffic Coordination: Ashley Wilson, Rae Kelly Creative Direction: Arlene Mitsui

Design and Production: Selena Koosmann, Melissa Chow Writing: Brian Sytsma, Ben Irwin

Editing and Proofreading: Sandra Boedecker

Objective and strategy:The goal of the End Malaria campaign is to help readers recognize the serious global health threat perpetuated by an insect that is merely a nuisance in developed countries. Edgy, in-your-face visuals catch the reader’s attention; straightforward, fact-based copy communicates the truth about the problem and prompts readers to respond.

endmalaria

.org

to a child this is a lethal injection.

Every day, malaria kills more than 2,000 children.

No one should die from a mosquito bite.

endmalaria.orgSOURCE CODE: 1138132

Transmitted by mosquitoes, malaria

kills more than 2,000 children daily.

endmalaria.org

WORLD MALARIA DAY 4.25.09

WEAPON OF MASSDESTRUCTION

DEADLIESTPREDATOR

in Africa

Transmitted by mosquitoes, malaria kills more than 2,000 children every day.

endmalaria.org

Act now!

World Vision Micro Website (alpha)

Client: Tim Sawyer/Karen Larsen | Launch: September 2009


Creative Solutions TeamAccount Management: Steve Manjarrez

Traffic Coordination: Ashley Wilson

Creative Direction: Arlene Mitsui

Design and Production: Roberto Diaz Writing: Shaun Kempston


Objective and strategy:Micro is an evolution of World Vision’s microfinance work (till now funded predominantly through major donors) that reaps the benefits of Web-based mass marketing. Creative Solutions worked rapidly with a broad spectrum of stakeholders to develop a site that allows individual donors to connect one-to-one with hardworking but poor entrepreneurs: after selecting a loan to fund, the donor receives online updates on the loan repayment and their entrepreneur’s success. The Micro site is search-engine optimized and designed in a modular method to allow for the testing of offers and content and to facilitate the purchase path.

Child Slavery Campaign MaterialsClient: Advocacy Team | Release date: October 2009


World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.

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Find out how YOU can help right this human wrong. Visit humanwrong.org now!

make it right. stop child slavery.Human trafficking is making modern-day slaves out of millions of vulnerable children.

exploi ta t ion, sex trafficking, seduced, capt ive, ashamed, deceived, trapped, submit

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abducted, exploi ted, forced, capt ive, abandoned, scared, war, dehumanize


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forced, t hreatened capt ive, sold, slave indebted




Design and Production: Selena Koosmann, Melissa Chow Writing: Shaun Kempston


Objective and strategy:This campaign exposes child slavery for what it is: a violation of human rights and therefore a “human wrong.” The power of the creative comes from punchy, direct copy and a clear call to action coupled with striking images of the specific types of injustices perpetrated upon children.

2010 30 Hour FamineClient: 30 Hour Famine Team | Release date: Fall 2009


our dates:

contact:

1.800.7.FAMINE30hourfamine.orgWorld Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.

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P.O. Box 9716 34834 Weyerhaeuser Way S. Federal Way, WA 98063-9716

1.800.7.FAMINE (1.800.732.6463) www.30hourfamine.org


30 Hour Famine is an international movement to fight hunger and poverty. It will bring your group closer together, feed hungry children, and change our world forever.

The 30 Hour Famine Leader’s Guide, along with all other Famine materials, is created for the purpose of World Vision’s 30 Hour Famine fundraising and marketing efforts only. Use for any other purpose is prohibited.

30HF091108_0609 © 2009 World Vision. Inc.

national Famine dates: february 26-27, 2010 and april 23-24, 2010 (or choose your own date)

questions?e-mail [email protected] or call 1.800.7.FAMINE (1.800.732.6463)

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The 30 Hour Famine has been life-changing for so many of our students and has directly resulted in more and more students (and adults) signing on for mission trips and service projects. I once read that in order for students to see themselves as disciples of Jesus, we need to give them opportunities to BE disciples. The 30HF provides that opportunity—they see they CAN make a difference!

– Marlene, youth leader


Motivated by our faith in Jesus Christ, we serve alongside the poor and oppressed as a demonstration of God’s unconditional love for all people.

In 2008, 87 percent of World Vision’s total revenue was used for programs that benefit children, families, and communities in need.

The 30 Hour Famine is just one way World Vision fulfills its commitment to change lives and seek justice in the name of Christ.

about World VisionThis experience for me was a life-changing event. I got to know some of the other members of my youth group that I didn’t talk to as much before. I got closer to God, and felt His presence there with me that whole time . . . I cannot wait to do it again next year.

– Alicia, participant

All I can say is that we encountered God in a whole new way. We know the funds raised will help save lives—but during our Famine, some of our young people were saved, too. We can’t wait till next year! – Matt, youth leader

today!

Sign me up now! We’re going to do the 30 Hour Famine on:

February 26-27, 2010 April 23-24, 2010 Alternate date:

Please send me FREE program materials for Famine participants.

Send me more FREE, no-obligation information on the 30 Hour Famine.

Name

I am a Group leader Group member Other

Church/org. name

Address (If possible, we’d prefer to have your organization’s address.)

City State ZIP

This address is my Church School Home

Day phone

E-mail

call 1.800.7.FAMINE (1.800.732.6463) in Canada, call 1.800.387.8080

visit www.30hourfamine.org or

mail back this card!

30 Hour FamineA few empty stomachs can change your students.A few empty stomachs can change the world.

Today, close to a billion people won’t get enough to eat. And for more than 13,000 kids, there will be no tomorrow because of something completely preventable: HUNGER.

Every year, roughly half a million students raise their voices—and raise funds—to fight hunger. Thousands of children around the world are fed and cared for. But while you probably know that’s important, it’s not why you should do the Famine.

We know that budgets are tight, and that the number of youth programs competing for your attention is large. What World Vision offers you is a partnership with your ministry. We’ll provide you with a life-changing event that will bring your students closer to Christ and each other—while they raise funds to help feed hungry children through World Vision.

here’s how it works . . .We provide everything you need—FREE. Thus, no hit to your budget. All the tools you need are there.

When you’ve done the Famine, you’ll see an impact on your students that almost no other event can accomplish. And as your group raises funds to help provide food and care for children around the world, you’re supporting our ministry in return.

do the Famine?why should I?

Famine works

Love God. Raise funds. Feed the world. (It really is that simple.)

Every $30 your students raise through 30 Hour Famine can help feed and care for a hungry child for a month.

Did you know the average Famine group raises

enough to help feed and care for 60 kids for a

month? What will your group’s goal be?

in five simple steps . . .1. Sign up. Visit www.30hourfamine.org or call

1.800.7.FAMINE. We’ll send everything your group needs. FREE.

2. Raise funds. Before your Famine event, group members find Famine donors and collect funds to help feed hungry kids.

3. Get hungry. Your group will experience the reality of hunger by going without food for 30 hours. Activities like this year’s all-new TRIBE game will open eyes (and hearts) to the needs of those affected by poverty and hunger.

4. Send help. After your Famine, send the money you’ve raised to World Vision—and start changing lives right away.

5. Celebrate change. Your students will grow closer to Christ and each other as they help save lives. Get ready to see new levels of compassion, caring, and commitment—change that will last long after this year’s Famine is over.

Go ahead. Challenge your group. Discover the difference 30 hours can make.

But it doesn’t have to be this way. You and your group can do something about it.

World Vision’s 30 Hour Famine is a worldwide movement of students who are serious about serving God and fighting hunger—all on an empty stomach. And when they take on this challenge together, you’ll see them grow closer to Christ and each other.

www.30hourfamine.org

We’ll provide all you need to put on a great event, including:

•Leader’sguide(packed with ideas and activities for an unforgettable Famine)

•Studentguides(one for every participant in your group)

•ProgramDVD (videos, helpful suggestions, and resources)

•Activitiesandfundraisingideas (dozens of tips to customize your Famine)

•Posters (plus all the other promotional materials you’ll need)

•TRIBE(take your group on a virtual journey to Ethiopia in the 2010 edition of our popular interactive game)

Plus,loadsofresources, ideas, and activities on the official Famine Web site: www.30hourfamine.org

get everythingyou need FREE

you’re helping save kids’ lives.

thank you!

P.O. Box 9716 34834 Weyerhaeuser Way S. Federal Way, WA 98063-9716

1.800.7.FAMINE (1.800.732.6463) www.30hourfamine.org


30 Hour Famine is an international movement to fight hunger and poverty. It will bring your group closer together, feed hungry children, and change our world forever.

The 30 Hour Famine Student Guide, along with all other Famine materials, is created for the purpose of World Vision’s 30 Hour Famine fundraising and marketing efforts only. Use for any other purpose is prohibited.

In part because of efforts like the 30 Hour Famine, since 1992 the total number of kids who die each day—most of them from preventable causes like hunger, poverty, and disease—has dropped by more than 10,000.

in other words . . .you’re making a huge difference!

30HF091143_0609 © 2009 World Vision. Inc.

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Design: Selena Koosmann

Production: Melissa Chow, Matthew Ip Writing: Ben Irwin, Shaun Kempston


Objective and strategy:This year’s theme, “On an Empty Stomach,” encourages youth to defy the conventional wisdom that running on empty means you can’t make an impact. In fact, through the 30 Hour Famine, teens can love God, raise funds, and feed the world—a simple idea with a life-changing impact. The design and messaging for this campaign is fun, bold, and empowering. The theme was integrated into over 60 print, video, and co-branded pieces, including preview materials that build excitement, event materials that keep the momentum going, and fulfillment materials that close the loop and set the stage for 2010.

My Legacy Campaign Client: Jim Bakke/Vicki Brummond | Release date: Fall 2009


“I always felt there was more I could do,” Beth

says. That’s why she decided to add a bequest to

World Vision in her will.

“I have been blessed through the years and just decided

that World Vision is the charity to leave my money to,”

she adds. “As long as there is one person in need, then

we are all in need. This gave me the opportunity to

contribute in ways I couldn’t otherwise.”

As a long-time World Vision supporter, Beth

knows that anyone can have a lasting impact.

“Listen to your heart,” she encourages. “What we do

in life has a far greater impact than we realize.”

You, too, can help children for generations to come. (see back)

Read more stories like Beth’s at www.worldvision.org/mylegacy.

To learn how you can include World Vision in your will, call 1.800.426.5753,

or return the reply card on the back.

fold

* There are three versions of this document on three different layers: 1. Sponsorship (SOURCE: 13160592/Stop 342/866.268.9350) 2. Single Gift (SOURCE: 13160593/Stop 342/866.268.9324) 3. Middle/Major Donor (SOURCE: 13160594/Stop 342/800.426.5753)See quotes for quantities of each version.

Estate tax laws are changing in 2009

Dear Friend,

I love a good story.

Whether it’s a child

rescued from hunger

or the testimony of

someone like Pat (see below), who’s been

helping children in need for well over 40

years, stories have the power to change lives.

Maybe that’s why Jesus told so many

parables. His stories lingered in people’s

hearts, never to be forgotten.

What will your story be? Whether you’ve

been blessed with a prosperous estate or

feel more like the woman who put her

two small coins into the temple treasury

(Mark 12), you have a legacy to leave.

You have a story worth telling.

At World Vision, we are honored to be

part of your story.

Sincerely,

Rich StearnsPresident, World Vision U.S.

FROM THE PRESIDENT’S DESK

Are your plans up to date?A new tax law went into effect on January 1, eliminating the federal estate tax for most people. As a result, many Americans stand to benefit from immediately updating their plans.

New tax laws are one of many reasons to review your estate plan regularly. It may be time for an update if you’ve experienced changes to any of the following:

•Yourfinancialsituation

•Yourlovedones’needs

•Yourcharitableinterests

•Yourbeneficiarychoices

To learn how new tax laws or other life changes may affect your estate plan, call one of our gift planning staff today at 1.888.511.6441.

(Read more of Pat’s story on the reverse side.)

gift planning | spring 2009

“ World Vision is by far the most rewarding and secure investment

I’ve ever made.” –Pat, part of the World Vision family since 1963

GP091034_NwsLetter1_F.indd 1 2/9/09 2:36:02 PM

World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. Motivated by our faith in Jesus Christ, we serve alongside the poor and oppressed as a demonstration of God’s unconditional love for all people. World Vision serves all people, regardless of religion, race, ethnicity, or gender.

34834 Weyerhaeuser Way S. P.O. Box 9716 Federal Way, WA 98063-9716

“ I just want to thank Him by helping His little ones.”

Leave a legacy for the world’s children

A bequest costs you little or nothing now—yet enables you to give more than you could have during your lifetime.

When you name World Vision as a beneficiary of your will, trust, retirement assets, or life insurance policy, you can ensure that children receive the help they need for years to come.

1.888.511.6441 | [email protected]

We’re here to help. Whether you’ve already decided to include World Vision in your estate plan or are just considering your options, our gift planning staff is available to answer your questions. Call us today or complete and return the enclosed reply card.

Read more stories like Pat’s—at www.worldvision.org/mylegacy

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World Vision Gift Planning

Blessing. Gratitude. Generosity. These are the defining marks of Pat’s life. “God has always given me plenty so I can be a blessing to others,” she says.

Having been a child sponsor for the best part of five decades, Pat recently decided to

add World Vision to her estate plan, too: “You’re the beneficiary on my IRAs, CDs,

and even my house when my husband and I no longer need it.”

Now, she says, “I can have the satisfaction of knowing that the money I don’t need

will be put to good use. Supporting children through World Vision is by far the most

rewarding and secure investment I have ever made.”

GP091034_NwsLetter1_F.indd 2 2/9/09 2:36:12 PM

Tell us yours . . .

You have a legacy to leave. You

have a story worth telling. At

World Vision, we are honored

to be part of your story.

We’re here to help you plan your legacy.

Creative Solutions TeamAccount Management: Holly Cockerham

Traffic Coordination: Ashley Wilson, Rae Kelly


Design and Production: Selena Koosmann, Sandy Allnock

Writing: Ben Irwin


Objective and strategy:The “My Legacy” campaign was developed to cultivate donors and establish the Gift Planning team as a resource and partner for them. The campaign comprises mobill inserts, Web testimonies, ads, and three mailings that include newsletters with information on topics like estate planning and gift annuities, plus tips such as changes to estate-tax laws and key questions to ask attorneys about planned giving. The creative strategy is based on donor testimonies told in the donors’ own words—compelling, third- person endorsements of the impact and lasting legacy made possible through planned giving.

World AIDS Day 2009Client: Kristie Urich | Release date: November 2009


Creative Solutions TeamAccount Management: Lisa Myers

Traffic Coordination: Ashley Wilson, Rae Kelly


Design and Production: Matt Spangler, Roberto Diaz

Writing: Ben Irwin


Objective and strategy:This year’s campaign theme, “… not my HIV,” highlights the uni-que bond between mother and child. The tone communicates warmth and strength—calling to mind a mother’s love and quiet determination to protect her child from harm. Rather than por-traying HIV-positive mothers as victims, the copy is hopeful and empowering, encouraging readers to imagine “what could be” if we join together to end mother-to-child transmission. This is not only what HIV-positive mothers hope for their children; it is a rallying cry for everyone who is determined not to allow HIV to be passed to an innocent generation.

Complex is easy. Simple is hard. Keep the main thing the main thing.


Creative Solutions Creed #6

support local warmingthis Christmas season . . .

donate winter clothing to theBread of Life Missionwhat: donate gently used clothing for men, women, and children:

socks raincoats pants warm hats scarves heavy jackets gloves shoes and more

where: drop off items in the collection barrels in Creative Solutions

when: by December 18Sponsored by Ralphie

and Creative Solutions.

You! We thank you so much for your generosity, benefiting the many homeless on who are living on the streets in Seattle. The bins were filled to over- flowing with warm clothes you contributed! Thank you!

World Vision/Creative Solutions was recently given the distinction of Non-Profit Merit in the 2010 In-House Design Awards edition of HOW Magazine. Featured projects were: End Malaria materials and the 2009 30 Hour Famine materials.

what inspires us: in the news:

words we live by:

cs folio winter 2010

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