cs 410 group yellow october 14, 20151yellow group, fall 2010

CS 410 Group Yellow

April 21, 2023 1Yellow Group, Fall 2010

OutlineTeam StructureSocietal ProblemSolution AnalysisTechnical AnalysisFinancial AnalysisCustomerRisk AnalysisSources


Team Structure


Team Communication

Skype conference meeting every Tuesday and Thursday 10:30-12:00

Live meeting every weekYellow team wikiYellow team forum


Societal Problem

Rising tuition expenses and declining scholarship funding make college less affordable for students.


Problem Characteristics

Fewer student scholarships Fewer college enrollments Higher drop out rates Stressful college student experience

Rising College Expenses


Source: Council for Aid to Education

Tuition IncreaseOn average, tuition rates will increase at about

twice the general inflation rate.From 1958 to 2001, the average annual tuition

inflation rate was between 6% and 9% (1)

ODU tuition increased 7% this year.“…tuition and fees at ODU have risen 80 percent

since a state-imposed tuition freeze was lifted in 2002.” (2)

1. http://www.finaid.org/savings/tuition-inflation.phtml

2. http://hamptonroads.com/2010/04/odu-board-approves-7-percent-tuition-increase


Declining DonationsAccording to the American Association of

Fundraising Counsel, total giving was down 3.6% in 2009, the largest decline since 1956.

Contributions to colleges and universities were down 11.9% , the greatest decline ever recorded, according to a 2010 report by the Council for Aid to Education.


Poor Economy


Ineffective products on the marketUnnecessary overheadMinimal LOB application integrationLimited in capabilities & earning potentialMinimal Transparency

April 21, 2023 Yellow Group, Fall 2010 10

Current Donation Process


Current Manual Overhead Process


IssuesUnnecessary overhead

Minimal LOB application integration

Limited in capabilities & earning potential

Minimal Transparency



• Minimize fundraiser processing overhead

o Reduced processing fees

o Automated integration with existing LOB

applications

• Maximize fundraiser earning potential

o Social network integration

o Mobile donation support

o Automated donor notifications

• Manage fundraiser with more flexibility

o Custom fundraisers

o Added transparency

o Automated tax forms e.g 990 and “Thank You”

letters

Return on Investment

Will NotReplace existing LOB applications

Add additional overhead to additional business

processes

Support call center fundraising


Social Network Usage


Source: Alexa

Social Networking Integration


Facebook Twitter

•More than 500 million active

users

•Average user has 130 friends

•People spend over 700 billion

minutes per month

•Over 15 million active users

•50 million tweets per day in

2010

Sources: Facebook, PC World

Virginia Schools on Social NetworksSchool Facebook

“Likes”Twitter

Followers

George Mason 34,790 925

James Madison 19,226 2,586

Old Dominion 14,099 1,126

Radford 8,101 1,822

University of Virginia 35,379 5,055

Virginia Commonwealth 35,285 391

Virginia Military Institute 4,938 *308

Virginia Tech 50,625 5,385

William and Mary 18,664 3,660


* This is for VMI athletics. There is no Twitter account for the school itself.

Mobile DonationsOver $30 million dollars raised via mobile so far!

80% of Americans use a cell phone

Over 20 mobile donation campaigns supported Haiti


Source: MSNBC

How will new system work?


Donor Notifications


Credit Card Donation Process


Mobile Donation Process


LOB Application Integration Process

Fall 2010 - April 21, 2023 26Yellow Group, Fall 2010

Software Technology Stack


Estimated Man Hours: 2080 (approximately one year)Estimated Cost: $150,000

Cloud Services Platform• 5 million page views per month for

FREE

• Highly available & fault tolerant

platform

• 99.9% uptime service level

agreement

• Same infrastructure that supports

Google’s products

• Low maintenance overheadSource: Google App Engine


App Engine Resource Expenses

ResourceFree Default Quota

Billing Enabled Default Quota

Stored Data (billable)

1 GB1 GB free; no maximum

Number of Indexes

200 200

April 21, 2023 29

Resource Unit Unit cost

Outgoing Bandwidth

gigabytes $0.12

Incoming Bandwidth

gigabytes $0.10

CPU TimeCPU hours

$0.10

Stored Data

gigabytes per month

$0.15

Recipients Emailed

recipients $0.0001

Yellow Group, Fall 2010

Cost Comparison


uRaise Acceptiva YourMembership DonorPerfect

Sign-up Fee $0 $199 $1,495 (one-time fee)

-

Monthly Fee $40 $34.95 $124.59 per month if paid over one year

$39 (express version)

Payment System Fee $8/month $10/month - -

Payment Transaction Fee

$0.20 $0.25/donation - -

Recurring Transaction Processing

$8/month $10/month - -

Sources: Acceptiva, YourMembership, DonorPerfect

Market Analysis

April 21, 2023 31

uRaise Acceptiva YourMembership DonorPerfect

Mobile donations X

Call center donations

Online credit card donations X X X X

Create your own fundraiser X

Monitor funds X X X

Fundraiser event updates X X X

Social network integration X X

Yellow Group, Fall 2010

Sources: Acceptiva, YourMembership, DonorPerfect

Customer

Universities that need to:

maximize donations

minimize overhead

increase fundraiser transparency


Customer Base

Source: National Center for Education Statistics

5% market share = Profit in 4 months


RisksCustomer Risks

Customer data compromisedTechnical Risks

App Engine server failureFinancial Risks

Unwillingness of Universities to use the toolLegal Risks

Credit card information stolen


Risk MatrixKey

Customer Risks:C1 – Customer data compromised

Technical RisksT1 - App Engine servers fail our

Financial RisksF1 - Unwillingness of universities to use the tool

Legal Risks: L1 – Credit card information stolen


AppendixInterview with Office of Development and Alumni Relations

Email by Anita D Freeman


Interview with Office of Development and Alumni Relations

Wednesday October 20, 2010 4:00pm

Natalie MacCall-Accounting Director

Jonas Porter-Director of Information Systems

According to Jonas Porter, Director of Information Systems, it costs $36.00 to process a single donation with their current process. These means that small donations are not worth the effort given the overhead.

Even with the overhead, the Donations Relations staff encourage small donations. The staff is focusing on establishing university affinity with the donator to secure large endowments to the University, thus making small donations crucial to the plan.

Old Dominion University uses Acceptiva to allow donators to contribute money to the University at any time using a web browser.

After sending a donation, the Acceptiva system distributes the money to ODU. This requires much wasted time and overhead to integrate the donations from Acceptiva to ODU's donation management product, Millineum

The email's from Acceptiva stating that a donation has been sent must be compiled and then has to be manually downloaded to integrate the data into the Millineum SQL server.

ODU has looked into mobile donations but the fees and overhead associated with it has not made it cost effective.

The Vice President of Development at ODU has showed increased interest in integrating social networking to tap into the community and increase donations.

ODU uses a social networking community for ODU alumni but it has not had much alumni involvement because most people use Facebook.


Sources"Giving Statistics." U.S. National Park Service -

Experience Your America. Web. 25 Oct. 2010. <http://www.nps.gov/partnerships/fundraising_individuals_statistics.htm>.

Council for Aid to Education. "CONTRIBUTIONS TO COLLEGES AND UNIVERSITIES DOWN 11.9 PERCENT TO $27.85 BILLION GREATEST DECLINE EVER RECORDED." Web. <http://http://www.cae.org/content/pdf/VSE_2009_Press_Relsease.pdf>.

"Enrollment in Educational Institutions, by Level and Control of Institution: Selected Years, 1869-70 through Fall 2018." National Center for Education Statistics (NCES) Home Page, a Part of the U.S. Department of Education. Web. 25 Oct. 2010. <http://nces.ed.gov/programs/digest/d09/tables/dt09_003.asp?referrer=report>.


Sourceshttp://www.blackbaud.comhttp://www.yourmembership.com/pricing/http://acceptiva.com/pricing.htmlhttp://www.donorperfect.com/fundraising-software/

pricing.asphttp://code.google.com/appengine/docs/

quotas.html"Mobile Giving: Organizations Collecting Donations by

Text | Mobile Commons." Web. 25 Oct. 2010. <http://www.mobilecommons.com/blog/2010/01/mobile-giving-how-your-organization-can-start-collecting-text-donations/>.


SourcesChoney, By Suzanne. "Mobile Giving to Help Haiti

Exceeds $30 Million - Technology & Science - Wireless - Msnbc.com." Breaking News, Weather, Business, Health, Entertainment, Sports, Politics, Travel, Science, Technology, Local, US & World News- Msnbc.com. Web. 25 Oct. 2010. <http://www.msnbc.msn.com/id/34850532/ns/technology_and_science-wireless/>.

www.alexa.com


cs 410 group yellow october 14, 20151yellow group, fall 2010

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