crystal ho portfolio
DESCRIPTION
a Hong Kong Design student in Hong Kong Polytechnic University 2013 PortfolioTRANSCRIPT
C R Y S T LH O / S
P O R T F O L I O
2 0 1 3
D E S I G N W I T H
E N D L E S S
C R E A T I V I T Y
&
P O S S I B I L I T I E S
How to look taller
Author & Book Designers: Crystal Ho Ching Lam
TYPEIdentity
YEAR2011
1VICTORIA HARBOUR ICON COMPETITION Student Group Finalist Entries
The government in order to develop a unique,
dedicated and consistent visual identity for
the Harbour organized the “Eye - On Victoria
Call for Victoria Harbour Icon Design”.
The design reveals the special coastline of
the Harbour and its aesthetics by using water
bubbles to form the shape of the Harbour in
between Hong Kong & Kowloon.The bubbles
also mean pearls representing the Pearl of
Orient, which refer to Hong Kong.
D E S C R I P T I O N
/
TYPEInteractive Media/UI Design/Service Design
YEAR2012
2NU FAMILYEat Heatherir, Eat Together
“You are what you eat.”
Nu Family aims at providing consumer-cen-
tered information of the family monthly
nutritional intake. It turns inefficient nutrient
label into a playful, informational, knowl-
edgeable, and engaging family activities,
by promoting healthy diet and lifestyles.
/
In line with MoneyBack will take family as
basic unit. The system includes: 1. Highly
customized content, 2. Up-to-date consumer-
centered information, 3. Healthy advice and
suggestions based on their in-store pur-
chase record. To avoid difficult terminology
and complex data conversion methods,
the system will provide instant advices and
recommendations in layman’s term so as
to help the family best choose food and
recipes based on their health, nutritional
intakes and preference.
D E S C R I P T I O N
M O B I L E A P P
I N F R A S T R U C T U R E
O N L I N E G A M E
M O N T H L Y R E P O R T
TYPEBranding/ Visual Identity
YEAR2012
UP & DAWNNight Hiking Service
3
D E S C R I P T I O N
Up & Dawn is a night hiking activity organ-
iser for adventurous young adults who are
looking for great sceneries of Hong Kong
natural environment. Unlike other hiking
organisers, we provide safer, easier and
more playful experience to participants.
“Up & Dawn” can be “Up & Down” imitat-
ing the action of hiking. ”Dawn” means
the first appearance of light in the sky
before sunrise.Using the shape of letter
A,W, N to indicate mountains.
/
/
EXPERIENCE YOUR NIGHT HIKING!
AEEFI LL THE DOWN
www.up&dawn.com
EXPERIENCE YOUR NIGHT HIKING!
FI LL THE UPEE
www.up&dawn.com
EXPERIENCE YOUR NIGHT HIKING!
TYPEPublication Design/Illustration
YEAR2013
HOW TO LOOK TALLER
4
4
D E S C R I P T I O N
A book teach people how to look taller in
both practical and funny ways.
In order to match with the content and
make it funnier. The clear graphics style is
used and illustraion is exaggerated.
/
/
Flared, high waist pants give the illusion of longer legs. Flare jeans are flattering because they elon-gate your leg when paired with chic heels. The higher the better!
Here’s another way to look taller that also helps you look thinner: wear tighter clothes. No one is talking about so tight you can’t sit down (or bend over) but tight enough to show off your body and create, say it with me, long lines.
Wearing a skirt/dress with a slit up the side (or up the back or front for
that matter) will definitely make you look taller.
TYPEIdentity
YEAR2013
RE.吧Brewery & Bar
5
5
D E S C R I P T I O N
RE. 吧 is a bewery and bar that will
hold the core elements and values of
the old historical Kwun Tong. The busi-
ness provides a pleasant experience
for customers whether they either want
to: relax and/or share their collective
memories. Furthermore, it aims to
restore and retain the image of Kwun
Tong as it was between1950’s-1970s
until it started to deteriorate.
/
The name originates from the words
renew, redevelop, redesign, reborn,
reused to promote the idea something
being used or done again. ‘巴/吧’ is
the same pronounciation with ‘bar‘.
TYPEInformation Design
YEAR2013
PICTOGRAM & SUPERGRAPHICSFOR INNOVATION TOWER
6
6
6
5
D E S C R I P T I O N
/
The Innovation Tower of Hong Kong
Polytechnic University will be opened
soon. Design for wayfinding system
and pictogram are needed.
/
The set of pictograms is designed by
using outlined stroke with gap. it is
wanted to be casual and innovative
but at the same time it is a tower of an
education institute. Therefore, rounded
strokes and corners collaborating
with some right angles mainly form
the pictogram. The simple stroke and
composition are aimed at enhancing
the legibility and communication of
the pictogram meaning.
D E S C R I P T I O N
The 4 disciplines supergraphics
are designed according their own
charateristics with using the picto-
gram grids and black, outlined idea.
The english short form and chinese
name of the disciplines form the
whole supergraphics. It is easy to
recognized and understand by using
topography with the streams charac-
teristics. Bilingual design (English and
Chinese) is suitable and one of the
special culture in Hong Kong. As a
Hong Kong Design Institute, bilingual
design is also frequently used so it
is interesting and unique to have a
bilingual supergraphics in the tower
to indicate the design disciplines.
