cruz presentation final b
TRANSCRIPT
![Page 1: Cruz presentation final b](https://reader037.vdocuments.us/reader037/viewer/2022110123/55bdb51abb61eb2f1c8b4652/html5/thumbnails/1.jpg)
PR
OPO
SA
L
Mark A. Cruz DDS
![Page 2: Cruz presentation final b](https://reader037.vdocuments.us/reader037/viewer/2022110123/55bdb51abb61eb2f1c8b4652/html5/thumbnails/2.jpg)
MIS
SIO
Ncreative GOAL
...a visionary & upbeat world leader who is uniquely qualified to articulate & take action on the many opportunities that exist in medicine in general and dentistry specifically.
To present MARK A. CRUZ DDS as...
![Page 3: Cruz presentation final b](https://reader037.vdocuments.us/reader037/viewer/2022110123/55bdb51abb61eb2f1c8b4652/html5/thumbnails/3.jpg)
TA
SK
S
creative OBJECTIVES
LOGOLOGO & tagline re-designed KEYNOTEKEYNOTE presentation electronic BROCHUREBROCHURE build 3 BUCKETS3 BUCKETS videotaped & edited LECTURELECTURE extensive e-mail marketing
CAMPAIGNCAMPAIGN
![Page 4: Cruz presentation final b](https://reader037.vdocuments.us/reader037/viewer/2022110123/55bdb51abb61eb2f1c8b4652/html5/thumbnails/4.jpg)
BR
AN
DIN
G
a symbol of the brand that is immediately recognizable
Create Logo & Tagline
MOVING PEOPLE ALONG WITH MEDIA
![Page 5: Cruz presentation final b](https://reader037.vdocuments.us/reader037/viewer/2022110123/55bdb51abb61eb2f1c8b4652/html5/thumbnails/5.jpg)
PR
ES
EN
TA
TIO
N
Re-design existing presentation to reflect quality of brand...
Be consistentDesign Toward The AudienceUse images Intelligently & MetaphoricallyBreak Complex Data DownKeep It Simple (Use A Handout for Detail)
![Page 6: Cruz presentation final b](https://reader037.vdocuments.us/reader037/viewer/2022110123/55bdb51abb61eb2f1c8b4652/html5/thumbnails/6.jpg)
DIR
EC
T S
ALE
SDesign Electronic Brochure for Course Offering
A Clear Articulation of the Problem Readers/Viewers Have Show General Benefits Present Credentials & Video Testimony Show Personal Benefits Provide Testimonials Make a Clear Concise No-nonsense offer Use A Metaphor to Overcome Price Objections
Provide The Solution
Use Scarcity
Use A Strong Call To Action
Compile a strong list of e-mail addresses for video based e-
mail campaign
![Page 7: Cruz presentation final b](https://reader037.vdocuments.us/reader037/viewer/2022110123/55bdb51abb61eb2f1c8b4652/html5/thumbnails/7.jpg)
VID
EO
Taping & Editing of Live Event
![Page 8: Cruz presentation final b](https://reader037.vdocuments.us/reader037/viewer/2022110123/55bdb51abb61eb2f1c8b4652/html5/thumbnails/8.jpg)
ExtendedMedia-RichE-mailCampaign
VID
EO
![Page 9: Cruz presentation final b](https://reader037.vdocuments.us/reader037/viewer/2022110123/55bdb51abb61eb2f1c8b4652/html5/thumbnails/9.jpg)
5 to 10 Page Scalable Web-site WITH 3 BUCKETS
PROMOTIONPROMOTION DIGITAL STOREDIGITAL STORE ON-LINE FORUMON-LINE FORUM
ME
DIA
AS
SE
TS
![Page 10: Cruz presentation final b](https://reader037.vdocuments.us/reader037/viewer/2022110123/55bdb51abb61eb2f1c8b4652/html5/thumbnails/10.jpg)
Mark A. Cruz DDS
![Page 11: Cruz presentation final b](https://reader037.vdocuments.us/reader037/viewer/2022110123/55bdb51abb61eb2f1c8b4652/html5/thumbnails/11.jpg)
Mark A. Cruz DDS
![Page 12: Cruz presentation final b](https://reader037.vdocuments.us/reader037/viewer/2022110123/55bdb51abb61eb2f1c8b4652/html5/thumbnails/12.jpg)
Mark A. Cruz DDS
![Page 13: Cruz presentation final b](https://reader037.vdocuments.us/reader037/viewer/2022110123/55bdb51abb61eb2f1c8b4652/html5/thumbnails/13.jpg)
Mark A. Cruz DDS
![Page 14: Cruz presentation final b](https://reader037.vdocuments.us/reader037/viewer/2022110123/55bdb51abb61eb2f1c8b4652/html5/thumbnails/14.jpg)
Mark A. Cruz DDS
![Page 15: Cruz presentation final b](https://reader037.vdocuments.us/reader037/viewer/2022110123/55bdb51abb61eb2f1c8b4652/html5/thumbnails/15.jpg)
Mark A. Cruz DDS
![Page 16: Cruz presentation final b](https://reader037.vdocuments.us/reader037/viewer/2022110123/55bdb51abb61eb2f1c8b4652/html5/thumbnails/16.jpg)
RO
CK
STA
R
Mark A. Cruz DDS