crushcrypto ico review te-food (tfood)...ico review: te-food (tfood) decentralized produce and...

ICO Review:

TE-FOOD (TFOOD)

Decentralized Produce and Livestock TracingFebruary 10, 2018

PROJECT OVERVIEW

What is TE-FOOD?

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• TE-FOOD is a successful food

traceability solution that began in 2015.

• It is already used by 6,000+ companies,

managing more than 400,000

transactions per day and reaching 30

million people.

• The company that developed TE-FOOD’s

system, Erba 96 Ltd., has been around

since 1996 with numerous successful

projects (Hungarian Post, Budapest

Airport, Hungarian National Toll

Payment Services, SuperShop, etc.).

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PROJECT OVERVIEW

Moving to blockchain


• TE-FOOD is creating

an inexpensive,

scalable solution for

transparent tracking,

securing, and ensuring

quality of transported

food being

transported globally.

• The goal is to provide

transparency (both

geographically and

chronically) to all

parties involved.

CURRENT STATUS PLANNED DEVELOPMENTS


PROJECT OVERVIEW

How it works


• TE-FOOD will train businesses, farms,

suppliers, butchers, and transporters in their

network to use their app and QR codes to

scan and log livestock, and other fresh foods

in transport from departure location (i.e. the

farm) to processors (i.e. butchers) to the

market, and every step in between.

• The other part is conscientious consumers

that want to know what kind of journey their

food has been on. They can then scan and

verify the timeliness of the food deliveries to

the market as well at the quality.

B2B APP B2C APP


PROJECT OVERVIEW

Process flow



PROJECT OVERVIEW

Development roadmap


TE Ltd. begins

development of

TE-FOOD in

cooperation with

Erba Ltd. (Q2)

Agreement

reached with the

government of Ho

Chi Minh City to

implement TE-

FOOD (Q2)

TE-FOOD launches

for tracking pig

and pork in the

HCMC region (Q4)

Chicken farm/egg

producer

employees trained

(10,000 total) (Q2)

Chicken and egg

tracking starts,

National Livestock

Registration

system starts in

Vietnam (Q3/Q4)

Food safety

sensors with

blockchain auto-

logging features

launch, expand

logging functions,

animal face

recognition; 2

additional target

countries will have

TE-FOOD market

presence (Q1/Q2)

TE-FOOD

International Ltd. is

founded (Q1)

Launch produce

and cattle tracking,

with expansion into

2 additional

countries. (Q2)

Launch seafood &

animal antibiotic

tracing, and TE-

FOOD marketplace

(Q3/Q4)

2015 2016 2017 20192018


TOKEN SALE OVERVIEW

TFOOD token sale summary

• Project name: TE-FOOD

• Token symbol: TFOOD

• Website: https://ico.tefoodint.com/index.html

• Hard cap: US$19.1M for 51% of total token supply

• Conversion rate: 1 TFOOD = $0.05

• Max market cap at ICO (fully diluted basis): US$37M

• Bonus structure: Week 1: 15%. Week 2: 12%. Week 3:

10%. Week 4: 5%. Additional bonuses for Volume:

$5,000+: 5%. $20,000+: 10%. $100,000+: 15%

• Presale or whitelist: Whitelist will be open for duration

of sale

• ERC-20 token: Yes

• Countries excluded: USA

• Timeline: From February 22 to March 22, 2018

• Token distribution date: Immediately

ICO SUMMARY


TOKEN DISTRIBUTION

51%44%

5%Public token sale

General reserve

Marketing pool

ALLOCATION OF REVENUES

60%25%

10%5% Market expansion

R&D

Operations

Legal

https://ico.tefoodint.com/index.html


PROJECT OVERVIEW

Use of TFOOD tokens


• Used as a medium of

exchange between

businesses and to

reward customers.

• Tokens can be used to

purchase higher quality

insight and food quality

analysis services.

• Value will be driven by

the number of working

partners and consumer

adoption.


THE TEAM

Who are the people behind TE-FOOD?


Dr. Trung Dao Ha

Co-CEO

Over 14 years’ combined experience

in various leadership, marketing, and

sales positions, such as being

honorary consul at the Austrian

Consulate in Vietnam, and his most

recent experience being co-Founder

of Thien Minh Group.

Erik Árokszállási

Co-CEO

Over 20 years’ experience as CEO of

Erba 96 Ltd., which is a small

business of 30 software experts.

Marton Ven

CMO

Over 20 years’ experience as IT

project manager at Erba 96 Ltd.

Istvan Szukacs

DevOps Blockchain Team

Over 14 years’ combined experience

in various leadership, marketing, and

sales positions, such as being

honorary consul at the Austrian

Consulate in Vietnam, and his most

recent experience being co-Founder

of Thien Minh Group.


OUR THOUGHTS

The opportunities


• The company works with some of the biggest retail chains/farming companies in Asia

such as C.P. Group, JAPFA, Lotte Mart, AEON, as well as the government of Ho Chi Minh

City, the largest city in Vietnam. Each one of them is a large volume purchaser, so it is

expected that TFOOD tokens will have heavy usage.


OUR THOUGHTS

The opportunities


• More advanced than other supply chain-related blockchain projects in both business

development (30 million customers) and technology (hardware & software developed).

TE-FOOD Ambrosus Modum WaBi Waltonchain

Token symbol TFOOD AMB MOD WABI WTC

Circulating

market cap*

US$19.1M US$72.7M US$58.4M US$69.3M US$543.9M

Description Fresh food supply and

quality ecosystem, which

tracks livestock and fresh

food from farm to table.

Food and medicine

quality ecosystem using

sensor hardware,

blockchain protocol, and

smart contracts.

Blockchain integrated IoT

temperature logger,

which track temperature

of pharmaceutical

products.

Product genuineness

verification combined

with a retail payment

solution and loyalty

system.

General traceability for

everything on

blockchain, based on

cutting edge RFID

technology.

Traction 6000+ business

customers, daily 400,000

transactions, 30 million

consumers; apps have

60,000+ downloads on

Google Play.

Product under

development; pilots

underway.

Product under

development; 3 pilot

projects (one of them is a

paid pilot).

Market tested as a pilot;

500 downloads on

Google Play.

Development phase;

pilot project for the

clothing industry

planned for September

2018.

* As of February 10, 2018 for Ambrosus, Modum, Wabi and Waltonchain per Coinmarketcap.


OUR THOUGHTS

The opportunities


• TE-FOOD has multiple products (QR code as well as RFID tags) to cater for different

types of products.

Plastic security

seals (1D/2D

barcodes)

Label stickers

(2D barcodes)

RFID tags Printed paper

bags (2D

barcodes)

TE-FOOD scale

labels (2D

barcodes)


OUR THOUGHTS

The opportunities


• With the use of TFOOD, small farms can

compete more effectively with the big

players because they can also ensure the

safety of their produce at a cost effective

manner.

• The team is very thorough in its

communication on their blog in terms of

their vision, their partnership agreements

(with the actual agreement posted),

company structure, and progress update.

This provides comfort to ICO participants in

the legitimacy of the project and

competency of the team.


OUR THOUGHTS

Our concerns


• The company has a strong

footprint in Vietnam, but their

ability to replicate the success

to other countries is

unproven because the food

and agriculture industry in

each country is very different.

• Profitability / going concern

issues if they are unable to

meet their fundraising targets.

TE-FOOD’S TARGET MARKETS


OUR THOUGHTS

What do we recommend?

For flipping: Positive.

• The idea, team, development progress, and token metrics are all above average. Certain previous

projects in the supply chain space have been well-received by the market so we believe this project

can also do well.

For long-term holding: Positive.

• TE-FOOD’s customers are some of the biggest grocery chain/farming companies in Asia. Very few

blockchain projects have a customer base as strong as TE-FOOD.

• Tracking food in a cost effect manner is a big use case for blockchain technology and we believe

this project has a good chance of being successful.



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