cruising for dollars
DESCRIPTION
Illustrates how Toronto's parking prices promotes congestion, burns gas, generates emissions and wastes drivers' time by encouraging people to 'circle' for cheap parking.TRANSCRIPT
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A Short Documentary
Cruising for Dollars
A tribute to
Donald ShoupAuthor of “The High Cost of Free-Parking”
A Dante’s Circle of Hell ProductionProduced and Directed by Bern Grush
Script at http://grushhour.blogspot.com/2008/02/objections-to-road-pricing-in-toronto.html
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Cruising for Dollars
[A Toronto Story]
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Employee lives 5km from office
…and decides to test a GPS road-use meter on his way to a meeting…
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But drives 8.25 km to get there
3.25 km search for $2/hr spot To avoid $8/hr garage He did not succeed IMPARK
made $8 Toronto
Lost $2 Got 65% extra pollution
Employee Lost 10 minutes Did 65% extra driving Burned 65% extra gas (etc)
Employer Lost 10 minutes
$8/hr
$2/hr
The city is losing many tens of millions annually by under-pricing
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What made him stop circling?
Gave up after 10mins
Hence, valued this time at < $36/hour
Many people are willing to circle longer
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Moral of the story
“Underpriced street parking carries a small, transient benefit to individuals who happen to be lucky on a
particular day, but it carries a large societal harm to all of us each day, every day.”
www.grushhour.com
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The other moral of the story
IMPARK, raised their daily maximum by $3 one week after this story was published in Parking Today!
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One Meter. One Bill.
Roads. Parking. Insurance. Rewards.
www.skymetercorp.com
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EXTRA SLIDES