CRUISE TOURISM : MALAYSIA’S EXPERIENCE

YONG EE CHIN

Ministry of Tourism and Culture, Malaysia

21.3 22.34 23.06

24.7 25.8

27.2

2013 2014 2015 2016 2017p 2018p

CLIA Global Ocean Cruise Passengers

(in millions)

GLOBAL CRUISE KEY FIGURES

27.2 million

passengers expected to

cruise in

2018

Mediterranean

15.5%

Others

13.9%

Capacity Share by Region

Caribbean

35.6% Australia / New Zealand / Pacific

6.0%

Alaska

4.3%

(Source: CLIA’s State of Asia Cruise Industry & Research Findings, Aug 2017)

South America

4.3%

Cruise tourism in Asia Growing Strong

20132017

43 66

Cruise Ships

+11%*

20132017

861

2,086

Cruises & Voyages

+25%*

20132017

1.51

4.24

Passenger Capacity

(million)

+29%*

(Source: CLIA’s State of Asia Cruise Industry & Research Findings, Aug 2017) * = Compound Annual Growth Rate (CAGR)

4.5 mil Passenger cruise in SEA by 2035

Up to

(Source: ASEAN’s Report on Cruise Development in Southeast Asia 2017)

76%*

2378 Port Calls

1156 Port Calls

737 Port Calls

468 Port Calls

407 Port Calls

JAPAN CHINA SOUTH KOREA MALAYSIA VIETNAM

2017 TOTAL PORT CALLS BY DESTINATION

393 Port Calls

SINGAPORE THAILAND TAIWAN HONG KONG INDONESIA

509 Port Calls

263 Port Calls

295 Port Calls

187 Port Calls

(Source: CLIA’s State of Asia Cruise Industry & Research Findings, Aug 2017)

393 SINGAPORE

477 JEJU ISLAND

581 BAOSHAN/

SHANGHAI

2017 MOST VISITED ASIA PORTS

213 NAHA/

OKINAWA

237 KEELUNG/

TAIPEI

247 NAGASAKI

341 FUKUOKA/

HAKATA

207 GEORGETOWN/

PENANG

263 HONG KONG

205 PUSAN/BUSAN

CHINA JAPAN HONG KONG SOUTH KOREA SINGAPORE

JAPAN TAIWAN JAPAN MALAYSIA SOUTH KOREA

(Source: CLIA’s State of Asia Cruise Industry & Research Findings, Aug 2017)

GOVERNMENT INITIATIVES UNDER MARITIME (CRUISE)

Straits Riviera Tourism Lab 2012

Establishment of Straits Riviera Council –

Malaysia Cruise Council (MCC) Malaysia Cruise Council 2012

- present Co-chaired by SG MOT & SG MOTAC

Supported by Straits/Borneo Riviera Working

Group & 8 Cruise Task Forces

Economic Transformation Programme

(ETP) 2010

Tourism as one of the 12 National Key Economic

Areas (NKEA) Tourism NKEA 2010

12 Entry Point Projects (EPP) across six themes

2010

EPP6 – Creation of Straits Riviera Playground

“Family Fun” Theme

Straits Riviera Playground

2011 Formulation of a Cruise & Ferry Integrated

Seaport Infrastructure Blueprint

Cruise tourism has continued to grow in Malaysia over the past few years…

CRUISE DESTINATIONS

IN MALAYSIA JETI STAR

CRUISE,

LANGKAWI

SWETTENHAM PIER

CRUISE TERMINAL,

PENANG

JETI LUMUT,

PERAK

BOUSTEAD CRUISE

CENTRE,

PORT KLANG

2016 682,063

pax

2015 534,821

pax

2014 352,322

pax

114% g r o w t h

Cruise Passengers

KOTA KINABALU

PORT,

SABAH

MELAKA MARINA,

MELAKA CITY

KUCHING

PORT,

SARAWAK

BINTULU

PORT,

SARAWAK

KUANTAN PORT,

PAHANG

PULAU REDANG,

TERENGGANU

PULAU

TIOMAN,

PAHANG

SANDAKAN

SABAH

TAWAU

SABAH

2017

924,885

pax

Number of international cruise call

to Malaysia

421

487

435

599

628

2014 2015 2016 2017* 2020

MARITIME INITIATIVE - C R U I S E I N M A L A Y S I A

P R O M O T I O N A L Thomson Cruises & Malaysia

Cruise Winter Programme

2018/2019

Seatrade Cruise Global

TUI Group Management

Site Visit

Malaysia – A

Preferred Cruise

Destination

(Brochure 2nd

Edition)

M O V I N G F O R W A R D New Venture for Malacca

A National Project

Supported by Government

Economic Transformation

Plan

Tourism Island Status

V I S I T M A L A Y S I A 2 0 2 0

T H A N K Y O U