Croydon BID making a difference

Annual Report 2014-2015

About Croydon BIDCreated, funded and managed by the town centre business community since 2007, our ambition is for Croydon to be increasingly regarded as one of the premier destinations in south London in which to work, live, visit and do business.

Geographically, we are one of the largest Business Improvement Districts in the country, covering virtually the entire town centre. We represent around 580 levy-paying organisations which include many well-known brands and businesses in the retail, office, leisure, hospitality and public sectors.

Our activities focus on five priority areas that businesses tell us are important for ensuring Croydon’s success, namely:

• Our town centre should be welcoming

• Our streets should be safer, cleaner and more attractive

• Visitor numbers should increase

• Accessibility and wayfinding should be improved

• Business interests should be strongly represented

All our work is funded through a mandatory 1% levy collected from businesses in the BID area with a rateable value of £40,000 or more. In 2014-2015, this generated an income of £1.1 million. This income was supplemented by additional cash and in-kind contributions raised, worth around £406,000, bringing the total invested in the town last year to approximately £1.5 million.

CONTENTS

Chairman’s Statement 04 Chief Executive’s Statement 05 Safer Streets 06 Cleaner & Greener 10 Perception & Image 14 Festivals & Events 18 Wayfinding & Accessibility 22 Business Engagement 26 Financial Summary 30 Structure 31

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Chairman’s StatementTake one glance at the series of cranes already towering above our skyline and there can be no doubt in anyone’s mind that Croydon has begun a remarkable journey that will radically transform the appearance and ambience of our town centre and lead to a major step-change for businesses operating here.

With £5.2 billion worth of private and public sector investment earmarked for our town over the next five years, Croydon is set to experience change on an unprecedented scale, at the heart of which lies the planned re-development of the Whitgift and Centrale Shopping Centres at a cost of over £1 billion. Add to that the proposed creation of over 8,000 new homes, 2.8 million square feet of office space and £50 million of public realm improvements and the scale of future change is truly exciting.

In the interim, however, it is important not to lose sight of the many physical and economic challenges that our town centre community will encounter during this period of transition. In that regard, we will continue to work closely with Croydon Council, the Metropolitan Police, Transport for London and all other interested parties, to ensure that, as a levy payer, you have all the support you need.

With major regeneration of the town centre never far from all of our minds, we have continued to work hard throughout the year to ensure we are well placed to represent your views as an independent body, influencing key economic decisions every step of the way, including responding to the Airports Commission Inquiry into airport expansion in the South East.

We also have successfully delivered a number of significant and innovative projects in the town centre and these are described in more detail in this report.

I would like to place on record my thanks to you for your continued support of Croydon BID and particularly mention the members of our Board, who continue to offer their time, expertise and knowledge freely and voluntarily, so that Croydon BID continues to make a difference. The Croydon BID Board works tirelessly with the executive to review progress and budgetary expenditure to ensure that resources have been allocated judiciously and with due governance to achieve maximum impact for the town centre.

Our annual report underlines the exceptional value achieved in 2014-2015 in a wide variety of areas and is testament to the hard work, dedication and commitment displayed by the entire executive team, led by its Chief Executive Matthew Sims.

Croydon BID will continue to work with you in the year ahead to deliver projects that add value to your business and to optimise the opportunities that regeneration of the town centre will present.

Andrew Bauer Chairman

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Chief Executive’s StatementThe added value that our projects and services bring to the town centre continues to make a significant difference, as evidenced by the progress made throughout 2014-2015.

As Croydon’s revitalisation gains momentum, the relevance and importance of these projects will undoubtedly increase in significance as new challenges and opportunities materialise.

Delivering safer streets continues to be our number one priority and, during the year, important strides have been made to cut crime and anti-social behaviour, through our continued funding of ten extra police officers and initiatives spearheaded by the Croydon Business Crime Reduction Partnership.

Improving and maintaining the appearance of our streets also remains an important aspect of our work. Deep cleaning of the town centre coupled with the targeting of specific ‘grot spot’ areas has resulted in a dedicated three-days per week service while our commitment towards enhancing the town’s appearance continues to grow, through a focused effort on adding colour to otherwise neglected areas.

In a mission to bring something fresh and new to the town centre this year, we took our festivals and events programme to a new level with the launch of our regular, ‘Street LIVE!’ entertainments programme and the spectacular pyrotechnics display which helped provide a sparkling finale to our Christmas lights switch-on. All of this was only to be capped – for some at least – by our staging of eventual 2014 ‘X Factor’ winner, Ben Haenow’s homecoming back to Croydon, bringing 5,000 extra visitors into the town centre.

Engaging with businesses continues to be of crucial importance and in 2014-2015, we introduced a series of topical events to keep businesses up-dated on developments, policy changes and issues affecting the town centre, including plans for re-development of the Whitgift and Centrale Shopping Centres, the proposed expansion of Gatwick Airport and local policing.

With the scale and potential impact of Croydon’s future re-development never far from our minds, we commissioned an independent feasibility study in the autumn, to enable us to ensure our organisation and services are appropriately structured to meet both the current and anticipated rise in demand for information and way-finding guidance. As a result of its findings and the subsequent termination in January 2015 by the landlords of our lease, the Board took the decision to plan for the closure of the Croydon Visitor Centre in 2015 and to focus instead on the introduction of a roving, way-finding information, advice and guidance service.

Like most businesses, our focus remains on the short, medium and long-term future and how we can best support you as the challenges of regeneration take their hold. I am confident that we are well placed to meet these challenges head-on as Croydon begins the next stage of its journey.

We look forward to working with you so that our ambitions for the town centre are realised.

Matthew Sims Chief Executive

Through highly effective partnership working and the implementation of a number of important initiatives to reduce crime and anti-social behaviour, we have made significant progress towards achieving that goal during the year.

Our match-funding agreement with the Metropolitan Police to provide additional resource in the town centre continued for the seventh consecutive year and the additional police presence undoubtedly has helped to deter and cut crime and provide reassurance to the public. We also continued to match-fund extra British Transport Police resource on key dates across the year, including Christmas and Bank Holidays, to provide practical support and reassurance to the travelling public.

Our intelligence-sharing Croydon Business Crime Reduction Partnership now has an active membership of 250 businesses and in May received the accolade of a distinction in the national, Safer Business Awards scheme, being praised for its excellent working practices and energy in tackling crime.

Our close, collaborative working relationships with, amongst others, the Metropolitan Police, British Transport Police, Safer Croydon Partnership and the Joint Agency Group have served us well throughout the year, helping the CBCP to spearhead several initiatives in the town centre to improve security and feelings of safety. Key areas of focus have included the installation of 90 ‘Alcohol-free Zone’ signs reinforcing the message that street drinking is an offence, a crackdown on street drinking and begging and dealing head-on with prolific offenders by banning them from members’ premises.

As a result, overall reported crime in the town centre has fallen by 5.74% over the year and there has been a 33% reduction in thefts from a person, a 38.5% reduction in thefts from a motor vehicle and both burglaries and robberies have fallen – by 15% and 12% respectively.

Safer StreetsEnsuring the comfort, safety and well-being of everyone using the town centre, whether for work, business or pleasure is our top priority.

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Making a difference

5.74% reduction in reported crime

27 prolific offenders banned from members’ premises in the town centre

33% reduction in thefts from a person

26 arrests and 830 alcohol seizures as a result of targeting street drinkers

38.5% reduction in thefts from a motor vehicle

300 people attended our workshops and briefings

25% increase in CBCP membership

15%

12%

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reduction in burglaries

reduction in robberies

late night revellers assisted as a result of our financial support for Croydon’s Street Pastors

• Increased membership of the CBCP by 25% and improved use of its secure intelligence-sharing website, boosting exchanges between members on over 550 known offenders.

• Held over 20 separate intelligence-sharing meetings with the Metropolitan Police, Croydon Council, businesses and other key partners, to produce a co-ordinated and proactive approach towards deterring and detecting crime.

• Supported Croydon Council’s re-launch of the Safer Croydon Radio Scheme, using new digital radio technology and CCTV surveillance to track and apprehend known offenders. So far, 144 organisations have joined the scheme and the number is steadily growing.

• Heightened focus on tackling drink-fuelled crime and disorder through continued implementation of the PubWatch banning scheme and support for the voluntary introduction of breathalysers in licensed premises to deter the growth of pre-loading on alcohol.

• Together our BusinessWatch and PubWatch banning schemes have led to 27 individuals being excluded from members’ premises and a further 64 have received warning letters from PubWatch about their unacceptable behaviour.

• Working with the Police, Croydon Council, Turning Point and other drug and outreach services, launched the Croydon Safer Streets initiative to introduce a holistic approach to the twin problems of persistent street drinking and begging.

• Targeting of street drinkers resulted in 26 arrests and over 830 alcohol seizures.

What We DeliveredWe want everyone’s experience of Croydon town centre to be a safe, comfortable and positive one. Over the year, therefore, we:

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• For the second successive year, we sponsored and helped organise the nationally-acclaimed Croydon Best Bar None Awards Scheme which aims to cut alcohol-related crime and disorder by formally recognising responsible licensed premises management. Once again, all 31 venues that applied succeeded in gaining Best Bar None accreditation status. This year’s awards also received an added boost through support from the Croydon Advertiser newspaper, when 10,000 votes were cast by members of the public in an on-line poll for four ‘People’s Choice’ Award categories.

• Provided financial support to the Croydon Street Pastors, to enable practical help and assistance to be provided in over 120 cases, where late-night revellers had fallen victim to crime or were worse for wear and had difficulty getting home safely.

• Organised and supported a range of business briefings, training sessions and workshops focused, amongst other things, on conflict management and personal safety, counterfeit currency, anti-terrorism awareness and supporting first time youth offenders, with over 300 people attending.

• Delivered a series of crime prevention and personal safety campaigns and events to raise awareness of the wide range of security initiatives in place both in the town centre and on public transport to help increase feelings of safety during the day and at night. Key amongst these was our “Wise UP!” campaign, to promote safer nights out and responsible drinking.

In a busy, metropolitan environment such as ours, the battle to rid the town of grime, litter and worse is, sadly, both inevitable and constant.

To ensure the streets are kept looking clean and fresh, we stepped up our deep-cleaning programme during the year, increasing it from two to three days per week, to supplement the work carried out statutorily by Croydon Council.

Over 1,500 extra hours of deep-cleansing were put in by our contractors, Community Clean, covering more than 56,000 square metres of pavement and focusing particularly on priority routes in heavily used parts of the town.

The programme was enhanced by a regular wash-down, disinfection, graffiti and gum removal service which served to transform the appearance of an area equivalent in size to eight professional football pitches.

Throughout the year, we also continued to look at new and innovative ways of enhancing the town centre’s appearance. As well as continuing to fund an abundance of year-round floral displays, we have worked hard to develop and maintain small pockets of land, transforming them into pleasant havens of colour.

Cleaner & GreenerMaintaining the town centre’s appearance and appeal has always been high on our agenda and, as the pace of Croydon’s re-development accelerates, our pledge to keep the town looking its best, continues to grow in importance.

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Making a difference

6,000 individual plants purchased to provide year-round colour

240year-round floral displays installed

56,000 square metres of pavement deep cleaned (equivalent to 8 professional football pitches)

1,500

1,500

hours spent maintaining colour and vibrancy in the town’s streets

extra hours of deep-cleaning and gum removal delivered

• Boosted our weekly deep-cleaning and gum removal programme from two to three days per week, covering an area equivalent in size to eight football pitches, to help enhance the town’s appeal.

• Provided a ‘grot spot’ wash-down and disinfection service to tackle some of the town’s grimiest areas, including the pathways between Wellesley Grove and George Street, Church Street and Surrey Street and along Church Path and High Street.

• Targeted unsightly areas around the town centre to improve their neglected appearance and deal directly with the consequences of anti-social behaviour. Typical examples included clearing and cleaning up fly-tipping and rubbish at Priddy’s Yard, as well as in alleyways and behind premises on North End and Wellesley Road, as well as working with the Council’s Youth Offending Services team to improve the public seating area in Poplar Walk.

• Improved the visual appearance of the area by continuing to introduce hundreds of year-round floral displays and planting up flowerbeds on areas of land at key locations.

What We DeliveredFirst impressions are all-important and to ensure our streets are clean every day and increase the town’s appeal we:

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• Continued to use innovative ways of brightening up the town and adding extra vibrancy to our streets by maintaining a ‘living wall’ adjacent to East Croydon station, giant planters at the junction of Wellesley Road and George Street and maintaining pockets of land around the town to soften its appearance.

Perception & ImageThe wind of change is blowing through Croydon and there is no doubt that its wide-scale re-development is ushering in a new wave of optimism about the town.

While pundits and commentators increasingly cite Croydon as a place to invest, the town’s growth, arguably, continues to be hampered by often unwarranted negative perceptions that undermine its image.

Significantly, raising Croydon town centre’s profile, improving its image and increasing the sense of well-being of those who use the town is at the heart of everything we do.

From making the town more welcoming and accessible, to ensuring the streets are safer, cleaner and more attractive and encouraging greater engagement between businesses, all of the projects and services that we deliver are designed to underpin our over-riding ambition: to ensure that Croydon is regarded as one of the best places in south London in which to work, live, visit and do business.

Over the course of the year, therefore, our focus has been on raising awareness of the many developments and initiatives taking place that are making a positive difference to Croydon.

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Making a difference

55 digital marketing and promotional campaigns generated

£300,000+ 4.2m Twitter followers reached worldwide

39,000 people reached by our digital campaigns

300+ positive pieces of print coverage generated

48% increase in Twitter followers

worth of positive media coverage generated

1.1m+people received our messages through advertising channels

• Delivered 55 digital marketing and promotional campaigns, reaching over 39,000 people, to highlight many of the positive changes and developments taking place in Croydon as well as promoting its fantastic commercial offering and excellent transport links. The campaigns achieved an average unique opening rate of 29%.

• Introduced colourful, eye-catching branding and promotional material across the town via our lamp-post banners, floral and window displays, to provide a warm welcome to all those in the town centre and highlight all the positive changes taking place.

• Continued to develop and enhance our croydonbid.com website, to promote the latest news and developments in Croydon and all that it has to offer, as well as providing an insight into all of the projects and services that the BID delivers.

• For the eighth consecutive year, our Christmas lights scheme and season’s greetings banners transformed North End and 15 adjoining streets for seven weeks over the festive season adding extra sparkle and colour to the town.

What We DeliveredTo promote the improvements taking place in the town centre and demonstrate how it is changing for the better, over the course of the year, we:

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• Generated in excess of 30 press relations campaigns to raise awareness of all the projects with which Croydon BID is associated to help improve the image and perceptions of the town, resulting in excess of £300,000 worth of positive media coverage.

From the unusual and exotic offerings of our three continental street markets, to the thrilling and inspirational performances of a host of professional and local entertainers, this year’s programme was designed to both surprise and delight.

Getting things under way in April, was the first in our brand new series of ‘Street LIVE!’ events which incorporated six distinctive themes across the year and introduced some of the world’s best known street performers to Croydon.

With themes ranging from Urban Sports to Seaside, Circus, Christmas and Festival Fringe, the colourful and highly impressive range of entertainers brought their own unique brand of fun to North End, wowing audiences with their breath-taking skills and sheer daredevilry.

For the eighth successive year, our star-studded Christmas lights switch-on event marked the official start of the festive season in Croydon and this year, also culminated in a dazzling rooftop pyrotechnics display, courtesy of Centrale Shopping Centre.

As the year drew to a close, we had one final surprise left for Croydon!

Working with Thames Television and with only six days’ notice, we helped to stage the highpoint of, eventual ‘X Factor’ winner and local boy, Ben Haenow’s homecoming tour, with around 5,000 people turning out to give him and his mentor, music mogul, Simon Cowell a rapturous welcome. The event was subsequently viewed by an audience of 9.1 million on ITV and a further 2.8 million on YouTube.

Festivals & EventsVibrant, varied and something unexpected, that was the philosophy behind our entertainments programme for 2014-2015 in the drive to deliver a series of memorable events that would create a positive lasting impression.

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Making a difference

8,000 people in town for the Christmas lights switch-on countdown - 9% more than 2013

72% of visitors said our Christmas lights switch-on was good or very good

9.1m viewed Ben Haenow’s homecoming on ITV and 2.8m more on YouTube

80%of spectators rated our ‘Street LIVE!’ events highly

£1.6m extra spent as a result of our Christmas lights switch-on

5,000 extra visitors in town for ‘X Factor’ winner, Ben Haenow’s homecoming

1,875discounted parking spaces negotiated over the festive period

10%sales increases reported in some stores on lights switch-on day

• Staged six ‘Street LIVE!’ events showcasing the talents and skills of some of the world’s best-known street performers. Jugglers, unicyclists, mime artistes, human statues, sports freestylers, stunt bike teams, slack rope walkers and even the world’s strongest lady were amongst many awe-inspiring acts that had audiences eating out of their hands.

• Our three continental markets once again gave visitors a taste of the exotic and unusual during the course of the year, enabling visitors to sample the delights of an array of foods and produce from around the globe.

What We DeliveredLeaving everyone with a positive, lasting impression is high on our agenda in the drive to attract more visitors and increase investment into the area.

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• Christmas got off to a cracking start when singer, Gareth Gates, star of the Fairfield Hall’s Christmas pantomime took to the stage alongside Croydon’s Mayor, Councillor Manju-Shahul Hameed for the official lights switch-on countdown. The ceremony was the climax to an afternoon of fabulous free, family entertainment, which commenced with a charity Santa Zumbathon, followed by inspiring performances from a series of talented local musicians, singers and dancers, supported by professional street performers.

• Negotiated a ‘Park for £1’ discounted parking rate at six town centre car parks, to support festive trading in the town throughout November and December.

• The highlight of ‘X Factor’ winner Ben Haenow’s ‘homecoming’ tour attracted an audience of around 5,000 people, when the local singer joined with his mentor, music mogul Simon Cowell on stage at a specially-organised event, we arranged in conjunction with Thames TV.

The town’s close proximity to the capital, Gatwick Airport and the M25 London Orbital Motorway means accessing Croydon, whether by road, rail, or tram couldn’t be easier.

Add to that, the fact that Croydon is already home to many blue chip organisations, has a bustling retail centre, buzzing nightlife, thriving restaurant quarter and features cultural gems that offer the best in theatre and film, and it’s a combination that is hard to beat.

During the course of the year, opportunities to promote all these advantages were widely capitalised upon, as was the chance to highlight the many fantastic changes that are taking place in the town centre and those that are still in the pipeline.

Via our Croydon Visitor Centre and its convention bureau service, Destination Croydon, important strides were again made to provide information and assistance to

visitors to the town as well as to businesses considering staging events or conferences here. The Visitor Centre also continued to serve as a useful travel hub, selling train tickets and Oyster card top-ups as well as arranging excursions and theatre bookings.

Mindful of the scale of Croydon’s imminent re-development and its impact on those who use the town centre, we commissioned an independent feasibility study in the autumn to ensure that we had the appropriate structure in place to meet both current needs and the anticipated rise in demand for information and wayfinding guidance in future.

As a result of the study’s recommendations, the Board reached the decision that the Croydon Visitor Centre should be closed in 2015 and focus should instead be placed on the introduction, initially at least, of a roving, wayfinding information, advice and guidance service.

Wayfinding & AccessibilityCroydon’s excellent transport connections undoubtedly give it the edge when it comes to getting into and around the heart of the town and the benefits this brings to those working, living, visiting or doing business here, simply cannot be overstated.

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Making a difference

£35,000 of additional income generated from Croydon Visitor Centre sales

30+ commendations on TripAdvisor for our Visitor Centre

50+ local businesses directly benefited from use of our exhibition space

£1.2m in travel ticket sales generated

150,000total Visitor Centre footfall for the year

• The Croydon Visitor Centre continued to serve as a prime travel hub selling rail and coach tickets and Oyster card top-ups and providing advice and assistance to those wanting help getting around. Increasingly over the course of the year, it received over 30 commendations for its customer service on TripAdvisor, the world’s largest online travel site.

• We continued to showcase Croydon’s broad commercial offering and promote what’s on and available in the town via our Visitor Centre plasma screens and our exhibition area, directly supporting local organisations to promote their products, services and future events.

• Via our Destination Croydon conference and events bureau, we helped throw the spotlight on the town’s fantastic hotel and conference facilities, helping to underline how Croydon increasingly is being regarded as a destination of choice by events and conference organisers.

• Secured Croydon as the destination of choice for the Association of Town & City Management’s 2016 Summer School, a prestigious annual event that attracts hundreds of visitors from across the globe and marks its 25th anniversary in 2016.

What We DeliveredCroydon’s accessibility is second to none and is a major benefit when it comes to promoting the town’s many advantages.

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Keeping businesses up-dated on the latest news, developments, policy changes and issues affecting the town centre and ensuring that the business community’s interests are strongly represented have been at the heart of our business engagement programme this year.

Our regular newsletters, e-bulletins, face-to-face meetings and stakeholder events have kept businesses up-dated on progress, plans and issues of common concern and have provided the opportunity for networking and two-way feedback.

Over 350 delegates attended our four main business engagement events which included up-dates on Westfield and Hammerson’s plans for the town centre, proposals for the expansion of Gatwick Airport and an insight into town centre policing.

Our town centre discount card, Check Out Croydon, has continued to go from strength-to-strength. Within 18 months of it first launching, the scheme, which rewards loyal shoppers with exclusive offers and discounts, saw a 28% increase in the number of businesses signed up to it and over 6,700 cards had been activated by shoppers – a rise of 68%. In total, it is estimated that the card has saved shoppers in excess of £62,000 since launch, bringing in much repeat custom for the businesses involved.

Business EngagementCollaborative working is at the heart of all the projects and services that we successfully deliver and as the town centre’s re-development progresses, the relevance and importance of building strong relationships and maintaining regular, two-way communications continues to grow.

156dedicated marketing campaigns promoting Check Out Croydon offers

6,700 Check Out Croydon cards activated by shoppers

5,000 quarterly newsletters distributed throughout the year

930,000communications despatched promoting Check Out Croydon offers with an average unique opening rate of 21%

£62,000of savings achieved since launch of our discount card

55 digital communications issued to over 39,000 people with an average unique opening rate 29%

64 businesses benefited from our loyalty scheme across the year

350 delegates attended our four business briefings

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Making a difference

• Continued to build business and consumer support for Check Out Croydon, our ground-breaking customer loyalty scheme, to boost trade and build an affinity towards doing business in the town centre by rewarding loyal customers with exclusive offers and discounts available from businesses across the town.

• Staged four business briefing events with keynote speakers throughout the year, providing businesses with an opportunity to learn, first-hand about some of the important issues and developments affecting the town as well as the chance to raise questions.

• Arranged and attended a wide range of stakeholder meetings and provided a strong, collective voice for the local business community on several key strategic groups to ensure business interests were appropriately represented.

• Continued to refine, extend and increase the frequency of our communications with businesses to include quarterly newsletters, bi-monthly e-bulletins, regular e-communications and our key stakeholder meetings programme.

• Reviewed and continued to monitor baseline agreements drawn up with the Council to ensure that Council services are routinely delivered, standards are maintained and projects and services delivered by Croydon BID are additional to, rather than replacing, local authority services.

What We DeliveredWorking collaboratively with our partners to bring change and positive improvements that are of benefit to the town centre community, we:

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Financial Summary 2014/15Croydon Town Centre Business Improvement District is a not for profit company limited by guarantee. It operates in a transparent way within the regulations set up by the government on Business Improvement Districts.

Croydon BID is funded by a combination of the BID levy from local businesses and voluntary contributions.

INCOME 2014/15

Bid Levy £981,039

Croydon Council additional contribution £40,000

Other income £59,563

TOTAL £1,080,602

EXPENDITURE 2014/15

Safer Streets £281,591

Cleaner & Greener £98,999

Wayfinding & Accessibility £216,087

Festivals & Events £138,333

Perception & Image £62,124

Business Engagement £16,330

Levy collection £15,000

Professional fees £4,886

Management costs £193,584

Operating costs £75,651

TOTAL £1,102,585

Net loss for the year before tax £20,312

Net Loss for the year after tax £20,646

Net surplus brought forward from 2013/14 £85,394

Net surplus carried forward into 2014/15 £64,703

In addition, substantial ‘in kind’ support was received from businesses during the year which enabled Croydon BID to deliver an enhanced programme of activities, estimated to have a value of around £406,000.

A copy of Croydon BID’s audited accounts may be obtained by contacting 020 603 0050 or via email at info@croydonbid.com

Patrick BaptistCroydon Park Hotel

Sharon LawrenceMarks & Spencer

Andy KendallHouse of Fraser

Rob AtkinMetropolitan Police

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StructureThe BID Board provides strategic direction and input and is responsible to stakeholders for the conduct, performance and due governance of the BID Company.

It is also responsible for setting the annual budget and monitoring finances throughout the course of the year. Membership of the Board is voluntary and directors are unpaid.

The Board’s structure reflects the number and types of business in the town centre and consists mainly of BID levy-paying businesses or statutory service providers as dictated by the BID Regulations 2004. The Board held eight meetings during the course of the year. The Chief Executive of the BID leads a small dedicated team responsible for planning and delivering all of the BID’s projects and activities.

Andrew BauerChairman Whitgift Centre

David OrdmanVice-ChairmanCentrale

Janet BorrowCompany SecretaryOrmerods

Tony MiddletonAIG

Don NivenNatwest

Brian HartLark Insurance

Carolyn SpencerHome Office

Max MenonCroydon Cathay Development

Toni LettsCroydon Council

Steve O’ConnellGreater London Assembly

Steve YewmanWestfield

Trevor MorganMarlow Investments

Nigel EvansStiles Harold Williams

Graham ReevesHouse of Reeves

Chloe SouthernHouse of Fraser

Paul ReeveMarks & Spencer

Stephen CokerMott MacDonald

Martin CorneyWhitgift Foundation

Frances WadsworthCroydon College

Simon ThomsettFairfield Halls

Jeremy GraySouth London YMCA

Nick BakerTransport for London

Lisa McCanceCroydon Council

Carron SchuslerMetropolitan Police

Members of the Croydon BID Board as at 31st March 2015 were :

The following directors resigned and/or were replaced during the year:

To find out more about Croydon BID and the benefits of membership, please call 020 8603 0050 or email info@croydonbid.com

Croydon Town Centre Business Improvement DistrictCambridge HouseLower Ground Floor16 – 18 Wellesley RoadCroydon, CR0 2DDT: 020 8603 0050E: info@croydonbid.com W: www.croydonbid.com

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