crowfunding in video games
DESCRIPTION
Présentation sur le crowdfunding dans le processus de développement de jeu vidéo, son historique, les besoins, les bénéfices et les risques. L’objectif de cette recherche est de pouvoir comprendre l’application du crowdfunding comme solution alternatif pour financer les projets relatifs au développement de jeu vidéo au Maroc.TRANSCRIPT
CROWDFUNDING IN VIDEO GAMES
ARIF YASSINE
Structure• Crowdfunding introduction
– Definition– Catergories– Pro & cons– Company
• Crowdfunding & video game developement– History– Expansion– 2012: year of video games– Specific platform
• A Strategic approach to crowdfunding• Local constraint • Reference
Definition
Crowdfunding is asking a crowd of people to donate a defined amount of money for a specific cause or project in exchange for various rewards.
Crowdfunding categories• Equity-based crowdfunding is asking a crowd to donate to
your business or project in exchange for equity.
• Donation-based crowdfunding is asking a crowd to donate to your project in exchange for tangible, non-monetary rewards such as an e-card, t-shirt, pre-released CD, or the finished product.
• Debt-based crowdfunding is asking a crowd to donate to your business or business project in exchange for financial return and/or interest at a future date.
Crowdfunding company
Pros & Cons• Pros
– 100% Creative Control– Eliminates (Some) Risk– Accessible Audience– Public Facing Creator– Allows Flexible Process
• Cons- Idea Thievery - Self-Promotions (no shyness)- Many Hats- Successful Campaign, now
What!*By Julie coniglio & Cindy Au
CROWDFUNDING &VIDEO GAMES DEVELOPEMENT
Earlier 2012
Gained over 7000 $
Gained over 100 000 $
Venus PetrolSocks, Incs
Expansion
Goal = 400 000 $Total = 3 000 000 $
• Developers: Double find production
• Genre: Adventure game• Plateforme: Windows,
linux, Mac OS X, IOS, Android
• Engine: Moai (Open source game engine)
• Release: Q2 2013
Expansion
Goal = 900 000 $Total= 2,933,252 $
• Developers: Inxile entertainement, Obscidian Entertainement
• Publisher: Inxile entertainement
• Genre: Role play video game• Engine: Unity• Plateforme: Windows, linux,
Mac OS X• Release: October 13
(Estimated)
Expansion
Goal = 950 000 $Total = 8,596,475 $
• Developers: Boxer8• Type: Video game console• Operating sys: Android 4.0,
Ice cream sandwish• Sys on ship: Nvidia Tegra 3• CPU: Quad-core Arm cortex A9• Memory: 1 go ram• Graphic: Nvidia ULP Geforce
GPU• Price: 99$
• Kit developement include• Support Onlive
2012: The year of games
2012: The year of games
1. Games — $50 million2. Film — $42 million3. Design — $40 million4. Music — $25 million5. Technology — $16 million
Unhappy Gamers
Unhappy Game developers+
Games give players the power to take control anddecide what happens. Kickstarter gives backers thepower to take control and decide what happens…
Kickstarter
2012: The year of games
Specific Plateform
A STRATEGIC APPROACH TO CROWDFUNDING BY JULIE CONIGLIO & CINDY AU
3 majors question to ask
• How much do we need to make our game?
• Who is going to fund it ?• How do we reach this people ?
Compaign goal
• Be bold • Re-evaluate• Re-structure
Will your goal seem reasonable for your audience ?
Most successful Kickstarter campaigns ask for lessthan $5G. What if you need more than that?
And ask for $6G
Compaign Goal
• Base Cost+5% rewards+5% for Kickstarter+5% for Amazon
• Gets estimates and quotes• Secure your team• Rack your brain in hidden
cost
Contributors
• Family, freinds, co-workers• Your community• Industry contacts• Peeps who want your game to
exist
• Their communities
Reach out
• Digital outreach• Be personal• Real-world outreach• Make swag
Find creative ways to break trough the digital noise?
Gives reward
23,75 $
Showtime • Poeple aren’t just giving money to
your project, they are giving money to you
• Be honest, sincere + charming• Get straight to the point• Establish your credibility • Keep it < 5 mins,
Local constraint
• Extrait de la Loi de 1971, relative aux appels à la générosité publique :« Toute annonce ou diffusion d'un appel à la générosité publique, en particulier par voie de presse, d'affiches, de tracts, de bulletins de souscription, même distribués à domicile ou par tout autre moyen d'information, ne peut être faite que si l'appel a été autorisé et que si l'annonce mentionne le numéro de l'autorisation prévue au premier alinéa ci-dessus »
Question
• While local creators claim for a lack funding or less freedom in their projects due to business constraints etc. Is Crowdfunding an alternative way to finance video games development in Morocco?
Let’s discuss
Reference• http://dailycrowdsource.com/crowdsourcing-basics/what-is-crowdfu
nding• http://fr.vox.ulule.com/-trois-cercles-financement-communautaire-c
rowdfunding-717/• http://www.gdcvault.com/play/1015869/A-Strategic-Approach-to• http://www.economist.com/node/21562213• http://en.wikipedia.org/wiki/Crowd_funding_in_video_games• http://www.forbes.com/sites/erikkain/2012/10/18/fully-funded-kicks
tarter-game-goes-belly-up-haunts-the-manse-macabre-is-out-of-money-as-programmers-call-it-quits/
• http://ynim.posterous.com/crowdfunding-potentiel-et-le-cas-marocain
Chokran