crowdynews @ smc050
TRANSCRIPT
CROWDYNEWS @ SMC050
Crowdynews January 15, 2009
“@highfours: I just watched a plane crash into the hudson river in manhattan”■ Eye witness accounts of US Airways flight 1549
crashing into the Hudson River inspired Crowdynews
■ Social has disrupted the news cycle■ Goes viral faster than traditional news
Crowdynews
Crowdynews Explanimation■ Fully automated■ Starting point: AI / NLP analyzes
articles and fines relevant social media content
■ Criteria adjust automatically as the story develops
■ Fall back to whitelisted content smaller articles
■ Keeps archived articles fresh by continuously showing the latest social comments
Crowdynews Development
Crowdynews Development
Crowdynews Development
Crowdynews Development
Crowdynews What’s around the bend?
Crowdynews Globally scalable from get go ■ Technically: CDN■ Functionally: ease of use, multilingual; active in 25+ languages■ Sales: network of agents
Crowdynews Process stages■ Two starting points:
○ analysis article○ whitelists
■ Collect social media messages
■ Select■ Rank■ Filter■ Publish
Crowdynews Article Widget
Crowdynews Breaking Burner■ Combines tweets, blogs, short FB
posts, photos, RSS and video’s all into a single content module
■ Displays each category of content in a comprehensive social media view
■ Creates a fully-automated full-page version.
Crowdynews Amplifinder■ Starting point: white list of experts
on topic (or geo in this case)■ Resolves all URLs tweeted by
experts■ Ranks all links by popularity on
Twitter■ Publish & circle back■ Social Media as a starting point and
ranking mechanism for Web content
Crowdynews Today■ Social media has transformed the way people receive and understand news
■ Today’s cutting-edge stories blend the editorial perspective with the crowd perspective
■ Crowdynews is a SaaS platform that gathers and filters the most relevant social media content and posts these in real-time next to topical, popular stories
Crowdynews Business model■ Reader expects relevant content ■ Goal for publisher: higher engagement, by
○ increasing traffic ○ longer time on site (social content = engaging)○ more page views per visit○ increasing interaction (likes, RT’s etc.)
■ Publisher pays Crowdynews on CPM basis○ directly○ through an ad; supplied by us or by publisher
Crowdynews Numbers
Crowdynews Customers
Crowdynews OrganizationHistory: pioneering, small core team intrinsically motivated to innovate and to get this product on the market, ultimately (too?) flexible
Crowdynews OrganizationHistory: pioneering, small core team intrinsically motivated to innovate and to get this product on the market, ultimately (too?) flexible
Now: Professionalize, processes, large team, stay innovative, listen to the market, maintain flexibility
Crowdynews Goals■ Staying ahead of the game■ Beating the competition■ Innovating, don’t wait to finish
things■ Listening to the customer■ Translating macro / market
knowledge■ Partnering, building a relationship,
“we’re in this together”
Crowdynews Millennials contribute to newsMore people are contributing to news by taking photos and videos with their mobile devices
Crowdynews Traffic to news sites
Crowdynews Step one: soothe (later: cure)
■ We can’t replace newspapers■ We can’t drag ‘em into Facebook■ But: We can ‘Socialize’newspapers
Crowdynews Increase time on site etc.
Crowdynews Goals■ Platform thinking■ Intuitivity / ease of use / multilingual■ Data drivenness / proof of added value / engagement
Crowdynews Phasing■ 1. Social Media, and online news form two separate worlds ■ 2. Standing next to each other - by means of Crowdynews ■ 3. Living together - by means of Crowdynews■ 4. Converging, further integration and interaction ■ 5. More and more part of primary processes ■ 6. Full integration, dissolving of borders, full merger■ by means of...you’ve guessed it ;) :)
Thank You!
QUESTIONS?@vangroningen@Crowdynews