crowdstrike account deep dive analysis - amazon s3€¦ · 75% of engineering workforce is present...

Source : DRAUP

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Crowdstrike – Account Deep Dive

Analysis

November 2018

Source : DRAUP

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AGENDA

➢ Crowdstrike Overview

❑ Highlights on Crowdstrike overview

❑ Funding Cycle

❑ Key Customers and competitors

➢ Organization Structure

❑ CXO’s and Executives

Rolodex04

Account Profile

Business & Financial Overview

Outsourcing Vendor Analysis

Globalization Footprint

Recommendations05

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Source : DRAUP

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On November 22, 2018 Crowdstrike targets IPO with $3 Billion valuation to stand out from the hundreds of security start-ups in market

• CrowdStrike is a cybersecurity technology firm

pioneering the next generation endpoint protection and

delivers single integrated cloud based solutions.

About Crowdstrike

Note – DRAUP data curated from Crowdstrike financial reports published annually and updated in November, 2018

Revenue (2017):$ 250 Million

Headquarter:Sunnyvale, California, United

States

Year of Establishment:2011

Employees (2017):~ 1,000

Crowdstrike Funding Cycle Crowdstrike Key CompetitorsCrowdstrike Key Customers

26.00 30.00

100.00

62.50

200.00

Series A Series B Series C Series D series E

Series in $ Million

Source : DRAUP

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Crowdstrike – Business Segments Overview

Crowdstrike

Note – DRAUP data curated from Crowdstrike’s financial and analysts reports published annually and updated in November, 2018

Endpoint Security Security Operations Threat Intelligence

Endpoint Protection

Falcon Prevent

Falcon Insight

Falcon Device Control

Falcon OverWatch

Falcon Spotlight

Falcon Discover

Falcon X

Falcon Search Engine

Falcon Complete

Threat Graph

Falcon Sandbox

Source : DRAUP

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Crowdstrike – Executive Leadership

Shawn HenryPresident of CrowdStrike Services & CSO

Colin BlackChief Operating Officer

Dmitri AlperovitchCo-Founder and CTO

Johanna FlowerChief Marketing Officer

Note: The above analysis is based on the DRAUP’s Executive Module, updated in November, 2018.

Note: Executives mentioned above are part of Executive Leadership team as reported by the organization. Exhaustive list of all the executives will be available in Draup Platform

Michael CarpenterPresident, Global Sales and Field

Operations

Burt PodbereChief Financial Officer

Lisa McgillChief Human Resources Officer

Jerry DixonChief Information Security Officer

Paul ShinnChief Legal Officer

Adam MeyersVice President, Intelligence

Amol KulkarniChief Product Officer

George Kurtz

President/CEO & Co-Founder

Source : DRAUP

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• On July 18, 2017 Crowdstrike had partnered with Dragos, an Industrial control system

(ICS) cybersecurity expert to drive unmatched cybersecurity capabilities for

Industrial control systems.

• On November 13, 2017 Crowdstrike and Cyber Business Growth which provides

advisory and cyber services partnered to help towards the growth of their EMEA team.

KEY STRATEGIC PRIORITIES: Core business initiatives, Organisational Restructuring & Ecosystem Partnerships

Core Business Initiatives

Note: The above insights are curated through various strategic and tactical signals triggered in Draup Platform from news articles, journals and other similar sources in the last

2 years

• On August 07, 2018 Crowdstrike executed a Series E financing round of $200

million to accelerate the global demand for the CrowdStrike Falcon platform.

• On January 24, 2018 Crowdstrike announced the rapid expansion of their

customer growth to increase business opportunity and operation of

company’s explosive growth within the APAC region.

Ecosystem Partnerships

Organisational Restructuring

• On September 26, 2018 Crowdstrike appointed Paul Bradley Shinn as Chief Legal

Officer to expand customer operations and global presence for their execution on

important business milestones.

• On September 19, 2017 Crowdstrike appointed Lisa McGill as Chief Human

Resources Officer to lead CrowdStrike’s Human Resources organization to steer the

company’s people operations, culture and recruitment initiatives to meet explosive

growth.

• On July 10, 2017 Crowdstrike appointed Matthew Polly as Vice President of

Worldwide Business Development and Channels for rapid global expansion and

growth Crowdstrike.

• On October 26, 2016 Crowdstrike appointed Rod Murchison as Vice President of

Product Management responsible for driving product strategy and technology

innovation for ensuring CrowdStrike products, pricing and packaging to create

excellent value for customers and partners.

• On December 1, 2016 Crowdstrike appointed Michael Carpenter as President of

Global Sales and Field Operations responsible for expanding sales organizations at

scale to lead CrowdStrike’s exponential global growth.

Source : DRAUP

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KEY STRATEGIC PRIORITIES: Emerging Technologies

Note: The above insights are curated through various strategic and tactical signals triggered in Draup Platform from news articles, journals and other similar sources in the last 2

years

Emerging Technologies

• On July 17, 2018 Crowdstrike enhanced Security Hygiene of Falcon Discover with consistent visibility over all instances and enriched context to empower

security teams through enhanced visibility, control and improved security posture.

• On July 25, 2017 Crowdstrike launched CrowdStrike Falcon Search Engine which is the fastest and largest search engine for cybersecurity data, empowers next

generation Security Operation Centers to search in real time on the world’s fastest and most comprehensive security platform.

• On June 28, 2016 Crowdstrike launched bundling of a new set of breach prevention packages that is focused on making it simpler and easier for customers.

Security Enhancements

Machine Learning

• On February 13, 2017 Crowdstrike enhanced Endpoint Machine Learning Capabilities and Advanced Endpoint Protection Modules of Crowdstrike’s Suite of

Offerings for complete endpoint protection.

• On May 31, 2017 Crowdstrike introduced an extension for Falcon Platform with Enhanced Cloud and Data Center Coverage.

• On May 25, 2016 Crowdstrike introduced Falcon Orchestrator which is an open source tool built on CrowdStrike’s Falcon Connect APIs, offers Extendable

Enhanced Workflow Automation and Executing Real-Time Security Forensics.

Other Technologies

Source : DRAUP

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AGENDA

➢ Details on Global Technology Footprint

❑ Key buying locations

❑ Region wise insights for global Technology centers – Headcount,

Activities and key products developed

Account Profile




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Summary: Crowdstrike – Technology Globalization Footprint

Key Buying Locations➢ San Francisco Bay Area, United States is the major hub with ~41% of the engineering talent involved in the development

of windows defensive models from APT to commodity malware including detection, prevention and quarantine

Key Engagements

➢ Development of cross platform test tool and test automation for endpoint protection sensor in Windows, OS X and Linux

➢ Development of software using technologies such as Elasticsearch, Redis, Kafka, Go, Scala and Python that runs on AWS

➢ Design, development, verification, deployment and maintenance of automated test suites

➢ Implementation, improvement and documentation of new and existing policies, procedures and processes for IT system

Key StakeholdersAmol Kulkarni

Senior Vice President of

Engineering and Products

Patrick McCormackVice President of Cloud

Engineering

Dmitri AlperovitchChief Technology Officer

Note: Analysis is based on the news articles, journals and other similar sources updated in November, 2018

Source : DRAUP

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75% of engineering workforce is present in United States; San Francisco Bay Area and Pune Area are the key buying centers

Note: Global Footprint Data curated by DRAUP and updated in November, 2018

Global Technology Footprint of Crowdstrike

11Total Number of Technology Hotspots

400 – 500Total Number Technology workforce

Installed

2Number of Buying Centers

Note: The represented data has been collected from Draup Proprietary Global Footprint Database updated as of November, 2018.

USA

No of Centers : 8

Head Count : 300 - 400

India

No of Centers : 1

Head Count : 30 – 50

India

UK

No of Centers : 1

Head Count : 30 – 50

No. of Centers : 1

Head Count : 30 - 50

Romania

Source : DRAUP

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San Francisco Bay Area and Greater Seattle Area are the major hubs for Crowdstrike

Note: Global Footprint Data curated by DRAUP and updated in November, 2018

OutpostHub

Note: The represented data has been collected from Draup Proprietary Global Footprint Database updated as of November, 2018.

Greater Seattle Area

Associated BU : Endpoint

Security

Key Research Areas:

Research on Cybersecurity

Technology Landscape

Key Talent Demand:

Software Engineers, Software

Developers

Portland Area


Security

Key Research Areas:

Development of Endpoint

Security web apps

Key Talent Demand:

UI/UX Engineers, Software

Engineer, Infrastructure

Engineers, Data Center

Technicians, Cloud Engineers

San Francisco Bay Area


Security

Key Research Areas:

Development of Detection

patterns,

Key Talent Demand:

Data Engineers, Software

Engineers

Greater Los Angeles Area


Security

Key Research Areas:

Development of predictive

machine learning models for

Threat Detection

Key Talent Demand:

Data Scientists, Threat

Response Analysts, Kernel

Engineers

Orange County

Associated BU : Threat

Intelligence

Key Research Areas:

Development of distributed

services and Hadoop data

processing pipelines

Key Talent Demand:

Software Engineers, Cloud

Engineers, Infrastructure

Engineers

Austin, Texas Area


Security

Key Research Areas:

Implementation, improvement

and documentation of new and

existing policies, procedures

and processes for IT system

Key Talent Demand:

Software Engineers, Software

Developers

Washington D.C. Area

Associated BU : Security

Operations

Key Research Areas:

Development of mathematical

and machine learning models

for security applications

Key Talent Demand:

Security Engineers, Solution

Architects, Data Center

Technicians, Threat Response

Analyst

London Area, UK


Operations

Key Research Areas:

Identification & Mitigation

Analysis for targeted Cyber

attacks

Key Talent Demand:

Front End Developers, Threat

Response Analyst, Kernel

Engineer

Bucharest, Romania


Operations

Key Research Areas:

Research on automated test

suites and infrastructure

Support Services

Key Talent Demand:

Software Engineers, Site

Reliability Engineers, Systems

Engineers, Test Automation

Engineers, Cloud Engineers

Pune Area, India


Operations

Key Research Areas:

Design and Development of

core features on the Platform.

Key Talent Demand:

Software Engineers,

Automation Engineers, Threat

Research Engineers

*Key Research Areas illustrates key focus areas in each location

*Key Talent Demand lists active Engineering / Technology openings in each location

Source : DRAUP

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San Francisco Bay Area, United States – Technology Center Deep Dive : Center Overview

Note: The above analysis is based on the DRAUP’s Executive Module, updated in November, 2018

Location

San Francisco Bay Area,

United States

Technology Headcount

50-100 FTEs

Center Level

Hub;HQ

Average Salary Cost / FTE

$ 100K / Annum

• San Francisco Bay Area, United States center focuses on the development of detection patterns such as

Indicators of Attack and infrastructure such as dynamic whitelisting

• Involved in the industry research on the cyber security technology landscape

• Creation and updation of users, reports and dashboards to track pipeline/stages to help with management

visibility

• Involved in troubleshooting issues, user access, permissions, customizations, workflows, approvals, deployments

and refreshment of sandbox

Top leaders Major Engineering Talent Profiles

Software Engineers Cloud EngineersDmitri Alperovitch

Chief Technology Officer

Patrick McCormackVP of Cloud Engineering

Source : DRAUP

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San Francisco Bay Area, United States – Technology Center Deep Dive: Technology Leadership

Technology Leadership

8 Key Executives (Including Top Leaders, Vice Presidents and Directors)

Vice Presidents

Directors

Michael SentonasVP of Technology Strategy

Rick VadgamaVP & Chief Information Security

Officer


Alan HannanSr. Director of Engineering and

Operations

Jimmy JohnDirector of Engineering

Boris ChapovalovDirector of Applications


Note: Executives mentioned above are some of the key Technology Leaders in the organization and not exhaustive. Exhaustive list will be available in Draup Platform

Top LeadersDmitri Alperovitch

Chief Technology Officer

Amol KulkarniSenior Vice President of Engineering

and Products

Source : DRAUP

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DETAILS

Globalization Technology Footprint (1/2)

Buying CentersLOCATIONTECHNOLOGY

HEADCOUNT

Note: Global Footprint data curated by DRAUP and updated in November, 2018. Technology Headcount includes research and product engineering talent

San Francisco Bay

Area, United States70 – 100

• Development of detection patterns such as Indicators of Attack and infrastructure such as dynamic whitelisting

• Creation and updation of users, reports and dashboards to track pipeline/stages to help with management visibility

• Involved in the industry research on the cyber security technology landscape

Greater Seattle Area,

United States50 – 70

• Design of Test infrastructure and Automate tests using Python and C#

• Development of cross platform test tool and test automation for endpoint protection sensor in Windows, OS X and Linux

• Automation of analytics and reporting engine for performance testing

Greater Los Angeles


• Development of embedded systems, CMSIS-RTOS/FreeRTOS, drivers and along with firmware security testing

methodologies on various MCU's such as STM32, MSP432, ESP8266, Atmega32u4 and TI-Tiva Series

• Development of exploits and different types of malware for x86_64 and ARM platforms to test/debug, bypass and

exploitation of AV sensors using Python, Shell and C/C++

Orange County, California


• Design of user experiences from low-fidelity sketches to hi-fidelity pixel perfect mockups

• Development of software using technologies such as Elasticsearch, Redis, Kafka, Go, Scala, Python that runs on AWS

Washington D.C. Metro


• Development of mathematical and machine learning models for computer security applications

• Management of end-to-end web process and analytics which provides hands-on development work

Source : DRAUP

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DETAILS

Globalization Technology Footprint (2/2)

Buying CentersLOCATIONTECHNOLOGY

HEADCOUNT

Note: Global Footprint data curated by DRAUP and updated in November, 2018. Technology Headcount includes research and product engineering talent

London, United Kingdom 30 – 50• Development of the front-end application of Falcon MalQuery and first search engine for malware

• Involved in identification and mitigation for targeted cyber attacks

Pune Area, India 30 – 50

• Implementation of AR processes to support global operations

• Development of cash forecast targets

• Creation of Deferred Revenue Reconciliation

Bucharest, Romania 30 – 50 • Development of infrastructure services to support the CrowdStrike engineering team’s pursuit of a full devops model

• Design, development, verification, deployment and maintenance of automated test suites

Austin, Texas Area,


• Implementation, improvement and documentation of new and existing policies, procedures and processes for IT system

• Management of contract and pricing negotiations with office vendors and service providers

Portland, Oregon Area,


• Development of endpoint security web apps for B2B customers to understand, triage and hunt advanced threats in their

corporate network

Source : DRAUP

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AGENDA

➢ Outsourcing Vendor’s deals analysis

❑ Total headcount outsourced to service providers

❑ Key vendors working with Crowdstrike

❑ Key Opportunity areas to target

Account Profile




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Source : DRAUP

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Vendor Analysis – Branta Group LLC and Infradata are the active outsourcing partners of Crowdstrike

Technology Outsourcing Split by Service ProvidersSplit by Sub Service Segment (In HC %)

50 – 100 Workforce split across

Outsourcing Partners

2 Active Outsourcing Partners

Branta Group LLC50%

Infradata50%

Note - Above analysis is based on the DRAUP’s proprietary Outsourcing module, updated in November, 2018.The above list may not be completely exhaustive.

Note – Outsourcing analysis is based on curation and analysis of deals data from various secondary sources followed by computation through Machine Learning models and manual effort. Deals are then

tagged to Draup’s Predefined Sub service segments and Outsourced HC is a result of estimation models based on aggregation of data collected from various secondary sources

IMS – Infrastructure Management Services, *DS – Digital Services

Source : DRAUP

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Outsourcing Snapshot by sub service segment : IMS & DS Sub-segment are the highly outsourced sub segments

Infradata, 100%

DS

Note - Above analysis is based on the DRAUP’s proprietary Outsourcing module, updated in November, 2018.The above list may not be completely exhaustive.


tagged to Draup’s Predefined Sub service segments and HC estimation is a result of estimation models based on aggregation of data collected from various secondary sources

Branta Group LLC, 100%

IMS

IMS – Infrastructure Management Services, *DS – Digital Services

Source : DRAUP

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Key Vendor Engagements Snapshot

IMS:

• Design, implementation and verification of the detailed technical network support for projects, problem and incident management

• Analysis of current network infrastructure, monitor environment and data flow

• Identification of choke points & opportunities for optimization and make recommendations based on current and projected company footprint

IMS, 100%

Split of Workforce by Sub Segment

HC

20 – 40

Key Delivery Locations

Bengaluru Area, India

DS:

• Design of Hybrid and Multi cloud solutions

• Design of Cloud based solutions on Security and SD WAN

Split of Workforce by Sub Segment

HC

20 – 40

Key Delivery Locations

The Hague Area,

Netherlands

DS, 100%

Note - Above analysis is based on the DRAUP’s proprietary Outsourcing module, updated in November, 2018.Outsourcing details mentioned above are only some of the ongoing projects and not exhaustive.


tagged to Draup’s Predefined Sub service segments and HC estimation is a result of estimation models based on aggregation of data collected from various secondary sources

Source : DRAUP

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AGENDA

➢ Key Technology Stakeholders

❑ Key Technology stakeholders & Leadership

Account Profile




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Source : DRAUP

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Crowdstrike – Technology Leadership

Brad AlbrechtSenior Director of Engineering

Michael SentonasVice President, Technology Strategy

Rick VadgamaVice President, Chief Information Security Officer

Amol KulkarniSenior Vice President of Engineering and Products

Curt AubleyVice President WW Solution Architecture & Integration


Alex IonescuVice President of EDR Strategy

Dennis OpackiSr. Director, Engineering


Note: Executives mentioned above are some of the key Technology Leaders in the organization and not exhaustive. Exhaustive list will be available in Draup Platform

Dmitri AlperovitchCo-Founder & CTO

Source : DRAUP

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AGENDA

➢ Key Opportunities

❑ Falcon Platform

❑ Innovation

Account Profile




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Source : DRAUP

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By analysing Crowdstrike focus, DRAUP has identified the following key opportunity areas

Strategic Key Opportunity Segments

Note - Above analysis is based on the DRAUP’s proprietary services module, updated in November, 2018.

Innovation

• Crowdstrike focuses on building a new

module to Falcon Platform aimed at

securing removable media devices.

Falcon Platform

• Crowdstrike focuses on the development

of Falcon Prevent and Falcon Insight

features on Falcon platform’s Linux and

Mac sensor to enhance performance and

quality of the sensor.

Source : DRAUP

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https://twitter.com/zinnov

http://facebook.com/ZinnovManagementConsulting

https://www.linkedin.com/company-beta/30724/

https://www.youtube.com/channel/UCgEN1J9L2jTqBOlWsH65w8w

http://www.zinnov.com/

mailto:[email protected]?subject=How can we help you?

http://www.draup.com/

https://twitter.com/zinnov

http://facebook.com/ZinnovManagementConsulting

https://www.linkedin.com/company-beta/30724/

https://www.youtube.com/channel/UCgEN1J9L2jTqBOlWsH65w8w

mailto:[email protected]?subject=How can we help you?

Source : DRAUP

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Appendix: Inclusions and Definitions of “Sub – Service Segments”


Application Development & Maintenance (ADM)

Application DevelopmentInvolves Defining, designing, and building applications tailored to meet client business requirements.

Services include Solution development, application whitelisting, application control, application security,

risk mitigation

Testing Services

Software testing involves the execution of a software component or system component and evaluate it

against one or more properties of interest to ensure its smooth functioning and capability of seamless

integration across various technologies. Services include Software testing, Mobile testing, Cloud based

testing, functional testing, engineering testing, user acceptance testing (UAT), non-functional testing,

Model testing

Application ModernizationModernization services help modernize legacy systems to enhance flexibility, mitigate risk, minimize

disruption, and lower costs. Application Rationalization, Re-hosting, application re-engineering, Field

Remediation, Data migration, Re-structuring of applications

Application Maintenance

Application Maintenance helps clients with proper maintenance of the existing applications across areas

of application operations management, support, updation and availability. Services include Pro-active

maintenance, TCO Reduction, Alignment with industry standards, corrective maintenance, SLA

Management, Knowledge management

Custom Application Development Custom build application development services for an end client

Mobile ServicesUse of Mobile medium by enterprises through building innovation mobile solutions to target customers by

offering bundled services. End-to-end solutions and services to help companies capture insight from

mobile devices to fuel innovation.

Product Engineering Services (PES)

Product Engineering ServicesServices to design and deliver a new wave of intelligent products with an aim to undergo process of

innovation, re-engineering, process optimization, localization, customization and cost rationalization

Source : DRAUP

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Consulting & System Integration (CSI)

Advisory Services

Consulting and advisory services that enables an organization to across business process transformation

to improve performance, increase effectiveness, reduce costs and improve resilience. Services mainly

involve business advisory, business and functional transformation, IT consulting and risk and compliance

services

Package Software ConsultingIT Consulting and Advisory services across enterprise level package software solutions. Services to

evaluate which package solutions would solve an enterprise wide work area and also evaluating its

integration capabilities across the current application stack used by an organization

System Integration Services

Integration, implementation or deployment of a software solution/hardware for an enterprise and ensuring

its proper functioning in line with its integration with various other solutions or hardware currently in use

by the enterprise. Services include Cloud Integration, Data Integration, EAI (enterprise application

integration), Integrated Communication, Network Integration, Integrated Security Software, Service-

oriented architecture, etc.

Application Portfolio Optimization

Application Portfolio Optimization services help companies ensure that their portfolio of IT projects,

applications and infrastructure are providing cost-effective benefits to the organization. Aim is to identify

disparate applications and ensure ways to integrate them into a core enterprise solution. Services include

mapping application to business functions and its importance, cost management analysis, dependency

mapping of an application, etc.

Source : DRAUP

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Infrastructure Management Services (IMS)

Server, Network, Desktop

Management

IT Infrastructure Management Services (IMS) offers a suite of reliable, responsive, flexible and proven

infrastructure services and solutions that deliver differentiated value across management of an enterprise

hardware components such as Servers, Network, Desktops. Its aims to maintain and manage a client's IT

applications and systems and ensure 24/7 availability

Datacenter ManagementDesign and management of data centers across heterogeneous platforms. Services include Server / OS

management, Database Management, Middleware management, Storage and Backup management,

Production Operations, Mainframe Services, Hosting, etc.

Disaster ManagementUse of services and solutions to ensure the presence of a holistic, proactive and technology-driven

strategy for multi-disaster management. Services can be across enterprise data, backup, IT systems, Real

time monitoring of IT solutions and hardware, etc.

Remote Infrastructure ManagementRemotely managing information technology (IT) infrastructure such as workstations (desktops, laptops,

notebooks, etc.), servers, network devices, storage devices, IT security devices, etc. of a company

High End Technical SupportHigh level product and services support provided by qualified engineers. Services Tech support services,

Remote Diagnostic Services, Set-up and Configuration, Patch Management, Service pack and Database

Upgrades, Warranty Management/ RMA, Engineer Dispatch Management

Source : DRAUP

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Reporting & Analytics

Reporting & DashboardApplications enabling tracking and monitoring the health of an organization or department by reporting

on certain KPIs, business metrics, and analytics. Reporting & dashboards are majorly used to

summarize information thereby providing a glance into enterprise's business performance

BI / Analytics

BI / Analytics encompasses a wide variety of tools, applications and methodologies that enable

organizations to collect data from internal systems and external sources, prepare it for analysis, develop

and run queries against the data. It enables discovery, interpretation, and communication of meaningful

patterns in data to help relevant stakeholders to make more informed business decisions.

Data QualityData Quality services enables delivery of clean, trusted data to ensure enterprises meet their projects

and business objectives. Such applications and services enable effective data extraction, transformation

and loading along with superior data management.

Digital Services

SocialEnd-to-end solutions and services to help companies capture insight from social media engagements to

fuel innovation.

Advanced AnalyticsHigh-end Advance Analytics solutions being leveraged which enable an organization to run analysis on

their customer data and enables Predictive and Prescriptive analysis. Such solutions can be SAS

Analytics, SAP, etc.

Internet-of-Things (IoT)Solutions and platforms which enable an enterprise to transfer and run data over a network through web

of inter-connected devices and technologies such as mobile, sensors, database, CRM etc.

Machine Learning (ML) / Cognitive

Computing (CC) / Artificial

Intelligence (AI)

Use of Artificial Intelligence solutions and services by an enterprise solving a particular business function.

Example might be use of IBM Watson by an enterprise. Also includes Enterprises leveraging solutions

which studies various patterns and computational learning and processes a particular task based on the

identification of a particular pattern. Enables a particular task to be done without any human intervention

Robotics Process Automation (RPA)

Robotic process automation (RPA) is the application of technology that allows employees in a company

to configure computer software or a “robot” to capture and interpret existing applications for processing a

transaction, manipulating data, triggering responses and communicating with other digital systems

automatically

crowdstrike account deep dive analysis - amazon s3€¦ · 75% of engineering workforce is present...

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