crowdsourcing and contests: a new digital working class. the case of cocontest
TRANSCRIPT
1
CEPS_thinktank
Thinking ahead for Europe
Crowdsourcing and Contests: A new digital working class.The Case of CoContest
www.ceps.eu
INGRID Winter School24-11-2015, Brussels
ILARIA MASELLI & BRIAN FABO
2
What is CoContest• The Uber of designers• 516 designers registered (Sept. 2015) with at least 2
contests
3
Why analyzing CoContest?• Crowdsourcing of a high-skilled task• Both highly technical and creative• Typical non-tradable sector
4
What is interesting? • The demand for design work• The supply• The earnings on the platform• The international competition
5The demand side: Contests by country
Italy67%
USA11%
UK3%
Brazil2%
Rest of the World17%
Italy USAUK BrazilRest of the World
* 267 contests launched
6The supply side: Designers by country
Italy70%
Serbia8%
Spain3%
Bul-garia2%
Greece2%
UK1%
Por-tugal1%
Brazil1%
Romania1%
Rest of the World10%
* 516 designers with 2 contests submitted
7Designers by country (2)
47€
8Is that enough to make a living? Italy Vs Serbia
Average monthly net salary (Numbeo)
Italy Serbia
1,477 334
Average earnings per submission
Italy Serbia
36 69
N. of contests needed to earn a living, per month/week
Italy Serbia
41 / 10.2 4.8 / 1.2
…A crowdsourced global database
9The trade pattern in the digital labour market• A north-employer / south-contractor system? NO!• But designers from developing economies more likely to
be more experienced
• Why supply work from a developed economy • If no other possibility• If no experience and high entry barriers• If need for low fixed costs and high flexibility in work
organization
10
So what?• It’s complicated – both the demand and the supply• Webcrawling can be a source of info• Policymakers should not draft legislation before we
understand better=> crowdsource more research work!
