crowdfunding researcher kevin grell @ crowd15
TRANSCRIPT
![Page 1: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/1.jpg)
CROWDFUNDING RESEARCH Kevin Berg Grell, PhD CEO, APEN Designs, Inc.
Crowd15:Nordic Crowdsourcing & Crowdfunding Conference
Copenhagen, February 26-27, 2015
![Page 2: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/2.jpg)
CROWDFUNDING RESEARCH - All the right questions
Outline
1
![Page 3: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/3.jpg)
CROWDFUNDING RESEARCH - All the right questions
- Why is crowdfunding a compelling research field?
Outline
1
![Page 4: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/4.jpg)
CROWDFUNDING RESEARCH - All the right questions
- Why is crowdfunding a compelling research field?
- Why is it relevant?
Outline
1
![Page 5: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/5.jpg)
CROWDFUNDING RESEARCH - All the right questions
- Why is crowdfunding a compelling research field?
- Why is it relevant?
- What are we interested in?
Outline
1
![Page 6: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/6.jpg)
CROWDFUNDING RESEARCH - All the right questions
- Why is crowdfunding a compelling research field?
- Why is it relevant?
- What are we interested in?
Marketing ✔ ✔
Development Economics ✔ ✔ ✔ ✔
Finance ✔ ✔
- VCs/Angel investors ✔ ✔ ✔ ✔
- FinTech ✔ ✔ ✔ ✔
Accounting ✔
Investor Relations ✔ ✔
Policy/Law m
akers
Academ
ics
Entrepreneurs
Corporations
Outline
1
![Page 7: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/7.jpg)
CROWDFUNDING RESEARCH - All the right questions
- Why is crowdfunding a compelling research field?
- Why is it relevant?
- What are we interested in?
Marketing ✔ ✔
Development Economics ✔ ✔ ✔ ✔
Finance ✔ ✔
- VCs/Angel investors ✔ ✔ ✔ ✔
- FinTech ✔ ✔ ✔ ✔
Accounting ✔
Investor Relations ✔ ✔
Policy/Law m
akers
Academ
ics
Entrepreneurs
Corporations
Outline
1
![Page 8: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/8.jpg)
CROWDFUNDING RESEARCH - All the right questions
- Why is crowdfunding a compelling research field?
- Why is it relevant?
- What are we interested in?
Marketing ✔ ✔
Development Economics ✔ ✔ ✔ ✔
Finance ✔ ✔
- VCs/Angel investors ✔ ✔ ✔ ✔
- FinTech ✔ ✔ ✔ ✔
Accounting ✔
Investor Relations ✔ ✔
Policy/Law m
akers
Academ
ics
Entrepreneurs
Corporations
Outline
1
![Page 9: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/9.jpg)
CROWDFUNDING RESEARCH - All the right questions
- Why is crowdfunding a compelling research field?
- Why is it relevant?
- What are we interested in?
Marketing ✔ ✔
Development Economics ✔ ✔ ✔ ✔
Finance ✔ ✔
- VCs/Angel investors ✔ ✔ ✔ ✔
- FinTech ✔ ✔ ✔ ✔
Accounting ✔
Investor Relations ✔ ✔
Policy/Law m
akers
Academ
ics
Entrepreneurs
Corporations
Outline
1
![Page 10: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/10.jpg)
CROWDFUNDING RESEARCH - All the right questions
- Why is crowdfunding a compelling research field?
- Why is it relevant?
- What are we interested in?
Marketing ✔ ✔
Development Economics ✔ ✔ ✔ ✔
Finance ✔ ✔
- VCs/Angel investors ✔ ✔ ✔ ✔
- FinTech ✔ ✔ ✔ ✔
Accounting ✔
Investor Relations ✔ ✔
Policy/Law m
akers
Academ
ics
Entrepreneurs
Corporations
Outline
1
![Page 11: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/11.jpg)
CROWDFUNDING RESEARCH - All the right questions
- Why is crowdfunding a compelling research field?
- Why is it relevant?
- What are we interested in?
Marketing ✔ ✔
Development Economics ✔ ✔ ✔ ✔
Finance ✔ ✔
- VCs/Angel investors ✔ ✔ ✔ ✔
- FinTech ✔ ✔ ✔ ✔
Accounting ✔
Investor Relations ✔ ✔
Policy/Law m
akers
Academ
ics
Entrepreneurs
Corporations
Outline
1
![Page 12: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/12.jpg)
CROWDFUNDING RESEARCH - All the right questions
- Why is crowdfunding a compelling research field?
- Why is it relevant?
- What are we interested in?
Marketing ✔ ✔
Development Economics ✔ ✔ ✔ ✔
Finance ✔ ✔
- VCs/Angel investors ✔ ✔ ✔ ✔
- FinTech ✔ ✔ ✔ ✔
Accounting ✔
Investor Relations ✔ ✔
Policy/Law m
akers
Academ
ics
Entrepreneurs
Corporations
Outline
1
![Page 13: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/13.jpg)
CROWDFUNDING RESEARCH - Academia
Some Simple Economics of Crowdfunding
Crowdfunding: Geography, Social Networks, and the Timing of Investment Decisions
The Dynamics of Crowdfunding: An Exploratory Study
Agrawal, Catalini, and Goldfarb Agrawal, Catalini, Goldfarb Mollick
The Crowdfunding Revolution
Crowdfunding: The Corporate Era Enterprise 2.0
Marom and Lawton Marom, Swart, Grell McAfee
Must (or should) reads
2
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CROWDFUNDING RESEARCH - Academia
Ethan MollickJournal of Business Venturing 29 (2014)
The Dynamics of Crowdfunding: An Exploratory Study
1. 48,500 Kickstarter projects2. “Early” 2009 to July 2012
What drives fundraising success?
3
![Page 15: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/15.jpg)
CROWDFUNDING RESEARCH - Academia
Ethan MollickJournal of Business Venturing 29 (2014)
The Dynamics of Crowdfunding: An Exploratory Study
1. 48,500 Kickstarter projects2. “Early” 2009 to July 2012
Findings:
(Pitch) quality- Conform to best practices
(video, updates)- Spelling
What drives fundraising success?
3
![Page 16: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/16.jpg)
CROWDFUNDING RESEARCH - Academia
Ethan MollickJournal of Business Venturing 29 (2014)
The Dynamics of Crowdfunding: An Exploratory Study
1. 48,500 Kickstarter projects2. “Early” 2009 to July 2012
Findings:
(Pitch) quality- Conform to best practices
(video, updates)- Spelling
Social network size
What drives fundraising success?
3
![Page 17: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/17.jpg)
CROWDFUNDING RESEARCH - Academia
Ethan MollickJournal of Business Venturing 29 (2014)
The Dynamics of Crowdfunding: An Exploratory Study
1. 48,500 Kickstarter projects2. “Early” 2009 to July 2012
Findings:
(Pitch) quality- Conform to best practices
(video, updates)- Spelling
Social network size
Funding goal
What drives fundraising success?
3
![Page 18: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/18.jpg)
CROWDFUNDING RESEARCH - Academia
Ethan MollickJournal of Business Venturing 29 (2014)
The Dynamics of Crowdfunding: An Exploratory Study
1. 48,500 Kickstarter projects2. “Early” 2009 to July 2012
Findings:
(Pitch) quality- Conform to best practices
(video, updates)- Spelling
Social network size
Funding goal
Duration
What drives fundraising success?
3
![Page 19: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/19.jpg)
CROWDFUNDING RESEARCH - Academia
Ethan MollickJournal of Business Venturing 29 (2014)
The Dynamics of Crowdfunding: An Exploratory Study
1. 48,500 Kickstarter projects2. “Early” 2009 to July 2012
Findings:
(Pitch) quality- Conform to best practices
(video, updates)- Spelling
Social network size
Funding goal
Duration
What drives fundraising success?
3
![Page 20: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/20.jpg)
CROWDFUNDING RESEARCH - Academia
What drives fundraising success?
4
![Page 21: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/21.jpg)
CROWDFUNDING RESEARCH - Academia
Agrawal, Catalini, GoldfarbIPE NBER
Some Simple Economics of Crowdfunding
1. Multiple references2. Links current CF research with economic theory
Social Welfare and Innovation
5
![Page 22: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/22.jpg)
CROWDFUNDING RESEARCH - Academia
Agrawal, Catalini, GoldfarbIPE NBER
Some Simple Economics of Crowdfunding
1. Multiple references2. Links current CF research with economic theory
Observations:
1. Funding is not geographically constrained
Social Welfare and Innovation
5
![Page 23: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/23.jpg)
CROWDFUNDING RESEARCH - Academia
Agrawal, Catalini, GoldfarbIPE NBER
Some Simple Economics of Crowdfunding
1. Multiple references2. Links current CF research with economic theory
Observations:
1. Funding is not geographically constrained2. Funding is highly skewed
Social Welfare and Innovation
5
![Page 24: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/24.jpg)
CROWDFUNDING RESEARCH - Academia
Agrawal, Catalini, GoldfarbIPE NBER
Some Simple Economics of Crowdfunding
1. Multiple references2. Links current CF research with economic theory
Observations:
1. Funding is not geographically constrained2. Funding is highly skewed3. Funding propensity increases with accumulated
capital and may lead to herding
Social Welfare and Innovation
5
![Page 25: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/25.jpg)
CROWDFUNDING RESEARCH - Academia
Agrawal, Catalini, GoldfarbIPE NBER
Some Simple Economics of Crowdfunding
1. Multiple references2. Links current CF research with economic theory
Observations:
1. Funding is not geographically constrained2. Funding is highly skewed3. Funding propensity increases with accumulated
capital and may lead to herding4. Friends and family funding plays a key role in the
early stages of fundraising
Social Welfare and Innovation
5
![Page 26: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/26.jpg)
CROWDFUNDING RESEARCH - Academia
Agrawal, Catalini, GoldfarbIPE NBER
Some Simple Economics of Crowdfunding
1. Multiple references2. Links current CF research with economic theory
Observations:
1. Funding is not geographically constrained2. Funding is highly skewed3. Funding propensity increases with accumulated
capital and may lead to herding4. Friends and family funding plays a key role in the
early stages of fundraising5. Funding follows existing agglomeration
Social Welfare and Innovation
5
![Page 27: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/27.jpg)
CROWDFUNDING RESEARCH - Academia
Agrawal, Catalini, GoldfarbIPE NBER
Some Simple Economics of Crowdfunding
1. Multiple references2. Links current CF research with economic theory
Observations:
1. Funding is not geographically constrained2. Funding is highly skewed3. Funding propensity increases with accumulated
capital and may lead to herding4. Friends and family funding plays a key role in the
early stages of fundraising5. Funding follows existing agglomeration6. Funders and creators are initially overoptimistic
about outcomes
Social Welfare and Innovation
5
![Page 28: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/28.jpg)
CROWDFUNDING RESEARCH - Academia
Agrawal, Catalini, GoldfarbIPE NBER
Some Simple Economics of Crowdfunding
1. Multiple references2. Links current CF research with economic theory
Observations:
1. Funding is not geographically constrained2. Funding is highly skewed3. Funding propensity increases with accumulated
capital and may lead to herding4. Friends and family funding plays a key role in the
early stages of fundraising5. Funding follows existing agglomeration6. Funders and creators are initially overoptimistic
about outcomes7. Crowdfunding capital may substitute for
traditional sources of financing
Social Welfare and Innovation
5
![Page 29: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/29.jpg)
CROWDFUNDING RESEARCH - Academia
Agrawal, Catalini, GoldfarbIPE NBER
Some Simple Economics of Crowdfunding
1. Multiple references2. Links current CF research with economic theory
Observations: Challenges and Opportunities
1. Funding is not geographically constrained2. Funding is highly skewed3. Funding propensity increases with accumulated
capital and may lead to herding4. Friends and family funding plays a key role in the
early stages of fundraising5. Funding follows existing agglomeration6. Funders and creators are initially overoptimistic
about outcomes7. Crowdfunding capital may substitute for
traditional sources of financing
Social Welfare and Innovation
5
![Page 30: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/30.jpg)
CROWDFUNDING RESEARCH - Academia
Agrawal, Catalini, GoldfarbIPE NBER
Some Simple Economics of Crowdfunding
1. Multiple references2. Links current CF research with economic theory
Observations: Challenges and Opportunities
1. Funding is not geographically constrained2. Funding is highly skewed3. Funding propensity increases with accumulated
capital and may lead to herding4. Friends and family funding plays a key role in the
early stages of fundraising5. Funding follows existing agglomeration6. Funders and creators are initially overoptimistic
about outcomes7. Crowdfunding capital may substitute for
traditional sources of financing
Social Welfare - Inexperience and recklessness leads to poor capital allocation decisions
Social Welfare and Innovation
5
![Page 31: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/31.jpg)
CROWDFUNDING RESEARCH - Academia
Agrawal, Catalini, GoldfarbIPE NBER
Some Simple Economics of Crowdfunding
1. Multiple references2. Links current CF research with economic theory
Observations: Challenges and Opportunities
1. Funding is not geographically constrained2. Funding is highly skewed3. Funding propensity increases with accumulated
capital and may lead to herding4. Friends and family funding plays a key role in the
early stages of fundraising5. Funding follows existing agglomeration6. Funders and creators are initially overoptimistic
about outcomes7. Crowdfunding capital may substitute for
traditional sources of financing
Social Welfare - Inexperience and recklessness leads to poor capital allocation decisions - Transactional gains from trade - Spillover externalities - “Sharing economy”-centric applications of CF
Social Welfare and Innovation
5
![Page 32: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/32.jpg)
CROWDFUNDING RESEARCH - Academia
Agrawal, Catalini, GoldfarbIPE NBER
Some Simple Economics of Crowdfunding
1. Multiple references2. Links current CF research with economic theory
Observations: Challenges and Opportunities
1. Funding is not geographically constrained2. Funding is highly skewed3. Funding propensity increases with accumulated
capital and may lead to herding4. Friends and family funding plays a key role in the
early stages of fundraising5. Funding follows existing agglomeration6. Funders and creators are initially overoptimistic
about outcomes7. Crowdfunding capital may substitute for
traditional sources of financing
Social Welfare - Inexperience and recklessness leads to poor capital allocation decisions - Transactional gains from trade - Spillover externalities - “Sharing economy”-centric applications of CF
Innovation - Decentralized capital allocation - Substitution of traditional capital sources
Social Welfare and Innovation
5
![Page 33: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/33.jpg)
CROWDFUNDING RESEARCH - Entrepreneurs
6
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CROWDFUNDING RESEARCH - Entrepreneurs
6
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CROWDFUNDING RESEARCH - Entrepreneurs
6
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CROWDFUNDING RESEARCH - Entrepreneurs
Crowd-First
Source: Startups and Crowd-first tactics” (Wired.com)7
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CROWDFUNDING RESEARCH - Entrepreneurs
Crowd-First
Background
6 Kickstarter campaigns- 5 successful (1 still live)- 1 unsuccessful
Source: Startups and Crowd-first tactics” (Wired.com)7
![Page 38: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/38.jpg)
CROWDFUNDING RESEARCH - Entrepreneurs
Crowd-First
Background
6 Kickstarter campaigns- 5 successful (1 still live)- 1 unsuccessful
Campaign parameters are set in collaboration with vendors
- Define minimum-run + price points- Revenue sharing offered to eliminate
setup costs
Source: Startups and Crowd-first tactics” (Wired.com)7
![Page 39: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/39.jpg)
CROWDFUNDING RESEARCH - Entrepreneurs
Crowd-First
Background
6 Kickstarter campaigns- 5 successful (1 still live)- 1 unsuccessful
Campaign parameters are set in collaboration with vendors
- Define minimum-run + price points- Revenue sharing offered to eliminate
setup costs
CF is used to brand the company- Included on the company’s own site
Source: Startups and Crowd-first tactics” (Wired.com)7
![Page 40: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/40.jpg)
CROWDFUNDING RESEARCH - Entrepreneurs
Crowd-First
Background Impact
6 Kickstarter campaigns- 5 successful (1 still live)- 1 unsuccessful
Campaign parameters are set in collaboration with vendors
- Define minimum-run + price points- Revenue sharing offered to eliminate
setup costs
CF is used to brand the company- Included on the company’s own site
Market testing- Spot price determined via crowdfunding- Product tweaks based on crowd “focus groups”
Source: Startups and Crowd-first tactics” (Wired.com)7
![Page 41: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/41.jpg)
CROWDFUNDING RESEARCH - Entrepreneurs
Crowd-First
Background Impact
6 Kickstarter campaigns- 5 successful (1 still live)- 1 unsuccessful
Campaign parameters are set in collaboration with vendors
- Define minimum-run + price points- Revenue sharing offered to eliminate
setup costs
CF is used to brand the company- Included on the company’s own site
Market testing- Spot price determined via crowdfunding- Product tweaks based on crowd “focus groups”
Product development - Selection 100% crowdsourced!- Social platform used as a tool for ideation
Source: Startups and Crowd-first tactics” (Wired.com)7
![Page 42: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/42.jpg)
CROWDFUNDING RESEARCH - Entrepreneurs
Crowd-First
Background Impact
6 Kickstarter campaigns- 5 successful (1 still live)- 1 unsuccessful
Campaign parameters are set in collaboration with vendors
- Define minimum-run + price points- Revenue sharing offered to eliminate
setup costs
CF is used to brand the company- Included on the company’s own site
Market testing- Spot price determined via crowdfunding- Product tweaks based on crowd “focus groups”
Product development - Selection 100% crowdsourced!- Social platform used as a tool for ideation
Market development
Source: Startups and Crowd-first tactics” (Wired.com)7
![Page 43: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/43.jpg)
CROWDFUNDING RESEARCH - Entrepreneurs
Crowd-First
Background Impact
6 Kickstarter campaigns- 5 successful (1 still live)- 1 unsuccessful
Campaign parameters are set in collaboration with vendors
- Define minimum-run + price points- Revenue sharing offered to eliminate
setup costs
CF is used to brand the company- Included on the company’s own site
Market testing- Spot price determined via crowdfunding- Product tweaks based on crowd “focus groups”
Product development - Selection 100% crowdsourced!- Social platform used as a tool for ideation
Market development
Professional investors
Source: Startups and Crowd-first tactics” (Wired.com)7
![Page 44: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/44.jpg)
CROWDFUNDING RESEARCH - Entrepreneurs
Network effects, competition, and future CF models
The Kickstarter / Indiegogo horse race
Source: Krowdster
8
![Page 45: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/45.jpg)
CROWDFUNDING RESEARCH - Entrepreneurs
Network effects, competition, and future CF models
The Kickstarter / Indiegogo horse race
Source: Krowdster
8
![Page 46: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/46.jpg)
CROWDFUNDING RESEARCH - Entrepreneurs
Network effects, competition, and future CF models
The Kickstarter / Indiegogo horse race
Source: Krowdster
8
![Page 47: Crowdfunding Researcher Kevin Grell @ Crowd15](https://reader030.vdocuments.us/reader030/viewer/2022020123/55ab76b91a28aba2588b4813/html5/thumbnails/47.jpg)
CROWDFUNDING RESEARCH - Entrepreneurs
Network effects, competition, and future CF models
The Kickstarter/Indiegogo horse race
Source: Krowdster 9
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CROWDFUNDING RESEARCH - Entrepreneurs
Network effects, competition, and future CF models
The Kickstarter / Indiegogo horse race
Source: Krowdster
10
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CROWDFUNDING RESEARCH - Entrepreneurs
Network effects, competition, and future CF models
The Kickstarter / Indiegogo horse race
Source: Krowdster
10
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CROWDFUNDING RESEARCH - Entrepreneurs
The Kickstarter / Indiegogo horse race
Differentiation (Indiegogo)
Source: “Indiegogo Interviewed...” (Wired Innovation Insights)
Network effects, competition, and future CF models
11
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CROWDFUNDING RESEARCH - Entrepreneurs
The Kickstarter / Indiegogo horse race
Differentiation (Indiegogo)- Perk-production
Source: “Indiegogo Interviewed...” (Wired Innovation Insights)
Network effects, competition, and future CF models
11
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CROWDFUNDING RESEARCH - Entrepreneurs
The Kickstarter / Indiegogo horse race
Differentiation (Indiegogo)- Perk-production - Fulfillment
Source: “Indiegogo Interviewed...” (Wired Innovation Insights)
Network effects, competition, and future CF models
11
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CROWDFUNDING RESEARCH - Entrepreneurs
The Kickstarter / Indiegogo horse race
Differentiation (Indiegogo)- Perk-production - Fulfillment- Post-campaign offering: InDemand
Source: “Indiegogo Interviewed...” (Wired Innovation Insights)
Network effects, competition, and future CF models
11
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CROWDFUNDING RESEARCH - Entrepreneurs
The Kickstarter / Indiegogo horse race
Differentiation (Indiegogo)- Perk-production - Fulfillment- Post-campaign offering: InDemand
Direction- Analytics - 360 entrepreneur solution
Source: “Indiegogo Interviewed...” (Wired Innovation Insights)
Network effects, competition, and future CF models
11
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CROWDFUNDING RESEARCH - Entrepreneurs
The Kickstarter / Indiegogo horse race
Differentiation (Indiegogo)- Perk-production - Fulfillment- Post-campaign offering: InDemand
Direction- Analytics - 360 entrepreneur solution
Investment-based Crowdfunding
?
Source: “Indiegogo Interviewed...” (Wired Innovation Insights)
Network effects, competition, and future CF models
11
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CROWDFUNDING RESEARCH - Entrepreneurs
The Kickstarter / Indiegogo horse race
Differentiation (Indiegogo)- Perk-production - Fulfillment- Post-campaign offering: InDemand
Direction- Analytics - 360 entrepreneur solution
Investment-based Crowdfunding- Indiegogo very active (or vocal) in
the JOBS Act debate- User-driven platform
development- Professionalization
Source: “Indiegogo Interviewed...” (Wired Innovation Insights)
Network effects, competition, and future CF models
11
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CROWDFUNDING RESEARCH - Corporations
FES Watch
12
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CROWDFUNDING RESEARCH - Corporations
FES Watch
Qrio Smart Lock
12
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CROWDFUNDING RESEARCH - Corporations
FES Watch
Qrio Smart Lock
MESH Kit
12
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CROWDFUNDING RESEARCH - Corporations
Source: “Crowdfunding: The Corporate Era”
SONY
13
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CROWDFUNDING RESEARCH - Corporations
New strategy- Minimized exposure (TVs and Smartphones)- Identify, cultivate, nurture, and build new
profit-drivers
Source: “Crowdfunding: The Corporate Era”
SONY
13
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CROWDFUNDING RESEARCH - Corporations
New strategy- Minimized exposure (TVs and Smartphones)- Identify, cultivate, nurture, and build new
profit-drivers
Seed Acceleration - Internal accelerator program- Employees are granted short “leaves” to engage
in product development- Accepted projects leverage SONY’s assets
Source: “Crowdfunding: The Corporate Era”
SONY
13
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CROWDFUNDING RESEARCH - Corporations
New strategy- Minimized exposure (TVs and Smartphones)- Identify, cultivate, nurture, and build new
profit-drivers
Seed Acceleration - Internal accelerator program- Employees are granted short “leaves” to engage
in product development- Accepted projects leverage SONY’s assets
Crowdfunding is integrated for market testing and validation at the prototype stage
Source: “Crowdfunding: The Corporate Era”
SONY
13
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CROWDFUNDING RESEARCH - Corporations
New strategy- Minimized exposure (TVs and Smartphones)- Identify, cultivate, nurture, and build new
profit-drivers
Seed Acceleration - Internal accelerator program- Employees are granted short “leaves” to engage
in product development- Accepted projects leverage SONY’s assets
Crowdfunding is integrated for market testing and validation at the prototype stage
Marketing- Youtube- Athletes- Dodge
Source: “Crowdfunding: The Corporate Era”
SONY Bigger picture
13
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CROWDFUNDING RESEARCH - Corporations
New strategy- Minimized exposure (TVs and Smartphones)- Identify, cultivate, nurture, and build new
profit-drivers
Seed Acceleration - Internal accelerator program- Employees are granted short “leaves” to engage
in product development- Accepted projects leverage SONY’s assets
Crowdfunding is integrated for market testing and validation at the prototype stage
Marketing- Youtube- Athletes- Dodge
Innovation- General Electric- IBM- ABN Amro
Source: “Crowdfunding: The Corporate Era”
SONY Bigger picture
13
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CROWDFUNDING RESEARCH - Corporations
New strategy- Minimized exposure (TVs and Smartphones)- Identify, cultivate, nurture, and build new
profit-drivers
Seed Acceleration - Internal accelerator program- Employees are granted short “leaves” to engage
in product development- Accepted projects leverage SONY’s assets
Crowdfunding is integrated for market testing and validation at the prototype stage
Marketing- Youtube- Athletes- Dodge
Innovation- General Electric- IBM- ABN Amro
CSR / Corporate philanthropy- Coca-Cola- Televisa- The World Bank
Source: “Crowdfunding: The Corporate Era”
SONY Bigger picture
13
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CROWDFUNDING RESEARCH - Industry stats
Source: “Moving Mainstream”
“Hot off the press”
14
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CROWDFUNDING RESEARCH - Industry stats
Source: “Moving Mainstream”
“Hot off the press”
14
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CROWDFUNDING RESEARCH - Industry stats
Source: “Moving Mainstream”
“Hot off the press”
14
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CROWDFUNDING RESEARCH - Industry stats
Source: “Moving Mainstream”
“Hot off the press”
14
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CROWDFUNDING RESEARCH - Q&A
Q&A15
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CROWDFUNDING RESEARCH - Q&A
1. How do we define Nordic Crowdfunding success? - Are there specific cultural/social/economic factors that need consideration? - What is the problem? Finance? Marketing? Reach? - What is the potential?
Q&A
15
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CROWDFUNDING RESEARCH - Q&A
1. How do we define Nordic Crowdfunding success? - Are there specific cultural/social/economic factors that need consideration? - What is the problem? Finance? Marketing? Reach? - What is the potential?
2. Disrupting (Entrepreneurial) Ecosystems - Which Nordic entrepreneurs can benefit from crowdfunding? - Are there any synergies with existing funding avenues?
Q&A
15
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CROWDFUNDING RESEARCH - Q&A
1. How do we define Nordic Crowdfunding success? - Are there specific cultural/social/economic factors that need consideration? - What is the problem? Finance? Marketing? Reach? - What is the potential?
2. Disrupting (Entrepreneurial) Ecosystems - Which Nordic entrepreneurs can benefit from crowdfunding? - Are there any synergies with existing funding avenues?
3. Nordic investor communities - Knowledge… Do people know we’re here? - Interest… Are people motivated to engage with entrepreneurial ventures?
Q&A
15
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CROWDFUNDING RESEARCH Kevin Berg Grell, PhD CEO, APEN Designs, Inc.
THANK YOU!