crowdfunding presentation for allegheny county library association
TRANSCRIPT
Crowdfunding Best PracticesDAVE TINKER, CFRE
ACLABRENTWOOD LIBRARY2/26/16
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“The beauty of crowdfunding is not money but support from like minded folks,
post-crowdfunding”
Marita Ann Enriquez
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What we’ll go over
• Define Crowdfunding• Exercises• Examples – the good and the bad• Costs• How to Prepare• Videos and communication• Spotlights• Resources
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Definition
• History• 2008-2009 Indiegogo and Kickstarter launched
• Platforms
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Game Show Time!• Doing a search on Google for
“Crowdfunding” how many results come back?
• 28,400,000 (source: Google)
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Game Show Time!• Amount raised by crowdfunding platforms
in 2013
• $5.1 Billion (source: HSBC)
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Game Show Time!• How much was raised for potato salad on
Kickstarter?
• $55,492 (source: Kickstarter)
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The Good• Local• National• International
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The Bad• Local• National• International
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Projects that Lend Themselves• Quick/Timely• Tangible
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Costs• Costs of platforms• Bank Fees• Staff/consultant costs
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What Needs to Be In Place• When you start…
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Craft Your Story• Donor-centric – not about you
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Be Smart• Specific• Measurable• Attainable• Relevant• Timely
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Videos are Key• You raise 4 times as much when
campaigns are promoted by video (source: Mobilecause)• Pictures vs Video• Examples of good videos
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Exercise• A Crowdfunding appeal• Work individually• Report back to group
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Ongoing Communication• On platform• Demonstrate need• Demonstrate Use/Reporting
• Social Media, email• Traditional Media
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How Not to Overuse It
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Spotlight• Local Library Crowdfunding• Elroy?
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Resources• Causevox e-book• http://resources.causevox.com/ebook/how-to-pl
an-a-nonprofit-crowfunding-campaign
• Beth Kanter – www.bethkanter.org • Professional Associations• Crowdfunding, Fundraising
• Best practices not written by crowdfunding sites
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What we went over
• Define Crowdfunding • Exercises• Examples – the good and the bad• Costs• How to Prepare• Videos and communication• Spotlights• Resources
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Questions?
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Thank you!Dave Tinker, CFREVice President of AdvancementACHIEVA711 Bingham StreetPittsburgh, PA 15203412-995-5000 [email protected], @davethecfre
Images on slides from: CBS & Wikipedia