crowdfunding for non-profits net tuesday abbotsford
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An Introduction to Crowdfunding for Nonprofits. Myths, Models, best practices and examples.TRANSCRIPT
Crowdfunding for Non-Profits
Bret Conkin – FundRazr CMO
Bret Conkin
CMO @FundRazr, former Stanley Park Ecology Society Board member, T-Bird Alumnus, Curious George, coach, teacher, fire starter, family guy, broken recreational athlete, …, foodie, whisky nut, wine swine, philosopher, father, friend.
Founder / CEO
@bretconkin facebook.com/bretconkin
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Quick Survey
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All Non-profits Need Money
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Crowdfunding Can Help
Crowd funding or crowdfunding describes the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations
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Four Crowdfunding Models
Gifts Rewards Debt Equity
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What’s the Difference?
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I Care Because?
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Lots Of Money
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Biggest Myth # 1
?
Too long
Not enough activity
Not transparent on campaign progress
Pray your celebrity sponsor doesn’t have a bad day on the job during the campaign.
Video invitation
Prizes / buzz
Fan affinity
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Biggest Myth # 2
Not enough media
Need more ‘sprints’
More status updates
Volunteer managed campaign to raise money for a gym.
Great use of video
Prizes from sponsor
Individual effort
Fun!
80,000+$
Organizational trust
Massive creativity
Live-stream telethon
Crowd-sourced videos
International
2000+ person Über-fan managed crowdfunding multi-media campaign
Great sponsorships
Thanked EVERY donor
Daily contests
Matching donations
Huge authenticity
1,000,000+$
Cost: ZERO!
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Biggest Myth # 3
Stick-N-Find Rewards
Ultra small Sticker w/ Bluetooth stick on anything and find w/ your Smart Phone (Apple & Android).
Money Raised: $931,970Goal: $70,000
Perks:1. $65 Early Bird - 4 Stick-N-Find
Bluetooth Stickers (will sell for $89.95 retail)
2. $90 Early Bird - 6 Stick-N-Find
3. $150 Early Bird - 10 Stick-N-Find
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Perks – Token of Appreciation + Badge
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Which Model Is Best?
Rewards - Best Practices
1. Enhanced versions of the product• Autographed, deluxe, director’s cut and collector’s editions
2. Swag• Posters, stickers, t-shirts, caps etc. that commemorate a project
3. Make backers part of product• Allow backers to be a character within the narrative, soundtrack or action
4. Opps to affect project’s outcome• Allow backers to suggest how stories develop, what’s included in finished
package or featured subjects or locations
5. Give contributor credits• Thank backers publicly within the product itself (liner notes, book or
game credits) or shout-outs (social media)
6. Exclusive access• Meet/interact with creative team behind projects, or related notables (e.g.
actors, directors, musicians, artists)
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10 Key Takeaways
1. Focus on project not general ask
2. Be creative
3. Engage a sponsor/matching element
4. Tell an inspirational story (beneficiary)
5. Line up first donations for momentum (visibility)
6. Target 30-45 day campaign
7. Set realistic goal
8. Consider perks to offset donor fatigue
9. Thank donors publicly
10. Promote, promote, promote
