crowdfunding best practices - casboresources, crowdfunding sites should designate that the school,...
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Crowdfunding best practices
Helping your educators get the classroom resources they need
PPT-00213 (May 18)
Partnerships
• Partner with national and state associations to support and
recognize contributions of educators
• Sponsor DonorsChoose.org to help teachers fund out-of-
pocket classroom expenses
Horace Mann’s commitment
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About Horace Mann
Founded in 1945, Horace Mann is the largest financial services company
focused on providing America’s school teachers and employees with
affordable auto, home and life insurance, as well as retirement solutions.
This is a school fundraiser
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This is also a school fundraiser
Every single teacher on a
crowdfunding site just got
their wishes fulfilled
By AJ Willingham, CNN
(CNN) When it comes to
educating America’s children,
how much of a difference could
$29 million make? Could it send
a second grader on a school trip
to the museum, or provide
updated equipment to a class of
budding scientists? It can. In fact,
it can do it 35,647 times.
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How to know which crowdfunding sites to trust
How can school district leaders
leverage additional funding that
crowdfunding sites offer —
while making sure they’re
maintaining existing internal
controls and student
protections?
Factors to consider
• Financial accountability
• Ownership of materials and
supplies
• Safety and privacy
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Financial accountability
• Materials, not cash Trust the sites that purchase and send
resources directly to verified schools,
instead of depositing cash into
teachers’ personal bank accounts.
• Transparency at every step Make sure the sites publicly display
details about every item funded and
provide clear explanations of
overhead costs.
• Capturing impact The sites should require teachers to
report on how the resources were
used in the classroom and how
students benefit.
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Controls over materials and supplies
• School ownership of funded
materials While teachers should be given
discretion over the use of funded
resources, crowdfunding sites should
designate that the school, rather than
the teacher, ultimately owns the
funded resources.
• District visibility and
reporting Reputable crowdfunding sites notify
principals when items are being
shipped to schools and provide line-
by-line reporting of every item to
districts upon request.
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Safety and privacy
• Student protection Trusted crowdfunding sites used by
teachers should have mechanisms for
protecting student privacy, as well as
a privacy policy tailored to the unique
needs of students in public schools.
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Questions to ask yourself
• Does the site meet all the
criteria we just covered?
• Is the site focused on K-12
education?
• Is the site run by a nonprofit
organization?
• Does the site connect
teachers to donors from
beyond their network and to
funding from companies and
foundations?
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Smart crowdfunding guidance
• Provide clarity to teachers
on the types of technology,
devices and platforms the
district will support
• Encourage teachers to
leverage crowdfunding to
support strategic district
priorities
• Help teachers seek out the
websites that you know to
be trustworthy
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How DonorsChoose.org works
• Teachers at verified schools request specific items.
• DonorsChoose.org vets every single project that teachers post.
• Donors, corporations, and foundations contribute to these requests.
• DonorsChoose.org orders the items and ships them to the school.
• DonorsChoose.org notifies the school in advance of every shipment.
• Every district can be set up with automated reporting and technology guidelines
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Impact to date
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Find up-to-the-minute stats at
donorschoose.org/impact
Project Funding
$734,000,000
Projects funded
1,200,000
Students helped
29,900,000 Schools participating
79,600
Teachers with projects funded
455,000 Supporters
3,400,000
Case studies
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Chico Unified School District
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Project Funding
$275,468
Projects funded
622
Students helped
18,660 Schools participating
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Teachers with projects funded
283 Supporters
2,101
Redding School District
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Project Funding
$7,676
Projects funded
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Students helped
540 Schools participating
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Teachers with projects funded
13 Supporters
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How Horace Mann helps
• Horace Mann representatives
around the country have
brought the DonorsChoose.org
story to the schools they serve.
• Horace Mann and our
representatives have donated
more than $4 million since
2011. More than 44,000
projects funded, impacting
more than 1.5 million students.
• Schools served by Horace
Mann representatives have
received more than $250
million in funding to date.
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$60,000 DonorsChoose.org Fall into Funding Sweepstakes
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Now through Nov. 30, Horace Mann is giving away up to $60,000 in DonorsChoose.org funding.
Administrators, principals and teachers are all eligible to win!
• 40 winners will receive up to $250 in DonorsChoose.org funding
o 10 winners per month, now through November
• 10 grand-prize winners will receive up to $5,000 in DonorsChose.org funding
o Winners will be announced in December
There will be 50 winners. One of them could easily be you!
Q&A
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Information about how Horace Mann can help
Jack Danielson, Regional Executive, Northern California
Brenda Truelove, Regional Executive, Southern California
Information about crowdfunding
DonorsChoose.org/administrators