crowd-cloud tourism, new approaches to territorial marketing
DESCRIPTION
Crowd-Cloud Tourism, new approaches to territorial marketing Beniamino Murgante, Lucia Tilio, Francesco Scorza,Viviana Lanza - University of BasilicataTRANSCRIPT
GEOGRAPHICAL ANALYSIS, URBAN MODELING, SPATIAL STATISTICS 2011
Crowd-cloud Tourism, New Approaches to Territorial Marketing
Beniamino Murgante, Lucia Tilio, Francesco Scorza, Viviana Lanza
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
tourism development
Traditional
Approach
ICT and Web 2.0
Approach
?
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
tourism development
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
tourism development
objective of convergenceEuropean Regional Development Fund
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
tourism development
Tourism development
operators
programstools
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
Talk us about Tourism
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
but…
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
and…
everyone can produce (geographic) information
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
tourists need for…
How to move?
Where to eat?
Where to sleep?
What to see?
…
What to do?
Where to find health care?
Where to find ATM?
Where to find stamps for my
postcards?
...
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
to find, to compare and to select essential services
to identify the best places to visit
to interact with other people during the trip
Possibility to access and manage information by mobile devices
tourists2.0 interact!
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
everywhereand whenyou want
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
tourists2.0 interact!
Improvement in quality and
quantity of collected
(geographic)
information
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
tourists2.0 interact!
Collective knowledge
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
SYSTEMATIZATION
PUBLISHING
SHARING
INTEGRATION
ACQUISITION
KNOWLEDGE
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
TiMatOnGIS
Tourism In
MATera
On
Geographic
Information
System
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
TiMatOnGIS
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
TiMatOnGIS
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
TiMatOnGIS
Sharing Tools
Social Tools
Mapping Tools
Decision Tools
Lanza, Prosperi, 2009
Sharing Tools
Social Tools
Mapping Tools
Decision Tools
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
what?
Sharing Tools
Social Tools
Mapping Tools
Decision Tools
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
what?
Sharing Tools
Social Tools
Mapping Tools
Decision Tools
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
what?
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
blog to shareinformation
www.timatongis.wordpress.com
Sharing Tools
Social Tools
Mapping Tools
Decision Tools
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
what?
Sharing Tools
Social Tools
Mapping Tools
Decision Tools
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
what?
?
Sharing Tools
Social Tools
Mapping Tools
Decision Tools
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
what?
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
what?
http://www.giscloud.com/map/11766/tourism-in-matera-on-geographic-information-system
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
what?
http://www.giscloud.com/map/11766/tourism-in-matera-on-geographic-information-system
Visualize,analyze and share your
geo data on line
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
collectinginformation
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
collectinginformation
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
tourists need for…
TOURIST FACILITIES
PLACE TO GO
TRANSPORTS (AND TRANSPORT UTILITIES)
PRACTICAL MATERA (AND PUBLIC SERVICES)
ENVIRONMENTAL HERITAGE
BASIC MAPS
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
Where can I sleep?drink a coffee?
eat a typical dish?…
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
What can I visit? interesting to do?
…
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
WHERE TO
GO?
WHAT TO
SEE?
WHAT TO
DO?
How can I move? Where can I buy a
bus ticket?Park my car?
..
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
mash-up!
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
mash-up!
FILMS SHOT’ PLACE
PICTURES
GEOG-AN-MOD 2011
Resilient City and Seismic Risk: A Spatial Multicriteria ApproachL. Tilio, B. Murgante, F. Di Trani, M. Vona, A. Masi
conclusions Innovation in Tourism development
New marketing forms
Spatial information and
collective knowledge
Neogeography
Sharing as main value
crowdsorcing
Tourists – as world citizens – at the heart
volunteered approach
resources optimization
cloud computing
not yet assessment and results