Creative Communications TWIN PINE CASE STUDY

Our Challenge

Twin Pine Casino & Hotel offers a special location

for wine lovers, being just a short drive from

California’s world-famous Napa Valley. The

Middletown Rancheria of Pomo Indians have spent

20 years building a casino and hotel out of nothing,

making it into the highly successful property it is

today. However, Twin Pine wanted to reach out

to more people, not just wine lovers who like a

spot of poker or pull of the slot machines. Their

20th anniversary presented a great opportunity to

showcase all that they had to offer – the rich heritage

of their tribe, top-notch table games and slot

machines, first-class accommodations, great casual

and fine dining options, hundreds of award-winning

nearby wineries, and the stunning natural beauty of

Northern California. The Pomo Tribe turned to Crowd

to solve the problem. Our challenge was to present

them in a way that appealed to a wider audience.

Our Solution

With our partner agency, Turnstile, we created a

microsite, TV adverts and social strategy for the

campaign.

CASE STUDYTWIN PINE

Customers can use the fully responsive site to

embark on a virtual journey from San Francisco,

through the Napa Valley and finally to Twin Pine

whatever device they are using. It shows the

customer in style just what sights there are to see

when visiting. The microsite takes the user on a

journey through time as well. We celebrated the

history of the Pomo Tribe, talking about their past

as much as their present success. The site glides

through their heritage, bringing their story to life.

As an added bonus for their 20th anniversary

celebration, Twin Pine are also offering the chance to

win one of four Indian Motorcycles. We’ve turned it

into an offer you can’t refuse with sleek visuals and a

taster video of a first-person bike ride.

The Results

Twin Pine’s customers love the site.

Twin Pine have been receiving new room bookings

from new customers. The campaign runs from

September 2014 to December 2014. A full report

will be available soon.

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